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BIRKENSTOCK CELEBRATES TWO AND A HALF CENTURIES OF TRADITION IN SHOEMAKING
Birkenstock is celebrating a milestone in its rich shoemaking heritage of quality, craftsmanship and innovation, which dates back to 1774. The brand is commemorating the occasion with several notable initiatives across the world.
BENGALURU, India, Oct. 4, 2024 /PRNewswire/ — The global purpose and Zeitgeist brand, Birkenstock marks 250 years of tradition in shoemaking, a remarkable journey from a humble shoemaker’s workshop to a global icon. This journey not only honors Birkenstock’s deep-rooted tradition but also celebrates its rich heritage and underscores its profound cultural relevance. For decades, BIRKENSTOCK has influenced subcultures, inspired leading designers and resonated with individuals around the world.
This enduring heritage and rich archive are now captured in the highly anticipated publication “THE BOOK OF BIRKENSTOCK”. Complementing this, a first-of-its-kind digital encyclopaedia, the curated book multiple “OLD MILLS NEVER DIE” and the travelling photo exhibition “WALK THIS WAY” further showcase the brand’s impact.
BIRKENSTOCK 250 EVENT IN INDIA
Birkenstock celebratory event of 250 years in Bengaluru, India on 28th of Sept.’24, was a testament to the brand’s commitment to excellence and craftsmanship. It showcased various brand archive images, tools, materials, latest collections, select pieces from the premium Birkenstock 1774 collection, amongst other things.
The “WALK THIS WAY” exhibition by H. Leutwyler that has travelled all the way from Germany was one of the key highlights at the event. The exhibition beautifully communicates the brand’s essence and milestones of two and a half centuries. The event also displayed the Birkenstock HOURGLASS EXHIBITION, which shows the brand’s historical journey, including its first footwear models, archival tools, Birkenstock shoe lasts, which later led to the discovery of the Birkenstock footbed, designs, literature and documents from the brand’s inception days, alongside Birkenstock’s collaboration with luxury brands.
In addition to the brand exhibitions, what caught attention was the original Arizona sandals of the former CEO of Apple, Steve Jobs. These sandals, which are a testimony to the brand’s quality and timelessness, were at display for the very first time in India.
The fresh new Fall-Winter’24 collection with latest product drops and stunning updates in colors, buckles, materials and designs, excited many at the event. The brand has truly, effortlessly merged comfort and elegance in its seasonal collection. The new collection is available on the brand’s website and their stores across India.
The spirit of the entire event was summed-up in a Sand Art show, which celebrated and elaborated on the key moments of the brand’s 250 years of tradition in shoemaking, leaving the audience in awe of the legacy and community the brand has built over the years.
VISUAL CELEBRATION: A ONE-OF-A-KIND CONTENT SERIES
The “BOOK OF BIRKENSTOCK” is a monumental publication created by BIRKENSTOCK, designed by the acclaimed Munich-based design agency Bureau Borsche and co-published by Steidl Publishers from Göttingen, Germany. This 688-page volume offers a lush, visual journey through BIRKENSTOCK’s extensive archive, revealing the brand’s rich heritage in stunning detail. The book captures a wide range of never-before-seen archive materials, including first advertisements and scribbles, original photo material, marketing materials from private estates and public archives, iconic brand campaigns, trend defining fashion editorials from Japan, the USA or France and snapshots from fans wearing their Birks around the globe. The book serves as a definitive record of the brand’s impact on footwear, fashion, and culture and is available at select bookstores in India.
Complementing the book, BIRKENSTOCK launches a groundbreaking DIGITAL BRAND ENCYCLOPAEDIA, an innovative and mobile-friendly digital archival experience. This microsite reflects the “BOOK OF BIRKENSTOCK” and takes it to the digital sphere, making the content accessible to even more fans of the brand. The immersive platform features visual archives, curated narratives and over 600 archival images, including editorial content, VIP sightings, movie appearances, drawings, product shots and advertising material. The platform will be the go-to destination for every brand-aficionado and will be live in India later in the year.
Rounding up the celebration of 250 years in shoemaking and shining further light on the BIRKENSTOCK archive, a curated photo exhibition called “WALK THIS WAY” by Henry Leutwyler will travel the globe until the end of the year. Making Leutwyler’s unique artistic perspective on BIRKENSTOCK accessible to a global audience, a collection of photographs will be exhibited in more than 25 locations such as Tokyo, Paris, Bali, Sao Paolo, Melbourne, London, Shanghai and Munich.
