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Biggest Book Give-away program by an Indian Author

AHMEDABAD, India, Dec. 7, 2021 /PRNewswire/ — Book marketing and selling is a very complex process and more than 100 factors affect the entire process. Online portals selling books made it even more difficult for the bookstores and offline book sellers. And Covid made the entire process of offline selling almost obsolete. The entire community of the book-sellers, wholesalers, small book stores, vendors and publishers across the world went bankrupt and millions of such businesses closed down. Many libraries also closed down and that was the saddest part for book lovers across the world including Ashutosh Rawal. He had just finished writing a book during lockdown and he was looking for the publisher and new ways to sell the book offline.

As Ashutosh Rawal is learning the ropes and brainstorming about new ways for publishing, marketing and PR for promoting his self-published book, he came across a novel idea of helping the book-sellers who are selling books at the cross-roads, railway stations, and on the street stalls. He strongly feels that Giving is not just about making a donation. It is about making a difference. Touching lives is more important than selling book copies and this idea triggered this amazing & unique campaign.
These people, who are last in the chain of book selling, and who put in the maximum amount of hard work, earn the least amount of money when they sell the books. They are last in the line of retail chain and nobody thinks about them. They are almost invisible in the entire process of book selling. However, they are the ones toiling on the road, be it hot summer, heavy rains or cold winters.
As an Author and publisher, Ashutosh Rawal thinks that in order to sell a book, one needs to “Give First” and then expect the book sales to pick-up. He strongly feels that one needs to have the philanthropist mindset while designing the marketing plan for the book. And more importantly, the philanthropist activity should not be done with the expectation of returns. It should be done keeping in mind the well-being of the people who are the last but crucial part of the entire selling chain.
He designed the campaign to donate 5 books, completely free of cost, to these book sellers on the road or railway stations or at the crossroads. All they have to do is sell the book and keep all the money with themselves. They do not have to pay anything to the Author or publisher. This is like a gift from the Author to them. Or rather, one can say that it’s a tribute to these book-sellers for their hard work and efforts on the road. He thinks that, “Giving does not precede receiving; it is the reason for it; it is in giving that we receive.”
He has already started this campaign from his home town of Ahmedabad and is looking for book lovers from across India to join and help him in this campaign. His initial target is to reach out to 40 cities across India. Anyone reading this article and would like to be a part of this unique give-away campaign may reach out to him through social media channels. In fact, he wants to involve as many book lovers as possible and create a new wave of kindness and sensitivity towards people struggling on the roads selling best-sellers. They are real heroes.
All they have to do is to identify such road-side sellers in their own city or area and they should be willing to reach out to them. Ashutosh Rawal will ship the books to them without any cost. Once they receive the books, they must go and donate these copies of this book to respective road-side book sellers.
Yes, there are 200 + books to be given away across several cities across India. It is a great opportunity for true book lovers and enthusiastic readers to reach out to him. One needs to just give couple of hours of their time and make a world of difference in the life of these book-seller and vendors.
Come and be a part of this “First-of-its-Kind” initiative across India and help us in creating a new history. It’s high time we acknowledge the efforts of these silent book-sellers and reward them for their hard work.
About the Book
Book is titled: WHY I’M Crazy About Japan
The answer to the above question is the whole book…! The book which is very fast climbing up the charts of best-selling book in the Specialty Travel category.
Book-lovers who have not read the book as yet, must order a copy and read it first. He interestingly narrates real life experiences in Japan in the book and it feels like a next bestseller on the list. This book talks about the people of Japan and their unquestionable sincerity in everything that they do. Every chapter talks about a small incident and how it changed the vision as well as the life of the Author.
The author shares these stories in a very light & witty manner to make understanding easy for the readers of all the age groups. Routine, day to day interactions, with people on the streets or at his university or in the restaurant, had a huge impact on his perception of life.
There is a life lesson to be learnt at the end of each chapter but delivered in a very subtle and effective manner. Today, young readers may run away if someone tries to preach heavy knowledge to them. Hence, Ashutosh Rawal touches the funny bone and instantly connects with the millennials. Some chapters are downright hilarious but are successful in sending the underlying deeper message.
His sense of humour will touch the right chord of the people who love to read comedy. Unique aspects of Japanese culture are innovatively portrayed through his experiences. His observations, small nuances and understanding of Japanese people will be really intriguing for readers worldwide.
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About Ashutosh Rawal:
Ashutosh Rawal is a world traveller, photographer, adventure seeker, writer, teacher, snake charmer as well as a student forever. Professionally working in the field of Tourism, Destination Marketing and Corporate Events, he travels across India and the globe for his work. He leads the Travel Company called a4adventure.in., based in Ahmedabad. Upon seeing his 1st book reaching in the top 3 in amazon bestsellers travel category books, he is super excited to share more of his experience around the globe in his next release. He highly admires his growing popularity in the literary world, apart from Travel Trade.
Media contact:Ashutosh Rawal+91-9825772769ashutosh@a4adventure.in
Photo: https://mma.prnewswire.com/media/1704002/Ashutosh_Rawal.jpg
 

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Canara HSBC Life Insurance Celebrates Father’s Day with a Heartwarming Tribute to Dad Jokes

The digital film highlights how fathers express love through humour, turning everyday moments into lifelong memoriesNEW DELHI, June 20, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.

Presented in the style of a mock documentary, the film follows a sibling duo as they recount some of their father’s most memorable jokes—ranging from playful puns to classic one-liners. While the film begins with humour and nostalgia, it gradually reveals a deeper truth: behind every seemingly cringe-worthy dad joke lies a father’s sincere effort to connect, bring joy, and remind his family that he is always there for them.The campaign is rooted in the insight that fathers often express their emotions differently. Rather than through words alone, they communicate their care through everyday actions, practical guidance, shared experiences, and sometimes, through humour. Dad jokes may not always receive the loudest laughs, but they often become lasting reminders of a father’s presence, warmth, and unwavering support.Through relatable storytelling and candid family moments, the film celebrates fathers who may not always wear their emotions on their sleeves but consistently show up for their loved ones in their own unique ways. It captures how these seemingly ordinary interactions become treasured memories that families carry forward for years.Reflecting the campaign’s central message, Canara HSBC Life Insurance reiterates its belief in standing by every promise that matters. Just as fathers quietly support and protect their families through every stage of life, the company remains committed to helping customers secure their loved ones’ future and fulfil their financial commitments, truly embodying its promise of being a ‘Promises Ka Partner’.The campaign is now live across Canara HSBC Life Insurance’s X (twitter), LinkedIn, Facebook and Instagram channels.IG- https://www.instagram.com/reel/DZwH5IKhCzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FB- https://www.facebook.com/share/v/1cSkxsFWNY/X- https://x.com/CanaraHSBCLI/status/2067808467205918962?s=20Li- https://www.linkedin.com/feed/update/urn:li:activity:7473574831364468737Photo – https://mma.prnewswire.com/media/2997652/Canara_HSBC.jpgLogo – https://mma.prnewswire.com/media/2739906/6008480/Canara_HSBC_Logo.jpg

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”About KreativespaceKreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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