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ENO celebrates 50 Years in India with First-Ever Metaverse Stand Up Show

NEW DELHI, June 20, 2022 /PRNewswire/ — GSK Consumer Healthcare’s leading antacid brand ENO has completed 50 years in India. Over five decades, ENO has become the trusted wingman of foodies across the country, bailing them out of acidity interruptions over a billion times a year. 

Over the past 50 years, ENO has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and, now, digital platforms.
In recent years, ENO started collaborating with comic influencers as part of a long-term content strategy. To celebrate its 50th year and build a community of fun foodies across India’s diverse food cultures, ENO took the next natural step in its evolution, creating India’s first-ever stand-up comedy event in the metaverse. 
The event was headlined by leading stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surkha, Sahil Shah, Rahul Dua, Kiran Dutta and Shraddha Jain. Titled, ‘A Plateful of Laughs’, the comics donned customized avatars and interacted with each other in an ampitheatrical metaverse venue. The humor centered around their personal experiences with acidity and their quirky observations of India’s food and foodies.
Before the event, there was a 3-day Instagram teaser campaign, where Zakir invited the other comics to the metaverse show, and each one revealed their personalised avatars. The event itself saw Zakir do a 10-minute set about his first love – food, followed by interactions with the other comics. Following the event, the comics will be posting videos on Instagram of their experience in the metaverse. This successful campaign was a joint-effort of Team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out stategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The Metaverse experience itself was powered by PartyNite.
“We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the Metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.” – Anurita Chopra, Chief Marketing Officer, India Sub Continent at GSK Consumer Healthcare India
“Everyone who knows me well, can corroborate the extent I am willing to go to when it comes to my passion for food – even if that means going into the Metaverse! I am excited to have partnered with an iconic brand like ENO as they continue to evolve and take the first steps in the metaverse. They have brought joy into our lives through innovations and humorous storytelling for over five decades. I am hopeful that our fans will enjoy the fun-filled food ride.” – Zakir Khan, Stand-up Comic
“A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world.” – Ritu Sharda, Chief Creative Officer, Ogilvy North 
“A huge congratulations to GSK Consumer Healthcare and brand Eno on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both, a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for Eno. ” – Deepshikha Dharmaraj, CEO, BCW India Group
“Metaverse is an ever-evolving technology and possibilities are not just being explored by the developers but by users and brand owners as well. We are shaping the new internet, and, in this journey, we are stoked to have a partner like Ogilvy on this journey of ours. Working with Ogilvy to celebrate the 50th anniversary of Eno was technologically and creatively immensely satisfying” – Rajat Ojha, Founder, Gamitronics (PartyNite) 
ENO was launched in 1852 by British Pharmacist, James Crossley Eno and entered India 120 years later in 1972. Since then, it has been an integral part of every household. Today, ENO is one of India’s leading antacid brands, providing relief from acidity in just six seconds post-consumption – faster than any other remedy. Over the years, ENO has added more flavors to its portfolio with Orange, Cola and Ajwain being popular choices. More recently, ENO launched flavors like Neembu Shikanji and Jaljeera, which reflect the home remedies Indians use when dealing with acidity.
About GlaxoSmithKline Consumer Healthcare India
GSK Consumer Healthcare in India is a leading fast-moving consumer healthcare company with over 500 employees in India and category-leading brands such as Sensodyne, ENO, Crocin and Otrivin. Its Mission Health program touches the lives of approximately 90,000 people by focusing on health and wellbeing with projects dedicated to neglected tropical diseases, dengue management, cleft and palate surgeries and plastic waste management.  
Photo: https://mma.prnewswire.com/media/1843162/ENO.jpg
 

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From Rural Roots to Global Impact: Ruma Devi on Women, Craft and Purpose on Herbalife India’s Podcast Live Your Best Life, Unscripted

BENGALURU, India, March 17, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company, community and platform, has unveiled a new episode of its podcast Live Your Best Life, Unscripted, featuring renowned social entrepreneur and women’s empowerment champion Ruma Devi.

