News Wire
Biggest Book Give-away program by an Indian Author
AHMEDABAD, India, Dec. 7, 2021 /PRNewswire/ — Book marketing and selling is a very complex process and more than 100 factors affect the entire process. Online portals selling books made it even more difficult for the bookstores and offline book sellers. And Covid made the entire process of offline selling almost obsolete. The entire community of the book-sellers, wholesalers, small book stores, vendors and publishers across the world went bankrupt and millions of such businesses closed down. Many libraries also closed down and that was the saddest part for book lovers across the world including Ashutosh Rawal. He had just finished writing a book during lockdown and he was looking for the publisher and new ways to sell the book offline.
As Ashutosh Rawal is learning the ropes and brainstorming about new ways for publishing, marketing and PR for promoting his self-published book, he came across a novel idea of helping the book-sellers who are selling books at the cross-roads, railway stations, and on the street stalls. He strongly feels that Giving is not just about making a donation. It is about making a difference. Touching lives is more important than selling book copies and this idea triggered this amazing & unique campaign.
These people, who are last in the chain of book selling, and who put in the maximum amount of hard work, earn the least amount of money when they sell the books. They are last in the line of retail chain and nobody thinks about them. They are almost invisible in the entire process of book selling. However, they are the ones toiling on the road, be it hot summer, heavy rains or cold winters.
As an Author and publisher, Ashutosh Rawal thinks that in order to sell a book, one needs to “Give First” and then expect the book sales to pick-up. He strongly feels that one needs to have the philanthropist mindset while designing the marketing plan for the book. And more importantly, the philanthropist activity should not be done with the expectation of returns. It should be done keeping in mind the well-being of the people who are the last but crucial part of the entire selling chain.
He designed the campaign to donate 5 books, completely free of cost, to these book sellers on the road or railway stations or at the crossroads. All they have to do is sell the book and keep all the money with themselves. They do not have to pay anything to the Author or publisher. This is like a gift from the Author to them. Or rather, one can say that it’s a tribute to these book-sellers for their hard work and efforts on the road. He thinks that, “Giving does not precede receiving; it is the reason for it; it is in giving that we receive.”
He has already started this campaign from his home town of Ahmedabad and is looking for book lovers from across India to join and help him in this campaign. His initial target is to reach out to 40 cities across India. Anyone reading this article and would like to be a part of this unique give-away campaign may reach out to him through social media channels. In fact, he wants to involve as many book lovers as possible and create a new wave of kindness and sensitivity towards people struggling on the roads selling best-sellers. They are real heroes.
All they have to do is to identify such road-side sellers in their own city or area and they should be willing to reach out to them. Ashutosh Rawal will ship the books to them without any cost. Once they receive the books, they must go and donate these copies of this book to respective road-side book sellers.
Yes, there are 200 + books to be given away across several cities across India. It is a great opportunity for true book lovers and enthusiastic readers to reach out to him. One needs to just give couple of hours of their time and make a world of difference in the life of these book-seller and vendors.
Come and be a part of this “First-of-its-Kind” initiative across India and help us in creating a new history. It’s high time we acknowledge the efforts of these silent book-sellers and reward them for their hard work.
About the Book
Book is titled: WHY I’M Crazy About Japan
The answer to the above question is the whole book…! The book which is very fast climbing up the charts of best-selling book in the Specialty Travel category.
Book-lovers who have not read the book as yet, must order a copy and read it first. He interestingly narrates real life experiences in Japan in the book and it feels like a next bestseller on the list. This book talks about the people of Japan and their unquestionable sincerity in everything that they do. Every chapter talks about a small incident and how it changed the vision as well as the life of the Author.
The author shares these stories in a very light & witty manner to make understanding easy for the readers of all the age groups. Routine, day to day interactions, with people on the streets or at his university or in the restaurant, had a huge impact on his perception of life.
There is a life lesson to be learnt at the end of each chapter but delivered in a very subtle and effective manner. Today, young readers may run away if someone tries to preach heavy knowledge to them. Hence, Ashutosh Rawal touches the funny bone and instantly connects with the millennials. Some chapters are downright hilarious but are successful in sending the underlying deeper message.
His sense of humour will touch the right chord of the people who love to read comedy. Unique aspects of Japanese culture are innovatively portrayed through his experiences. His observations, small nuances and understanding of Japanese people will be really intriguing for readers worldwide.
Reach out to us on :
Checkout the book on:
About Ashutosh Rawal:
Ashutosh Rawal is a world traveller, photographer, adventure seeker, writer, teacher, snake charmer as well as a student forever. Professionally working in the field of Tourism, Destination Marketing and Corporate Events, he travels across India and the globe for his work. He leads the Travel Company called a4adventure.in., based in Ahmedabad. Upon seeing his 1st book reaching in the top 3 in amazon bestsellers travel category books, he is super excited to share more of his experience around the globe in his next release. He highly admires his growing popularity in the literary world, apart from Travel Trade.
Media contact:
Ashutosh Rawal
+91-9825772769
ashutosh@a4adventure.in
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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