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BIRKENSTOCK CELEBRATES TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING

Birkenstock is celebrating a milestone in its rich shoemaking heritage of quality, craftsmanship and innovation, which dates back to 1774. The brand is commemorating the occasion with several notable initiatives across the world.  

BENGALURU, India, Oct. 4, 2024 /PRNewswire/ — The global purpose and Zeitgeist brand, Birkenstock marks 250 years of tradition in shoemaking, a remarkable journey from a humble shoemaker’s workshop to a global icon. This journey not only honors Birkenstock’s deep-rooted tradition but also celebrates its rich heritage and underscores its profound cultural relevance. For decades, BIRKENSTOCK has influenced subcultures, inspired leading designers and resonated with individuals around the world.

This enduring heritage and rich archive are now captured in the highly anticipated publication “THE BOOK OF BIRKENSTOCK”. Complementing this, a first-of-its-kind digital encyclopaedia, the curated book multiple “OLD MILLS NEVER DIE” and the travelling photo exhibition “WALK THIS WAY” further showcase the brand’s impact.

BIRKENSTOCK 250 EVENT IN INDIA

Birkenstock celebratory event of 250 years in Bengaluru, India on 28th of Sept.’24, was a testament to the brand’s commitment to excellence and craftsmanship. It showcased various brand archive images, tools, materials, latest collections, select pieces from the premium Birkenstock 1774 collection, amongst other things.

The “WALK THIS WAY” exhibition by H. Leutwyler that has travelled all the way from Germany was one of the key highlights at the event. The exhibition beautifully communicates the brand’s essence and milestones of two and a half centuries. The event also displayed the Birkenstock HOURGLASS EXHIBITION, which shows the brand’s historical journey, including its first footwear models, archival tools, Birkenstock shoe lasts, which later led to the discovery of the Birkenstock footbed, designs, literature and documents from the brand’s inception days, alongside Birkenstock’s collaboration with luxury brands.

In addition to the brand exhibitions, what caught attention was the original Arizona sandals of the former CEO of Apple, Steve Jobs. These sandals, which are a testimony to the brand’s quality and timelessness, were at display for the very first time in India.

The fresh new Fall-Winter’24 collection with latest product drops and stunning updates in colors, buckles, materials and designs, excited many at the event. The brand has truly, effortlessly merged comfort and elegance in its seasonal collection. The new collection is available on the brand’s website and their stores across India.

The spirit of the entire event was summed-up in a Sand Art show, which celebrated and elaborated on the key moments of the brand’s 250 years of tradition in shoemaking, leaving the audience in awe of the legacy and community the brand has built over the years. 

VISUAL CELEBRATION: A ONE-OF-A-KIND CONTENT SERIES

The “BOOK OF BIRKENSTOCK” is a monumental publication created by BIRKENSTOCK, designed by the acclaimed Munich-based design agency Bureau Borsche and co-published by Steidl Publishers from Göttingen, Germany. This 688-page volume offers a lush, visual journey through BIRKENSTOCK’s extensive archive, revealing the brand’s rich heritage in stunning detail. The book captures a wide range of never-before-seen archive materials, including first advertisements and scribbles, original photo material, marketing materials from private estates and public archives, iconic brand campaigns, trend defining fashion editorials from Japan, the USA or France and snapshots from fans wearing their Birks around the globe. The book serves as a definitive record of the brand’s impact on footwear, fashion, and culture and is available at select bookstores in India.

Complementing the book, BIRKENSTOCK launches a groundbreaking DIGITAL BRAND ENCYCLOPAEDIA, an innovative and mobile-friendly digital archival experience. This microsite reflects the “BOOK OF BIRKENSTOCK” and takes it to the digital sphere, making the content accessible to even more fans of the brand. The immersive platform features visual archives, curated narratives and over 600 archival images, including editorial content, VIP sightings, movie appearances, drawings, product shots and advertising material. The platform will be the go-to destination for every brand-aficionado and will be live in India later in the year.

Rounding up the celebration of 250 years in shoemaking and shining further light on the BIRKENSTOCK archive, a curated photo exhibition called “WALK THIS WAY” by Henry Leutwyler will travel the globe until the end of the year. Making Leutwyler’s unique artistic perspective on BIRKENSTOCK accessible to a global audience, a collection of photographs will be exhibited in more than 25 locations such as Tokyo, Paris, Bali, Sao Paolo, Melbourne, London, Shanghai and Munich.

INFORMATION FOR EDITORIAL TEAMS

Still Life Product Imagery (Book of Birkenstock)

Creative Product Imagery (Book of Birkenstock + The Evolution of a universal Purpose and Zeitgeist Brand)

Selected Archive Imagery (Book of Birkenstock)

ABOUT BIRKENSTOCK

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).

With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.

Birkenstock Group B.V. & Co. KG

Burg Ockenfels, Linz am Rhein, Germany

For further information, please visit www.birkenstock-group.com

You can find our online shop at www.birkenstock.com

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World Phygital Community Announces Global Qualifying Tournament Season 2025/2026

Season anticipated to be biggest ever before the Games of the Future 2026 in Kazakhstan

HONG KONG, April 15, 2025 /PRNewswire/ — Today, the World Phygital Community (WPC) announces the 2025/2026 ranking tournament season for athletes and clubs aiming to qualify for the Games of the Future in Kazakhstan next year. Running from August 1st to December 15th, 2025, the tournaments hosted by WPC members worldwide, will provide the opportunity for clubs and athletes to show their prowess in phygital sports and qualify to compete at the largest global phygital sport’s event next year.

During the season, phygital competitors will participate in a round of regional tournaments within each participating country called Phygital Origins, followed by national tournaments, which are called Phygital Rivals.

