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B95: WORLD’S FIRST ELECTRIC HYPER BARCHETTA IS FIRST COACHBUILT CAR BY AUTOMOBILI PININFARINA
- New Automobili Pininfarina B95 is the first-ever all-electric hyper Barchetta and is a coachbuilt celebration of timeless PURA design and technical mastery
- B95 was inspired by the PURA Vision design concept that was conceived, designed and developed in Italy by Automobili Pininfarina’s family of in-house experts
- ·Automobili Pininfarina’s PURA design philosophy transforms the DNA of iconic classic models from the company’s past into the future
- World-first adjustable twin aero screens preserve B95’s elegant design while shielding the occupants, for the ultimate Barchetta driving experience
- B95 name derived from ‘B’ for Barchetta and will mark production and delivery to clients beginning in 2025, the 95th anniversary of legendary design house Pininfarina SpA
- Monterey Car Week selected for the world premiere of B95, alongside the recently revealed Battista Edizione Nino Farina hyper GT and the PURA Vision design concept
- Rarity guaranteed with only 10 bespoke examples of B95 to be crafted for collectors worldwide – the world-first pure-electric hyper Barchetta will be priced from €4.4m
- A full suite of B95 images and film can be found here
- Launch of the design and technology masterpiece B95 available to watch here: youtu.be/G5q4Ike3fhE
- To find out more about the pure-electric hyper Barchetta, visit: b95.automobili-pininfarina.com
CAMBIANO, Italy, Aug. 17, 2023 /PRNewswire/ — Automobili Pininfarina opens an exciting new chapter in its history at Monterey Car Week with the introduction of the world’s first pure-electric, open top hyper Barchetta – the breathtaking new B95.
The pure-electric hyper Barchetta is a design and technology masterpiece – the simplicity of its flowing open-topped bodywork contrasts with exquisite technical details to provide a dramatic interpretation of a classic racer, underpinned by pure-electric performance.
Automobili Pininfarina’s PURA design philosophy expresses an elegant silhouette and dramatic proportions, as demonstrated by the recently unveiled PURA Vision concept. The principles established here have been translated for B95, balancing inspiration from iconic classic race cars with futuristic elements, all while remaining true to the PURA philosophy.
B95 makes its world premiere at Monterey Car Week in August, presented alongside the Battista Edizione Nino Farina hyper GT, which debuted at Goodwood Festival of Speed in July, as well as the recently launched PURA Vision design concept.
Paolo Dellachà, Chief Executive Officer, Automobili Pininfarina, said: “This is the most exciting chapter of the Automobili Pininfarina story so far – we’re taking another big step forward. The introduction of the B95 is the third of three essential building blocks this summer for our brand. First, we introduced the Battista Edizione Nino Farina, an exclusive celebration of Pininfarina’s racing son – also the first Formula 1 World Champion.
“The launch of the PURA Vision design concept then unlocked a new design philosophy for all future models from our brand, across a spectrum of different segments. Now, our new Barchetta shows how these design principles can be applied – with a retro-futuristic vision fusing classic motorsport themes with the latest technological innovations, materials and processes.
“B95 delivers the power of Battista and yet creates a new dimension of driving experience, redefining the very joy of driving. It is the first of a new kind, an object of desire that introduces the thrill of exceptional, electrified performance in stunning open-top form.”
Handcrafting and deliveries of this limited-run masterpiece will begin in 2025, marking the 95th anniversary of Pininfarina SpA. The ‘B’ in its name stands for Barchetta, both elements combined creating the name Automobili Pininfarina B95.
Just ten examples will be made, each one meticulously curated between the Automobili Pininfarina design team in Cambiano and individual clients, ensuring complete exclusivity as no two will be the same. The beautiful example of B95 set for its first presentation during Monterey Car Week is designed by the Automobili Pininfarina Design team and brought to life in collaboration with Pininfarina SpA in Cambiano, developed and hand-crafted there by a team of artisans.
Paolo Dellachà said: “We will present the exceptional B95 showcar in Monterey. Our collaboration with Pininfarina SpA – a design house with decades of experience crafting one-off cars for the world’s most prestigious luxury brands – ensures exceptional quality in execution and we look forward to continuing our close strategic partnership in future.”
