Connect with us

Buzz

Escape Velocity Launching QUARTILE partnership with WATConsult

HYDERABAD, India, March 3, 2022 /PRNewswire/ — Escape velocity, the leading martech and ad tech technology service provider is excited to announce its first ever partnership for Quartile with WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India.

Quartile is a new way to manage retail media and e-commerce advertising. Quartile uses its proprietary software that leverages the Amazon Advertising API to access real-time performance data to optimize sponsored ads campaigns at scale. Quartile’s exclusive integration with Amazon Attribution provides a scalable way for sellers/vendors to measure and optimize their ad campaigns both on and off Amazon within a single platform.
WATConsult has partnered with Quartile to scale their revenue for the brands listed on Amazon. With an aim to increase their Amazon sales and return on ad spend, the agency teamed up with Quartile. Today, Quartile enables WATConsult clients to scale campaigns using Amazon Advertising products, optimize performance and automate campaign management. 
Shanu Jain, AVP, Media Planning & Strategy, WATConsult, said, “Amazon Advertising is crucial for our brands because the Amazon platform has thousands of shoppers that are daily searching and buying products. It is important for us as an agency to use the best platform/technology which helps to scale up our brands with lower ACoS and increase in sales. Right now, Sebamed is the first brand integrated for Quartile to reduce the ACoS.”
The Amazon Advertising API allows Quartile to make daily campaign optimizations to improve the performance of Brands via targeting for -keywords, products, bids, budgets, and placements.
“In partnership with the Escape velocity Team, Quartile has been transformative in helping us create a focused keyword strategy, creating campaigns on ASIN level while controlling ASIN, campaign, overall account Level. There has been a 30% reduction in ACoS and ROAS increased by 25%”. – Shashi Ranjan, Country Head at Sebamed.
According to a survey of Quartile clients, 93% saw an improved return on ad spend within three months. Even for organizations with significant experience in ecommerce media, Quartile can play a valuable role – often resources are stretched thin with omni-channel marketing efforts and can benefit from the resource boost of partnering with a dedicated partner.
Raghu Seelamshetty, MD, Escape Velocity, said, “Quartile platform is an easy-to-use platform that equips sellers with the tools to manage their retail media in every marketplace. Outside of the initial campaign creation, Quartile can also help with day-to-day optimization of campaigns. This enables brands to focus on strategy while leaving execution and optimization to Quartiles advanced AI capabilities”.
Watconsult is planning to integrate Quartile with brands across sectors, focusing to lower the advertising cost of sale (ACoS), and improve ROAS.
About Escape Velocity:
Escape Velocity is a digital media technology services company. Escape has been providing technology services to agencies and advertisers for over 12 years in markets across India, the Middle East, APAC, Europe and North America. We believe in leveraging the power of data driven insights to improve media performance of our customers. Our end-to-end solutions are designed to help businesses launch quickly, scale with speed, and lead their market. Escape started its journey as a reseller of Sizmek By Amazon for the Indian market. This relationship has helped us build a strong footprint in the Indian market. Our customers range from the largest media agencies to nimble startups looking to leverage data to fuel their growth.The demand for products and services that help our customers make better media decisions is growing exponentially. Escape has partnered with Adverity and Quartile to bring efficiencies to our customers’ media spends. We leverage solutions from these partners to deliver better outcomes for our customers.

Photo: https://mma.prnewswire.com/media/1758931/Escape_Velocity.jpg  
 

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Buzz

Vikram Vedha to open its advance bookings in 1250 multiplexes from 24th September

Having received an amazing response from the masses for its amazing trailer, the makers of Hrithik
Roshan and Saif Ali Khan starrer Vikram Vedha are currently creating a buzz all around for its electrifying
dance number ‘Alcoholia’. While the audience is eagerly waiting for the film to hit the theaters, the
makers are all set to open the advance booking windows for the Audience.

Undoubtedly Vikram Vedha is one of the most anticipated movies of the year and the craze for the film
among the audience is constantly rising as the film is inching toward its release date. Putting an end to
the audience’s wait, the makers are all set to start the advance bookings of the film today.

Moreover, Vikram Vedha will have the largest international distribution for a Hindi film, with a record-
breaking 100+ countries worldwide. Before its release, the film has sparked worldwide interest and
appeal, and many countries have already begun advance bookings.

Vikram Vedha is presented by Gulshan Kumar, T-Series, and Reliance Entertainment in association with
Friday Filmworks and Jio Studios and a YNOT Studios Production. The film is directed by Pushkar and
Gayatri and produced by Bhushan Kumar, S. Sashikanth and Reliance Entertainment. Vikram Vedha will hit the big screens globally on 30th September 2022.

Continue Reading

Buzz

Manoj Bajpayee will take 1 week off from his schedule to attend all the rituals on his fathers 1st death Anniversary day.

Three times National Film Awards and the Padma Shri winning actor Manoj Bajpayee who has completed three decades in the showbiz business and Juggling with multiple projects between different genres, characters and mediums. Manoj Bajpayee is a powerhouse actor when it comes to Indian cinema. