News Wire
Consumer Goods Companies Announce Position on Chemical Recycling Technologies and Publish Life Cycle Assessment
- For the first time, consumer good companies are joining forces through The Consumer Goods Forum (CGF) to set the agenda for the development of new plastic recycling technologies.
- The CGF’s Coalition of Action on Plastic Waste has today published an independent scientific study which demonstrates that the chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration.
- 16 member companies have also co-authored a paper which outlines a set of principles for credible, safe and environmentally sound development of the chemical recycling industry.
PARIS, April 13, 2022 /PRNewswire/ — As part of its mission to tackle the plastic pollution challenge and help advance a world where no plastic ends up in nature, The Consumer Goods Forum’s (CGF) Plastic Waste Coalition of Action (the Coalition) is pleased to announce the publication of a Vision and Principles Paper, entitled “Chemical Recycling in a Circular Economy for Plastics” which encourages the development of new plastics recycling technologies that meet six key principles for credible, safe and environmentally sound development. In support of this position paper, the Coalition has also published a new independent Life Cycle Assessment (LCA) study, that demonstrates that the chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration.
Guided by the global commitment led by the Ellen MacArthur Foundation, and in line with the newly announced UN Treaty on Plastic Pollution, the Coalition is committed to driving progress towards realising a circular economy. To this end, in 2021, the Coalition launched its full set of Golden Design Rules, for the design of plastic packaging. At the same time, members developed a framework for optimal Extended Producer Responsibility (EPR) programmes, as part of their engagement in advanced and transitional markets to increase recycling rates for packaging that cannot be reused. The Coalition is equally working to encourage recycling innovation to close the loop, including chemical recycling to complement the growing mechanical capacity.
To help to achieve this final aim, the Coalition has aligned on a common vision and set of principles for the safe scaling of pyrolysis-based chemical recycling, which the Coalition believes provides guidance for the positive development of the technology. The paper states that chemical recycling could increase packaging recycling rates which could enable recyclability targets to be met, more specifically for hard-to-recycle plastics, for example post-consumer flexible film. To ensure that chemical recycling is developed and operated under credible, credible, safe and environmentally sound conditions and to help encourage this, the paper outlines six key principles which relate to: the complementarity with mechanical recycling, material traceability, process yields and environmental impact, health and safety as well as claims.
Members of the CGF’s Plastic Waste Coalition hope to play a role in making a positive case for a credible and safe chemical recycling system. The CGF members would welcome feedback and engagement on this study and its broader work within the Plastic Waste Coalition of Action.
Barry Parkin, Chief Sustainability Officer, Mars, Incorporated, said, “Chemical Recycling is a critical complement to Mechanical Recycling as it will allow large quantities of flexible packaging to be recycled into food grade packaging. This study demonstrates that chemical recycling has a significantly lower carbon footprint than the current end of life of flexible packaging.”
Colin Kerr, Packaging Director, Unilever, said, “As we continue to reduce the use of virgin plastic, new technologies such as chemical recycling can help drive up recycling rates and increase the availability of food grade recycled materials. The principles and Life Cycle Assessment work from The Consumer Goods Forum is key to ensuring this can happen in a safe and environmentally sound way.”
Llorenç Milà i Canals, PhD, Head of the Life Cycle Initiative Secretariat, United Nations Environmental Programme, said, “It is crucial to consider all potential environmental impacts across the life cycle of production and consumption systems when assessing technologies such as chemical recycling of plastics. A specific challenge with relatively new technologies is including the chemical composition of discharges, emissions and wastes from facilities, along with the need for additional pollution control equipment and management; these should form part of the assessment. Life Cycle Assessment is the standardised tool to do just that, assuring the necessary scrutiny by experts and interested parties; the Consumer Goods Forum has initiated a very useful process to shed light on many of these aspects in this report”
Sander Defruyt, Lead, New Plastics Economy, Ellen MacArthur Foundation, said “Recognising that reduction and reuse of packaging should be prioritised, and recognising the limitations of the technology, the paper puts forward the industries’ position on what role Pyrolysis CR could play in the transition to a circular economy for plastics and what key principles and boundary conditions it should adhere to.”
As part of the Coalition’s work, an independent study to look specifically at the topic of climate change impact was commissioned. The study was carried out by environmental expert consultancy Sphera and peer-reviewed throughout the process by a panel of experts from the United Nations Environmental Programme, Northwestern University (USA), and Eunomia. The study provides a life cycle impact assessment, and compares conventional plastics produced from fossil and incinerated at end of life, with chemically-recycled plastic in a circular system.
Its findings demonstrate that chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration. Specifically, the life cycle GHG emissions of flexible consumer packaging made from plastic waste through pyrolysis-based chemical recycling and recycled at end of life is 43% lower than plastic films manufactured from fossil fuels and disposed through incineration at end of life.
Further details on the findings of the LCA can be found in the Technical Report and the Non-Technical Summary.
Contact
Ignacio Gavilan
Director, Environmental Sustainability
environmental@theconsumergoodsforum.com
Louise Chester
Communications Officer
l.chester@theconsumergoodsforum.com
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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