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Campari Launches Fellini Forward, The New Campari Red Diaries Project Exploring The Creative Genius Of Federico Fellini Using Artificial Intelligence

Globally Premiering during the 78th Venice International Film Festival – La Biennale di Venezia and soon available in selected countries on Amazon Prime Video, the iconic Italian brand releases a documentary exploring the future of cinema

VENICE, Italy, Sept. 8, 2021 /PRNewswire/ — Campari, the iconic Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward at the  Campari Boat – In Cinema during the 78th Venice International Film Festival – La Biennale di Venezia, a pioneering project inspired by the late Federico Fellini that uses Artificial Intelligence techniques including machine learning to explore the creative genius of one of the greatest filmmakers of all time to create a one-of-a-kind short film. Showcasing the full project is a unique documentary covering the process from start to finish, exploring the future of cinema and human vs. machine creative collaboration based on evidence found in the short movie set in Rome and expert commentary. The documentary, featuring the short film, will have its North American premiere as a Partner Presentation at New York Film Festival on the 29th September, 2021 and will be available for consumers to view in select markets on Amazon Prime Video in the coming month. 

Young Fellini and ‘The Mouth of Truth’, a key scene in a new short movie created using Artificial Intelligence as part of Campari Red Diaries 2021 Fellini Forward; a project exploring the creative genius of Federico Fellini.

Since its creation in 1860, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking passions and talents of artists across different fields in the path to creation. From world famous names, to young and emerging talents, the relationship between Campari and the arts, especially cinema, has made its mark over the years, evidently still true to this day.

CAMPARI AND FEDERICO FELLINI

A notable partnership was found when Campari collaborated with Federico Fellini on a unique advertisement in 1984. This year, in an ode to this creative genius, Campari endeavours to continue the brand’s legacy, marrying creativity and innovation within the cinema industry with the most forward-looking technology calling upon Artificial Intelligence specialists, creativity fellows, Fellini experts, future generations and Fellini’s crew and family themselves to contribute and comment on this unique art experiment.

CAMPARI FELLINI FORWARD: THE DOCUMENTARY

As champion of the artistic world, Campari has embarked on its most ambitious project yet, exploring new territories and fields in both the world of cinema and technology. The Campari Red Diaries 2021 Fellini Forward documentary, directed by award-winning duo ZCDC, Zackary Canepari and Drea Cooper, explores the topic of creativity, art and technology in an all-encompassing and bold study, capturing the project at every stage, from research and development to the final short movie output. With observations from short film director Maximilian Niemann and innovation expert Marc D’Souza, from production and innovation studio UNIT9, the documentary covers the full creative process, including the set up and inner workings of the Artificial Intelligence and an overview of the tools used throughout the production.

  • The definition of ‘Felliniesque’ is established thanks to Francesca Fabbri Fellini and Federico Fellini’s old crew members including his camera operator Blasco Giurato,his three-time Oscar winning set designer Dante Ferretti and Luigi Piccolo, Director of Sartoria Farani.
  • Featured throughout the documentary are key insights and commentary from significant experts of Artificial Intelligence and creativity including;
    • Symonyi Professor for the Public Understanding of Science, Oxford University Marcus du Sautoy
    • Art Historian, Data Scientist and Consultant, Dr. Emily L. Spratt
    • Art Historian and Fellini expert Hava Aldouby
    • Galleria Campari curator Anita Todesco

CAMPARI FELLINI FORWARD: THE SHORT MOVIE

Generated thanks to the collaboration of human input and Artificial Intelligence tools, the short movie is inspired by Federico Fellini’s life, offering a metaphorical story of the debut and evolution of the Maestro in the cinema world, where the audience follows him on a journey from the very first spark of his passion as a young man up to his outstanding creations. The result was achieved thanks to the exploration of Artificial Intelligence tools, led by UNIT9, analysing past Fellini transcripts to understand patterns in language and descriptive detail and also carried out visual analysis of the director’s signature shots including camera movement and facial emotion. From this, bespoke scriptwriting and pre-visualisation tools were developed that combined learnings from the Artificial Intelligence to leverage Fellini’s creative DNA. These Artificial Intelligence tools then made suggestions to the script and visualisation of the new short film in order to create a piece of cinema that felt Felliniesque. Building this pre-visualisation tool on top of Unreal Engine, a real-time 3D creation platform, also enabled director Maximilian Niemann to picture and alter scenes before they were shot. With Maximilian’s and his crew’s input, as well as those who knew Fellini well, the result translates into an innovative and original approach to filmmaking and a passionate ode to Federico Fellini’s creative genius and dreamlike world.

