Connect with us

News Wire

BACCAROSE EXTENDS ITS FRAGRANCE EXPERTISE TO DEVELOP, DISTRIBUTE AND MARKET A SCINTILLATING RANGE OF SUNBURN DEODORANTS

MUMBAI, India , May 29, 2023 /PRNewswire/ — Baccarose, a leading distributor of Luxury Beauty brands in India, aspired to widen its horizon by leveraging their expertise to partner with the lead entertainment brand, Sunburn, connecting with the youth to create its very own portfolio of licensee brands.

Sunburn is a millennial facing multi-media engagement platform and India’s biggest live media asset. It is a platform that is influencing youth across geographies across online offline platform offering world class talent.

Sunburn deodorants target today’s millennials and Gen Z audience, who live for friends, music and fun times together and aims at connecting them by extending the flame of music in a Deo lineup.

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “The objective of developing a portfolio of Licensee brands is to extend the same experiences of the luxury segment & make available a mass category of products that cater to a wider audience. With Sunburn deodorants, we aim to target primarily the young, adventurous, urban thinking, trend setters of India.”

These products have gone through extensive research and development, crafted basis consumer insights with a planned go-to-market strategy. Baccarose would leverage its comprehensive spread of distribution across modern trade, general trade and ecom portals to make this range available to the millennials this summer.

Karan Singh, Sunburn Festival Global CEO states, “As a leading lifestyle and youth engagement brand Sunburn is pleased to partner with Baccarose to introduce Sunburn Deodorants. The 3 male variants and 2 female fragrances are named after popular music genres to offer music aficionados a truly holistic brand experience. Super excited to unveil the products to the market real soon and bring a slice of Sunburn to our fans.”

“Baccarose announces the launch of Sunburn Deodorants and helps expand the brand to an electrifying range of deodorants under its first of many Licensee brands – Sunburn deodorants. The range of distinct fragrance families, with 3 male lines – Solaria, Octavia & Electron and 2 female lines – Melody & Groove. The quirky names depict the key features of Sunburn being Music, Light, Sound & most of all an upbeat fun and free spirit,” says Villoo Daji, Sr. Vice President, Group Marketing, Baccarose Perfumes & Beauty Products Pvt. Ltd.

THE PACKAGING –

In the spirit of Sunburn, the packaging for the deodorants has been strategically designed in vibrant colours. incorporating the signature disco ball logo of Sunburn.

The male deodorants Solaria, Octavia & Electron, have a strong & solid single background colour featuring the disco ball logo along with a flash of light.

The female deodorants, Melody & Groove carry a gradient effect pastel yet popping background colour featuring the disco ball logo.

THE FRAGRANCE –

WOMEN‘S

GROOVE –

A vibrant burst of citrus, Groove is a bright, feminine fragrance from Sunburn that’ll remind one of sundowners, mojitos and nights spent under the stars. Fresh and fun AF, this deodorant is a perfect pickmeup for days, or nights when one wants to create memories with your BFFs. A citrus squad of bergamot lemon, mandarin & tea harmoniously vibes with a floral bouquet of rose, jasmine and lavender to create a delicious, addictive deodorant.

MELODY –

Melody is the Floral, Aquatic fragrance from Sunburn that hits all the right notes. Delicious fruity top notes of melon, pineapple, lemon, quince, calone & blackcurrant open to reveal exquisite floral heart notes of lotus, lily, jasmine, honey, lily of the valley, hawthorn & rose. A base of musk, sandalwood & vanilla balance the melody of fruity & floral notes. This deodorant is perfect for days when one wants to channel that main character energy.

MEN’S –

OCTAVIA –

Octavia is the new men’s deodorant from Sunburn. With its balanced spicy yet herbaceous-sweet notes, this deo is perfect for the guy who works hard and parties even harder. Warm cinnamon bark and Egyptian geranium meet aromatic notes of cypress oil, Tunisian rosemary & lavender. Leathery base notes of ciste abs & vetiver concentrate ensure one creates a powerful, sophisticated statement.

