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Bijnor Celebrates 200 Years with a Focus on Sustainable Ecotourism with The Art of Living

BENGALURU, India, Nov. 19, 2024 /PRNewswire/ — A jewel of a place tucked away in Uttar Pradesh marked a historic milestone this November by celebrating its 200th anniversary with the grand Bijnor Mahotsav. The festival brought together a diverse group of stakeholders, from local communities and government officials to conservationists, all united by a shared vision. With active participation from The Art of Living Social Projects, the event sought to promote a sustainable tourism model that not only showcases the region’s natural wealth but also preserves its ecological integrity. The world renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar says, “Sustainable development is that which keeps in mind the long-term effects and benefits of any program. Ravaging natural resources without a long-term vision will destroy the ecology, which is the very source of life.”

This spirit of responsibility echoed throughout the festival, underscoring the importance of balancing development with environmental conservation.

A Vision for Community-Centric, Sustainable Tourism

The festival’s success was largely driven by Bijnor’s administration, led by District Magistrate Ankit Agarwal and Chief Development Officer Mr. Purna Borah. They turned the event into a ‘people’s festival’, emphasising local involvement and ownership in the region’s growth. Symposiums at the festival buzzed with conversation on the potential of ecotourism to generate youth employment and promote community-led conservation. The entire approach elevated the festival beyond a mere gathering – it became a movement to ignite pride and a collective commitment to sustainable development. The message was clear: Bijnor’s future as a tourist destination hinges on a balance between showcasing its natural beauty and preserving it for future generations.

Uncovering Bijnor’s Tourism Potential

Bijnor’s landscape is a goldmine for tourism- rich in history, scenic wetlands, and diverse wildlife- but a few challenges stand in the way of unlocking its full potential. Despite its abundant natural assets, Bijnor remains largely underrepresented on the tourism map.

One of the most pressing issues discussed at the symposium is the region’s lack of visibility. With no established tourist circuits or adequate accommodation options, Bijnor struggles to attract the attention it deserves. To bridge this gap, The Art of Living Social Projects introduced a new website dedicated to promoting Bijnor’s tourism. The platform serves as a comprehensive guide, offering everything from details on local attractions to recommendations for accommodations, making it easier for potential visitors to explore Bijnor’s hidden gems. 

Education, Empowerment, and Conservation

The Art of Living Social Projects has emerged as a key player in Bijnor’s ecotourism efforts, combining education, community engagement, and conservation at the Haiderpur wetlands. Through its nature guide training programmes, the organisation is empowering locals to lead eco-friendly tours that celebrate the district’s rich biodiversity. More than 4,000 students have been educated about the area’s unique ecosystems, and birdwatching events have allowed both locals and tourists to appreciate the region’s rich biodiversity. Looking to the future, The Art of Living Social Projects is committed to supporting – and possibly co-hosting – annual bird festivals that will shine a spotlight on Bijnor’s bird species.

As ecotourism continues to grow, The Art of Living Social Projects remains vigilant about its impact on the environment. Ashish Loya, a dedicated conservationist, Art of Living faculty member, and a key figure in the designation of the Haiderpur Wetlands as a Ramsar site, emphasises, “We can develop ecotourism, but not at the cost of wildlife habitats.” His involvement in conservation efforts exemplifies the delicate balance the organisation seeks to maintain between promoting sustainable tourism and safeguarding the region’s natural habitats.

Overcoming Environmental Challenges: A Call for Immediate Action

Conservation in Bijnor is not without its obstacles. The region struggles with illegal fishing, and the enforcement of conservation measures. The Art of Living Social Projects has been actively pushing for stronger policies and greater community engagement to address these issues, underlining the need for swift action to protect Bijnor’s fragile wetland sanctuaries.

Adding to the challenge is the impact of pollution and smog, particularly during the winter months. Visibility in the wetlands is severely reduced due to high levels of air pollution in northern India, affecting both the bird populations and the overall visitor experience. Initial data suggests that fewer migratory birds are visiting the region, likely due to rising temperatures in Central Asia and worsening air quality in India. These findings highlight the urgent need for coordinated action to address pollution and protect migratory bird habitats.

A Path Forward: Collaborative, Sustainable Tourism

The Art of Living Social Projects advocates for a holistic approach to ecotourism – one where community-led conservation and sustainable development go hand in hand. The organisation continues to push for policies that protect the region’s natural habitats from unregulated development while raising awareness and providing conservation training to local communities. For Bijnor’s tourism vision to be successful, the insights of wildlife experts, local leaders, and the community must be integrated into every stage of planning and implementation.

However, this journey is just beginning. The sustained collaboration of government bodies, environmental organisations, and local communities will be key to ensuring that Bijnor’s natural heritage is preserved while unlocking its tourism potential for future generations. 

Through initiatives like the Bijnor Mahotsav and ongoing efforts by The Art of Living Social Projects, the region is setting the stage for a future where ecotourism not only provides economic opportunities but also preserves the delicate ecosystems that make Bijnor so unique.

About The Art of Living Social Projects

The Art of Living Social Projects has resolved to create a positive societal impact through transformative initiatives. With a focus on holistic development, the organisation strives to contribute to the well-being of individuals and communities alike, while also prioritising environmental preservation. By promoting sustainable practices, nurturing conservation efforts, and encouraging a deeper connection with nature, The Art of Living Social Projects actively works towards a healthier planet for future generations. 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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