DESIGN INSPIRED BY PURA
The design of B95 is exemplified by full-width enveloping bodywork which wraps around into the front fenders. The high swage line gives the outer body a stunning muscular appearance. From within the cabin, it provides a feeling of safety and comfort while connecting occupants with their surroundings.
Dave Amantea, Chief Design Officer, Automobili Pininfarina, said: “Our PURA design philosophy has purity at its heart, a hallmark of the timeless designs of iconic vehicles from Pininfarina’s past. The Barchetta silhouette is instantly recognisable, but it was our job to make it beautiful. The mixture of classic proportions and exquisite detailing have allowed us to create something truly special. We’re allowing customers to drive a dream with B95 – something that defines the brand moving forward.”
The Automobili Pininfarina B95 represents a striking interpretation of a Barchetta body shape. The sleek, timeless lines contrasts with technical detailing to create a pure, beautiful design. The footprint of B95 is accentuated by the elegant body with open access to the sophisticated cabin.
Pronounced wheel arches emphasise the shape and power of the vehicle, enabling the design team to add extra shape to the connection between the arches, and the bodyside. This allows control of the reflections from the bodywork, which adds depth and quality to the design.
Viewed from above, the PURA design DNA is instantly recognisable. With no vehicle glasshouse, the Automobili Pininfarina design team has defined the cabin space with a surrounding loop, which incorporates the seats, adjustable aero screens and the domes behind each passenger. From this view, there are four clear lines that define the B95, showing a connection with the PURA Vision concept.
The open-top driving experience of B95 is enhanced by the world’s first electronically adjustable aero screens. Taking inspiration from vintage fighter planes, the clear polycarbonate designs feature intricately engineered and exposed aluminium supports and can be raised and lowered by the client to improve comfort while preserving design integrity.
Clients can order bespoke helmets, in a finish coordinated to match their chosen B95 specification. These accessories allow the driver to fully experience B95’s hyper car performance safely on road or track.
B95: LAUNCH CAR SPECIFICATION OVERVIEW
The main body of the unique B95 making its world debut in Monterey this year is finished in metallic Bronzo Superga, providing a dramatic contrast to the distinctive Giallo Arneis gloss section at the front and atop the driver’s dome, itself featuring Black Gloss ’95’ lettering.
Extensive use of Black Exposed Signature Carbon delivers a technical 3D sculptural effect that contrasts from the elegant paintwork of the body. This same detailing of contrast can also be viewed around the carbon fibre splitter at the front and around the rear aero outlet.
The body finish is a flawless, multi-layered gloss, emphasising B95’s elegant silhouette. It combines gold metallic flakes to give it an incredible depth of colour. In the daytime, the accents appear gold in texture and colour, while at night it takes on a bronze hue, giving the impression of two different colours depending on the time of day.
To complete the exterior, B95 has new 20″ front / 21″ rear forged aluminium wheels finished in Matt Black and contrasting with exposed aluminium matt precision-polished outers. The centre lock rings are finished in brushed aluminium anodized in black, while the brake callipers are Giallo Arneis, matching the exterior accents.
The interior is the epitome of a classic race car meeting futuristic design, with a concept car-inspired dashboard and cabin environment that leaves occupants feeling safe and cossetted.
From the driver’s seat, the expansive dashboard appears to merge with the exterior, extending the distinctive lines of the hood into the cabin, as seen on the PURA Vision design concept.
Together with the sculptural carbon-fibre dashboard, a floating wing effect is created. The dashboard is upholstered in Tan Sustainable Luxury Leather with bespoke embossing, which contrasts with the brushed black aluminium anodised finish that features elsewhere.
The seats, also finished in the Tan Sustainable Luxury Leather, are inspired by those of a classic race car, designed to curve around the occupant. Both seats have been profiled to cosset the driver and passenger, ensuring comfort and protection, with a two-part design inspired by the seats found in PURA Vision, with unique aluminium inserts.
The headrests, featuring electro-welded Pininfarina logos, are finished in a Pied de Poule Houndstooth Luxury Textile while black and tan contrast stitching continues across the seats, door interiors and dash.
There are unlimited bespoke opportunities for collectors specifying B95, ensuring each one of the 10 examples will be unique.
One of the most noticeable bespoke opportunities is the laser-engraved aluminium door plate, located on the outer edges of both doors and easily visible when entering and exiting the car. Finished in anodised black with bespoke B95 engraving in white, they add a sense of theatre to entering the hyper Barchetta.
Andrea Crespi, Chief Technical Officer, Automobili Pininfarina, said: “The Automobili Pininfarina B95 could have been created simply as an all-electric hyper Barchetta, however we wanted to make it so much more than that. We’ve selected the latest technology to make it a vehicle people desire to own, as well as a thrilling place to be. The application of technology to create our adjustable aero screens is inspired by two-wheel motor racing – ensuring this is a pioneering road car. This patented new technology enables the pure thrill of open-top driving, yet in comfort even at the high speed that the B95 is capable to reach.”
The B95 is powered by the same state-of-the-art powertrain that delivers breath-taking performance in the Battista hyper GT, but with a unique tune for such a unique vehicle. Accelerating from 0-60mph in less than 2 seconds, B95 has a top speed of more than 300km/h.
The world’s first pure-electric hyper Barchetta features a high-capacity 120 kWh lithium-ion battery generating peak power of 1400 kW (1900 PS). The T-shaped battery pack, which is liquid-cooled, is protected within a strong and lightweight carbon fibre housing and can be charged using DC fast chargers up to 270kW – for a 20-80% top up in as little as 25 mins.
This power is delivered to the road via four independent high-performance electric motors – one driving each wheel. Five distinct drive modes leverage Full Torque Vectoring technology to enable the driver to tailor power delivery and handling to suit their preference and driving conditions.
There is a choice of five driving modes to tailor the driving dynamics: Calma, Pura, Energica, Furiosa and Carattere, which are activated via a tactile, sporty rotary selector, located next to the steering wheel.
FAMILY OF IN-HOUSE EXPERTS
The B95 has been developed using decades of experience and expertise by Automobili Pininfarina’s in-house family of engineering and manufacturing experts in Italy. It was conceived, designed and developed in Italy and features advanced technologies pioneered at Automobili Pininfarina’s Digital Innovation Hub in Germany.
Automobili Pininfarina now employs 116 people across its engineering headquarters in Cambiano, Italy, and innovation hub in Munich, Germany, in a team that comprises more than 20 different nationalities, harnessing global expertise and experience to shape a new era in electric mobility.
For more information, visit
automobili-pininfarina.com/media-zone
ABOUT AUTOMOBILI PININFARINA
Automobili Pininfarina is based in operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, engineered and produced by hand in Italy, the Battista hyper GT and all future models will be sold in all major global markets under the brand name Pininfarina. The new company aims to be the most desired, sustainable luxury car brand in the world. The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina S.p.A. and Mahindra & Mahindra Ltd. Pininfarina S.p.A. has an influential role in supporting design and production capacities based on its unique 94-year experience of producing many of the world’s most iconic cars.
THE AUTOMOBILI PININFARINA BATTISTA (LINK TO PRESS KIT)
The Battista is the most powerful car ever designed and built in Italy and it delivers a level of performance that is unachievable today in any road-legal sports car featuring internal combustion engine technology. Faster than a current Formula 1 race car in its 0 -100 km/h sub-two second sprint, and with 1,900 hp and 2,340 Nm torque on tap, the Battista will combine extreme engineering and technology in a zero emissions package. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – with a combined WLTP range of up to 476 km (U.S. combined EPA: 300 miles) on a single charge. No more than 150 examples of Battista will be individually hand-crafted at the Pininfarina SpA atelier in Cambiano, Italy.
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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education
MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.
Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.
At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.
Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”
The MBA program is designed to:
- Provide a recognized postgraduate qualification with a specialized focus
- Build practical skills through real-world projects and case studies
- Offering industry interaction, mentorship, and exposure
- Support students with internship and placement opportunities
Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.
The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.
For more information on events and experiential marketing, please visit our website.
Media Contacts:
For media inquiries, please contact
Tasneem Limbdiwala
tasneem@mseededucation.com
About MSEED
MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries.
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
New full-stack offering turns content operations into an agentic growth engine
NEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.
“At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.
“CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”
The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.
“AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.”
While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.
Industry view
“In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.”
– Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member
“Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”
– Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.
With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)
About Typeface
Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.
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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.
Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.
The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.
Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.
Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”
Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.”
Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”
The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.
Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.
About Woxsen University, Hyderabad
Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.
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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education
MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education
Firstsource Partners with Typeface to Launch Agentic Marketing Services
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