ELECTRON –

Electron, the newest launch from Sunburn is sure to charge one up. Experience a burst of energy with fresh top notes of bergamot, lemon, grapefruit and blackcurrant that are anchored by spiced middle notes of ginger, Aromatic, green tea, dry amber that. Masculine base notes of patchouli, moss, leathery and musk will ensure one is smelling great no matter when the party winds down.

SOLARIS –

Ready to be the life of the party? This refreshing deodorant has top notes of bergamot, cassia and tangerine that are balanced with heart notes of rose and pepper that’ll help one make an unforgettable statement. Base notes of sandalwood and patchouli ensure one will be smelling fantastic till the after party.

ABOUT SUNBURN

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

ABOUT BACCAROSE

IN 1984, Mr. Hemansu Kotecha founded Baccarose & set up its business in India with a manufacturing plant at Kandla Free Trade Zone in Western India to produce fragrances and cosmetics, in collaboration with L’Oréal for Lancôme & Guy Laroche.

Baccarose soon became a key partner for Lancôme in realizing an ambitious market strategy for the then emerging Russian market. Combining the experience of working closely with Lancôme, and an intimate understanding of the latent demand and enormous potential for international brands and organized retail in India, Baccarose soon began making inroads into the burgeoning Indian retail industry.

With an unparalleled understanding of local customer preferences and a prized operational nous, Baccarose today is a leader in the retail and distribution of international luxury beauty brands in India.

The core mission & vision of the company is to be the leading authority in the Indian luxury Beauty market and undisputed partner-of-choice for leading international brands. To build the Luxury Beauty business in India, establish our partner luxury brands as preferred choices for consumers/retailers and bring an international shopping experience to consumers in India.

PRICE –

Female Deos – Melody & Groove – 125 ml – Rs. 249

Male Deos – Solaris, Electron & Octavia – 150 ml – Rs. 299

AVAILABILITY –

Leading Department Stores across India

Lifestyle

Pantaloons

Health & Glow

Centro

Leading e-commerce platforms across India

Myntra

Nykaa

Tata Cliq Mall

Amazon

Flipkart

Ajio

Photo: https://oyefilmy.com/wp-content/uploads/2023/05/baccarose-extends-its-fragrance-expertise-to-develop-distribute-and-market-a-scintillating-range-of-sunburn-deodorants-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/baccarose-extends-its-fragrance-expertise-to-develop-distribute-and-market-a-scintillating-range-of-sunburn-deodorants-301835746.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

teamLab Phenomena Abu Dhabi opens its doors to the public in Saadiyat Cultural District

  • The innovative multi-sensory art experience redefines the boundaries of immersive art
  • Purpose-built 17,000 sqm venue features transformative artworks unique to Abu Dhabi
  • Opening music composed and performed by renowned Italian pianist Ludovico Einaudi
  • teamLab Phenomena Abu Dhabi takes guests on a sensory-rich journey that transcends the ordinary and ignites curiosity for all

ABU DHABI, UAE, April 18, 2025 /PRNewswire/ — teamLab Phenomena Abu Dhabi officially opened its transformative multi-sensory art experience within Saadiyat Cultural District, an enriching addition to Abu Dhabi’s dynamic cultural and artistic landscape.

To view the Multimedia News Release, please click:   https://www.multivu.com/teamlab_phenomena/9331451-en-gb-teamlab-phenomena-abu-dhabi-opens-saadiyat-cultural-district

On 17 April, the grand opening celebration welcomed distinguished guests and cultural leaders, featuring a specially composed performance by renowned Italian pianist and composer Ludovico Einaudi. Set against the venue’s unique architecture, the score was paired with a dramatic display of 6,000 synchronised drones and pyrotechnics, curated to celebrate the new milestone for Saadiyat Cultural District, and reflect the connection between art, technology and imagination.

H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “teamLab Phenomena Abu Dhabi is a groundbreaking cultural landmark that redefines immersive art experiences on a global scale. It embodies a bold vision that pushes the boundaries of creativity, technology, and human perception, offering visitors an experience unlike any other. Together with our partner, teamLab, we take great pride in bringing this pioneering concept to life, reinforcing our commitment to shaping world-class experiences that inspire, engage, and contribute to Abu Dhabi’s cultural legacy. Saadiyat Cultural District is a cultural landmark of global significance, bringing together the world’s greatest minds and institutions to foster dialogue, inspire creativity, and shape a more connected future.”

