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BENETTON REVOLUTIONISES THE METAVERSE EXPERIENCE

MILAN and NEW DELHI, March 2, 2022 /PRNewswire/ — United Colors of Benetton will transform its Corso Vittorio Emanuele store during Milan Fashion Week, aligning it with the brand’s new shop in the metaverse, which will open at the same time with the same experiential look and feel.

The term metaverse denotes a new generation of virtual reality, in which new technologies will make online interaction increasingly like that experienced in the real world. Thanks to investments announced in this area by companies like Facebook, the metaverse has established itself in just a few months as the computing platform of the future, with incredible potential from a media and creative perspective.

We want to turn the immersive experience on its head,” states Massimo Renon, CEO of Benetton Group. “We will achieve this by creating the same emotional ecosystem in physical retail as will be available in the new virtual store in the metaverse, which will open in the next few weeks. Anyone visiting our Milan shop in Corso Vittorio Emanuele over the next few days will be able to immerse themselves in a world where physical reality and digital connection come together in an explosion of creativity, colour and sound.

The United Colors of Benetton store in the metaverse will, however, take a fresh approach. ‘Visitors’ will not buy clothes but will instead participate in gaming experiences that will allow them to accumulate QR codes, which can then be used to make purchases in physical shops. In this manner, the brand creates an additional touchpoint with the consumer, enhancing its omnichannel strategy.

We are one of the first brands to experiment with a distributed omnichannel model, one that creates a circular relationship between the physical world and the metaverse, explains Antonio Patrissi, Chief Digital Officer of Benetton Group. “The aim is to offer a dimensional link between the present and the future, the real and the virtual, through a brand experience that is increasingly immersive and, above all, in tune with the language of young people.”

The virtual store will offer an experience mirroring what shoppers can expect when they visit the Corso Vittorio Emanuele location in the coming weeks. To mark Fashion Week, the Milan flagship store has been redecorated in pink, covering all areas – from the windows to the store interior itself, from hangers to shelves – and naturally emphasising the shades of the Benetton garments.

This temporary set-up, which will feature in the store for four weeks, is accompanied by the #playchange project. From 21 to 23 February, five talented individuals will be sharing their personal stories of change with Benetton, recounting the moments in their lives when they have had to reinvent themselves and take a different approach to allow them to move forward.

The five talents are radio presenter Andrea Delogu, TV presenter Stefano di Martino and social media stars Giulia Paglianiti, Davide Vavalà and Anna Ciati. The three TikTokers will also be in-store on 23 February from 5pm, when they will offer dedicated styling sessions to shoppers eager to try out new looks.

About Benetton Group and United Colors of Benetton



Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,000 stores and workforce of around 7000 employees. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment (sourcing 58% sustainable cotton), to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.



United Colors of Benetton’s commitment to women empowerment has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on women empowerment of universal relevance.

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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