Connect with us

News Wire

Shriram Life Insurance launches Zaroorat Jaisi, Policy Vaisi: A Fully AI-Created Ad Film Campaign featuring Rahul Dravid

  • AI captured Rahul Dravid’s expressions, voice, and movements. These shots formed the foundation for all AI-generated versions of films in multiple languages.
  • There are three TVCs in six languages — English, Hindi, Marathi, Gujarati, Telugu, and Kannada. Each TVC challenges the age-old belief that insurance is ‘rigid’. All films revolve around the core question, Aapke Paas Kaunsi Policy Hai? [Which policy do you have?].
  • Created by Leo Burnett and TrueFan AI, the campaign shows how smart and efficient use of technology can help tell relatable, local stories at scale.
  • In the ad films, a traditional policyholder believes their insurance cover stays the same throughout life. Dravid steps in to explain that responsibilities change—and with the Shriram Life Flexi Shield term plan, customers can confidently increase or decrease their cover at different life stages.

HYDERABAD, India, Feb. 10, 2026 /PRNewswire/ — Shriram Life Insurance Company (SLIC) has launched its new brand campaign Zaroorat Jaisi, Policy Vaisi,’ one of the BFSI sector’s most advanced AI-driven campaigns, featuring cricketing legend Rahul Dravid.

SLIC used advanced AI to create the full film series with Dravid. The AI tool captured his expressions, voice, and movements to quickly produce versions in six languages—English, Hindi, Marathi, Gujarati, Telugu, and Kannada—making the process faster, more flexible, and cost-efficient. Created by Leo Burnett with AI production by TrueFan AI, the campaign shows how technology can deliver high-quality, local stories at scale.

The campaign is based on the insight that life keeps changing, and so do people’s financial responsibilities. It questions this deeply ingrained notion of ‘inflexibility’ in life insurance and introduces Shriram Life Flexi Shield, a term plan designed to evolve at each important life milestone, be it marriage, childbirth, education, or home ownership.

Flexi Shield gives customers the flexibility to increase or decrease their life cover, opt for premium holidays during financially demanding years, and receive 50% of the sum assured upfront upon diagnosis of a terminal illness while the policy continues without further premiums.

Casparus J.H. Kromhout, Managing Director and Chief Executive Officer, Shriram Life Insurance, said, “Flexibility is at the heart of what customers expect today. With ‘Zaroorat Jaisi, Policy Vaisi,’ we are using AI to communicate this promise with unmatched speed and personalisation. This campaign reflects our commitment to building protection solutions that evolve with people’s lives. This is an important step in our digital journey and reflects the forward-looking approach we follow at Shriram Life.”

In the ad films, a traditional policyholder believes their insurance cover stays the same throughout life. Dravid steps in to explain that responsibilities change—and with the Flexi Shield term plan, customers can confidently increase or decrease their cover at different life stages.

The campaign is targeted to reach audiences aged 35–44 years in markets such as Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh. This initiative reflects Shriram Life’s commitment to making its products simple and easily accessible, and more in tune with how people engage with the brand today.

Here’s the link to the TVCs: https://bit.ly/44tbhQs

About Shriram Life Insurance Company

Shriram Life Insurance is committed to serving every Indian household with protection solutions that matter. With a network of 651 branches across the country, the company provides affordable, reliable, and user-friendly insurance —term plans, endowment, ULIPs, and annuities—helping families secure their tomorrow, today. Over 14.6 lakh in-force policyholders trust us with their financial safety. As of September 2025, our Assets Under Management has grown to ₹14,187 crore. Our easy-to-use apps make purchasing, premium payments, and claim settlements simple and convenient for everyone.

About Shriram Group

Shriram Group is one of India’s leading financial conglomerates, with a strong presence in retail financing, asset reconstruction, wealth management, life insurance, general insurance, chit funds, stock broking, financial product distribution, and asset management services. The Group’s focus is on serving underserved communities, driven by its financial inclusion agenda to bring finance to low-income families and small businesses. Shriram Group serves over 3.44 crore customers, has a marketing force of more than 1.79 lakh, employs over 1.16 lakh people, and operates through more than 4,675 branches. It manages an AUM of ₹3.49 lakh crore as of June 2025.                                 

Logo: https://oyefilmy.com/wp-content/uploads/2026/02/shriram-life-insurance-launches-zaroorat-jaisi-policy-vaisi-a-fully-ai-created-ad-film-campaign-featuring-rahul-dravid-1.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/shriram-life-insurance-launches-zaroorat-jaisi-policy-vaisi-a-fully-ai-created-ad-film-campaign-featuring-rahul-dravid-302681198.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

Senior figures behind some of the world’s most influential publishing, digital learning, and technology organizations join KITABOO to help shape the future of learning.

MUMBAI, India, June 8, 2026 /PRNewswire/ — KITABOO and KITABOO One today announced the formation of its Global Advisory Board, assembling an extraordinary group of internationally respected leaders whose collective influence spans global publishing, digital transformation, education technology, content innovation, and enterprise growth.