Titled ‘Threads of Change: From Local Hands to Global Hearts’, the episode captures Ruma Devi’s inspiring journey from rural Rajasthan to global platforms, highlighting resilience, grassroots leadership and the transformative power of skill-based livelihoods.In conversation with Ajay Khanna, Managing Director, Herbalife India, Ruma Devi shares how her journey began with a simple need for income and gradually evolved into a movement empowering thousands of women through handicrafts, training and community-driven opportunities. She reflects on building trust within conservative households, enabling women to work from home, and fostering financial independence that reshaped perceptions within families and communities.Speaking about her journey, Ruma Devi said:”Every woman carries a doubt within, that she may not be educated enough, or that her language might become a barrier. But confidence and skill can open doors anywhere. Art flourishes the more it is shared.”The episode also sheds light on the work of the Ruma Devi Foundation, which focuses on skill development, education support, healthcare initiatives and cultural preservation in rural communities. From livelihood training to scholarships and health interventions, the foundation continues to drive meaningful social change at the grassroots level.Commenting on the episode, Ajay Khanna, Managing Director, Herbalife India, said:”Ruma Devi’s journey is a powerful reminder that sustainable change begins at the grassroots and grows through courage, purpose and community collaboration. Her story perfectly reflects the spirit of Live Your Best Life, Unscripted, authentic conversations that inspire individuals to believe in their potential and build a better future.”Through her experiences, Ruma Devi reinforces a simple yet powerful message, that transformation starts the moment individuals choose to believe in themselves and take the first step forward.Watch the Full EpisodeYouTube: https://www.youtube.com/watch?v=rSedbvqh2UIAlso streaming on:Spotify: https://open.spotify.com/episode/4sAv4ewhQObo3kjOkpNi3V?si=kWMsSm1wSAKyNpb7HKUbQQApple Podcasts: https://podcasts.apple.com/us/podcast/threads-of-change-from-local-hands-to-global-hearts/id1808386057?i=1000753523579Amazon Music: https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/c38d5074-13f1-4ee0-82c1-591a5ad184e6/live-your-best-life-unscripted-threads-of-change-from-local-hands-to-global-hearts-ft-ruma-devi-live-your-best-life-unscriptedAbout Herbalife Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.Photo: https://mma.prnewswire.com/media/2935791/Ruma_Devi_Herbalife_podcast.jpgLogo: https://mma.prnewswire.com/media/2238437/5868011/Herbalife_Logo.jpg  

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Manipal Hospital Varthur Road Celebrates World Kidney Day 2026 by Honouring ‘Kidney Champions’

BENGALURU, India, March 18, 2026 /PRNewswire/ — Manipal Hospital, Varthur Road marked World Kidney Day 2026 with an inspiring community event focused on awareness, prevention, and celebrating the extraordinary resilience of patients living with kidney disease. The highlight of the event was the felicitation of several ‘Kidney Champions’—patients whose journeys reflect courage, perseverance, and hope despite the challenges of chronic kidney disease.

The event saw a full house of senior citizens from nearby communities, along with patients, caregivers, and healthcare professionals, creating a lively atmosphere of learning and engagement.The program began with Dr. Garima Aggarwal, Lead Consultant – Department of Nephrology and Renal Transplantation, who delivered an engaging talk on ‘What Do Kidneys Do and How Can We Protect Them?’ She explained the vital functions of the kidneys—from filtering toxins and maintaining fluid balance to regulating blood pressure and supporting bone health—while highlighting the importance of early screening and healthy lifestyle choices in preventing kidney disease.Speaking at the event, Dr. Garima Aggarwal said: “Kidney disease is often silent in its early stages. Awareness, early testing, and simple lifestyle changes can go a long way in protecting kidney health.”This was followed by Dr. Manoharan B, Senior Consultant – Department of Nephrology and Renal Transplantation, who spoke about chronic kidney disease and how patients can continue to lead meaningful and healthy lives even after diagnosis. He emphasized the importance of controlling diabetes and blood pressure, maintaining a kidney-friendly diet, staying physically active, and seeking timely medical care.Next, Dr. Abhigna Panda, Consultant – Urology and Renal Transplant Surgeon, spoke about urological and bladder health, addressing common concerns among elderly individuals such as urinary infections and prostate enlargement, and highlighting the importance of timely evaluation and treatment.The talks were followed by a highly interactive discussion session, with enthusiastic participation from the audience who asked numerous questions on kidney health, diet, medications, and preventive care.The most emotional moment of the event came during the felicitation of the hospital’s ‘Kidney Champions.’ These patients shared powerful stories of resilience that deeply moved the audience.One young transplant recipient, who continues to work at the hospital even after her illness, spoke about overcoming early rejection after her transplant and returning to work with renewed determination.Another patient who has lived with kidney disease for nearly three decades inspired the audience by continuing to run marathons and go on treks despite being on dialysis.A young father who developed kidney failure after suffering a stroke shared how the birth of his daughter renewed his motivation to keep fighting while he awaits a transplant.The audience also heard from a patient who has lived with physical disability all her life and has been on dialysis for over a decade, yet continues to pursue her career and maintain an extraordinarily positive outlook.Another transplant recipient shared how his life changed suddenly soon after marriage when kidney failure struck, and how perseverance, family support, and help from the Manipal Foundation eventually helped him receive a life-saving transplant.The stories were so powerful that many in the audience rose to give standing ovations, celebrating the courage and spirit of these individuals who refuse to let illness define their lives.The program concluded on a joyful note with a music therapy session, bringing together patients, caregivers, and doctors in a moment of shared positivity and emotional connection.Through initiatives like these, Manipal Hospital, Varthur Road continues to strengthen its commitment to patient-centered care, community awareness, and advanced kidney treatment, while reminding everyone that awareness, early care, and compassion can transform lives.For more information, please visit: https://www.manipalhospitals.com/Photo: https://mma.prnewswire.com/media/2935873/Kidney_Champions.jpgPhoto: https://mma.prnewswire.com/media/2935874/World_Kidney_Day.jpg  

