MUMBAI, India, May 28, 2025 /PRNewswire/ — Hexaware Technologies (NSE: HEXT), a global provider of IT and digital solutions, has been recognized as a winner at the Brand of the Year Awards 2025, which celebrates brands that have achieved outstanding success through effective strategies, product innovation, and increased market share in the last financial year.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) Asia, a leading multi-brand consultancy firm, selects winners through an extensive three-phase research process. The first phase involves secondary research analyzing industry reports and market surveys to shortlist 500 brands. The second phase involves a primary survey conducted among target audiences, evaluating brands on trust, image, sustainability, goodwill, positioning, recall, growth, reach, and innovation. In the final phase, an expert jury analyzes all findings and scores brands to determine the final awardees.

Hexaware successfully emerged among the winners, recognized specifically for its ability to quickly adapt to changing market conditions and achieve bold growth through clear strategies.

R Srikrishna, CEO and Executive Director, Hexaware, commented on the recognition: “This award highlights our commitment to tangible results, delivering consistently and adapting effectively. It’s proof that our actions align with our promises, and our stakeholders clearly recognize and appreciate that.”

Nidhi Alexander, Chief Marketing Officer, Hexaware, added: “We have consciously kept our message direct and authentic, ensuring alignment between what we say and how we perform. Receiving this award validates our clarity-driven approach, reinforcing that meaningful brands are built from consistent and genuine communication.”

Hexaware and fellow winners were felicitated at the Great Gather Goa Summit 2025, scheduled for May 25, 2025, at the Hilton Hotel in Goa. The summit gathers prominent leaders, entrepreneurs, policymakers, and industry experts to celebrate achievements and explore insights on the theme ‘Achiever’s Mindset—The Untold Bit.’

Saimik Sen, Editor-in-Chief, Herald Global & BARC Asia, said, “My heartiest congratulations to Hexaware Technologies on being selected as the ‘Brand of the Year’ at the Great Gather Goa Summit. Hexaware has been selected for redefining benchmarks in its category and maintaining legacy and sustainability in the market.”

About Hexaware

Hexaware is a global technology and business process services company. Every day, Hexawarians wake up with a singular purpose: to create smiles through great people and technology. With offices across the world, we empower enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes.

Learn more about Hexaware at https://www.hexaware.com.

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BENGALURU, India, May 28, 2025 /PRNewswire/ — Algonomy, the global leader in algorithmic decisioning for retail, today announced the launch of three cutting-edge solutions purpose-built to help retailers deliver hyper-personalized shopping experiences at scale: Ensemble AI, Social Proof Messaging, and Active Content.

These product innovations represent the next leap forward in retail personalization, merchandising efficiency, and real-time customer engagement.

Ensemble AI redefines styling with a real-time, AI-powered outfitting engine that mimics a personal stylist—automatically creating editorial-style, head-to-toe looks tailored to individual shopper preferences, behavior, and current trends. By dynamically assembling complete, visually stunning outfits at key digital touchpoints, Ensemble AI increases average order value, improves conversion rate, and reduces styling overhead.

Social Proof Messaging brings credibility and urgency to the shopper journey, enabling brands to embed psychological nudges—like trending tags, low stock indicators, and user popularity signals—throughout the funnel. With game-changing AI-led optimization, the platform automatically tests message variants and displays the best-performing one, maximizing KPIs such as conversion rate, add-to-cart rate, and revenue per visit.

Active Content delivers website-like personalization on email and other marketing channels, boosting engagement, clicks, and conversions. It enables marketers to effortlessly draw from, mash up, and layer data from multiple sources to craft visually compelling marketing campaigns, delivered with open-time personalization. Powered by Generative AI and Algonomy’s advanced decisioning engine, Active Content tailors every message to each individual with precision.

Together, these new offerings expand Algonomy’s Retail AI portfolio, which already includes market-leading products like Recommend™ (real-time personalized recommendations), multimodal search, Audience Manager, and supply chain optimization tech like Order Right.

“Retail is undergoing a seismic shift—from static experiences to dynamic, real-time engagement across the shopper journey. With Ensemble AI, Social Proof Messaging, and Active Content, we’re giving retailers the tools to operate with precision, creativity, and intelligence at scale—so they can meet every customer with relevance in the moment,” said Mark Buckallew, Chief Product Officer, Algonomy.