INFORMATION FOR EDITORIAL TEAMS
Still Life Product Imagery (Book of Birkenstock)
Creative Product Imagery (Book of Birkenstock + The Evolution of a universal Purpose and Zeitgeist Brand)
Selected Archive Imagery (Book of Birkenstock)
ABOUT BIRKENSTOCK
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).
With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore and India.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany
For further information, please visit www.birkenstock-group.com
You can find our online shop at www.birkenstock.com
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Simplilearn and Saïd Business School, University of Oxford, Partner To Launch Three AI-Focused Programmes To Equip Leaders for Enterprise Transformation
Launch of three programmes addressing critical AI talent shortage through accessible, practice-led learning in business analytics, strategic decision-making and cyber-resilient transformation
PLANO, Texas, March 18, 2026 /PRNewswire/ — Simplilearn, a leading digital skills training provider, has partnered with Saïd Business School, University of Oxford, to launch three AI-focused programmes for professionals leading AI integration within their organisations. The programmes – Oxford Programme in AI and Business Analytics; Oxford Programme in Strategic Analysis and Decision-Making with AI; and Oxford Programme in Cyber-Resilient Digital Transformation – are designed to address the widening AI talent gap and train leaders with the frameworks and technical fluency required to lead responsible AI integration at scale.

As artificial intelligence transforms industries at an unprecedented velocity, organisations face acute shortages of experienced professionals capable of translating AI capabilities into business value while managing associated risks. According to a recent McKinsey report, 88% of companies now use AI regularly in at least one business function, up from 78% last year, yet less than a third of executives feel their organisations have adequate AI talent to execute strategic initiatives effectively. These programmes address this critical gap by preparing professionals with the strategic frameworks, ethical considerations and practical implementation capabilities required to lead AI integration initiatives that deliver measurable business impact.
Speaking about the programmes, Kashyap Dalal, Co-founder and COO of Simplilearn, said: “AI has moved from experimental adoption to become foundational infrastructure across every sector, yet the leadership skills required to harness its potential responsibly remain scarce. Our partnership with Saïd Business School, University of Oxford, reflects our commitment to making advanced AI education more accessible and bringing industry and academia closer together.
The curriculum is built to develop strategic judgement, governance frameworks and implementation capabilities to lead enterprise-wide AI transformation with confidence. As AI reshapes competitive dynamics and operational models, organisations need leaders who can translate analytics into strategy, integrate AI responsibly into decision-making frameworks and build cyber-resilient digital infrastructures. By making the School’s world-class faculty expertise accessible through flexible, online formats designed for professionals worldwide, we are addressing a critical market need while advancing our mission to develop future leaders who lead responsibly and effectively.”
The three programs collectively form a comprehensive AI leadership curriculum addressing complementary dimensions of AI-enabled business transformation:
- Oxford Programme in AI and Business Analytics focuses on translating descriptive, predictive and prescriptive analytics into strategic business decisions, preparing leaders to bridge the divide between data science and boardroom strategy through real-world case studies, including Hartford HealthCare and the Rialto e-commerce capstone project.
- The Oxford Programme in Strategic Analysis and Decision-Making with AI enables professionals to strengthen their strategic thinking capabilities by leveraging AI as a decision-support partner, exploring frameworks such as PESTEL analysis and Porter’s Five Forces and using generative AI tools for scenario planning, competitive analysis and evidence-based recommendation development.
- The Oxford Programme in Cyber-Resilient Digital Transformation addresses the critical imperative of embedding cyber-risk thinking into AI-powered enterprises, teaching leaders to evaluate emerging technologies, protect critical assets and communicate technology risks effectively at the board and executive levels.
Designed using evidence-based learning principles grounded in the Universal Design for Learning framework, the programme is developed by Oxford Saïd faculty and includes self-paced modules alongside live sessions that support applied learning and practical application. This approach offers flexibility for working professionals while maintaining strong academic rigour and practical relevance.
Commenting on the partnership, Rishad Lilani, Associate Director, Oxford Saïd Online, at Saïd Business School, University of Oxford, said: “The collaboration with Simplilearn represents a strategic alignment between academic excellence and global accessibility in addressing responsible AI integration at an organisational level. Cybersecurity, strategic analytics and AI-driven decision-making are core leadership imperatives that require judgement, ethical frameworks and the confidence to navigate uncertainty. With these programmes, we are equipping leaders with the analytical rigour, human-in-the-loop oversight principles and cross-functional integration capabilities required to drive digital transformation that withstands executive and board-level scrutiny while creating measurable business value.”
