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HRH Prince Mohammed bin Salman announces the establishment of TROJENA, the global destination for mountain tourism in NEOM

NEOM, Saudi Arabia, March 3, 2022 /PRNewswire/ — His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, announced today the establishment of TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
 
 
 
His Royal Highness said: “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations.”
NEOM CEO Nadhmi Al-Nasr commented: “TROJENA represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.”
TROJENA features a unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM.
Outdoor skiing is a unique feature of TROJENA that will provide a unique experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breathtaking views. The blue waters of the Red Sea, beauty of the NEOM mountain ranges and the golden desert sand dunes will provide skiers a first-of-its-kind experience that combines these diverse environments with fun-filled and adventurous moments.
The new year-round tourist destination will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve. The project is set for completion by 2026.
To enrich the lives and enhance the well-being of residents and visitors, the development, in accordance with international standards, will feature sports, art, music, cultural festivals and a range of recreational activities. TROJENA expects to attract 700,000 visitors and 7,000 permanent residents to live in TROJENA and its adjacent residential districts by 2030. All construction activity will adhere to NEOM’s strict environmental principles, which include a commitment to minimize disruption to the local ecology and to ensure long-term sustainability.
TROJENA will act as a major catalyst for economic growth and diversification in Saudi Arabia. In line with Vision 2030’s goals, it will create more than 10,000 jobs and add SAR 3 billion to the Kingdom’s GDP by 2030. NEOM’s latest development is vital to achieve what Saudi Arabia has envisioned for the future of the Kingdom by unlocking new sectors, building a vibrant society full of innovation and promoting economic prosperity.
TROJENA works to provide a different and unique tourism model, combining economic and community development, and environmental sustainability – a model which develops tourist destinations in accordance with principles and practices of sustainable tourism. Highlights of the development include the all-year ski village; a stunning man-made freshwater lake; ‘The Bow’ Hotel, an architectural masterpiece that will offer an unrivalled hotel experience; and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway into TROJENA. The development will also include the ‘Slope Residences,’ which will be located near the ski slope overlooking the lake, designed to blend in with the surrounding landscape, as well as luxurious mansions with panoramic views designed to reflect the beauty of the environment.
TROJENA will be made up of six districts: Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature. The region is characterized by clean air, beautiful landscapes and climatic diversity, where temperatures drop below zero in winter, while the average temperature throughout the year remains 10 degrees Celsius lower than other cities across the region.
TROJENA is situated in the center of NEOM, 50 kilometers from the Gulf of Aqaba coast, in a region characterized by a mountain range with the highest peaks in Saudi Arabia at approximately 2,600 meters above sea level. TROJENA aims to change current perceptions of visitors and residents about the services that can be provided by mountain resorts, through its exceptional design, advanced architecture and technology that integrates reality with the virtual world.
In 2022, NEOM will announce more projects with different ideas, but all will be aligned in their respect for the environment and achieving balance, because NEOM’s ambitious vision seeks to shape the future in which living and working are integrated in a sustainable way.
About NEOM 
NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.
NEOM will include hyperconnected, cognitive towns and cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity – all supported by a progressive law compatible with international norms and conducive to economic growth. 
This material is distributed by Teneo Strategy LLC on behalf of NEOM Company. Additional information is available at the Department of Justice, Washington, DC.
Press kit: https://we.tl/t-YGUiyljEpe
Photo – https://mma.prnewswire.com/media/1758995/NEOM_TROJENA.jpg
For further information email media@neom.com  or visit www.neom.com  and www.neom.com/en-us/newsroom.
 

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Apollo Athenaa Launches ‘Holding Hope’, India’s First Dedicated Handbook for Cancer Caregivers, during National Cancer Survivors Month

Authored by Dr. Jyoti Wadhwa, Principal Lead – Medical and Precision Oncology, Apollo Athenaa, the handbook aims to empower caregivers with practical guidance, emotional support, and clinical insights throughout the cancer journeyNEW DELHI, June 16, 2026 /PRNewswire/ — Marking Cancer Survivors Month and reinforcing the importance of holistic cancer care, Apollo Athenaa, Asia’s first comprehensive cancer centre dedicated exclusively to women, marked a significant step in India’s oncology support landscape with the launch of Holding Hope: A Handbook for Cancer Caregivers—India’s first dedicated resource designed exclusively to support individuals caring for loved ones with cancer.