Dan Merkley, Chairperson of the WPC, said, “This new season will be the biggest ever. With 96 World Phygital Community members across 92 countries, this is the chance for anyone who wants to be part of this fast-growing phenomenon to step up and prove themselves. Phygital sport is for everyone, and we are eager to see which phygital superstars emerge this season.”

Tournaments can feature the following core disciplines: Phygital Football, Phygital Basketball, Phygital Shooter and Phygital Dancing. The first three consist of two stages—a digital round, where athletes compete in a video game version of the discipline, followed by a physical round, where they face off in a real-world version of the discipline. Phygital Dancing tournaments use well-known dancing video games to deliver the phygital experience in a single stage.

Following conclusion of these tournaments in December, rankings are calculated and the top two clubs and athletes in each discipline will go straight through to the Games of the Future 2026, while clubs and athletes placed 3rd – 26th will go through to the Phygital Contenders tournament to fight for their place at the event.

Prior to the season starting, all WPC members can apply to host Phygital Origins and Phygital Rivals tournaments from May 1st till July 31st, 2025.

Notes to Editors:

About the World Phygital Community (WPC):

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital communities globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the Phygital Origins and Phygital Rivals. The winners from the Phygital Origins progress to the Phygital Rivals, facing other Phygital Origins winners, for a chance to compete at the Games of the Future.

For more information please visit: https://worldphygital.org/

About the Games of the Future (GOTF):

 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the UAE while The Games of the Future 2026 will be held in Kazakhstan.

For more information please visit: https://gofuture.games/

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Phygital athletes competing in the digital part of a phygital ranking tournament.

 

Phygital athletes competing in the physical part of a phygital ranking tournament.

 

World Phygital Community (WPC) Logo

 

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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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UNITED BREWERIES, WELLA, JIO BP TO LEAD FOR HOUSE OF ROSE PROFESSIONAL’S 2025 INDIA EDITION OF BREAK THE CEILING TOUCH THE SKY®

India’s most successful organizations and inspirational leaders to convene on Sept 30, 2025 in Mumbai.

MUMBAI, India, April 14, 2025 /PRNewswire/ — House of Rose Professional Pte Ltd.  (HORP), announced today that the 2025  India Edition of Break the ceiling touch the sky® (BTCTTS)- the success and leadership summit for women  will be held in  Mumbai, India on Sept. 30, 2025. United Breweries the Wella Company and Jio BP are leading as early partners for the summit.  HORP also called out India as a priority market for leadership excellence in support of India’s status as the fastest growing major economy in the world.  The summit will also celebrate the 2025 Break the ceiling touch the sky® Most Inspirational Women in Leadership in India list which will be announced ahead of the summit on Sept 30.  

Break the ceiling touch the sky® is a rapidly growing community of the world’s most inspirational female executives across industries. The 2025 India Edition of Break the ceiling touch the sky® offers participating organizations opportunities to: Network and build powerful new business connections; enhance their corporate reputation and employer brand; exchange best practices on leadership, Diversity & Inclusion, and success across industries and  train their leadership talent for greater contribution and impact.  The summit will include inspirational sharings on the future of work and leadership, the road to the C-suite, global leadership in a complex but interconnected world and also showcase valuable insights from HORP’s proprietary global research on gender balance and business impact. 

Research shows that gender- balanced led Companies outperform non gender-balanced led Companies. India has an incredible opportunity ahead of it with under 8% of executive management team members and under 18% of Boards members of Fortune India 500 Companies being female.  

Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared, “Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world’s best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn’t as high when you decide to push past it.” 

Pravesh Saha, General Manager, South Asia, Wella Company shared, “Max Amen, Managing Director – UK & Ireland,  The Wella Company commented, “At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky®  in India, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact.”

Nishi Vasudeva, Former Chairman & Managing Director, HPCL and Independent Director on the Boards of L&T Finance, Tata Power Renewable Energy and Crisil and Consultant, House of Rose Professional shared, “The advantages of gender balanced leadership have been extensively documented with the clear takeaway that gender balanced led companies deliver better on business, growth and social impact. The world’s largest and most respected Companies are becoming increasingly gender diverse at the top. The sharing of best practices amongst India’s most successful leaders at Break the ceiling touch the sky® is an excellent opportunity to invest not just in women, but in sustainable, better businesses.” 

Added Sam Balsara, Chairman, Madison World; “I have been involved as a speaker at Break the ceiling touch the sky® for several years and also honoured to serve as a current Break the ceiling touch the sky® Global Male Champion for Gender Equality. As a premier Media Agency, Madison has a unique role in shaping attitudes and mindset of leaders towards women overall and the continued advancement of women in leadership as a critical enabler of business. I am looking forward to sharing and learning at the 2025 India Edition of Break the ceiling touch the sky®.

Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit, “The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world’s most successful companies (versus reinventing the wheel internally),  develop their leaders and accelerate business growth via gender-balanced leadership. We are delighted to be able to contribute to incredible India’s growth story via the Break the ceiling touch the sky® summit.”  

Since 2014, Break the Ceiling Touch the Sky®  has enabled the success of  over  50,000 leaders across over 600 companies globally via 38 international summits and other trainings. House of Rose Professional Pte. Ltd. (HORP) is a leader in global executive development via its Talent (BeliEVE® executive search) Training (Break the ceiling touch the sky® – the success and leadership summit for women) and Transformation (CEOSmith® – reputation, executive excellence and business advisory services for the C-Suite) verticals.  

TO LEAD AS A CORPORATE SPONSOR please email anthony@houseofroseprofessional.com 

TO SIGN AS A PARTICIPATING COMPANY visit https://houseofroseprofessional.com/india-edition-2025/ 

MEDIA AND CUSTOMER  INQUIRIES:

Anthony A. Rose at anthony@houseofroseprofessional.com

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