Jean Jacques Dubau, Head of Marketing, Campari Group speaks of the project: “Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.” 

Campari has also created a distinct apprentice programme with students involved in the Fellini Forward futuristic projects from all over the world including Centro Sperimentale di Cinematografia (CSC) in Italy, The American Film Institute in Los Angeles and The International Academy of Audio-visual Sciences (CSIA) in Switzerland to explore the creative genius of Fellini, using the Artificial Intelligence technology and speaking to key members of the film crew at each stage of production to see first-hand how human minds collaborated with Artificial Intelligence to create the short film. The Italian apprentices from CSC also featured in the documentary, providing insight from future professionals on the project. 

Fellini Forward premiered at the Campari Boat – In Cinema during the  78th Venice International Film Festival – La Biennale di Venezia  -The recap of the premiere can be seen here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward-Launch

Please follow Campari’s social media channels for further information @campariofficial

#Campari #RedPassion #RedDiaries #FelliniForward # Venezia78 #drinkresponsibly

www.campari.com

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Francesca Fabbri Fellini pictured in the new Campari Red Diaries 2021: Fellini Forward documentary, a project featuring a unique partnership between humans and Artificial Intelligence to explore the creative genius of Federico Fellini

 

The global premiere of Campari Red Diaries 2021: Fellini Forward at the Campari Boat-in Cinema during the 78th Venice International Film Festival- La Biennale di Venezia, a project set to explore the creative genius of Federico Fellini using Artificial Intelligence.

 

Francesca Fabbri Fellini and Jean Jacques Dubau, Head of Marketing, Campari Group, at the Campari Boat-In Cinema at the 78th Venice International Film Festival - La Biennale di Venezia celebrating the premiere of Campari Red Diaries 2021: Fellini Forward.

 

Campari Red Diaries 2021: Fellini Forward contributors walk the Campari Boat-In Cinema red carpet at the 78th Venice International Film Festival - La Biennale di Venezia – From left to right: Campari Group Head of Marketing, Jean-Jacques Dubau; Fellini Crew member Blasco Giurato; Actor Neva Leoni; Short Film Director, Maximilian Niemann; Actor Simone Coppo, Federico Fellini’s niece, Francesca Fabbri Fellini and Project Director, Marc D’Souza.

 

 

 

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management education

MUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.

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These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.

Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.

With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.

SPJIMR cases in the Bestsellers 2025–2026 list

Discipline

Case title

SPJIMR faculty

Communications (#1)            

Is That an Order?

Prof. Vineeta Dwivedi and Prof. Tulsi Jayakumar

Economics & Public Policy (#2)

Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?      

Prof. Tulsi Jayakumar

Economics & Public Policy (#3)

Is Japan’s Monetary Policy a Rational Expectations Saga?

Prof. Preeta George and

Prof. Monika Gupta

Entrepreneurship (#6)

Savemom: The Smart Wearable Solution for Maternal Health Care

Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)

Management Science (#3)

Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary          

Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)

Management Science (#8)    

JSW Steel Ltd.: A Logistics Dilemma        

Prof. Amol S. Dhaigude and Prof. Debmallya Chatterjee

Marketing (#1)           

Snaqary Snacks: Building a Start-Up Brand

Prof. Ashita Aggarwal (with co-author Suraj Commuri)

Strategy (#5)  

Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry          

Prof. Ashita Aggarwal and Prof. Rajiv Agarwal

The Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty members

SPJIMR cases in the Classics 2016–2026 list

Discipline

Case title

SPJIMR faculty

General Management, International Business (#7)

Building a Backdoor to the iPhone: An Ethical Dilemma

Prof. Tulsi Jayakumar and Prof. Surya Tahora

Accounting, Entrepreneurship, International Business (#15)

Anandam Manufacturing Company: Analysis of Financial Statements

Prof. Vinay Goyal (with co-author S.K. Mitra)

Entrepreneurship, International Business, Marketing (#22)

Evoe Spring Spa: A Positioning Dilemma

 

Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)

This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.

Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”

The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.

For more news and updates, visit our Newsroom.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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