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BACCAROSE EXTENDS ITS FRAGRANCE EXPERTISE TO DEVELOP, DISTRIBUTE AND MARKET A SCINTILLATING RANGE OF SUNBURN DEODORANTS

MUMBAI, India , May 29, 2023 /PRNewswire/ — Baccarose, a leading distributor of Luxury Beauty brands in India, aspired to widen its horizon by leveraging their expertise to partner with the lead entertainment brand, Sunburn, connecting with the youth to create its very own portfolio of licensee brands.

Sunburn is a millennial facing multi-media engagement platform and India’s biggest live media asset. It is a platform that is influencing youth across geographies across online offline platform offering world class talent.

Sunburn deodorants target today’s millennials and Gen Z audience, who live for friends, music and fun times together and aims at connecting them by extending the flame of music in a Deo lineup.

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, “The objective of developing a portfolio of Licensee brands is to extend the same experiences of the luxury segment & make available a mass category of products that cater to a wider audience. With Sunburn deodorants, we aim to target primarily the young, adventurous, urban thinking, trend setters of India.”

These products have gone through extensive research and development, crafted basis consumer insights with a planned go-to-market strategy. Baccarose would leverage its comprehensive spread of distribution across modern trade, general trade and ecom portals to make this range available to the millennials this summer.

Karan Singh, Sunburn Festival Global CEO states, “As a leading lifestyle and youth engagement brand Sunburn is pleased to partner with Baccarose to introduce Sunburn Deodorants. The 3 male variants and 2 female fragrances are named after popular music genres to offer music aficionados a truly holistic brand experience. Super excited to unveil the products to the market real soon and bring a slice of Sunburn to our fans.”

“Baccarose announces the launch of Sunburn Deodorants and helps expand the brand to an electrifying range of deodorants under its first of many Licensee brands – Sunburn deodorants. The range of distinct fragrance families, with 3 male lines – Solaria, Octavia & Electron and 2 female lines – Melody & Groove. The quirky names depict the key features of Sunburn being Music, Light, Sound & most of all an upbeat fun and free spirit,” says Villoo Daji, Sr. Vice President, Group Marketing, Baccarose Perfumes & Beauty Products Pvt. Ltd.

THE PACKAGING –

In the spirit of Sunburn, the packaging for the deodorants has been strategically designed in vibrant colours. incorporating the signature disco ball logo of Sunburn.

The male deodorants Solaria, Octavia & Electron, have a strong & solid single background colour featuring the disco ball logo along with a flash of light.

The female deodorants, Melody & Groove carry a gradient effect pastel yet popping background colour featuring the disco ball logo.

THE FRAGRANCE –

WOMEN‘S

GROOVE –

A vibrant burst of citrus, Groove is a bright, feminine fragrance from Sunburn that’ll remind one of sundowners, mojitos and nights spent under the stars. Fresh and fun AF, this deodorant is a perfect pickmeup for days, or nights when one wants to create memories with your BFFs. A citrus squad of bergamot lemon, mandarin & tea harmoniously vibes with a floral bouquet of rose, jasmine and lavender to create a delicious, addictive deodorant.

MELODY –

Melody is the Floral, Aquatic fragrance from Sunburn that hits all the right notes. Delicious fruity top notes of melon, pineapple, lemon, quince, calone & blackcurrant open to reveal exquisite floral heart notes of lotus, lily, jasmine, honey, lily of the valley, hawthorn & rose. A base of musk, sandalwood & vanilla balance the melody of fruity & floral notes. This deodorant is perfect for days when one wants to channel that main character energy.

MEN’S –

OCTAVIA –

Octavia is the new men’s deodorant from Sunburn. With its balanced spicy yet herbaceous-sweet notes, this deo is perfect for the guy who works hard and parties even harder. Warm cinnamon bark and Egyptian geranium meet aromatic notes of cypress oil, Tunisian rosemary & lavender. Leathery base notes of ciste abs & vetiver concentrate ensure one creates a powerful, sophisticated statement.

ELECTRON –

Electron, the newest launch from Sunburn is sure to charge one up. Experience a burst of energy with fresh top notes of bergamot, lemon, grapefruit and blackcurrant that are anchored by spiced middle notes of ginger, Aromatic, green tea, dry amber that. Masculine base notes of patchouli, moss, leathery and musk will ensure one is smelling great no matter when the party winds down.

SOLARIS –

Ready to be the life of the party? This refreshing deodorant has top notes of bergamot, cassia and tangerine that are balanced with heart notes of rose and pepper that’ll help one make an unforgettable statement. Base notes of sandalwood and patchouli ensure one will be smelling fantastic till the after party.

ABOUT SUNBURN

Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.

The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Khatmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.

Sunburn is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

ABOUT BACCAROSE

IN 1984, Mr. Hemansu Kotecha founded Baccarose & set up its business in India with a manufacturing plant at Kandla Free Trade Zone in Western India to produce fragrances and cosmetics, in collaboration with L’Oréal for Lancôme & Guy Laroche.

Baccarose soon became a key partner for Lancôme in realizing an ambitious market strategy for the then emerging Russian market. Combining the experience of working closely with Lancôme, and an intimate understanding of the latent demand and enormous potential for international brands and organized retail in India, Baccarose soon began making inroads into the burgeoning Indian retail industry.

With an unparalleled understanding of local customer preferences and a prized operational nous, Baccarose today is a leader in the retail and distribution of international luxury beauty brands in India.

The core mission & vision of the company is to be the leading authority in the Indian luxury Beauty market and undisputed partner-of-choice for leading international brands. To build the Luxury Beauty business in India, establish our partner luxury brands as preferred choices for consumers/retailers and bring an international shopping experience to consumers in India.

PRICE –

Female Deos – Melody & Groove – 125 ml – Rs. 249

Male Deos – Solaris, Electron & Octavia – 150 ml – Rs. 299

AVAILABILITY –

Leading Department Stores across India

Lifestyle

Pantaloons

Health & Glow

Centro

Leading e-commerce platforms across India

Myntra

Nykaa

Tata Cliq Mall

Amazon

Flipkart

Ajio

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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