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Breaking Barriers: On Women’s Day, The House of Abhinandan Lodha Inspires and Empowers Women to Invest in Land and Build Their Legacy

  • 2% Benefit on Agreement Value and No Maintenance Fees for 2 Years for Women Buyers
  • Launches the ‘Land For Her’ Campaign – a film inspired by the true story of three sisters who invested in land to build their father’s unfulfilled legacy 

MUMBAI, India, March 8, 2025 /PRNewswire/ — Land is more than just an asset; it represents security, legacy, and generational wealth. Yet, despite its significance, land ownership in India remains largely male-dominated. Recognizing this trend among its own consumers—where nearly 80% of investments are made by men—The House of Abhinandan Lodha (HoABL) has launched a groundbreaking campaign – ‘Land for Her’. This initiative aims to encourage and empower women to own their legacy through land ownership.

The House of Abhinandan Lodha Logo (PRNewsfoto/The House of Abhinandan Lodha (HoABL))

In order to facilitate this further, HOABL has also announced a curated offering on Women’s Day for investment in land – with assured benefit on agreement value and other benefits including zero maintenance fee for 2 years exclusively for women investors. This special package is expected to empower more women buyers to take purposeful steps towards investing in this asset category and building a legacy of their own.

By fore-fronting the conversation about lack of women ownership of land, HoABL aims to reshape perceptions and empower women to make confident investment decisions. At the heart of this campaign is a powerful film, that is inspired by the true story of three daughters, who come together to fulfill their father’s dream of investing in land. Their journey exemplifies the emotional and generational value that land holds and serves as an inspiration for more women to step into the world of land investments.

Watch the campaign film here: https://www.youtube.com/watch?v=TvNwVaf0HJo

“As a brand committed to revolutionizing land ownership in India, we believe that women should have equal opportunities to invest in land and secure their future. Land is not just a financial asset—it is deeply personal, representing stability and legacy. Through this campaign, we aim to inspire women to reclaim their rightful place in land investments and reshape traditional perceptions,” said Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha.

HoABL’s specially curated program of waivers and benefits under the ‘Land for Her’ initiative, will enable this change further, making land investment more accessible for women. These offerings aim to simplify the investment journey, ensuring that more women can confidently invest in land and build their own legacies.

With this initiative, The House of Abhinandan Lodha reaffirms its commitment to fostering a more inclusive and balanced investment landscape. By celebrating the strength, vision, and resilience of women, HoABL hopes to inspire a future where more women actively participate in wealth creation through land ownership.

Director, Shreya Shroff said, “The very fact that daughters came together to buy land for their father is a big story. Its setting a new trend and breaking barriers of how a woman is perceived financially. As a filmmaker, my aim was to make a simple, heartwarming and touching film. Without over dramatising, the emotions and the mood had to be correct- handled with love, care and maturity. Shooting it in real time of the day, in real location with great performers was extremely crucial. A voice that could narrate a story in a very intimate way yet bringing gravitas to the film. Along with a background score that leaves a feeling of empowerment, ending on a positive note.”

Group Creative Director, Enormous said, “The film is based on a strong Indian insight; a tradition where land and legacy is passed down from father to son, not the daughter. But when we dug deep into our consumers’ lives, we found a beautifully empowering story. Daughters who changed the narrative of land ownership for themselves and by themselves. This ad, on Women’s Day, is a way to remind all women, including me, that you too can create your own legacy, no matter what the tradition.”

About The House of Abhinandan Lodha

The House of Abhinandan Lodha® (HoABL), India’s largest branded land developer, is revolutionizing land ownership through its innovative New Generation Land® concept. As a pioneering consumer-tech company, HoABL, founded by Abhinandan Lodha, aims to democratize land investment in India by leveraging advanced technology to make land ownership easy, secure, and liquid. This initiative ensures that land becomes a vital part of every individual’s investment portfolio.

With a fully digital sales model, HoABL has made land buying a seamless, location-independent experience. The HoABL app allows customers to invest in land, track their buying journey, and manage portfolios effortlessly. In just 5 years HoABL has over 700 acres of land under active development and managed to give returns of over 30% CAGR, setting industry benchmarks.

Despite all customer interactions being virtual with no physical meetings, HoABL has a customer base of 7,000. HoABL’s customer base spans 25 countries, 23 states, and 107 cities, including major Indian metropolitan areas such as NCR, Mumbai Metropolitan Region, Pune, Bangalore, Kolkata, and Chennai, as well as international hubs like New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto. Interestingly, over 50% of customers in HoABL’s Goa projects came from the NCR region, highlighting land’s appeal as a robust asset class. HoABL offers a range of investment opportunities across India, with projects in Alibaug, Anjarle, Dapoli, Neral in Maharashtra, Ayodhya, and Goa. Combining exquisite design, lush surroundings, and top-notch amenities, HoABL continues to redefine luxury living and exclusive land ownership in India.

