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Doing Good Index 2024: India’s Social Sector Needs More Support from Government, Corporates

India’s social sector calls for more corporate funding and tax incentives for giving

MUMBAI, India, Aug. 29, 2024 /PRNewswire/ — The Centre for Asian Philanthropy and Society (CAPS), GuideStar India and the Centre for Advancement of Philanthropy (CAP) collaborated to present India’s performance on the Doing Good Index 2024 report. The biennial study highlights the policies and incentives that can maximize philanthropic giving and foster a thriving and effective social sector. In 2024, India maintained its position in the ‘Doing Okay’ cluster, unchanged since 2018, revealing areas of strength as well as opportunities for India to further nurture its social sector.

“There is a profound trust deficit, and it is getting more serious,” said Dr. Ruth Shapiro, CEO and Co-Founder of CAPS, “In fact, 44% say they are trusted by society, which is down from 2022 when 55% felt that way. Additionally, only 26% say they are trusted by government, which helps us to understand the increasingly stringent regulatory environment. We need to do more to build trust.”

“Wealth in India is growing, and encouragingly, we are seeing private philanthropy – especially family philanthropy, retail giving and CSR – growing alongside it,” said Pushpa Aman Singh, Founder of GuideStar India, “Domestic philanthropy has a real potential to help tackle social problems in India, and the social sector wants to see continued support from the government through enabling regulations. The Social Stock Exchange is a good step by the government to promote domestic private philanthropy, but it needs continued nurturing.”

“The regulations governing India’s social sector have seen a number of changes in the past few years, including changes to the income tax regime, which have made sub-granting increasingly difficult for grantmaking foundations,” said Noshir Dadrawala, CEO of Centre for Advancement of Philanthropy (CAP), “For social sector organizations in India, keeping up with the changing regulatory landscape is not easy.”

India’s performance on the Doing Good Index 2024

1.  The role of social sector organizations remains important

  • 69% of organizations in India report that the number of beneficiaries they reach and demand for their services has increased in the past 12 months, while 76% report increased demand for their services or products.
  • 76% of social sector organizations in India feel optimistic about their organization’s future, and 69% feel optimistic about the social sector as a whole.

2.  The use of digital technology by the social sector in Asia is on the rise, but some organizations need more support

  • Social sector organizations in India are increasingly utilizing digital technology. 81% use digital technology to carry out their work, with 99% intending to increase their use of digital technology in the next two years.
  • While 89% of organizations in India have sufficient access to the Internet (above the Asian average of 84%), just 52% report having sufficient access to computers and tablets for their staff.
  • Social sector organizations are insufficiently protected against digital threats. Just 23% of surveyed organizations in India have a cybersecurity plan, and only 21% have undertaken staff training to help prevent cyber-attacks.

3.  Government continues to send mixed messages on social sector regulations 

  • India’s registration process for social sector organizations requires two clearances and takes around 125 days, comparable to the Asian average of three clearances and 123 days.
  • However, laws pertaining to the social sector are not easy to understand, with 67% of organizations in India finding it difficult, higher than the Asian average of 55%.
  • On a positive note, 72% of social sector organizations in India believe that social sector laws are generally enforced, above the Asian average of 63%.

4.  Funding to the social sector has remained mostly unchanged 

  • Funding from domestic sources—individuals, foundations, and companies—remains the most important source of funding, making up 48%, by proportion, of an Indian organization’s budget, compared to the Asia average of 42%. Nevertheless, most social sector organizations in India (80%) believe domestic funding is low.
  • India’s Foreign Contribution (Regulation) Act (FCRA) continues to place significant pressure on social sector organizations that receive foreign funding. Obtaining the necessary approvals to receive foreign funding takes an average of two years, with increased scrutiny making it more difficult for applications to be approved.

5.  Companies are engaged but there is room to do more 

  • In India, 55% of organizations receive corporate funding, on par with the Asian average. Corporate funding makes up 23% of an average organization’s budget, up from 16% in 2022.
  • 67% of social sector organizations in India work with corporate volunteers, slightly higher than the Asia average of 63%.
  • India stands out for its progressive CSR requirements. Qualifying companies must allocate 2% of pre-tax profit to CSR, resulting in a significant uptick of corporate funding for social good.

Download the Doing Good Index 2024 here and visit the interactive microsite.

The Doing Good Index 2024 

The Doing Good Index studies the regulatory and societal environment in which private capital is directed toward doing good in Asia. Now in its fourth iteration, the Index identifies the policies and incentives that can drive private capital to the social sector and considers how stakeholders can build stronger, more trusting connections. It is an evidence-based resource for policymakers, philanthropists, academics and nonprofit leaders, offering in-depth insights and best practices to increase and enhance philanthropic giving. The Doing Good Index 2024 surveyed 2,183 social sector organizations and 140 experts across 17 economies: Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Chinese Taipei, Thailand and Vietnam. This iteration of the report also includes a special thematic section on the impact of digital technology on Asia’s social sector.

About the Centre for Asian Philanthropy and Society (CAPS) 

Established in 2013, the Centre for Asian Philanthropy and Society (CAPS) is a uniquely Asian, independent, action-oriented research and advisory organization, committed to improving the quality and quantity of philanthropic giving throughout Asia. Our mission is to improve the social investment sector in Asia by researching and advising best practices, models, policies, and strategies that can contribute to positive system change. More information on CAPS research and services is available at: http://caps.org/ 

About GuideStar India

GuideStar India enables greater giving by enhancing trust and transparency. It is India’s most exhaustive source of NGO information with its NGO information repository http://www.guidestarindia.org, illuminating the work of India’s civil society and serving as the backbone for India’s philanthropy ecosystem. GuideStar India enhances the discovery, visibility and credibility of Non-Governmental Organisations (NGOs) by making information on more than 12,000 NGOs accessible in the public domain. GuideStar India’s certification of NGOs is considered the gold standard for NGO due diligence in India. Its Platinum, Gold and Silver Certified NGOs cover diverse thematic areas and work across India. GuideStar India equips policy makers, regulators and changemakers with information and insights to drive social impact. Learn more: https://guidestarindia.org/

About Centre for Advancement of Philanthropy

Centre for Advancement of Philanthropy (CAP) is a Mumbai-based support organization, established in 1986 with a mandate to be a credible and comprehensive resource on charitable activity in India. CAP’s vision is to build a legally compliant, well-governed, empowered philanthropic sector in India. CAP offers complete compliance advisory to nonprofit organizations, enabling them to be compliant in every respect, in the following areas – Legal, Fundraising, Board Governance, Human Resources, Volunteer Management, Strategy, Communication & CSR Compliance. Learn more: https://capindia.in/about-us/

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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