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Companies Worldwide Could Face Customer Backlash if They Fail to Take Action on Climate Change

·  New global research examines worldwide attitudes and behaviours to sustainability and how this could redefine business’ climate action and growth strategies
·  Within a year, 3 in 5 people will start to boycott brands who don’t act on climate change
·  Almost half of consumers prepared to switch brands and services for greener alternatives
·  3 in 10 people are willing to pay more for greener alternatives of products and services
·  Dentsu International and Microsoft Advertising release The Rise of Sustainable Media research report as a call for more transparency and collaboration across all industries
LONDON, Dec. 7, 2021 /PRNewswire/ — New global research* released today shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do.
The findings are part of a new global study by dentsu international and Microsoft Advertising examining consumer awareness and engagement with issues linked to sustainable consumption and media use. More than 24,000 people from 19 countries around the world participated in the research and, some of the key results have been explored in a new summary report titled: “The Rise of Sustainable Media”.
The willingness and desire to actively embrace more sustainable lifestyles has crossed over to the mainstream with 87% of those surveyed saying they want to do more to combat climate change. In fact, climate change is the most commonly identified concern by consumers, ahead of the COVID-19 pandemic (85%), the health of their friends and family (79%), or the cost of living (76%).**
With climate change topping their concerns, almost half (45%) of people say they would consider alternative brands, companies or services which are greener or more environmentally friendly than their current choices. Moreover, 30% of respondents say they are willing to pay more for brands which offer those greener alternatives.
However, many consumers don’t know where to start, and feel overwhelmed by options and conflicting information: 84% said it is difficult to know whether brands and companies are truly good green citizens. To help tackle this potential disinformation dilemma, 42% of people now think companies should provide clear, comparable information on the footprint of their products and advertising in order to make them greener.
Peter Huijboom, Global CEO, Media & Global Clients, dentsu international, comments; “The customer actions and potential boycotts we unearthed in our research are squarely down to the consumer’s perception of a company and its behaviour, not necessarily the reality.  We know many organisations are already taking positive action on climate change. As marketing experts it’s our responsibility to guide businesses and help educate and inform their customers, in order make them think, feel and act differently.
As such, the marketing and advertising industry also has a critical role to play and, we need to work collaboratively to do this authentically; by walking the walk in how we deliver these messages through sustainable media.”
To date, media delivery and consumption of advertising has yet to become fully associated with carbon emissions in the public eye:
Only around one in seven (15%) people think browsing the web contributes negatively to climate change Whilst just 17% perceive watching TV as contributing to carbon emissions, 14% say the same about gaming and 11% in regard to streaming musicOne in seven (14%) of those who consider the delivery and consumption of advertising having a negative environmental impact, claim to have already taken action with regard to how they engage with those brands.  More than three quarters (77%) of people globally say that, within five years, they only want to be spending money with brands who are practicing green and sustainable advertising.
Indeed, consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonising the way they experience advertising. Yet, this can’t be achieved in isolation, everyone has a part to play.
The study suggests governments, businesses and marketers are running out of time to re-frame the conversation around this topic – as it is the younger consumers and a generational divide driving this perception shift: 45% of boomers believe consuming ads to be negative for the environment, compared with 71% of Gen Z and 73% of Millennials. This younger deep-awareness and concern around the wider environmental issues, coupled with the increased public attention on climate change through global events like the UN climate change conference (COP26), suggest awareness will likely increase – and rapidly.
John Cosley, Senior Director of Brand, Microsoft Advertising, adds: “As marketers we’ve seen how values can create business value, but with this research we wanted to demonstrate more quantitatively why it’s significant. This joint research helps us understand and inform businesses across the globe on the awareness and attitudes surrounding carbon in the media supply chain and its corresponding effect on; the planet, customer behaviours and purchasing intent.  With rapidly changing attitudes and increased pressure to help combat the climate emergency, every marketer has the opportunity to help enable industry wide change at pace.”
The international advertising and media industry is already making strides in decarbonising traditional media and continues to explore how to expedite this reduction in the way digital media is produced, stored, transmitted, and consumed.  For example, pivoting digital spend to low/no carbon providers and shortening the journey from data centre to audience, creating OOH posters with recycled paper, using ‘carbon eating’ paint for murals or incorporating elements of search spend in platforms offering carbon off-setting.
The key to ensuring meaningful progress is however, bringing the entire media ecosystem together to ensure accurate and transparent measurement and reporting of the real carbon impact of media content throughout the lifecycle of a campaign. Thereby providing businesses a clear carbon positive choice for media advertising within their supply chain.
The Rise of Sustainable Media is a global study into consumer attitudes and behaviours linked to sustainable consumption and advertising, and how this could redefine business strategy for corporate growth. For more information and to see additional results and analysis from the study, please download a free copy of the report at: sustainablemedia.dentsu.com
NOTES TO EDITORS* Dentsu International and Microsoft Advertising commissioned independent research with Opinium for The Rise of Sustainable Media: survey of 24,068 adults across 19 countries, August 2021. All figures cited in this document are excerpted from this research, if not specified otherwise.
Photo – https://mma.prnewswire.com/media/1702503/Dentsu_International.jpg