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

The newly formed board brings together pioneers who have helped shape modern publishing and digital learning across multiple continents — from leading some of the world’s most influential publishing institutions to scaling transformative technology and education businesses globally.

The founding members of the KITABOO Global Advisory Board include:

Richard Charkin

One of the most influential figures in global publishing, Richard Charkin has held senior leadership positions at publishing giants including Bloomsbury, Macmillan, Oxford University Press, Reed Elsevier, and Current Science Group. A former President of both the International Publishers Association and the U.K. Publishers Association, Charkin currently serves as Chair of Thames & Hudson and advises multiple next-generation AI and publishing ventures. In 2024, he was awarded an OBE for services to publishing and literature.

David Taylor

A globally respected publishing and distribution strategist, David Taylor spent over four decades shaping the evolution of the international book trade. As Senior Vice President at Ingram Content Group, he led the global expansion strategy for Lightning Source, one of the world’s pioneering print-on-demand platforms, helping establish transformative publishing infrastructure across Europe, Australia, the Middle East, and Asia, including a major footprint in India.

Emma House

Emma House is internationally recognized for driving innovation across publishing and creative industries. Known for helping publishers navigate digital disruption, emerging technologies, and audience transformation, she has been at the forefront of industry modernization initiatives and future-focused publishing strategy across global markets.

Vikrant Mathur

Vikrant Mathur brings extensive leadership experience in enterprise technology, strategic transformation, and scaling global businesses. His expertise spans technology-driven growth, operational excellence, and innovation-led organizational transformation across international markets.

Sesh Seshadri

Sesh Seshadri is a seasoned technology and business leader with deep expertise in enterprise systems, digital learning ecosystems, and large-scale transformation initiatives. Over the course of his career, he has advised and led organizations through critical technology modernization and innovation journeys.

Pranav Gupta

Pranav Gupta is a globally recognised publishing and education industry leader known for advancing innovation across learning ecosystems, digital publishing, copyright, and workforce transformation. As a prominent voice in the international publishing community, he has worked that spans policy advocacy, knowledge accessibility, future skills, and the modernisation of education and content ecosystems, influencing institutions, industry bodies, and learning organisations across global markets.

The formation of the Global Advisory Board marks a major strategic milestone for KITABOO as the company accelerates its mission to help publishers, educators, and enterprises navigate the rapidly evolving future of learning.

At a time when artificial intelligence, immersive technologies, accessibility, and personalized learning are fundamentally reshaping how knowledge is created and consumed, KITABOO is bringing together some of the most experienced minds in the industry to help define what comes next.

“The future of learning will belong to organizations that can successfully combine technology, pedagogy, accessibility, and scalable content innovation,” said the leadership team at KITABOO. “This board represents decades of global experience across exactly those domains. Their insights and strategic guidance will be instrumental in shaping the next phase of KITABOO’s growth and impact.”

The advisory board will help guide KITABOO’s strategic direction across:

  • AI-powered learning experiences
  • Digital publishing transformation
  • Global content accessibility
  • Interactive and immersive learning
  • Enterprise learning ecosystems
  • K12 and higher education innovation
  • Scalable content distribution infrastructure

Over the years, KITABOO has emerged as a trusted digital publishing and learning platform serving publishers, educational institutions, and enterprises worldwide. The company’s solutions power interactive content experiences across K12, higher education, professional publishing, and corporate learning ecosystems.

With the launch of this Global Advisory Board, KITABOO is reinforcing its long-term vision to become one of the defining global platforms powering the future of digital learning and knowledge delivery.

About KITABOO

KITABOO is a leading cloud-based digital publishing and learning platform that enables publishers, educational institutions, and enterprises to create, distribute, secure, and analyze interactive digital content experiences at scale. Through AI-driven capabilities, accessibility-first design, analytics, and immersive learning technologies, KITABOO powers next-generation learning experiences for organizations across the globe.

About KITABOO ONE

KITABOO ONE is a digital content distribution and access platform developed by BookIT Digital Technologies Pvt. Ltd., designed to help publishers distribute, license, and monetize eBooks and digital learning content across retail, institutional, and global partner ecosystems. Built on the KITABOO digital reading infrastructure, the platform supports secure content delivery, multi-device access, flexible licensing models, branded publisher storefronts, and institutional digital library solutions for universities, libraries, corporations, and government organizations.

Media Contact

contact@kitaboo.com 

www.kitaboo.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/kitaboo-unveils-global-advisory-board-bringing-together-leaders-from-international-publishing-education-and-technology-302793893.html

Continue Reading

News Wire

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

TAIPEI, June 2, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, today officially opened COMPUTEX 2026 under the theme “ENTER INFINITY,” drawing strong visitor engagement across next-generation PC innovation, gaming, and intelligent computing showcases. Marking its 40th anniversary, GIGABYTE presents ENTER INFINITY not simply as a celebration of its history, but as a continuation of four decades of engineering innovation that shaped the evolution of performance computing.