Following the opening ceremony, guests were immersed within newly unveiled teamLab Phenomena Abu Dhabi exhibits, meandering between its inspiring artistic installations, interacting with the dynamic artworks, and experiencing the connection between art, technology and natural phenomena.

Toshiyuki Inoko, Founder of teamLab, said: “The artworks in teamLab Phenomena do not exist independently but are created by the environment which produces the various phenomena that creates the artworks. Objects such as stones and man-made creations maintain a stable structure independently. A stone, for instance, will remain unchanged even if placed in a sealed box, isolated from the outside world. In contrast, a vortex in the ocean will vanish in an instant if removed from its environment. Unlike a stone, a vortex does not sustain itself; it evolves with the surrounding currents, formed by water flowing continuously from the outside to the inside and from the inside to the outside of the vortex, changing along with the flow. Moreover, the boundaries of its existence are ambiguous, and there is no material distinction between the vortex and its surroundings.

“The unique environment produces the phenomena, and the environment maintains the existence of the structure. Let us call that existence Environmental Phenomena. The artwork is inseparable from the environment and changes along with the environment. This concept transcends the various conventional notions of existence by physical forms. Even if people immerse themselves physically into the artwork, the artwork will remain intact, capable of naturally restoring itself even if disrupted. However, when the environment is not sustained, the artwork will disappear. The boundaries of the artwork are ambiguous and continuous with the environment. Perhaps, people’s consciousness will expand from the artwork itself to the environment beyond.”

Spanning 17,000 square metres, teamLab Phenomena Abu Dhabi has been developed by the internationally acclaimed art collective teamLab, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The multi-sensory art experience reflects the emirate’s unwavering commitment to fostering creativity and cultural innovation on a global scale, and it presents massive transformative artworks that each blend art, science and technology in groundbreaking ways.

teamLab Phenomena Abu Dhabi is designed to explore and transcend the limits of every guest’s imagination. Each artwork within the unique, purpose-built venue will evolve over time through the interplay of light, sound and movement. Unlike artworks at traditional galleries, visitors will discover exhibits that are fluid, existing in a dynamic relationship with their environment. Each artwork responds to guests’ actions and natural changes in the environment, creating a living, breathing art experience, unlike any other.

Comprising two distinct Wet and Dry areas, guests will be immersed in a series of mesmerising visuals, vibrant landscapes and interactive installations that dissolve the boundaries between art and audience. Every moment offers a new philosophical experience, ensuring that each visitor experience is unique.

In the Dry area, visitors will encounter a variety of artworks that encourage interaction, responding to their movements and actions to create a unique connection between guests and the installations. As they move into the Wet area, guests will follow a dedicated walkway leading them into an exciting realm filled with fluid, hands-on experiences that further deepen their connection with the art.

teamLab Phenomena Abu Dhabi is a key addition to Saadiyat Cultural District, which upon completion will be the largest concentration of world-leading cultural and educational institutions. The District is home to an unparalleled lineup of museums and cultural landmarks, including Louvre Abu Dhabi; the upcoming Zayed National Museum, the national museum of the UAE; Guggenheim Abu Dhabi, featuring a global collection of modern and contemporary art that reflects the diversity of cultures and trends from around the world; and Natural History Museum Abu Dhabi, telling the story of life on earth and the origins of our universe.

The addition of teamLab Phenomena reinforces Abu Dhabi’s position as a global cultural epicentre, offering visitors a unique and transformative experience while showcasing its commitment to creativity, innovation and cultural collaboration on a global scale.