Learners will earn a certificate of attendance from Saïd Business School, University of Oxford, upon successful completion of the programme, subject to meeting the requirements outlined in the programme orientation module. They will also join the Oxford Saïd elumni community, a global network of over 50,000 professionals across more than 195 countries, with access to exclusive resources, events and opportunities.
These programmes are designed for professionals in strategic, leadership, or management roles. This includes business managers and functional leaders, strategy and transformation professionals, analytics and business intelligence leaders, consultants advising on AI-driven change, product and digital and technology leaders responsible for enterprise AI initiatives.
About Saïd Business School
Saïd Business School is a vibrant and innovative school, embedded within the University of Oxford, offering accredited degrees and diplomas for undergraduates and postgraduates and a broad portfolio of on-campus and online courses for business executives. The School educates global business leaders, change makers and innovators across every industry and sector. Its ground-breaking research and exceptional teaching transforms individuals, who transform businesses, which transforms the world and creates impact from within.
In partnership with Simplilearn, the School’s professional programmes are promoted and delivered to professionals worldwide through a high-quality digital learning experience. This partnership brings together Oxford’s academic excellence and Simplilearn’s digital learning strengths, offering a transformative and future-ready learning journey for aspiring leaders.
About Simplilearn
Founded in 2010, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training for individuals and businesses. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners worldwide. Its programs are designed and delivered in collaboration with world-renowned universities, top corporations and leading industry bodies. From early-career professionals to managers, executives, small businesses and large enterprises, Simplilearn’s role-based, skill-focused, industry-recognized and globally relevant training programs provide ideal upskilling solutions for diverse career or business goals.
For more information, please visit www.simplilearn.com

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Agentic Marketing Will Redesign How Growth Decisions Are Made
Rajesh Jain, MD & Founder at Netcore Cloud explains why Agentic Marketing will redefine growth, retention, and customer economics
MUMBAI, India, March 18, 2026 /PRNewswire/ — Marketing technology is entering a new phase as artificial intelligence moves beyond automation toward autonomous decision-making. According to Rajesh Jain, Founder and MD of Netcore Cloud, the next evolution of marketing lies in Agentic Marketing, where autonomous systems continuously evaluate customer signals and take action to optimise outcomes such as revenue, profit, lifetime value, and retention.

“For nearly two decades, martech has been paying revenue tax for acquiring the same set of customers and customers that they didn’t really lose,” Jain said. “At Netcore, our North Star is simple: Never lose customers. Never pay twice. Never pay fixed. Our agentic marketing efforts are built to deliver exactly that.”
Jain explained that earlier martech systems largely focused on automation by scaling workflows, improving targeting, manual segmentation, A/B testing, and orchestrating channels more efficiently. While automation improved productivity, it did not fundamentally change how decisions were made. Humans still defined the rules in advance and systems executed them at scale.
Agents with agency represent a structural shift. An agentic system does not rely solely on predefined rules or static workflows. Instead, it evaluates context in real time, interprets behavioural signals, weighs economic trade-offs, and determines the next best action based on defined outcomes such as revenue, profit, lifetime value, or retention. It also learns from past interactions and continuously refines its decision-making within governance boundaries.
“The difference between AI-enabled and agentic is authority,” Jain noted. “Many systems today provide recommendations. An agentic system has the authority to act autonomously within guardrails. It closes the loop between insight and execution. This transition moves marketing from programmed execution to autonomous optimisation.”
Jain also emphasised that Agentic Marketing changes the economics of growth. Digital marketing over the past decade prioritised scale, often at the expense of relevance. Acquisition became easier through platforms, but dependence on paid channels increased. Retention remained under-optimised, and discounts were frequently deployed broadly rather than with precision.
Agentic Marketing introduces economic intelligence at the level of each customer interaction. Every decision whether and when to intervene, which channel to use, what incentive to offer, and how much budget to allocate can be evaluated based on past purchasing behaviours rather than aggregate averages.
This has three important effects. Effective customer acquisition cost declines because better retention reduces the need for reacquisition. Lifetime value expands because engagement becomes continuous and adaptive rather than episodic. Discounting becomes precise, protecting margins.
“When customer relationships compound over time, the value created is measurable in incremental revenue, higher contribution margins, and reduced reacquisition spend,” Jain said.
