Connect with us

News Wire

DAZN And Common Goal Unite In Multi-year Global Partnership

To drive long-term social impact around the most vital issues at the intersection of sport and society, DAZN joins Common Goal in a multi-year partnership to change the game – together

LONDON, Sept. 23, 2021 /PRNewswire/ — Sports streaming platform DAZN and pledge-based social impact football movement Common Goal have united in a global partnership to jointly tackle some of the most vital issues of our times. The partnership stems from a shared belief that sport can be a catalyst for social change as well as a deep-rooted “common goal” – a mission to drive long-term, solution-oriented change around critical issues at the intersection of sport and society.

 

DAZN is making a multi-million dollar pledge to Common Goal alongside a 1% global employee time and resource commitment in a long-term partnership that will collectively focus on three fundamental and deep-rooted issues, within and beyond football: gender equity, racial justice, and cultural diversity.

DAZN will foster open and meaningful dialogue around these three issues by leveraging the power of content and storytelling across its ecosystem of platforms, channels, and partners. The platform will also contribute towards action-oriented change via Common Goal’s own social impact initiatives and local community partners around the world, all with the goal of tangibly contributing towards levelling the playing field. Over the next two years, this partnership will strategically and meaningfully utilize the resources and networks of both organizations to maximize impact beyond any individual effort.

“The Common Goal movement has shown that football can only fulfil its true potential as a force for positive change for people and planet when we work together. This groundbreaking partnership with DAZN is a celebration of a shared commitment to taking action right now,” said Jürgen Griesbeck, CEO and co-founder of Common Goal. “We look forward to getting to work on bringing the partnership to life and in doing so empowering girls, boys and young people around the world to fulfil their potential. We hope that DAZN’s leadership inspires other industry stakeholders to join the Common Goal movement.”

“It is brilliant to see the Common Goal movement, with now over 200 player and manager members, being embraced by DAZN, an important and innovative force in global sport,” said Manchester United player Juan Mata, who co-founded Common Goal in 2017. “Through this long-term partnership, DAZN is demonstrating its commitment to racial justice, gender equity and cultural diversity in a tangible and powerful way that will enable us to tell the stories of many player activists and young people around the world who are positively impacted by Common Goal.”

“As a global broadcaster, media company, and industry disruptor, DAZN was not only born out of the desire to make sports accessible for all, we have also quickly grown to understand it is our responsibility to take action,” said James Rushton, Co-CEO of DAZN. “Common Goal exists to unite the global football industry and tackle the greatest social challenges of our time, and we are committed to working hand in hand with them to change the game together.”

“At DAZN, we believe we can, and so, we must be a part of the ongoing solution. Together with Common Goal, we’ll collectively tackle the critical barriers of sports inequality in a way that aims to galvanize the football world and create lasting, equitable impact,” said Nancy Elder, Chief Communications Officer at DAZN whose role includes overseeing the company’s diversity, equity, and inclusion efforts. “Building on the work done before us, and as we embark on what’s hopefully a long journey ahead, we are committed to using our global platform to drive positive social change in our communities and throughout the industry.”

As part of its pledge, DAZN has committed to leveraging its storytelling and creative expertise to examine the defined issues as they relate to sport, while showcasing solution-oriented goals and actions via co-branded and co-produced content with Common Goal. This content will leverage both partners’ global ecosystem of diverse and powerful voices in football, the wider sports community, and beyond.

“This partnership between Common Goal and DAZN will really help accelerate the positive change we want to see in football and society,” said Chelsea FC star Pernille Harder. “We know that we can only achieve all that we strive for by working as a team and DAZN’s partnership with Common Goal will enable the movement to scale its work driving LGBTQ+ inclusion, racial equity, and female empowerment.”

In addition, DAZN has also pledged to directly support several dedicated Common Goal initiatives around the issues of gender equity, racial justice, and cultural diversity via a network of high-impact grassroots community organizations across the world, including a particular focus on those with presence in key DAZN markets. These initiatives will directly reach tens of thousands of individuals – all laddering up to Common Goal’s long-term goal of positively impacting 100 million young people by 2030 – and include:

  • Common Ground: Reaching young people most affected by the pandemic in Germany by using street football to develop core life skills and abilities, with an approach that leaves no child behind – regardless of their gender, ethnicity, religion, ability or sexual orientation.
  • Global Goal 5 Accelerator: Aimed at driving gender equity through football by growing girls’ participation in football programs on the field, increasing the proportion of female coaches on the sidelines, and arming key organizations with an applicable, expert-designed curriculum around gender equity in football.

    – This initiative ties directly to DAZN’s long-term mission of inspiring the next generation of players as part of its new global broadcasting deal with the UEFA Women’s Champions League, another multi-year partnership that will make the competition available on DAZN and free for the world to see on YouTube starting this season – giving the competition and players (dozens of whom are Common Goal members themselves) more visibility than ever before, marking a groundbreaking move to grow the sport.
  • Anti-Racist Project: Action-focused program to end racism in football by addressing systemic issues at their core though comprehensive anti-racism training for decision-makers (inc. owners, executives, and presidents), coaches (both professional and grassroots), players at all levels, and fans.
  • Play Proud: Coach-centered exchange program working to make grassroots sports more inclusive for LGBTQ+ children and young people, especially those previously excluded, by educating and upskilling coaches around youth inclusivity, safe spaces, and marginalized recruitment and retainment.

Whether you’re a fellow broadcaster, media channel, federation, team, player, or fan, we welcome and invite you to visit www.common-goal.org and www.DAZNgroup.com to learn more, get in touch, and join the movement.

ABOUT DAZN GROUP

DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialization. DAZN Group is home to DAZN, the leading global sports streaming platform, DAZN News, the popular sports portal and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories. Visit www.dazngroup.com for more information.

ABOUT COMMON GOAL

The Common Goal movement was created in 2017 by streetfootballworld, the world’s leading organisation in the field of Football for Good. Common Goal encourages professional football players, managers, officials and clubs to donate a minimum of 1% of their earnings to support high-impact initiatives that use football to drive progress towards the Global Goals. The movement’s long-term vision is to unlock 1% of the entire football industry’s revenues — estimated at €50 billion per year.

Video – https://mma.prnewswire.com/media/1632438/DAZN_Common_Goal.mp4

Photo – https://oyefilmy.com/wp-content/uploads/2021/09/dazn-and-common-goal-unite-in-multi-year-global-partnership-1.jpg

Logo – https://oyefilmy.com/wp-content/uploads/2021/09/dazn-and-common-goal-unite-in-multi-year-global-partnership-2.jpg

 

DAZN and Common Goal – uniting to change the game, together.

 

DAZN Group Logo

 

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

Continue Reading

News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html

Continue Reading

News Wire

Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html

Continue Reading

Trending