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Breaking Language Barriers: Shriram One Making Financial Services Accessible to Every Indian

UPI payments, loans, investment and more—now simpler in seven Indian languages.MUMBAI, India, March 17, 2026 /PRNewswire/ — Shriram One, the UPI-based financial services app from Shriram Finance, has been helping Indians manage their money in the language they are comfortable in. Built to remove barriers in digital finance, the app is today widely used across the country in seven languages—English, Hindi, Tamil, Telugu, Kannada, Malayalam and Gujarati.

Multi-language Access for Everyday FinanceFor many Indians, digital finance has always felt challenging because most apps rely heavily on English. Shriram One, however, gives users the option to navigate and transact in their preferred language. With access to seven Indian languages, the app makes routine tasks like sending money, paying bills, investing or even applying for loans, more approachable.The All-in-One SolutionThe app stands out as a single platform where users can manage most of their financial needs. So what does Shriram One bring together in the platform?UPI payments for instant transfers, recharges and utility billsFixed Deposit, Fixed Investment Plan and Mutual Fund investments from Shriram FinanceAccess to personal, business and vehicle loansInsurance solutions for various protection needsAccount monitoring for payments, EMIs and depositsWith a host of financial features, Shriram One removes the need for juggling multiple apps, providing clarity and consistency in a familiar language.Expanding Reach Beyond MetrosThe real impact of Shriram One has been in smaller Indian towns and cities, where local language support has encouraged more people to embrace digital transactions. Traders, small business owners, students and families who once avoided financial apps because of the language barrier can now carry out daily transactions and more confidently on Shriram One.Simple and Trusted DesignThe interface of the app keeps instructions clear and uncluttered. This ensures that even people using Shriram One for the first time can manage payments and accounts without any hassle. Older customers, who traditionally hesitate with digital apps, are also finding the language support helpful in carrying out transactions independently. The long-standing trust of Shriram Finance strengthens this experience, reinforcing safety and reliability.Supporting the Vision of Digital IndiaIndia’s move towards a digital-first economy is built on inclusivity. Shriram One continues to contribute to this vision by making sure that financial services are not restricted to English-speaking users. By combining UPI and other financial products in seven other languages, the app truly creates a pathway for millions to join the digital economy confidently.The Way ForwardShriram Finance is committed to expanding Shriram One with more regional languages and adding more services over time. The app’s purpose remains the same as when it was first introduced. To bring every Indian closer to financial access and independence through simplicity and local language support.About Shriram Finance Limited:Shriram Finance Limited is the flagship company of the Shriram group which has significant presence in Consumer Finance, Life Insurance, General Insurance, Stock Broking and Distribution businesses. Shriram Finance Limited is one of India’s largest retail asset financing Non-Banking Finance Companies (NBFC) with Assets under Management (AUM) above Rs. 2.91 trillion. Established in 1979, Shriram Finance is a holistic finance provider catering to the needs of Small Road Transport Operators and small business owners and is a leader in organised financing of pre-owned commercial vehicles and two wheelers. It has vertically integrated business model and offers financing number of products which include passenger commercial vehicles, loans to micro and small and medium enterprises (MSMEs), tractors & farm equipment, gold, personal loans and working capital loans etc. Over last 46 years, it has developed strong competencies in the areas of loan origination, valuation of pre-owned commercial vehicles and other assets, and collections. It has a pan India presence with network of 3,225 branches and an employee strength of 77,724 servicing to 97.62 lakhs of customers.Shriram One, the company’s flagship mobile app, has 21.3 million installations and currently serves approximately 2 million active customers, providing them with convenient access to a suite of financial services including loans, insurance, investments, and more.Logo: https://mma.prnewswire.com/media/2927044/5860668/Shriram_One_Logo.jpgLogo: https://mma.prnewswire.com/media/2870300/5860588/SFL___Logo.jpg 

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