While the shift begins with AI capabilities, Jain argues that Agentic Marketing ultimately represents a redesign of how marketing organisations operate. Campaigns and workflows evolve from episodic initiatives into continuous decision systems aligned to clear business outcomes.
“If treated as a purely technology-led shift layered onto existing structures without changing how decisions, metrics, and accountability work, agentic marketing will underdeliver,” he said. “Agentic Marketing is not a tool adoption decision. It is a redesign of how growth decisions are made inside the company.”
The industry’s heavy investments in predictive intelligence have not yet translated into proportional growth outcomes, Jain added, largely because of execution latency. Generative AI systems often generate insights, but humans still need to interpret those insights, coordinate across teams, build campaigns, and deploy changes. Markets, however, operate in real time.
“Intelligence without authority to act does not create a compounding advantage,” Jain said. “Agentic Marketing integrates prediction and execution within a governed system. The same intelligence that detects opportunity can initiate action immediately.”
Autonomy, he noted, must remain structured. CMOs define the outcomes, strategic intent, risk tolerance, and brand constraints that become the guardrails for agentic systems. Humans remain responsible for objectives and compliance, while agents handle micro-decisions at scale, including timing, sequencing, offer calibration, and channel selection.
Agentic Marketing also changes the role of campaigns. Campaign-centric marketing was designed for a broadcast era and assumes engagement happens in bursts. Customer behaviour today is continuous and dynamic, requiring persistent optimisation rather than episodic interventions.
One of the most overlooked inefficiencies in digital marketing, Jain said, is reacquisition spend. Brands often allow engagement to weaken and then rely on paid platforms to win customers back.
Agentic systems continuously monitor behavioural signals, purchase cycles, and engagement decay, allowing brands to intervene early through owned channels when signs of churn appear. Over time, this shifts growth from rented channels to stronger direct customer relationships.
In this environment, Jain believes the role of the CMO will evolve significantly. “In an agentic marketing world, the next generation CMO will stand out not because they run better campaigns, but because they build better systems.”
Future CMOs will focus on profit ownership measuring retention, contribution margin, and customer lifetime value rather than clicks or campaign metrics. They will also define the governance structures within which autonomous agents operate.
“In simple terms,” Jain said, “the next-generation CMO is not just a marketer. They are a systems designer, an AI orchestrator, and a profit leader turning marketing from a cost centre into a true growth engine.”
About Netcore Cloud
Netcore Cloud, a leading agentic marketing platform, leverages its comprehensive Customer Engagement Suite to create personalised, omnichannel experiences. Leveraging AI to analyse customer data, Netcore enables targeted segments and meaningful digital interactions. Trusted by over 6,500 brands across sectors like Ecommerce, Retail, Banking and Financial Services, Media and Entertainment, and Travel, its marquee clients include Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs. Netcore Cloud is appraised at Level 3 of ISACA’s CMMI® by Equalitas Certifications Limited, reaffirming its commitment to process excellence. Netcore Cloud has also been recognised in G2’s Best Software Awards 2026, ranking among the Best Software Companies in APAC and India, based entirely on verified customer reviews and satisfaction scores. For more information, visit netcorecloud.com
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Bengaluru-based TerraTern Emerges As a Global Hub for AI-Powered Immigration, Work & Study Abroad Guidance
BANGALORE, India, March 17, 2026 /PRNewswire/ — Since the advent of artificial intelligence is transforming global mobility and global education processes, TerraTern, a technology platform based in Bengaluru, is spearheading the immigration-tech transformation in India. Within less than two years, this AI-native platform has combined intelligent automation with certified human expertise to solve complex global talent mobility challenges for Indian professionals. With a 99.7% visa success rate and over 3 million lives impacted, TerraTern demonstrates how technology can democratize access to international opportunities.
Visionary Direction and Rapid Growth
Founded by serial entrepreneur Divyansh Chaudhari, former co-founder of IELTSMaterial.com (acquired by CollegeDekho Group in 2022), TerraTern brings deep edtech and immigration expertise to the mobility sector. The company has achieved remarkable milestones:
- 10,000+ visas approved through AI-optimised pathways
- 8,000+ job interviews secured via intelligent matching algorithms
- 100+ services covering 30+ countries
- 120+ specialised team members combining tech and immigration expertise
These metrics reflect not just growth, but the increasing demand in 2026 for structured, technology-enabled global mobility solutions that eliminate guesswork and delays.
