Featuring 1983 World Cup hero Krishnamachari Srikkanth in a never-seen-before avatar, conceptualised by Clevertize

MUMBAI, India and BENGALURU, India, April 7, 2025 /PRNewswire/ — When it comes to cricket, India tops the world fandom chart. The cricket craze in this country is phenomenal, so much so that even the fantasy cricket league platforms are popular here. Their blockbuster commercials and ultimate cash prizes are driving conversations on social media. However, they are more about winning than building a community for true fans. They have big budgets but less emotional appeal. It’s a challenge, but Pavilion Picks, India’s newest fantasy cricket league platform, has addressed it with quirk and great insight.

Pavilion Picks has flipped the traditional fantasy model on its head. Winning here is just one deal; striking a chord with fans everywhere is another. So, no obvious star picks here, but six unique players who users believe will score a 150+ strike rate in a single game week. It’s a test of true cricketing insight, rewarding bold, informed calls rather than safe bets.

“What truly sets Pavilion Picks apart is its focus on building a tight-knit community within the Indian cricket fandom. It’s not just about playing a fantasy game; it’s about being part of a space where fans can chat, banter, and share memes about their favourite players. Whether you’re in it for the competition or the conversation, there’s a place for you here,” proudly elaborated Jack Wheeler, the founder & CEO of Pavilion Picks.

Clevertize was mandated with the challenge to carve out a niche for Pavillion Picks by shaping the identity. It helped craft a brand that stands out as the ‘Fun Uncle’ of the Indian fantasy market: light-hearted, engaging, and full of personality, while still being seen as a credible and trusted player in the space. “One standout moment was the idea of bringing on Cheeka for our ad films; someone who’s not only knowledgeable and respected in the cricketing world but also naturally funny and full of charm. It was a masterstroke that perfectly captured the tone we were aiming for,” said Jack.

Film link: https://www.youtube.com/watch?v=K0_On5gfMrs

“At Clevertize, we build campaigns that tap into real emotions, not just sell. With Pavilion Picks, when we started with research, we uncovered what fuels every cricket fan—the thrill of proving they’re right. That’s why Kris Srikkanth was the perfect fit—his unfiltered passion mirrors every heated cricket debate. The toughest part, however, was pitching a Hindi script to Jack and Sash, who don’t speak the language. But the moment they saw the films, they simply said, ‘We love the vibe!’ That’s the power of emotion—it speaks louder than words,” said Sagar Nidavani, CEO of Clevertize on the successful launch of the campaign, Ab Karo #HisaabChukta.

At pavilionpicks.com, one can participate in debates, start a new cricket conversation, and settle scores with anyone. It’s coming soon on PlayStore & AppStore too.

YouTube video link: https://youtu.be/K0_On5gfMrs?si=rInJC1VvvAAl-Az9

Contact

Saumya Agarwal

+91 98808 96097

CO Founder at Clevertize

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Paperback |Non-Fiction| INR 599

Available now on pre-order | Releasing 23 April 2025

NEW DELHI, April 4, 2025 /PRNewswire/ — HarperCollins Publishers India has announced the upcoming publication of A Book of Books, authored by Sonali Bendre Behl.

ABOUT THE BOOK

A Book That Talks About Everything Books. The why, the what and the how. Why read, why it’s important to be a reader, why start young. What to read, with recommendations for children, young adults and adults, across genres and for varied reading interests. How to love and treasure books and become a reader for life. The perfect book for readers, aspiring readers, bibliophiles and anybody and everybody WHO LOVES BOOKS.

Sonali Bendre Behl, author, says, “Reading has been my constant companion, shaping my perspectives and enriching my life in countless ways. With A Book of Books, I hope to share this joy and help readers – both young and old – cultivate a lifelong love for reading. This book is more than just about books; it’s a guide, a journal, and a friend in every reader’s journey. I believe stories have the power to connect, heal, and inspire, and I wanted to create something that encourages that connection. HarperCollins, with its deep commitment to storytelling and nurturing readers, felt like the perfect home for this book. I’m excited for readers to make this book their own, exploring the world of reading in a way that’s personal and meaningful to them.”

