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Design Studio UI/UX Celebrates 10 Years of Innovation in Human-centered Web and UX Design

From a small creative studio to a global design partner, the agency celebrates a decade of helping brands simplify technology through empathy, clarity, and human-centered design.

KOLKATA, India, Nov. 17, 2025 /PRNewswire/ — 10 years ago, a team of expert designers in India set out with a simple belief that technology should feel more human. That idea became the foundation of Design Studio UI/UX. This digital design agency has spent the past decade helping global brands from US and UK to create web and UX experiences built around clarity, usability, and empathy.

When Design Studio UI/UX was founded in 2015, digital design was often treated as a visual afterthought. The agency challenged that notion from the start, believing design should serve both function and emotion.

“From day one, our goal was simple: build for people, not platforms,” said co-founder and CTO of Design Studio UI/UX, Sneh Sagar. “Good design doesn’t just look beautiful; it makes technology effortless and accessible.”

From a Small Room to a Global Studio

Design Studio UI/UX began as a single-room, taking on small projects for local businesses. Over time, the studio’s reputation for clean, intuitive design began to spread and attracted clients from across the globe.

Today, it works with 30+ industries, including B2B, SaaS, EdTech, Finance, E-Commerce, and Education. They deliver Web App design services, UI/UX Research, Brand Design, and product strategy solutions that transform digital complexity into simple, human-centered experiences.

A Decade of Human-Centered Design Thinking

Over the past 10 years, the digital landscape has evolved dramatically. Design Studio UI/UX has grown alongside this transformation, using a research-driven approach to help organisations align design strategy with user behaviour.

Each project starts with understanding user behaviour, their needs and preferences — what frustrates them, what motivates them, and how design can bridge that gap.

Through its work, the studio has helped businesses redesign SaaS platforms for better engagement, simplify complex analytics dashboards, and make digital interfaces more accessible to all users.

Design That Drives Real Results

In one of their recent projects, Design Studio UI/UX redesigned a complex analytics dashboard for Pretaa, an eminent name in the healthcare technology industry. By rethinking the visual hierarchy and creating an actionable and intuitive dashboard, the studio helped the client achieve their objective. 

For the premium brand Halmari Tea, the Studio undertook a complete redesign of its e-commerce experience. The challenge was to improve the user experience and responsiveness. Prioritising elegant visuals and clear navigation, the redesigned platform not only reduced the bounce rate by a significant 40% but also improved website speed by 30%.

Another case involved Nexford University in the US, where they redesigned a web app that blended storytelling with usability. This helped complete mobile enrolment in less than 90 seconds, leading to higher conversion rates and a more seamless, personalised user experience.

These examples reflect Design Studio UI/UX’s core principle: crafting digital experiences that enthral, innovate, and leave a lasting imprint by reducing friction, building trust, and creating a seamless connection between people and technology.

Thought Leadership and Community Building

Beyond client projects, Design Studio UI/UX has become a recognised voice in the global design community with over 30k followers. The team regularly publishes insights on LinkedIn, Instagram and on their own design blog.

Through these channels, the team consistently publishes reflections, case studies, and thought leadership on critical topics, including ethical design, effective communication in digital interfaces, and accessibility standards. This intellectual contribution has connected the agency with a wider global creative community.

“Our work goes beyond mere design; it is about embracing the responsibility to shape digital experiences that leave a lasting impact,” states Prabhash Choudhary, Co-founder of Design Studio UI/UX and an alumnus of IIM and IIT.

Adopting AI-Driven UX Research

As part of its next chapter, Design Studio UI/UX has embraced AI-driven UX research to deepen its understanding of user behaviour. The studio uses machine learning and analytics to uncover interaction patterns and anticipate user intent. These are insights that guide smarter design decisions.

Such insights shall not only help refine the interface design and user journeys but also help in the creation of more intuitive, personalised and adaptive digital experiences. With the help of the AI-led approach, the agency continues towards combining human empathy with technological intelligence and ensuring that the decisions of designs align closely with user emotions and needs.

Designing for the Next Decade

As the agency celebrates a decade of design-led growth, the focus remains laser-sharp and unchanged from its very first day. They are not chasing the latest visual fads; instead, they are committed to the enduring principles of honest, inclusive, and thoughtfully simple digital experiences.

That belief continues to guide Design Studio UI/UX as it steps into its next decade. Their goal is to build a better future by designing better human experiences.

About Design Studio UI/UX

Design Studio UI/UX is a global digital design agency, specialising in web design, UX design and consulting services built around clarity, usability, and empathy. Founded in 2015, the studio has completed 250+ projects so far, across 30+ industries. They partner with clients across the globe to deliver design solutions that bridge technology and human behaviour.

With more than 50 expert designers and an active design community of over 30,000 members, Design Studio UI/UX continues to grow its global footprint, including those seeking expert UX design services in USA, UK and Australia. The agency’s core principles — Embrace Responsibility, Support One Another, Deliberate, Then Act, and Execute with Precision — continue to guide several projects across different industries and have already helped them bag 5+ awards globally.

Website: www.designstudiouiux.com

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References:

https://www.designstudiouiux.com/about/

https://fox40.com/business/press-releases/ein-presswire/862232055/design-studio-ui-ux-adopts-ai-driven-ux-research-to-redefine-human-centered-design/

https://www.linkedin.com/company/design-studio-india/about/

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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