For more information and to purchase tickets: www.teamlababudhabi.com 

Video – https://mma.prnewswire.com/media/2668416/teamLab_Phenomena.mp4

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/teamlab-phenomena-abu-dhabi-opens-its-doors-to-the-public-in-saadiyat-cultural-district-1.jpg

Logo – https://oyefilmy.com/wp-content/uploads/2025/04/teamlab-phenomena-abu-dhabi-opens-its-doors-to-the-public-in-saadiyat-cultural-district-2.jpg

 

teamLab Phenomena Abu Dhabi Grand Opening Main Image - Credits: teamLab Phenomena Abu Dhabi

 

teamLab Phenomena Logo

 

 

Cision View original content:https://www.prnewswire.co.uk/news-releases/teamlab-phenomena-abu-dhabi-opens-its-doors-to-the-public-in-saadiyat-cultural-district-302432635.html

Continue Reading

News Wire

Tyger Capital and Credgenics join hands to redefine collections management with innovative tech solutions

  • Leverage Machine Learning insights backed communications approach
  • Facilitate digital enablement of field team and offer integrated payments

NEW DELHI, April 18, 2025 /PRNewswire/ — Tyger Capital, India’s leading non-banking financial company (NBFC), has joined hands with Credgenics, the leading provider of SaaS-based collections and debt resolution technology solutions worldwide. This technology collaboration marks a significant stride towards reshaping the debt collections landscape, leveraging Credgenics’ comprehensive suite of solutions to streamline and optimize Tyger Capital’s loan collections management process.

At Tyger Capital, Credgenics’ AI powered SaaS based platform will help adopt a data-insights backed personalized approach for communications with borrowers across multiple digital channels including WhatsApp, SMS, and emails. With Credgenics CG Collect, the mobile app for field collection teams, the last mile operations will be digitized to unlock higher productivity and operational efficiency.

Commenting on the partnership, Rajaram Manian B, Chief Risk Officer of Tyger Capital, said, We are excited to leverage Credgenics technology solutions in collections as we are committed to deliver unparalleled financial services powered by cutting-edge technologies and customer-centric approaches. This collaboration aligns with our mantra ‘Customer first’ and our focus on providing exceptional service to our customers while optimizing our operations through innovation and digital transformation.”

Credgenics technology platform will optimize field team operations, enable seamless collection transaction reconciliations, provide digitized customer visit management, and provide real-time tracking capabilities. Credgenics Billzy payments platform will facilitate borrowers to make digital loan payments swiftly, securely, and conveniently. Adoption of cutting-edge solutions from Credgenics promises higher response rates, accelerated debt resolutions, and reduced operational costs, positioning Tyger Capital at the forefront of customer service excellence.

Rishabh Goel, Co-Founder and CEO of Credgenics, said, “Our engagement with Tyger Capital is an extremely valuable addition to our customer base from the NBFC segment. We are confident that Credgenics’ comprehensive solutions will tremendously enhance the collection management process at Tyger Capital. With our focus on continual innovation, enhanced customer experience and strict adherence to regulatory compliance, we aim to deliver significant business value at Tyger Capital.”

The collaboration between Credgenics and Tyger Capital is set to drive a transformative shift in collection management and debt resolution by leveraging cutting-edge technologies. This strategic partnership will enable both companies to deliver enhanced value to their customers while driving sustainable growth and profitability.

About Credgenics

Credgenics is the leading provider of Loan Collections and Debt Resolution technology platforms to Banks, Non-banking finance companies, FinTechs, and ARCs worldwide. The AI-powered SaaS-based platform has been recognized as the #1 Best Selling Loan Collections Platform in India by IBS Intelligence in their Annual Sales League Table for three years consecutively. Credgenics caters to the end-to-end collection lifecycle for retail and SME / MSME debt and works with over 150 customers. It handled more than 98 million retail loan accounts worth over USD 250 Billion in FY24 for collections and has sent over 1.7 billion omni-channel communications. With Credgenics, lenders have increased resolution rates by 20%, improved collections by 25%, reduced collections costs by 40%, reduced collections time by 30%, and improved legal process efficiencies by 60%. https://www.credgenics.com/ 