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

GIGABYTE’s premium gaming brand, AORUS, takes center stage with the INFINITY Series, a comprehensive lineup of motherboards, graphics cards, peripherals, and chassis. The lineup is led by the flagship X870E AORUS INFINITY NEXT, pushing limits further with aerospace-inspired engineering, featuring an industry-first 3D metal-printed cooling component and space-grade Quad OptiMOS power architecture built for next-generation AI and high-performance computing.

Together with AORUS GeForce RTX™ 50 Series INFINITY graphics cards, the AORUS C510 GLASS INFINITY chassis, and matching peripherals such as the AORUS K10 INFINITY gaming keyboard and AORUS M10 INFINITY gaming mouse, the series reflects GIGABYTE’s continued focus on merging engineering performance with elevated PC craftsmanship.

Beyond gaming hardware, GIGABYTE is also showcasing how AI is increasingly becoming part of everyday computing workflows through its expanding AI ecosystem. Across AI TOP, AI BOX, and exclusive AI Agent, GiMATE, on AI gaming laptops, visitors can experience how hardware and software are being optimized together to simplify local AI development, which highlights GIGABYTE’s broader vision of making AI more accessible across gaming, creation, and productivity scenarios.

The showcase further highlights how aesthetics is becoming an increasingly important part of PC builds, featuring STEALTH cableless design and the expanded AERO WOOD that brings cleaner builds and more lifestyle-oriented craftsmanship to high-performance PCs. Alongside these designs, a broader lineup of high-performance motherboards, graphics cards, and AORUS ELITE Series gaming monitors, delivering more immersive gaming and visual experiences across the show floor. Please visit ENTER INFINITY at the GIGABYTE Consumer Booth (4F, Booth No. M0520) and Enterprise Booth (1F, Booth No. K0802) during COMPUTEX 2026, and explore more at: COMPUTEX 2026: GIGABYTE & AORUS Press Kit.

Photo – https://oyefilmy.com/wp-content/uploads/2026/06/gigabyte-opens-computex-2026-with-enter-infinity-where-ai-gaming-and-pc-innovation-unite-1.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/gigabyte-opens-computex-2026-with-enter-infinity-where-ai-gaming-and-pc-innovation-unite-302788506.html

Continue Reading

News Wire

Nationwide Celebrations mark Ruskin Bond’s 92nd Birthday

GURUGRAM, India, June 2, 2026 /PRNewswire/ — On May 19, 2026, 92 bookstores across India came together to celebrate the 92nd birthday of beloved author Ruskin Bond, marking a nationwide tribute to one of India’s most cherished literary voices. The celebrations were facilitated by HarperCollins India, enabling readers across the country to participate in honouring the legendary writer and his enduring legacy. Coinciding with the celebrations was the release of How to Laugh, Ruskin Bond’s latest book published by HarperCollins India, which encourages readers of all ages to embrace humour and learn to laugh at life’s everyday moments.

Talking about the occasion Ruskin Bond said, “With every passing year, publishers don’t just release new books around my birthday but also seem to come up with new and creative ways to celebrate the occasion. This year to mark my 92nd birthday, HarperCollins organized a cake-cutting at 92 bookstores across India. That was quite a remarkable feat!”

Zuber Baig of Midland Book Shop, Hauz Khas, says, “Ruskin Bond’s stories have inspired generations of readers, and we have proudly housed his books on our shelves since 1978. It was a privilege to be among the 92 bookstores across India celebrating such a beloved literary icon. We look forward to many more books from him that will continue to delight readers for generations to come.”

Natasha Mehta, Senior Marketing Head, Sapna Book House, says, “For nearly 60 years, Sapna has watched generations grow up with Ruskin Bond in their hands and hearts. Celebrating his 92nd birthday has been deeply emotional for us – because some writers don’t just write stories, they become a part of our legacy, our childhood, and our lives forever!”

Tina Narang, Executive Publisher – HarperCollins, adds, “It has been a privilege and an honour to publish our favourite Ruskin Bond at HarperCollins and to celebrate the launch of a new book around his birthday every year. We are delighted to have marked his 92nd birthday with celebrations across 92 bookstores. We look forward to many more wonderful books and celebrations!”

Nisha Singh, General Manager – Marketing, HarperCollins, adds, “For over six decades, Ruskin Bond has remained one of India’s most beloved children’s authors, cherished across generations for his timeless storytelling. Promoting his books has always been a joy, and even as children’s publishing continues to grow rapidly, Ruskin Bond remains a name readers of all ages instantly recognise and treasure.”

About HarperCollins Publishers India

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace.

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/nationwide-celebrations-mark-ruskin-bonds-92nd-birthday-1.jpg

Logo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/nationwide-celebrations-mark-ruskin-bonds-92nd-birthday-302788478.html

Continue Reading

Trending