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Ecommerce, OTT and gaming witness over 100% growth in 2020: PayU Insights Report

For gaming and entertainment, the number of transactions made at night increased by 34% Edtech witnesses 78% increase in the number of transactions; 44% increase in expenditure in 2020 North-eastern states witnessed huge increase in digital adoption  NEW DELHI, April 20, 2021 /PRNewswire/ — PayU, India’s leading online payments solution provider, has mapped the impact of COVID-19 & lockdown as seen through year-on-year change in digital payments. The pandemic gave a huge boost to online payments, seen in the 24% increase in the number of transactions and 23% increase in expenditure across the PayU platform, year-on-year. Interestingly, during the festive season (October-December 2020) there was a 45% spike in number of online transactions vis-a-vis the same period in the previous year. In line with this trend, PayU processed close to 100 million transactions in a single month during the festive period (15 October-15 November, 2020).
The number of UPI transactions grew by 288% and expenditure through UPI grew a phenomenal 331% between 2019 and 2020.
INDOOR ENTERTAINMENT RECEIVED BOOST
As theatres and offline entertainment avenues remained shut, consumers turned to indoor entertainment. The OTT segment witnessed an incredible 144% increase in number of transactions and 139% increase in expenditure between 2019 and 2020. The gaming segment saw a phenomenal 100% increase in expenditure and 154% increase in average ticket size between the two years. The ticket size increase, despite decrease in number of transactions, could be because consumers shifted from multiple small transactions to single large transactions as gaming became a permanent lifestyle feature.  For gaming and entertainment, the number of transactions made at night increased by 34% while number of transaction made during the day decreased by 11% in 2020 vs. 2019, an indication of the increased dependence on indoor entertainment while working from home.
TRAVEL & FOOD WITNESS DECELERATION
Travel and hospitality were some of the most impacted sectors with an 86% drop in number of transactions and expenditure between pre and post-COVID quarters (Jan-March vs. April-June 2020). Compared to ’19, there was 46% drop in number of transactions and 52% in drop in expenditure in ’20.
The impact of the pandemic on online food aggregators was mixed. While the number of transactions declined by 28%, expenditure increased by 22% and the average ticket size increased by a phenomenal 71%. This is possibly because although fewer orders were placed, consumer preferred to shop from more expensive, branded food outlets which could guarantee hygiene. 
INDIA UPSKILLS, EDUCATION GOES ONLINE
Edtech emerged as a winner, with a 78% increase in the number of transactions and a 44% increase in expenditure, within this period. The most likely explanations are professionals upskilling as they worked from home and students shifting to online education. In fact, the number of transactions for edtech increased by an incredible 69% immediately after the lockdown (April-May 2020 vs. January-March 2020). Though edtech segment witnessed growth, the average ticket size reduced by 19%, possibly as course prices dropped in response to surge in demand.
NORTHEASTERN STATES SEE ACCELERATED DIGITISATION
India saw increased digital activity as small merchants & consumers went online but the highest increase in number of transactions was seen in India’s North Eastern states –  Nagaland (93%), Meghalaya (82%), Manipur (74%), Arunachal Pradesh (66%) and Tripura (63%).
PANDEMIC BOOSTS ECOMMERCE & RETAIL
In retail and ecommerce segments,there was a massive 106% increase in number of transactions and 124% increase in expenditure between the first and last six months of 2020. The most likely explanations are increased adoption by Indians, including older users and consumers from smaller towns, to enforce social distancing norms. It could also account for the 115% increase in number of transactions and a 126% increase in expenditure between the October-December period in 2019 and 2020, as Indians mostly conducted their festive shopping online.
PROTECTING AGAINST RISK
The number of transactions for financial services (lending, insurance and investment etc.) increased by 26% and expenditure increased by 31% year-on-year. In particular, investment & insurance witnessed a 59% increase in the number of transactions and expenditure saw a 53% increase as consumers sought risk protection during uncertain times.
Commenting on the insights report, Hemang Dattani, Head- Data Intelligence, PayU said, “As a leader in the Indian digital payments industry, and the preferred partner for India’s largest online businesses, PayU has a unique vantage point in capturing evolving year-on-year trends. It is a pioneer in driving value addition for merchants and banks through data insights, offering targeted solutions which allow them to deepen customer engagement & create actionable business strategies. PayU is committed to partnering with merchants to facilitate adoption of digital infrastructure.”
About PayU India
PayU, India’s leading online payment solutions provider, is regulated under the Reserve Bank of India and has advanced solutions to meet the digital payment needs of the Indian market. 
PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology. In India, PayU serves more than 450,000 merchants with 100+ local payment methods and is the preferred payments partner for nearly 60% of the e-commerce merchants, including all leading e-commerce companies and a majority of airline businesses.
PayU also developed LazyPay in 2017, an alternate lending platform to offer credit solutions such as Small Ticket Credit (Buy Now Pay Later), App-based loans (Instant personal loans) and Point of Sale Credit (Merchant EMI). LazyPay Buy Now Pay Later is currently live on 100+ merchants such as Byju’s, Swiggy, Flipkart, Makemytrip, Dunzo, Vodafone, Zomato, Bookmyshow, Oyo, Tata Sky and many more.
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Style Baazar Hosts Star Cast of Upcoming Bengali Film Abhhiman at Avani Riverside Mall

