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Bijnor Celebrates 200 Years with a Focus on Sustainable Ecotourism with The Art of Living

BENGALURU, India, Nov. 19, 2024 /PRNewswire/ — A jewel of a place tucked away in Uttar Pradesh marked a historic milestone this November by celebrating its 200th anniversary with the grand Bijnor Mahotsav. The festival brought together a diverse group of stakeholders, from local communities and government officials to conservationists, all united by a shared vision. With active participation from The Art of Living Social Projects, the event sought to promote a sustainable tourism model that not only showcases the region’s natural wealth but also preserves its ecological integrity. The world renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar says, “Sustainable development is that which keeps in mind the long-term effects and benefits of any program. Ravaging natural resources without a long-term vision will destroy the ecology, which is the very source of life.”

This spirit of responsibility echoed throughout the festival, underscoring the importance of balancing development with environmental conservation.

A Vision for Community-Centric, Sustainable Tourism

The festival’s success was largely driven by Bijnor’s administration, led by District Magistrate Ankit Agarwal and Chief Development Officer Mr. Purna Borah. They turned the event into a ‘people’s festival’, emphasising local involvement and ownership in the region’s growth. Symposiums at the festival buzzed with conversation on the potential of ecotourism to generate youth employment and promote community-led conservation. The entire approach elevated the festival beyond a mere gathering – it became a movement to ignite pride and a collective commitment to sustainable development. The message was clear: Bijnor’s future as a tourist destination hinges on a balance between showcasing its natural beauty and preserving it for future generations.

Uncovering Bijnor’s Tourism Potential

Bijnor’s landscape is a goldmine for tourism- rich in history, scenic wetlands, and diverse wildlife- but a few challenges stand in the way of unlocking its full potential. Despite its abundant natural assets, Bijnor remains largely underrepresented on the tourism map.

One of the most pressing issues discussed at the symposium is the region’s lack of visibility. With no established tourist circuits or adequate accommodation options, Bijnor struggles to attract the attention it deserves. To bridge this gap, The Art of Living Social Projects introduced a new website dedicated to promoting Bijnor’s tourism. The platform serves as a comprehensive guide, offering everything from details on local attractions to recommendations for accommodations, making it easier for potential visitors to explore Bijnor’s hidden gems. 

Education, Empowerment, and Conservation

The Art of Living Social Projects has emerged as a key player in Bijnor’s ecotourism efforts, combining education, community engagement, and conservation at the Haiderpur wetlands. Through its nature guide training programmes, the organisation is empowering locals to lead eco-friendly tours that celebrate the district’s rich biodiversity. More than 4,000 students have been educated about the area’s unique ecosystems, and birdwatching events have allowed both locals and tourists to appreciate the region’s rich biodiversity. Looking to the future, The Art of Living Social Projects is committed to supporting – and possibly co-hosting – annual bird festivals that will shine a spotlight on Bijnor’s bird species.

As ecotourism continues to grow, The Art of Living Social Projects remains vigilant about its impact on the environment. Ashish Loya, a dedicated conservationist, Art of Living faculty member, and a key figure in the designation of the Haiderpur Wetlands as a Ramsar site, emphasises, “We can develop ecotourism, but not at the cost of wildlife habitats.” His involvement in conservation efforts exemplifies the delicate balance the organisation seeks to maintain between promoting sustainable tourism and safeguarding the region’s natural habitats.

Overcoming Environmental Challenges: A Call for Immediate Action

Conservation in Bijnor is not without its obstacles. The region struggles with illegal fishing, and the enforcement of conservation measures. The Art of Living Social Projects has been actively pushing for stronger policies and greater community engagement to address these issues, underlining the need for swift action to protect Bijnor’s fragile wetland sanctuaries.

Adding to the challenge is the impact of pollution and smog, particularly during the winter months. Visibility in the wetlands is severely reduced due to high levels of air pollution in northern India, affecting both the bird populations and the overall visitor experience. Initial data suggests that fewer migratory birds are visiting the region, likely due to rising temperatures in Central Asia and worsening air quality in India. These findings highlight the urgent need for coordinated action to address pollution and protect migratory bird habitats.

A Path Forward: Collaborative, Sustainable Tourism

The Art of Living Social Projects advocates for a holistic approach to ecotourism – one where community-led conservation and sustainable development go hand in hand. The organisation continues to push for policies that protect the region’s natural habitats from unregulated development while raising awareness and providing conservation training to local communities. For Bijnor’s tourism vision to be successful, the insights of wildlife experts, local leaders, and the community must be integrated into every stage of planning and implementation.

However, this journey is just beginning. The sustained collaboration of government bodies, environmental organisations, and local communities will be key to ensuring that Bijnor’s natural heritage is preserved while unlocking its tourism potential for future generations. 

Through initiatives like the Bijnor Mahotsav and ongoing efforts by The Art of Living Social Projects, the region is setting the stage for a future where ecotourism not only provides economic opportunities but also preserves the delicate ecosystems that make Bijnor so unique.

About The Art of Living Social Projects

The Art of Living Social Projects has resolved to create a positive societal impact through transformative initiatives. With a focus on holistic development, the organisation strives to contribute to the well-being of individuals and communities alike, while also prioritising environmental preservation. By promoting sustainable practices, nurturing conservation efforts, and encouraging a deeper connection with nature, The Art of Living Social Projects actively works towards a healthier planet for future generations. 

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Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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