Meet Us at NRF APAC 2025

Algonomy will showcase these new innovations alongside its full product suite at NRF APAC 2025, which will take place June 3–5 at Marina Bay Sands, Singapore. Visit us at Booth #1116 to experience the future of algorithmic retail in action.

For more information, visit https://algonomy.com/nrf-apac-2025

About Algonomy

Algonomy helps consumer businesses maximize customer value by automating decisioning across key retail functions, with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester. More at www.algonomy.com. 

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Winners presented with cash prizes, certificates and mementos

THIRUVANANTHAPURAM, India, May 28, 2025 /PRNewswire/ — UST, a leading digital transformation solutions company, announced the winners of SIGHT 2.0, the second edition of SIGHT (Sustainable Innovations for Growth and Human Transformation) at its Thiruvananthapuram campus, continuing with its efforts towards playing a pivotal role in nurturing the next generation of innovators and thought leaders. SIGHT is a technical expo and annual competition, tailored for final-year college students at professional colleges across India.

The competition, which captured the attention of budding innovators and turned out to be a beacon for sustainable solutions and transformative ideas, saw team Oillovators from the Institute of Engineering & Management (IEM), Kolkata winning the first prize with a cash prize of Rs. 50,000, certificates and mementos. The second prize, comprising a cash prize of Rs. 25,000, certificates and mementos, was bagged by team Seakers from Dr Ambedkar Institute of Technology, Bengaluru. Meanwhile, the third prize was bagged by team Neo Sustain from R.M.K. Engineering College, Tiruvallur, Tamil Nadu and the team won a cash prize of Rs. 10,000, certificates and mementos. Sheffi Anwar, General Manager – Business Operations & Workplace Management, UST, presented the awards to the winners.

Organised by COLOR GOLD members of UST, SIGHT 2.0 received more than 1000 registrations from over 300 professional colleges across India. The competition, which combined the creativity, intellect, and technical prowess of the students, aimed at providing a fillip to sustainable innovations that foster growth and usher in positive human transformation. COLOR GOLD, the organising team, is a part of UST’s award-winning employee engagement programme COLORS that connects the company’s employees across all global locations.

As registrations poured in, the best projects were selected for the first round, and abstracts were evaluated to shortlist the top 500 entries. The second round narrowed into 280 entries, which marked the midway point in the development of their projects, providing a glimpse into the progress and potential of each endeavour. The scrutiny was rigorous, ensuring that only the most promising ideas advanced to the final round. Fourteen outstanding teams were selected for the grand finale round after assessing their technical acumen and commitment to sustainable solutions that address real-world challenges. The final round was based on the innovation and ingenuity of the teams.

“It is encouraging to note that SIGHT 2.0 turned out to be bigger than the opening edition. With more than 1000 project entries from 300 professional colleges across India, it has been evident that the new generation of students possessed amazing technical acumen and an innovative mindset, and also held aloft a commitment towards sustainable solutions that could address real-world challenges. It was a joy watching the youngsters push forward creative ideas, and I applaud all who participated. I specially congratulate the winning teams and look forward to seeing their works trigger the transformation of lives around us,” said Sunil Balakrishnan, Chief Values Officer, and Global Head of Center Operations, UST.

The overwhelming response from colleges and students has reaffirmed the significance of programs like SIGHT2.0. The participants have expressed gratitude for the opportunity, highlighting the immense value it has added to their academic journeys. For these students, SIGHT 2.0 is not just a competition but a platform that empowers them to explore, create, and contribute to a better future. SIGHT 2.0 is not merely a competition; it is a testament to the potential that lies within our educational institutions. UST, through initiatives like these, continues to play a pivotal role in nurturing the next generation of innovators and thought leaders. The ripple effect of SIGHT will undoubtedly extend far beyond the competition, and it will permanently alter the landscape of technological innovation.

About UST:

Since 1999, UST has worked side by side with the world’s best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering, R&D, products, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse expertise, innovation, and agility into our clients’ organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com.

Media Contacts, UST:

Tinu Cherian Abraham

+1 (949) 415-9857 (US)

+91-7899045194 (India)

Merrick Laravea

+1 (949) 416-6212

Neha Misri

+44-7341787926

Roshini Das K

+91-7736795557

media.relations@ust.com 

Media Contacts, India:

Adfactors PR

ust@adfactorspr.com 

Media Contacts, U.S.:

S & C PR

+1-646.941.9139

media@scprgroup.com 

Makovsky

ust@makovsky.com 

Media Contacts, U.K.:

FTI Consulting

UST@fticonsulting.com 

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