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Consumer Goods Companies Announce Position on Chemical Recycling Technologies and Publish Life Cycle Assessment

  • For the first time, consumer good companies are joining forces through The Consumer Goods Forum (CGF) to set the agenda for the development of new plastic recycling technologies.
  • The CGF’s Coalition of Action on Plastic Waste has today published an independent scientific study which demonstrates that the chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration.
  • 16 member companies have also co-authored a paper which outlines a set of principles for credible, safe and environmentally sound development of the chemical recycling industry. 

PARIS, April 13, 2022 /PRNewswire/ — As part of its mission to tackle the plastic pollution challenge and help advance a world where no plastic ends up in nature, The Consumer Goods Forum’s (CGF) Plastic Waste Coalition of Action (the Coalition) is pleased to announce the publication of a Vision and Principles Paper, entitled “Chemical Recycling in a Circular Economy for Plastics” which encourages the development of new plastics recycling technologies that meet six key principles for credible, safe and environmentally sound development. In support of this position paper, the Coalition has also published a new independent Life Cycle Assessment (LCA) study, that demonstrates that the chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration.

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Guided by the global commitment led by the Ellen MacArthur Foundation, and in line with the newly announced UN Treaty on Plastic Pollution, the Coalition is committed to driving progress towards realising a circular economy. To this end, in 2021, the Coalition launched its full set of Golden Design Rules, for the design of plastic packaging. At the same time, members developed a framework for optimal Extended Producer Responsibility (EPR) programmes, as part of their engagement in advanced and transitional markets to increase recycling rates for packaging that cannot be reused. The Coalition is equally working to encourage recycling innovation to close the loop, including chemical recycling to complement the growing mechanical capacity.

To help to achieve this final aim, the Coalition has aligned on a common vision and set of principles for the safe scaling of pyrolysis-based chemical recycling, which the Coalition believes provides guidance for the positive development of the technology. The paper states that chemical recycling could increase packaging recycling rates which could enable recyclability targets to be met, more specifically for hard-to-recycle plastics, for example post-consumer flexible film. To ensure that chemical recycling is developed and operated under credible, credible, safe and environmentally sound conditions and to help encourage this, the paper outlines six key principles which relate to: the complementarity with mechanical recycling, material traceability, process yields and environmental impact, health and safety as well as claims.

Members of the CGF’s Plastic Waste Coalition hope to play a role in making a positive case for a credible and safe chemical recycling system. The CGF members would welcome feedback and engagement on this study and its broader work within the Plastic Waste Coalition of Action.

Barry Parkin, Chief Sustainability Officer, Mars, Incorporated, said, “Chemical Recycling is a critical complement to Mechanical Recycling as it will allow large quantities of flexible packaging to be recycled into food grade packaging. This study demonstrates that chemical recycling has a significantly lower carbon footprint than the current end of life of flexible packaging.”

Colin Kerr, Packaging Director, Unilever, said, “As we continue to reduce the use of virgin plastic, new technologies such as chemical recycling can help drive up recycling rates and increase the availability of food grade recycled materials. The principles and Life Cycle Assessment work from The Consumer Goods Forum is key to ensuring this can happen in a safe and environmentally sound way.”

Llorenç Milà i Canals, PhD, Head of the Life Cycle Initiative Secretariat, United Nations Environmental Programme, said, “It is crucial to consider all potential environmental impacts across the life cycle of production and consumption systems when assessing technologies such as chemical recycling of plastics. A specific challenge with relatively new technologies is including the chemical composition of discharges, emissions and wastes from facilities, along with the need for additional pollution control equipment and management; these should form part of the assessment. Life Cycle Assessment is the standardised tool to do just that, assuring the necessary scrutiny by experts and interested parties; the Consumer Goods Forum has initiated a very useful process to shed light on many of these aspects in this report”

Sander Defruyt, Lead, New Plastics Economy, Ellen MacArthur Foundation, said “Recognising that reduction and reuse of packaging should be prioritised, and recognising the limitations of the technology, the paper puts forward the industries’ position on what role Pyrolysis CR could play in the transition to a circular economy for plastics and what key principles and boundary conditions it should adhere to.”

As part of the Coalition’s work, an independent study to look specifically at the topic of climate change impact was commissioned. The study was carried out by environmental expert consultancy Sphera and peer-reviewed throughout the process by a panel of experts from the United Nations Environmental Programme, Northwestern University (USA), and Eunomia. The study provides a life cycle impact assessment, and compares conventional plastics produced from fossil and incinerated at end of life, with chemically-recycled plastic in a circular system.

Its findings demonstrate that chemical recycling of hard-to-recycle plastic waste could reduce the climate impact of plastic when compared to waste-to-energy incineration. Specifically, the life cycle GHG emissions of flexible consumer packaging made from plastic waste through pyrolysis-based chemical recycling and recycled at end of life is 43% lower than plastic films manufactured from fossil fuels and disposed through incineration at end of life.

Further details on the findings of the LCA can be found in the Technical Report and the Non-Technical Summary.

 

Contact

Ignacio Gavilan

Director, Environmental Sustainability

environmental@theconsumergoodsforum.com

Louise Chester

Communications Officer

l.chester@theconsumergoodsforum.com

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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