About Tyger Capital

Tyger Capital Private Limited is a Non-Banking Financial Company (NBFC) headquartered in Mumbai, Maharashtra, India. Established in 2016, the company commenced lending operations in April 2017 with a mission to support entrepreneurship by providing financial solutions tailored for Micro, Small, and Medium Enterprises (MSMEs) and rural development. Tyger Capital is dedicated to be the most “economical” and “convenient” lender – Instant disbursement to underserved communities and small businesses. The company’s vision is to be a trusted financial partner that educates, guides, and supports customers, fostering active participation in the financial ecosystem. Tyger Capital has a robust presence with a network of 250 branches across nine states: Andhra Pradesh, Gujarat, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Telangana, and Uttar Pradesh. This extensive reach enables the company to effectively serve a diverse clientele. Tyger Capital is committed to empowering entrepreneurs and fostering economic growth through its comprehensive financial solutions and customer-centric approach. https://tygercapital.in/

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/tyger-capital-and-credgenics-join-hands-to-redefine-collections-management-with-innovative-tech-solutions-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/tyger-capital-and-credgenics-join-hands-to-redefine-collections-management-with-innovative-tech-solutions-302432265.html

Continue Reading

News Wire

Herbalife India Launches New Podcast Series – Live Your Best Life, Unscripted

The debut episode explores holistic wellness, mental resilience, and performance strategies with renowned sports scientist and high-performance coach Shayamal Vallabhjee.

BENGALURU, India, April 17, 2025 /PRNewswire/ — In a world where wellness conversations are often reduced to diet fads and fitness trends, Herbalife India, a premier health and wellness company, community and platform is bringing a refreshing change with the launch of its brand-new podcast series — ‘Live Your Best Life, Unscripted’.

Designed as an honest, inspiring, and insightful platform, the podcast brings together experts, athletes, and thought leaders to share their journeys, insights, and lessons on holistic well-being — not just physical fitness, but also mental resilience and emotional balance.

The series is hosted by Ajay Khanna, Managing Director of Herbalife India, who leads engaging conversations with personalities known for their contributions to health, wellness, and performance.

Kicking off the series is an insightful episode featuring Shayamal Vallabhjee — a celebrated sports scientist, high-performance coach, and author. With over two decades of experience working with elite athletes and teams worldwide, Shayamal offers a fresh perspective on what it really means to live a balanced life.

From his experiences growing up in South Africa to living as a monk, Shayamal shares how discipline, mental strength, and spirituality shape both performance and overall well-being. The conversation also explores the role of technology, the importance of gut health, mindful eating, and perhaps most importantly — self-compassion.

Speaking on the launch of the podcast, Ajay Khanna, Managing Director, Herbalife India, said:

“At Herbalife, we believe wellness is a lifelong journey—one that goes beyond counting calories or tracking fitness goals. Live Your Best Life, Unscripted is our way of fostering real, thought-provoking conversations that inspire people to embrace a more holistic approach to health. Through this podcast, we hope to empower listeners with insights from experts and changemakers, encouraging them to prioritize not just physical well-being, but also mental resilience and emotional balance.”

The podcast is available in both video and audio formats — making it easy for viewers to tune in from anywhere.

Watch the Full Episode on Herbalife’s YouTube Channel

https://youtu.be/4FejO3wdSRI

Prefer Audio? Listen to the Podcast here: Apple Podcast:

https://podcasts.apple.com/us/podcast/live-your-best-life-unscripted/id1808386057

Spotify Podcast: https://open.spotify.com/episode/5dn8QAS0Ods24TVLxyeYsS?si=oeD3ZkONQFqzzs4aeU1w6A

Amazon Music:

https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/e153ee13-3174-456b-923a-98ed191c21c5/live-your-best-life-unscripted-the-science-of-wellness-with-shayamal-vallabhjee-live-your-best-life-unscripted

This is just the beginning. New episodes of Live Your Best Life, Unscripted will continue to feature inspiring voices from the world of sports, nutrition, and wellness.

Herbalife

(NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

Photo: https://oyefilmy.com/wp-content/uploads/2025/04/herbalife-india-launches-new-podcast-series-live-your-best-life-unscripted-1.jpg

Logo: https://mma.prnewswire.com/media/2238437/5273750/Herbalife_Logo.jpg

 

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/herbalife-india-launches-new-podcast-series–live-your-best-life-unscripted-302431961.html

Continue Reading

Trending