News Wire
Baccarose Partners with Alexandre.J to Introduce French Elegance to the Indian Fragrance Connoisseurs
“A brand that embodies the essence of timeless sophistication, crafting exquisite fragrances that redefine luxury and allure.”
MUMBAI, India, Feb. 21, 2024 /PRNewswire/ — Baccarose, a leading name in the fragrance and beauty distribution industry, is proud to announce the introduction of Alexandre.J, a renowned French luxury perfume brand, to discerning fragrance enthusiasts in India. Alexandre.J stands out as a niche brand that meticulously crafts each fragrance to tell a unique story. With a science of names referencing different fragrances, the brand focuses on developing an olfactive record that captures the essence of luxury, artistry, and creativity.
Launched in France in 2012, Alexandre.J takes pride in its 100% Made in France production. The perfumes are meticulously crafted in Honfleur, Normandy, while the oil fabrication takes place in Grasse, the heart of perfumery worldwide. The brand has a global presence in more than 85 countries, showcasing its commitment to selective distribution and reaching passionate perfume enthusiasts worldwide.
Commenting on the launch, Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd. said, “We are thrilled to launch Alexandre.J Perfumes in India, offering a perfect blend of artistry and accessibility in niche perfumery. This collaboration resonates with the increasing demand for luxury fragrances in India. We are confident that Alexandre.J’s dedication to quality and personalization will strongly appeal to fragrance enthusiasts across the country. We look forward to enhancing India’s olfactory experience by introducing the global standard of elegance and innovation in perfumery.”
Commenting into entrance in the Indian market, Amelie Jabban, visionary Global Brand Director of Alexandre.J, said “Entering the vibrant and diverse Indian market is an exhilarating moment for Alexandre.J. We bring more than just fragrances to India; we bring an orchestration of creativity, ingenuity, and opulence. Our partnership with Baccarose showcases our unwavering dedication to delivering an unparalleled olfactory experience to the Indian consumer. As we unveil our distinct collections – each a unique journey of scent and emotion – we invite our customers to embrace the epitome of French luxury perfumery, where every fragrance tells a story of sophistication and creativity.”
Alexandre.J offers distinct collections – The Collector, Art Deco and Art Nouveau, each reflecting the brand’s dedication to artistry, high-quality ingredients, and a wide olfactive range.
The Collector Collection: A Tapestry of Alchemy
Celebrating the fusion of Oriental desert and French Baroque architecture, “The Collector” Collection unveils 10 Eaux De Parfum, each encased in distinctive aluminum bottles. From the chic elegance of Black Muscs to the captivating warmth of Morning Muscs and the sparkling joy of Rose Oud, this collection is a testament to art, culture, and the olfactive range of emotions.
Art Deco Collection: A Glimpse into the Roaring Twenties
Honoring the 1920s Art Deco period, the “Art Deco” Collection presents six fragrances, each a journey into opulence. From the powdery elegance of The Majestic Musk to the festive exuberance of The Majestic Jardin, these perfumes, presented in jewelry-like fashion, captivate with high-prized formulations and visual splendor.
Art Nouveau Collection: Luxury Redefined as an Art Form
In a groundbreaking reinvention, the “Art Nouveau” Collection showcases five fragrances, each a unique expression of luxury as an art form. Handmade glass bottles, inspired by Art Nouveau, house dynamic, uplifting, and delicate scents, creating a harmony between design and aroma.
Baccarose is strategically introducing Alexandre.J into the thriving fragrance market of India, aligning with the country’s growing appreciation for luxury and artistic expression. With its strong presence in the Indian market, Baccarose is orchestrating an exclusive launch that highlights Alexandre.J’s focus on quality, exclusivity, and personalization. This partnership enriches Baccarose’s fragrance portfolio, adding the unique and sophisticated offerings of Alexandre.J. The collaboration reinforces Baccarose’s position as a leader in the Indian fragrance market, introducing a world of artistry and enhancing sensory experiences. Alexandre.J’s addition not only strengthens Baccarose’s hold in luxury fragrances but also underscores its commitment to providing Indian consumers access to global standards of elegance and innovation in perfumery.
ABOUT ALEXANDRE.J:
Launched in France in 2012, Alexandre.J proudly produces its creations in France. Breaking the codes of traditional perfumery, the brand’s perfume collections embody the alliance of luxurious packaging and exceptional fragrances. From captivating floral notes to exotic blends, each collection tells a unique olfactive story, inviting individuals to explore and embrace the art of perfumery.
For more information, visit: https://www.alexandre-j.com/
About Baccarose:
In 1984, Mr. Hemansu Kotecha founded Baccarose and soon began making inroads into the burgeoning Indian beauty industry. With an unparalleled understanding of local customer preferences and a prized operational nous, Baccarose today is a leader in the distribution of international luxury beauty brands in India. The core mission & vision of the company is to be the leading authority in the Indian luxury Beauty market and undisputed partner-of-choice for leading international brands. To build the Luxury Beauty business in India, establish our partner luxury brands as preferred choices for consumers/retailers and bring an international shopping experience to consumers in India.
For more information, visit: https://baccarose.com/
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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