While cancer survivorship is often celebrated through the resilience and recovery of patients, the journey is rarely undertaken alone. Behind every survivor is a network of family members and caregivers who provide emotional, physical, logistical, and financial support throughout diagnosis, treatment, recovery, and beyond. Data indicates that 95 per cent of cancer patients in India have at least one primary caregiver; 57 per cent are supported by three to four caregivers, and 23 per cent have five to seven individuals involved in their care1. Yet despite their critical role, caregivers often navigate this demanding responsibility without access to structured guidance or dedicated support.Recognising this unmet need, Holding Hope: A Handbook for Cancer Caregivers has been authored by Dr. Jyoti Wadhwa, Principal Lead – Medical and Precision Oncology, Apollo Athenaa, along with Dr. Hussain Shaik, Associate Consultant – Medical Oncology, Apollo Athenaa. Drawing on years of clinical experience and patient interactions, the handbook serves as a practical companion for caregivers, offering actionable guidance on managing treatment journeys, navigating difficult conversations, supporting emotional well-being, understanding medical decisions, and prioritising self-care.Speaking on the occasion, Dr. Jyoti Wadhwa, Principal Lead, Medical and Precision Oncology, Apollo Athenaa said, “When we celebrate cancer survivors, it is equally important to acknowledge the caregivers who stand beside them through every treatment cycle, every setback, and every milestone. With over 15 lakh new cancer cases reported in India in 20242, the number of families navigating the complexities of cancer care continues to grow. Caregivers are often the silent pillars of strength in a patient’s journey, yet many feel unprepared for the emotional and practical challenges that come with the role. Through Holding Hope, we wanted to create a trusted resource that equips caregivers with knowledge, confidence, and reassurance at every stage of the cancer journey.”Sharing his experience as a caregiver, Mr. Sudesh, who has supported his wife through her cancer journey said, “When a loved one is diagnosed with cancer, caregivers often find themselves navigating uncertainty, difficult decisions, and emotional challenges with little guidance. The launch of Holding Hope is a welcome initiative. Its practical advice on managing treatment, understanding medical decisions, supporting emotional well-being, and prioritising self-care will help many caregivers like me feel more informed, prepared, and supported.”Highlighting the importance of equipping caregivers with the right knowledge and support, Dr. Hussain Shaik, Associate Consultant, Medical Oncology, Apollo Athenaa added, “Caregivers play a vital role in the cancer journey, often serving as the bridge between patients and healthcare teams. However, many find themselves navigating complex medical decisions, treatment-related challenges, and emotional stress with little formal guidance.” This handbook combines evidence-based medical information with practical caregiving strategies and real-life experiences to help caregivers better understand their role and foster stronger communication with patients and clinicians. Importantly, it also addresses an often-overlooked aspect of caregiving, the need for caregivers to prioritise their own physical and emotional well-being while supporting their loved ones.The launch of Holding Hope reflects Apollo Athenaa’s broader vision of advancing patient-centred and family-centred cancer care. By placing caregivers at the heart of the oncology continuum, the initiative seeks to strengthen support systems that contribute meaningfully to patient outcomes, quality of life, and long-term survivorship.As conversations around cancer care continue to evolve, Apollo Athenaa hopes that Holding Hope will encourage greater recognition of caregivers and foster a more compassionate, informed, and inclusive approach to cancer survivorship in India.1 Profile of cancer caregivers among adult Indian rural cancer patients: A prospective survey. | Journal of Clinical Oncology 2 https://sansad.in/getFile/loksabhaquestions/annex/185/AU3233_xEZ9oE.pdf?source=pqalsAbout Apollo AthenaaApollo Athenaa, a unit of Apollo Hospitals Enterprise Ltd, is Asia’s first dedicated cancer centre for women, rooted in empathy and powered by science. It is not just a facility—it’s a mission. Apollo Athenaa is envisioned as a safe, specialised space exclusively for women, combining cutting-edge oncology expertise with compassion, dignity, and privacy. Women are the cornerstones of families and communities, and their health directly impacts the strength of the nation. Recognising the need for timely, specialised, and compassionate care, Apollo has taken a pioneering step forward. Apollo Athenaa provides comprehensive women-focused cancer care, from preventive screenings and advanced diagnostics to surgical oncology, breast oncoplasty, fertility preservation, and reconstructive care. Supported by multidisciplinary expertise and precision oncology, the centre also offers nutrition, physiotherapy, onco-psychology, and palliative care, ensuring a continuum of services that place women’s health, dignity, and well-being at the forefront. Log on to: https://www.apollohospitals.com/hospitals/apollo-athenaa-womens-cancer-centre 

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Affle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DT

Acquisition Strengthens Affle 3i Consumer Platform Tech Stack and Reinforces Commitment to Accelerated Growth with Ongoing Commercial Partnership with DTSAN FRANCISCO and GURUGRAM, India, June 16, 2026 /PRNewswire/ — Affle, a global technology company that delivers premium consumer conversions for advertisers with its verticalized AI-powered Consumer Platform, announced that Affle MEA FZ LLC has entered into a definitive asset purchase agreement with DT (NASDAQ: APPS), formerly Digital Turbine, to acquire select strategic AdColony assets including the AdColony SDK for Android and iOS devices, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to the assets.