How TerraTern’s AI Technology Transforms Immigration
The proprietary technology created by TerraTern covers all parts of the immigration process using five fundamental innovations:
- Smart Eligibility Check: Engine evaluates several data points – age, education qualifications, language scores, work experience, and country-specific point systems to present real-time and accurate eligibility checkouts in less than 3 minutes in 30-plus destinations.
- Artificial Intelligence-based Job Matching: It applies predictive analytics to compare the profiles of the candidates with real-time job databases worldwide to find an opportunity based on skills and immigration friendly employers. This has facilitated 8000 plus job interviews, in many cases, prior to the arrival of the candidates in their host country.
- Automated Document Verification: This is based on optical character recognition (OCR) and natural language processing (NLP) to scan and verify as well as highlight inconsistencies in application material. Absent documents and formatting mistakes are spotted by the AI and prevented according to submission, which minimises the rejection rate.
- Real-time Tracking of Applications: It offers personalised dashboards that are aligned to government processing schedules. It has automated alerts that inform clients of changes in status and impending deadlines, which is proactive case management.
- Predictive Analytics: It uses previous case history to estimate the probability of approval and suggests potential strategic options, like improving language scores or alternative routes, prior to the filing of an application. TerraTern has a 99.7% success rate, and this is supported by this data-driven approach.
The Human + AI Advantage
As much as automation promotes efficiency, TerraTern understands that complex cases need human decisions as far as immigration is concerned. The platform integrates AI to instantly screen the eligibility, verify the documents, and track the deadline with human experts to customise the strategy and interpret policies and review compliance. This is a hybrid model that provides technology speed and the assurance of experienced immigration professionals.
Comprehensive Service Portfolio
TerraTern offers AI-enabled services across multiple verticals: immigration services including Express Entry and PR pathways, work overseas programs featuring job seeker visas and Ausbildung programs in Germany, study abroad guidance for 30+ countries, language preparation with AI-powered practice tools, post-landing integration support, family reunification services, and investment immigration programs. For Canada, they optimise Express Entry CRS scores and Provincial Nominee Programs. Australia’s services include Skilled Independent visas and regional migration strategies. Germany pathways feature the EU Blue Card, Opportunity Card, and healthcare worker routes. Additional expertise covers Austria’s Job Seeker Visa and PR pathways for the UAE, Portugal, Sweden, and New Zealand.
ICU Nurse Priya in Pune opted to follow the Ausbildung pathway in Germany after the AI tool offered by TerraTern suggested training programs and matched them to her healthcare background. She claimed that the Germany-specific guidance on the platform was the most significant; she was guided on the details of the B2 language needs, the dual education system was explained using simple terms, and even showed the contacts of employers who offered apprenticeship contracts even before she applied for a visa. In 4 months, she received her training contract and visa. She said that had TerraTern not provided a country-specific breakdown, she would have wasted her time by posting adverts to generic job boards that were not familiar with the special Ausbildung system of Germany.
Industry Credentials and Partnerships
TerraTern’s technology is validated by industry-leading certifications. The team includes British Council-certified experts, IDP IELTS and CELTA-certified trainers, IID-certified immigration professionals, and International Migration Law specialists (IOM-UN Migration-certified). While talking to the Senior management, Achuth Reena added that Strategic partnerships with RCIC (Regulated Canadian Immigration Consultants), MARA-registered agents for Australian applications, Pearson PTE, and the Indo-German and Indo-American Chamber of Commerce strengthen the vision of bringing transparency to immigration processes.
Technology-driven Results
TerraTern’s 99.7% success rate stems from its AI-first approach that only advances high-probability cases. Recent outcomes include experienced professionals relocating through AI-optimised CRS improvements, tech talent securing pre-landing job interviews, healthcare workers accessing Ausbildung pathways in Germany, and students selecting optimal programs based on AI-driven ROI analysis. The platform’s predictive analytics eliminates the trial-and-error approach common in traditional consulting.
Leading the Future of Digital Immigration
As governments worldwide integrate AI into immigration processing, TerraTern has positioned itself ahead by building AI-native processes rather than digitising outdated workflows. The platform creates modern client experiences matching digital-first professionals’ expectations for instant information, transparency, and control.
TerraTern invites professionals, students, and families to begin their global journey with a free AI-powered eligibility assessment. As AI reshapes global immigration, TerraTern stands as the trusted partner turning international ambitions into data-backed, achievable realities.
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