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Akamai Supports Devsisters in Strengthening Its Global Game Services Infrastructure

Akamai’s cloud infrastructure contributes to improving the satisfaction of users of the CookieRun game around the world

SEOUL, South Korea, April 4, 2025 /PRNewswire/ — Akamai Technologies, Inc., the cybersecurity and cloud company that powers and protects businesses online, announced today that Devsisters Inc., the developer of the globally popular CookieRun series, has adopted Akamai Cloud to strengthen its global game services infrastructure.

Akamai Technologies, Inc. logo

The adoption of Akamai Cloud is a decision by Devsisters to ensure stable service operations amid its rapid global market expansion. Devsisters is adding new items, stages, and features; improving its system; and hosting events for its games CookieRun: Kingdom and CookieRun: OvenBreak to improve user satisfaction while increasing the influx of new users. Thanks to these efforts, Devsisters’ CookieRun series is rapidly expanding its user base around the world.

Key features

  • Global performance improvements: Compared with conventional public clouds, Akamai Cloud features a more distributed edge and a wider range of points of presence, which enable the infrastructure to automatically scale up and down to deliver the same game experience to users around the world, even when traffic is concentrated in certain regions.



  • Cost optimization: When there are periods of peak user traffic, the system automatically allocates more server resources. In off-peak periods, it scales them back, preventing unnecessary operational costs.



  • Scalability: During new game launches, large-scale updates, or other events when hundreds of thousands to millions of users connect simultaneously, the system detects traffic surges in real time and automatically allocates the necessary resources, minimizing server downtime and service delays.

Devsisters expects that the adoption of Akamai Cloud will enable the swift deployment and scaling of new game launches, large-scale updates, and events so that users around the world can enjoy the same game experience anytime, anywhere.

“In mobile gaming, latency is a critical factor in determining the quality of service that users experience,” said KJ Lee, Regional Vice President and Managing Director of Akamai Korea. “With Akamai Cloud, a global gaming company like Devsisters can grow their global user base in a stable manner by providing services that are closer to users wherever they access the game in the world,” he added.

About Akamai

Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense-in-depth to safeguard critical data and applications at every touchpoint. Akamai’s full-stack cloud computing solutions deliver superior performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.

About Devsisters

Founded in 2007, Devsisters is a Korea-based game developer and creator of the popular CookieRun series with more than 200 million users worldwide. The company provides entertainment to users while building a unique universe centered around captivating characters and storytelling through various games across different platforms and genres, including CookieRun: OvenBreak and CookieRun: Kingdom. The company is also increasing its brand awareness through various IP-based businesses and is quickly becoming a global game company through continuous growth.

CONTACT: Akamai PR, akamaiPR@akamai.com

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HarperCollins India to publish Vir Das’s memoir in November 2025

NEW DELHI, April 3, 2025 /PRNewswire/ — HarperCollins India announces the publication of The Outsider, A Memoir for Misfits, by Vir Das. Beloved comedian Vir Das shares his journey as a perpetual outsider, using humour to navigate heartbreak, failure and the quest for belonging.

ABOUT THE BOOK

When comedian and actor Vir Das found himself stranded on a pier in Cozumel, Mexico, watching his cruise ship sail away without him due to visa issues, it became a metaphor for his life: he’s always been, and will always be, an outsider. Standing on that beach, he took in the absurdity of it all—broke, hungover, dumped, jobless, trousers full of sand. He knew the best way to deal with the situation wasn’t to retreat. It was to laugh.

Vir’s story is one of cultural dissonance and identity exploration. As a child, he bounced from India to Lagos, Nigeria, and back again. He navigated life between worlds, never quite fitting in.

You’ve heard stories of kids who despise boarding school, but have you ever heard the story of a kid who despised it so much he faked appendicitis and went through with the surgery to get out? That’s Vir. In Africa, he was the kid from India, and back in India, he was the kid from Africa. As the only Indian kid co-starring in War and Peace on stage at Knox College in Illinois, his outsider status was undeniable. Whether he’s washing dishes at a Grand Lux Café in Chicago, navigating Bollywood, getting cancelled by an entire country and then embraced by that country all over again, or performing on stages from New York to Mumbai to Stavanger, Norway, Vir has learned to lean way into his place as an outsider, and to find humour and meaning on the fringes.