The acquisition aligns with Affle’s 10X growth strategy to augment its Consumer Platform technology stack with broader SDK reach, spanning a wide and diverse range of mobile publisher connections globally. Affle’s deep verticalization strategy and expanded IP portfolio ensure enhanced human-vs-non-human data distillation to drive premium consumer conversions through its differentiated CPCU (Cost Per Converted User) business model.”We are excited to announce this strategic acquisition of assets as part of our 10X growth plan,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle. “The integration of AdColony is a significant step towards driving global scale for Affle’s advertisers with premium conversions powered by deeper audience intelligence across all our industry verticals. With our integrated stack, we will unlock greater ROI for our advertisers and publishers alike, and thus drive long-term value for our stakeholders.”The transaction enables DT to further focus investment and resources on its core media and distribution platforms and differentiated data and intelligence assets.”We made the strategic decision following our Fyber and AdColony acquisitions to consolidate around a single exchange platform, which became the foundation for what is now DTX,” said Bill Stone, CEO of DT. “That decision allowed us to simplify our technology stack, focus our investment, and build a stronger long-term platform. Affle is a natural partner for these AdColony assets, and this transaction creates an opportunity to deepen our commercial relationship, leveraging our respective supply, demand and technology strengths to deliver greater value for advertisers, publishers and partners.””This acquisition reinforces Affle’s commitment to continuously scaling globally and delivering personalized recommendations across the connected consumer journeys,” said Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle. “AdColony brings a long-standing and trusted reputation with publishers globally that complements Affle’s broader strategy. The acquisition further strengthens Affle’s ability to drive deeper engagement with both existing and new advertisers worldwide. Enhanced reach, combined with richer audience intelligence for premium consumer conversions, will enable truly differentiated impact.”Through this acquisition and its ongoing commercial partnership with DT, Affle aims to deliver enhanced value for advertisers, publishers and stakeholders globally.About Affle Inc.Affle Inc. is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle 3i Consumer Platform enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced agentic AI capabilities. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices with algorithms that go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.Affle Inc. is a step-down US subsidiary of Affle 3i Limited, which is listed on the NSE: AFFLE and BSE: 542752.For more information, visit – www.affle.com   

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U.S. News Unveils 2026-2027 Best Global Universities Rankings

Universities in more than 100 countries are evaluated in the newest edition. WASHINGTON, June 16, 2026 /PRNewswire/ — U.S. News & World Report, the global authority in education rankings and consumer advice, today published the 2026-2027 Best Global Universities rankings, which evaluate more than 2,250 schools on academic research and reputation.

The latest edition includes universities from more than 100 countries. The following countries have the most schools in the overall rankings:China: 409United States: 275India: 123United Kingdom: 93Japan: 86″For students seeking universities with strong academic excellence and global recognition, the Best Global Universities rankings offer an essential comparative resource,” said LaMont Jones, Ed.D., managing editor for Education at U.S. News. “Our methodology focuses on a school’s research mission and scholarly impact, helping students identify institutions that are truly at the forefront of global knowledge creation.”Of the 51 subject rankings, four will have more schools ranked this year, including: water resources; chemical engineering; energy and fuels; and clinical medicine.Powered by data and metrics from the Web of Science Core Collection and InCites Benchmarking & Analytics provided by Clarivate, a leading global provider of transformative intelligence, the Best Global Universities methodology weighs factors that measure a university’s global and regional research reputation and academic research performance.For the overall ranking, this includes bibliometric indicators such as publications, citations and international collaboration. Each of the 51 subject rankings has its own weighting based on academic research performance in that specific area.2026-2027 U.S. News & World Report Best Global Universities*See the full rankings here.Overall Best Global Universities – Top 10Harvard UniversityMassachusetts Institute of Technology (MIT)Stanford UniversityUniversity of OxfordUniversity of CambridgeTsinghua UniversityUniversity of California BerkeleyYale UniversityUniversity College LondonColumbia UniversityAfrica – Top 3University of Cape Town (South Africa)Cairo University (Egypt)University of Witwatersrand (South Africa)Asia – Top 3Tsinghua University (China)National University of Singapore (Singapore)Peking University (China)Australia/New Zealand – Top 3University of Melbourne (Australia)University of Sydney (Australia)University of New South Wales Sydney (Australia)Europe – Top 3University of Oxford (United Kingdom)University of Cambridge (United Kingdom)University College London (United Kingdom)Latin America – Top 3Universidade de Sao Paulo (Brazil)Pontificia Universidad Catolica de Chile (Chile)University of Buenos Aires (Argentina)The Best Global Universities rankings serve the broader U.S. News mission of providing trusted information and rankings – such as Best High Schools, Best Colleges and Best Online Programs – to empower all students in making informed choices about their education.For more information on the Best Global Universities, visit X, TikTok, Facebook and Instagram using #BestGlobal.About U.S. News & World ReportU.S. News & World Report is the global leader for journalism that empowers consumers, citizens, business leaders and policy officials to make confident decisions in all aspects of their lives and communities. A multifaceted media company, U.S. News provides unbiased rankings, independent reporting and analysis, and consumer advice to millions of people on USNews.com each month. A pillar in Washington for more than 90 years, U.S. News is the trusted home for in-depth and exclusive insights on education, health, politics, the economy, insurance, personal finance, travel, automobiles, real estate, careers and consumer products and services.About ClarivateClarivate is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com.

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