KOLKATA, India, June 24, 2026 /PRNewswire/ — Style Baazar welcomed the cast and creators of the upcoming Bengali film Abhhiman at its store at Avani Riverside Mall, Kolkata, on June 20, 2026. The special event saw the presence of Bengal’s iconic superstar Prosenjit Chatterjee, acclaimed actor and producer Jisshu U Sengupta, and filmmaker Indraadip Dasgupta, who interacted with fans and shared insights about the much-anticipated film.

Produced by Why So Serious Films, Abhhiman is an emotional drama that explores themes of memory, music, relationships, and redemption through the lives of its central characters. The film brings together some of Bengali cinema’s most celebrated talents in a compelling story of human connection and self-discovery.The event marks Style Baazar’s association with Abhhiman, reinforcing the brand’s commitment to celebrating regional culture and meaningful storytelling.Commenting on the association, Mr. Shreyans Surana, Managing Director, Style Baazar, said: “At Style Baazar, we have always believed in building meaningful connections with our customers through culture and community. Bengali cinema holds a special place in the hearts of our consumers, and we are delighted to associate with a film like Abhhiman, which brings together some of the industry’s finest talents and a powerful story. We were thrilled to host the cast and creators at our Avani Riverside Mall store and look forward to supporting this cinematic journey.”Speaking about the collaboration, the team behind Abhhiman expressed appreciation for Style Baazar’s support in bringing audiences closer to the film through such consumer-focused engagements.With over 270 stores across 10 states, Style Baazar continues to strengthen its cultural connect by partnering with initiatives that celebrate entertainment, creativity, and community engagement. 

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management educationMUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.
These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.SPJIMR cases in the Bestsellers 2025–2026 listDisciplineCase titleSPJIMR facultyCommunications (#1)             Is That an Order?Prof. Vineeta Dwivedi and Prof. Tulsi JayakumarEconomics & Public Policy (#2) Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?       Prof. Tulsi JayakumarEconomics & Public Policy (#3)Is Japan’s Monetary Policy a Rational Expectations Saga?Prof. Preeta George and Prof. Monika GuptaEntrepreneurship (#6) Savemom: The Smart Wearable Solution for Maternal Health Care Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)Management Science (#3)Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary           Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)Management Science (#8)     JSW Steel Ltd.: A Logistics Dilemma         Prof. Amol S. Dhaigude and Prof. Debmallya ChatterjeeMarketing (#1)            Snaqary Snacks: Building a Start-Up Brand Prof. Ashita Aggarwal (with co-author Suraj Commuri)Strategy (#5)   Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry           Prof. Ashita Aggarwal and Prof. Rajiv AgarwalThe Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty membersSPJIMR cases in the Classics 2016–2026 listDiscipline Case title SPJIMR facultyGeneral Management, International Business (#7)Building a Backdoor to the iPhone: An Ethical Dilemma Prof. Tulsi Jayakumar and Prof. Surya TahoraAccounting, Entrepreneurship, International Business (#15)Anandam Manufacturing Company: Analysis of Financial StatementsProf. Vinay Goyal (with co-author S.K. Mitra)Entrepreneurship, International Business, Marketing (#22)Evoe Spring Spa: A Positioning Dilemma Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.For more news and updates, visit our Newsroom.About SPJIMRBharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.Visit SPJIMR.org for more information.Logo: https://mma.prnewswire.com/media/1896222/5639305/SPJIMR_Logo_1.jpg