The Outsider is more than just a memoir about Vir’s rise to comedic fame; it’s a powerful reflection on how being a misfit can shape one’s identity into something truly unique. Vir’s story speaks to anyone who has ever felt out of place, serving as a testament to the resilience and humour that can arise when you resist the urge to fit in, and stay true to who you are.

Vir Das, author, says, “I’ve had a strange life that took me across the world more than anyone I know. I don’t know how one ends up being the Indian kid in Nigeria, the African kid in boarding school, the boarding school kid in Delhi Public School, the Delhi kid in Galesburg, Illinois, the Chicago guy in Alabama, the America-return in Mumbai, the Bollywood guy in comedy, the stand- up comedy guy in Bollywood, the Bollywood guy in Indie Music and the Indian in American comedy. All I know is, when you are blessed enough to step into all those worlds, you write a book about it. I hope to take you across the world through the eyes of a fortunate fool.”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, says, “Vir has been a force to reckon with in the Indian entertainment industry, a pioneer, an entertainer par excellence, a truth-teller in the way of the best of humourists. The Outsider is a brilliant read, Vir’s story told straight from his heart – it’s candid, hugely relatable, often heartbreaking and, of course, very frequently funny. Living, loving and working with passion and on your own terms, like Vir does, takes a whole lot of courage – in the end that is the inspiration one walks away with from his story. I had a marvellous time reading and working on it and I’m delighted to be publishing it. For his legions of fans, here and across the world, and anyone who has that strange, out-of-place feeling about their lives and wants to have fun negotiating it, this is the perfect read.”

ABOUT THE AUTHOR

Emmy-winning comedian and actor Vir Das has emerged as one of the most beloved voices in comedy worldwide. The New York Times says, ‘No artist embodies the globalization of stand-up like Vir Das.’ His fourth and most recent Netflix comedy special Landing premiered to universal praise from fans and critics alike earning Vir a 2023 International Emmy Award win for Best Comedy, his first win and second nomination. His previous Netflix special Vir Das: For India was nominated for a 2021 International Emmy Award for Best Comedy as well. Vir has performed over hundred comedy shows in all major cities across India. In addition to his success on the standup comedy stage, Vir has created, produced, and starred in multiple series, including ABC’s Whiskey Cavalier, Netflix’s Hasmokh, and Amazon’s Jestination Unknown. He has also played major roles in Hindi films such as Delhi

Belly, Go Goa Gone, and Badmaash Company. He starred in Judd Apatow’s Netflix feature The Bubble, and he is currently developing various feature and television projects.

ABOUT HARPERCOLLINS INDIA

HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.

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Lovely World Entertainment’s Tamil thriller ‘Un Parvayil’ to star Parvati Nair in powerful double role

CHENNAI, India, April 3, 2025 /PRNewswire/ — The highly anticipated Tamil thriller ‘Un Parvayil’ from Lovely World Entertainment production house is all set to launch soon on the silver screen.

Directed by Kabir Lal and produced by Ajay Kumar Singh, the thriller features Parvati Nair in a powerful double role, showcasing her exceptional acting prowess.

“Un Parvayil is a unique blend of suspense, mystery, and emotional drama,” said Parvati Nair. “Playing dual roles of Bhavya and Divya was a challenging yet rewarding experience. I’m thrilled to showcase my work in this gripping thriller, which explores themes of love, loss, and resilience.”

In ‘Un Parvayil,’ Parvati Nair masterfully portrays two distinct characters – Divya, a determined and fiercely protective sister, and Bhavya, a visually impaired girl who meets a tragic end under mysterious circumstances. As Divya delves deeper into the truth surrounding Bhavya’s demise, she uncovers a complex web of secrets and lies.

“Un Parvayil is a female-oriented film that shines a light on the strength and resilience of women,” added Producer, Ajay Kumar Singh, Founder of Lovely World Entertainment. “Parvati Nair’s remarkable performance brings depth and nuance to the narrative, keeping audiences engaged until the very end.”

The film was earlier screened at the Indian Film Festival of Ireland where it was met with enthusiasm and excitement, with industry experts and film enthusiasts alike praising the movie’s unique storyline and Parvati Nair’s standout performance.

About Lovely World Entertainment: 

Lovely World Entertainment is a film production company started by Mr. Ajay Kumar Singh. The production house has to its credit movies like Family of Thakurganj, Chalti Rahe Zindagi, Adrishya, among others.

For more details log on to www.lovelyworldentertainment.com

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