Connect with us

News Wire

Balancing Act Group Completes 20 Years

From Theatre to Content Creation & Influencer Management

MUMBAI, India, April 17, 2023 /PRNewswire/ — Balancing Act, a Mumbaibased Content Creation and Celebrity Activation Agency, has completed 20 years of entertainment and engagement in theatre, television, and influencer marketing. The brainchild of theatre mavericks and acclaimed actors Divya Palat and Aditya Hitkari, this dynamic duo joined forces to create, produce, and direct content that would educate, inspire, and entertain. As Aditya says, “Balancing Act was founded by identifying a need for brands to create unique and authentic content that still stays engaging.”

Their extensive experience in front of the camera, as well as directing actors for theatre, has given them a unique edge in understanding how to woo audiences and bring out the best in each actor. These skills set them apart from any other production house, and in 2003, they launched Balancing Act, which today is recognized among the top production companies in India. The agency has since won multiple awards, including the Influencer Marketing Agency of the Year at the ET Brand Equity Influencer Marketing Awards ’22.

Having reached a milestone anniversary on March 16th, 2023, they have been synonymous with outstanding productions that captivate audiences and push creative boundaries. Their early theatre productions, including The Verdict, which brought film actors like Tanishaa and Madhoo to the stage for the first time, The Graduate starring Zeenat Aman, and the critically acclaimed A Personal War: Stories of the Mumbai Terror Attacks, have received numerous awards and have been staged in prominent cities worldwide, such as Edinburgh, New York, Sydney, and Melbourne.

In 2009, Balancing Act expanded its horizons and ventured into television production with popular reality shows like Making the Cut on MTV, The Pitch with Boman Irani on Bloomberg, and The Great Indian Home Makeover with Soha Ali Khan, all of which received widespread recognition and changed the lives of each participant for the better.

It has been a game-changer in the world of influencer marketing. The company has brought pride to the nation on a global level as they have been nominated for two Cannes Awards for innovative content creation and influencer usage in the much-talked-about Puma music video, Suede Gully, featuring Divine.

What sets Balancing Act apart is their ability to connect the right brands with the right actors to create content that sparks emotion and brings out nuanced performances from seasoned actors, presenting a new dimension to these recognized names. They have an innate ability to make informative content entertaining. As Divya says, “In all our productions, we have always endeavored that they be more than just entertainment, we want them to be an experience.”

Divya has also been recognized as one of the ‘Top 40 people in India under 40′ and as an ‘Enterprising Woman of The Year’. Balancing Act was awarded the most promising digital Content Company of the Year and the Brand Equity Award for Best Influencer Agency 2022.

The company’s impressive track record and dynamic team have propelled them to new heights. This year, the company plans to venture into film and OTT content creation, reaffirming their belief that good content is platform agnostic.

About Balancing Act Group

Balancing Act is a premier production company in India and specializes as a Content Creation and Celebrity Activation Agency for Brands. Some of the notable brands they have collaborated with include Colgate, Nivea, Asian Paints, Nykaa, Tourism New Zealand, Reebok & Vodafone Idea. 

Follow us on: Instagram | YouTube

For more information, please contact:

Divya Palat

Email: admin@bapl.com

Photo: https://oyefilmy.com/wp-content/uploads/2023/04/balancing-act-group-completes-20-years-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/balancing-act-group-completes-20-years-301798711.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

Photo: https://oyefilmy.com/wp-content/uploads/2026/03/reliance-digital-introduces-high-performance-iqoo-15r-to-its-nationwide-store-network-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/reliance-digital-introduces-high-performance-iqoo-15r-to-its-nationwide-store-network-302711079.html

Continue Reading

News Wire

Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

Image: https://oyefilmy.com/wp-content/uploads/2026/03/kotak-alts-announces-winner-of-the-inaugural-katalyst-awards-1.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/kotak-alts-announces-winner-of-the-inaugural-katalyst-awards-302709187.html

Continue Reading

News Wire

Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

Logo: https://oyefilmy.com/wp-content/uploads/2026/03/paperpal-for-life-sciences-establishes-hipaa-readiness-strengthening-enterprise-adoption-of-ai-in-regulated-medical-and-scientific-writing-workflows-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/paperpal-for-life-sciences-establishes-hipaa-readiness-strengthening-enterprise-adoption-of-ai-in-regulated-medical-and-scientific-writing-workflows-302708082.html

Continue Reading

Trending