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Campari Launches Fellini Forward, The New Campari Red Diaries Project Exploring The Creative Genius Of Federico Fellini Using Artificial Intelligence

Globally Premiering during the 78th Venice International Film Festival – La Biennale di Venezia and soon available in selected countries on Amazon Prime Video, the iconic Italian brand releases a documentary exploring the future of cinema

VENICE, Italy, Sept. 8, 2021 /PRNewswire/ — Campari, the iconic Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward at the  Campari Boat – In Cinema during the 78th Venice International Film Festival – La Biennale di Venezia, a pioneering project inspired by the late Federico Fellini that uses Artificial Intelligence techniques including machine learning to explore the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film. Showcasing the full project is a unique documentary covering the process from start to finish, exploring the future of cinema and human vs. machine creative collaboration based on evidence found in the short movie set in Rome and expert commentary. The documentary, featuring the short film, will have its North American premiere as a Partner Presentation at New York Film Festival on the 29th September, 2021 and will be available for consumers to view in select markets on Amazon Prime Video in the coming month. 

Young Fellini and ‘The Mouth of Truth’, a key scene in a new short movie created using Artificial Intelligence as part of Campari Red Diaries 2021 Fellini Forward; a project exploring the creative genius of Federico Fellini.

Since its creation in 1860, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking passions and talents of artists across different fields in the path to creation. From world famous names, to young and emerging talents, the relationship between Campari and the arts, especially cinema, has made its mark over the years, evidently still true to this day.

CAMPARI AND FEDERICO FELLINI

A notable partnership was found when Campari collaborated with Federico Fellini on a unique advertisement in 1984. This year, in an ode to this creative genius, Campari endeavours to continue the brand’s legacy, marrying creativity and innovation within the cinema industry with the most forward-looking technology calling upon Artificial Intelligence specialists, creativity fellows, Fellini experts, future generations and Fellini’s crew and family themselves to contribute and comment on this unique art experiment.

CAMPARI FELLINI FORWARD: THE DOCUMENTARY

As champion of the artistic world, Campari has embarked on its most ambitious project yet, exploring new territories and fields in both the world of cinema and technology. The Campari Red Diaries 2021 Fellini Forward documentary, directed by award-winning duo ZCDC, Zackary Canepari and Drea Cooper, explores the topic of creativity, art and technology in an all-encompassing and bold study, capturing the project at every stage, from research and development to the final short movie output. With observations from short film director Maximilian Niemann and innovation expert Marc D’Souza, from production and innovation studio UNIT9, the documentary covers the full creative process, including the set up and inner workings of the Artificial Intelligence and an overview of the tools used throughout the production.

  • The definition of ‘Felliniesque’ is established thanks to Francesca Fabbri Fellini and Federico Fellini’s old crew members including his camera operator Blasco Giurato,his three-time Oscar winning set designer Dante Ferretti and Luigi Piccolo, Director of Sartoria Farani.
  • Featured throughout the documentary are key insights and commentary from significant experts of Artificial Intelligence and creativity including;
    • Symonyi Professor for the Public Understanding of Science, Oxford University Marcus du Sautoy
    • Art Historian, Data Scientist and Consultant, Dr. Emily L. Spratt
    • Art Historian and Fellini expert Hava Aldouby
    • Galleria Campari curator Anita Todesco

CAMPARI FELLINI FORWARD: THE SHORT MOVIE

Generated thanks to the collaboration of human input and Artificial Intelligence tools, the short movie is inspired by Federico Fellini’s life, offering a metaphorical story of the debut and evolution of the Maestro in the cinema world, where the audience follows him on a journey from the very first spark of his passion as a young man up to his outstanding creations. The result was achieved thanks to the exploration of Artificial Intelligence tools, led by UNIT9, analysing past Fellini transcripts to understand patterns in language and descriptive detail and also carried out visual analysis of the director’s signature shots including camera movement and facial emotion. From this, bespoke scriptwriting and pre-visualisation tools were developed that combined learnings from the Artificial Intelligence to leverage Fellini’s creative DNA. These Artificial Intelligence tools then made suggestions to the script and visualisation of the new short film in order to create a piece of cinema that felt Felliniesque. Building this pre-visualisation tool on top of Unreal Engine, a real-time 3D creation platform, also enabled director Maximilian Niemann to picture and alter scenes before they were shot. With Maximilian’s and his crew’s input, as well as those who knew Fellini well, the result translates into an innovative and original approach to filmmaking and a passionate ode to Federico Fellini’s creative genius and dreamlike world.

Jean Jacques Dubau, Head of Marketing, Campari Group speaks of the project: “Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.” 