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Chandigarh University Uttar Pradesh Signs MoU with Film Society of India to Establish ‘Film Gurukul Studio’ to Nurture Future-ready Filmmakers

Chandigarh University UP Collaborates with Film Society of India to Cultivate Future-ready Media Professionals through Expert Mentorship & Experiential LearningLUCKNOW, India, June 22, 2026 /PRNewswire/ — To provide experiential learning to its students in media and filmmaking, Chandigarh University, Uttar Pradesh has signed a Memorandum of Understanding (MoU) with the Film Society of India (FSI). As part of the collaboration, a Film Gurukul Studio would be established at the varsity campus to provide students with industry-oriented training, internship opportunities and hands-on exposure to filmmaking, workshops, masterclasses, exposure to live industry projects and guest lectures by FSI’s network of filmmakers, media professionals and cultural practitioners.

The MoU was signed between Chandigarh University’s School of Media Studies and Film Society of India (FSI) recently in the presence of Dr. TP Singh, Pro Vice-Chancellor, Chandigarh University Uttar Pradesh, and Dr. Durgesh Pathak, President, Film Society of India, among other senior officials of Chandigarh University Uttar Pradesh.As part of the collaboration, CU Uttar Pradesh and FSI would jointly organize film festivals, media conclaves, screenings and cultural events that enrich the campus creative ecosystem. The agreement would also encourage collaborative research, publications and creative media projects of academic and cultural significance, nurturing an environment of entrepreneurship and innovation in media, entertainment and the creative arts sector. The MoU is also expected to open new opportunities for students interested in exploring careers in media, cinema, content creation and other creative domains.In a joint statement released by CU UP and FSI, officials mentioned that as part of the collaboration, students will have access to a range of short-term courses and specialized training programmes covering various aspects of filmmaking and media production. The programmes will combine theoretical knowledge with practical learning to help students develop a deeper understanding of storytelling, cinematography, editing, sound design, production processes and other critical aspects of the creative industries. The proposed Film Gurukul Studio is expected to serve as a dynamic learning space where students can engage in practical projects, receive mentorship from industry professionals and gain exposure to contemporary filmmaking practices.Jai Inder Singh Sandhu, Managing Director, Chandigarh University, said, “At Chandigarh University, we lay emphasis on providing experiential learning to our students by exposing them to live industry projects. The MoU signed between CU and FSI will go a long way in polishing the budding talent of Chandigarh University and transform them into future-ready professionals in media, art and entertainment industries. The programmes are intended to combine theoretical knowledge with practical training, enabling learners to gain deeper insights into the functioning of the creative and entertainment industries. Our students will no longer just read about cinema in textbooks; they will create it.”About Chandigarh University Uttar Pradesh (Lucknow)Envisioned to foster a culture of sustainability and empower future global leaders, Chandigarh University, Uttar Pradesh, immerses 21st-century learners in a personalised and experiential learning experience, integrating an AI-powered academic model and a multidimensional, futuristic perspective on education. Our Uttar Pradesh campus carries forward the venerable legacy of more than a decade of Chandigarh University, Punjab, which has established itself as India’s No. 1 Private University and a torchbearer of groundbreaking pedagogy and research-driven innovation. The AI-augmented new campus offers a broad spectrum of industry-driven futuristic academic programs encompassing data-driven insights, virtual reality experiences, real-world simulations, corporate mentorship, international perspective, interdisciplinary research, cultivation of entrepreneurial spirit, and professional competencies.Website address: https://www.culko.in/Photo: https://mma.prnewswire.com/media/2998171/Chandigarh_Univ_UP_MoU_FSI.jpg 

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