Tina Narang, Executive Publisher – Children’s – HarperCollins India, adds, “At HarperCollins, our mission has been not just to publish books but to champion reading with one short and simple catchword ‘Read’. And we found an excellent partner in our read campaign in Sonali. With her long-standing passion for books that has translated into a very popular Sonali’s Book Club, Sonali was the perfect person to write a book on books and reading! We are thrilled to publish a book that talks about everything books, and invites readers to discover the world that lies beyond the cover of a book and how compelling and powerful it can be to turn a page! And read!”

ABOUT THE AUTHOR

Sonali Bendre Behl is an award-winning Indian film actress, author and a passionate advocate of storytelling. She is the author of the candid and insightful Modern Gurukul, where she shares her experiences as a mother navigating modern parenting. Her enduring love for books inspired her to create Sonali’s Book Club, a vibrant digital community celebrating literature and meaningful conversations. She is now embarking on a new chapter in her writing journey, offering readers a thoughtful exploration of books and their profound impact on our lives.

ABOUT HARPERCOLLINS INDIA

HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins  India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.

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GENEVA, April 4, 2025 /PRNewswire/ — Hublot marked the 20th anniversary of its iconic Big Bang model with a memorable evening and first ever encounter of its ambassadors Kylian Mbappé and Usain Bolt at the Geneva Arena, as part of the Watches & Wonders fair. This unforgettable celebration was a tribute to Hublot’s trailblazing spirit and an ode to the brand’s “Art of Fusion”.

Last night, Hublot brought together the international elite of watchmaking, sport, gastronomy and music to celebrate the 20th anniversary of the Big Bang, the watch that revolutionised contemporary Swiss watchmaking. The event highlighted the many facets of the world of Hublot, truly sensorial experiences. Chefs and brand ambassadors Anne-Sophie Pic, Clare Smyth, Yannick Alléno, Eneko Atxa and Andreas Caminada boast a combined total of 43 Michelin stars between them; these five culinary masters put on an unprecedented gastronomic performance as they prepared personalised signature dishes created especially for the anniversary. Each chef worked live in their own space, creating culinary delights which were a treat for the guests’ eyes and taste buds.

Julien Tornare, CEO of Hublot, welcomed the guests with a moving speech recounting the Big Bang’s two decades of phenomenal success. “Our icon, the Big Bang, has redefined the codes of contemporary watchmaking,” he said. “Twenty years on, celebrating its revolutionary mindset, the Big Bang continues to embody the boldness, innovation and pioneering spirit for which Hublot is renowned. It was such an emotional moment to have our Hublot Family united on this unprecedented occasion”.

The evening continued with a breathtaking performance by master mentalist and friend of the brand, Lior Suchard, who stunned the audience. Among the guests present were a host of Hublot ambassadors and friends, including football champion Kylian Mbappé, the world’s fastest man, Usain Bolt, professional sailor and 3 times Vendée Globe finisher, Alan Roura, world champion sprinter, Mujinga Kambundji, and head coaches for the France and Portugal football teams Didier Deschamps and Roberto Martinez.

The Geneva-born, New York-based DJ, producer and multi-instrumentalist Alissia then ignited the room with a vibrant set. Her unique style, a blend of funk, R&B and pop, set the stage perfectly for the highlight of the event: A performance by Mika. Hublot invited the Lebanese-American-British artist famous for his numerous hits to celebrate this special anniversary, and the star duly delivered a dazzling performance in an electric atmosphere. The party went on until the early hours of the morning, with Alissia returning to the decks for a high-energy DJ set that had guests dancing the night away.

A true creative canvas, the Big Bang has set the stage for two decades of breathtaking ingenuity, enabling the introduction of new materials, rethinking traditional mechanical complications and transcending the barriers between watchmaking and art.

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