Campari has also created a distinct apprentice programme with students involved in the Fellini Forward futuristic projects from all over the world including Centro Sperimentale di Cinematografia (CSC) in Italy, The American Film Institute in Los Angeles and The International Academy of Audio-visual Sciences (CSIA) in Switzerland to explore the creative genius of Fellini, using the Artificial Intelligence technology and speaking to key members of the film crew at each stage of production to see first-hand how human minds collaborated with Artificial Intelligence to create the short film. The Italian apprentices from CSC also featured in the documentary, providing insight from future professionals on the project. 

Fellini Forward premiered at the Campari Boat – In Cinema during the  78th Venice International Film Festival – La Biennale di Venezia  -The recap of the premiere can be seen here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward-Launch

Please follow Campari’s social media channels for further information @campariofficial

#Campari #RedPassion #RedDiaries #FelliniForward # Venezia78 #drinkresponsibly

www.campari.com

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Francesca Fabbri Fellini pictured in the new Campari Red Diaries 2021: Fellini Forward documentary, a project featuring a unique partnership between humans and Artificial Intelligence to explore the creative genius of Federico Fellini

 

The global premiere of Campari Red Diaries 2021: Fellini Forward at the Campari Boat-in Cinema during the 78th Venice International Film Festival- La Biennale di Venezia, a project set to explore the creative genius of Federico Fellini using Artificial Intelligence.

 

Francesca Fabbri Fellini and Jean Jacques Dubau, Head of Marketing, Campari Group, at the Campari Boat-In Cinema at the 78th Venice International Film Festival - La Biennale di Venezia celebrating the premiere of Campari Red Diaries 2021: Fellini Forward.

 

Campari Red Diaries 2021: Fellini Forward contributors walk the Campari Boat-In Cinema red carpet at the 78th Venice International Film Festival - La Biennale di Venezia – From left to right: Campari Group Head of Marketing, Jean-Jacques Dubau; Fellini Crew member Blasco Giurato; Actor Neva Leoni; Short Film Director, Maximilian Niemann; Actor Simone Coppo, Federico Fellini’s niece, Francesca Fabbri Fellini and Project Director, Marc D’Souza.

 

 

 

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SPJIMR holds Annual Convocation 2025 with HUL’s Nitin Paranjpe as Chief Guest

802 graduates embark on a journey to lead with integrity, passion, and a growth mindset

MUMBAI, India, May 22, 2025 /PRNewswire/ — Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research, one of India’s leading business schools, hosted its Annual Convocation 2025 at its Mumbai campus on Saturday, 17 May. The event celebrated the achievements of over 800 graduating participants from across the Institute’s full-time and modular postgraduate programmes, including two (2) Fellow Programme in Management (FPM) scholars.

The Convocation was graced by Mr. Nitin Paranjpe, Non-Executive Chairman of Hindustan Unilever, as Chief Guest. Also, present were Mr. Deepak Parekh, Chair of SPJIMR’s Governing Council; Dr. Varun Nagaraj, Dean, SPJIMR; faculty and staff; and family members of the graduating participants.

Delivering the Convocation Address, Mr. Nitin Paranjpe drew upon his decades of global business experience to urge the graduating cohort to lead with purpose, resilience, and a commitment to continuous growth. Speaking of India’s bold aspiration to become a Viksit Bharat by 2047, he highlighted the need for a new kind of leadership—one that is ethical, compassionate, and driven by the common good.

Mr. Paranjpe shared three powerful life lessons drawn from his personal and professional journey: “There’s no such thing as a good job or a bad one — it’s the mindset you bring that shapes your experience. The real joy, and the foundation for excellence, lies in loving what you do. Don’t chase being the best in the world — strive to be the best version of yourself. Continuous self-improvement is your right, your responsibility, and your greatest opportunity. Purpose is that inner force that fuels your energy and passion. When you find what truly drives you, hold on to it — it’s the most precious gift you’ll ever have.”

In his address, Dean Dr. Varun Nagaraj shared a candid reflection on the challenges graduates face in an uncertain world—geopolitical tensions and the dual promise and peril of AI. He urged them to enter this complex landscape with confidence, guided by SPJIMR’s mission of value-based growth and wise innovation.

He reaffirmed SPJIMR’s commitment to nurturing leaders who combine knowledge with empathy and impact with purpose: “Tomorrow you will be a different and better person than today. Embrace a growth mindset—remember, you are a work in progress, not a finished product. The world offers no ready-made answers; solutions come only through hard work and wise innovation.”

Sixteen (16) top achievers across programmes were presented with Scholastic Medals by Chief Guest Mr. Nitin Paranjape, and 50 recipients from the Dean’s Honour List received their commendation certificates from the Dean. 

Diplomas were conferred across the Institute’s full-time and modular programmes, including the Post Graduate Diploma in Management (PGDM), Post Graduate Programme in Management (PGPM), PGDM (Business Management), Post Graduate Executive Management Programme (PGEMP), Post Graduate Programme in Development Management (PGPDM), Post Graduate Programme in General Management (PGPGM), and Post Graduate Programme in Marketing & Business Management (PGPMBM).