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Canara HSBC Life Insurance Celebrates Father’s Day with a Heartwarming Tribute to Dad Jokes

The digital film highlights how fathers express love through humour, turning everyday moments into lifelong memoriesNEW DELHI, June 20, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its Father’s Day digital film, a light-hearted and heartfelt tribute to fathers and their unique way of expressing love through humour. Celebrating the universally relatable phenomenon of ‘Dad Jokes’, the campaign shines a spotlight on the small yet meaningful moments that often become some of the most cherished family memories.

Presented in the style of a mock documentary, the film follows a sibling duo as they recount some of their father’s most memorable jokes—ranging from playful puns to classic one-liners. While the film begins with humour and nostalgia, it gradually reveals a deeper truth: behind every seemingly cringe-worthy dad joke lies a father’s sincere effort to connect, bring joy, and remind his family that he is always there for them.The campaign is rooted in the insight that fathers often express their emotions differently. Rather than through words alone, they communicate their care through everyday actions, practical guidance, shared experiences, and sometimes, through humour. Dad jokes may not always receive the loudest laughs, but they often become lasting reminders of a father’s presence, warmth, and unwavering support.Through relatable storytelling and candid family moments, the film celebrates fathers who may not always wear their emotions on their sleeves but consistently show up for their loved ones in their own unique ways. It captures how these seemingly ordinary interactions become treasured memories that families carry forward for years.Reflecting the campaign’s central message, Canara HSBC Life Insurance reiterates its belief in standing by every promise that matters. Just as fathers quietly support and protect their families through every stage of life, the company remains committed to helping customers secure their loved ones’ future and fulfil their financial commitments, truly embodying its promise of being a ‘Promises Ka Partner’.The campaign is now live across Canara HSBC Life Insurance’s X (twitter), LinkedIn, Facebook and Instagram channels.IG- https://www.instagram.com/reel/DZwH5IKhCzG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== FB- https://www.facebook.com/share/v/1cSkxsFWNY/X- https://x.com/CanaraHSBCLI/status/2067808467205918962?s=20Li- https://www.linkedin.com/feed/update/urn:li:activity:7473574831364468737Photo – https://mma.prnewswire.com/media/2997652/Canara_HSBC.jpgLogo – https://mma.prnewswire.com/media/2739906/6008480/Canara_HSBC_Logo.jpg

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOKThe people we love never truly leave our story…In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”ABOUT THE AUTHOR Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.ABOUT HARPERCOLLINS PUBLISHERS INDIAAt HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. PRESS CONTACT:Nandini Tripathi, Manager – Marketing (Commercial)Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839Photo: https://mma.prnewswire.com/media/2997583/HarperCollins_People_We_Love.jpgLogo: https://mma.prnewswire.com/media/2105077/4665143/HarperCollins_Logo.jpg 

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