The Convocation ceremony concluded with the traditional hat throw, celebrating the graduates’ journey and the beginning of their next chapter as responsible, value-based leaders.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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12BET Brings the Aviator Craze to Players with Spribe’s Trending Games

MUMBAI, India, May 22, 2025 /PRNewswire/ — 12BET, a trusted name in global iGaming since 2007, is excited to announce the addition of Spribe’s hit Crash games to its growing lineup. This new partnership introduces one of today’s fastest-growing and most engaging game formats to 12BET players, blending simple mechanics with high-stakes decision-making for a pulse-pounding experience.

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Crash Games: A New Player Favorite Now on 12BET

Spribe is widely known for pushing boundaries in casual, skill-based gaming. Its flagship title, Aviator, has quickly become one of the most buzzed-about Crash games worldwide. The format gives players full control as they decide when to cash out while multipliers climb—creating a unique mix of strategy, timing, and excitement.

By launching Spribe’s game suite, 12BET continues to expand its offerings to match the evolving interests of modern players. To mark the launch, the platform is rolling out an exclusive Daily Mission Challenge where everyone can win Rupees 488 everyday. However, one needs to have an account and be registered user to avail this exclusive offer.

Licensing Matters: Keeping the Fun Safe and Secure

With Crash-style games surging in popularity, a number of unofficial sites have begun to appear, offering deals that seem too good to be true. Even manipulating the outcomes of the crash games. 12BET encourages players to stay cautious and choose licensed platforms for the best experience.

As a fully regulated operator, 12BET works only with certified providers like Spribe. All games on the platform are thoroughly tested and certified by the regulatory body before they are integrated. Choosing a licensed platform means players can enjoy the action with peace of mind, knowing their data and winnings are protected.

A Trusted Platform for Next-Gen Gaming

Backed by nearly two decades of industry experience, 12BET remains focused on delivering innovative, secure, and player-first entertainment. The addition of Spribe’s Crash games is just the latest move in the brand’s mission to bring cutting-edge content to players worldwide in a safe and reliable environment.

About 12BET:

12BET, founded in 2007, is a pioneering igaming company with over a decade of experience delivering multilingual services across Europe and Asia. Recognized globally and ranked 17th by eGaming Review Magazine’s Annual Power 50, 12BET has become a major force in Asia’s igaming market. Built on the core values of sincerity, fairness, and kindness, 12BET provides a secure, reliable, and exceptional entertainment experience for users around the world.

Website: 12BET.com

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IG: 12BET India

Contact Information:

Toomas Saar

Marketing Manager

pr@12bet.com 

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Herbalife India Releases Second Episode of Podcast Series – Live Your Best Life, Unscripted

‘Nutrition Simplified: Protein, Supplements, and Smarter Choices’ with Dr. Parag Singhal and Dr. Ratnesh Lal

BENGALURU, India, May 22, 2025 /PRNewswire/ — Following the impactful debut episode, Herbalife India, a premier health and wellness company, community, and platform, has released the second episode of its engaging podcast series — Live Your Best Life, Unscripted.

Titled ‘Nutrition Simplified: Protein, Supplements, and Smarter Choices,’ this episode brings together two distinguished voices from the health and wellness space:

  • Dr. Parag Singhal, a UK-based consultant physician and endocrinologist specializing in diabetes, obesity, and hormone-related disorders, and
  • Dr. Ratnesh Lal, a medical expert with Herbalife India and a leading advocate for science-backed supplementation.

In a conversation led by Mr. Ajay Khanna, Managing Director of Herbalife India, the episode explores foundational topics such as macronutrients, micronutrients, protein intake, and the science behind supplements. It aims to demystify nutrition, offer practical guidance, and help individuals make smarter, more personalized dietary choices.

Commenting on the episode, Mr. Ajay Khanna, Managing Director of Herbalife India said, “Live Your Best Life, Unscripted is our way of cutting through the noise and bringing clarity to the wellness conversation. This episode helps listeners decode their nutritional needs and highlights how simple, informed changes can drive lasting impact.”

From understanding protein requirements by age and lifestyle, to identifying safe and effective supplementation strategies, the episode offers tangible insights and a strong call for moderation, balance, and awareness.

Watch & Listen Now:

YouTube: https://shorturl.at/PlRF8

Apple Podcasts: https://shorturl.at/Ni76S

Spotify: https://shorturl.at/7xeeP

Amazon Music: https://shorturl.at/P5ulX

The journey continues — ‘Live Your Best Life, Unscripted‘ will keep spotlighting voices that inspire smarter choices, healthier living, and empowered communities.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

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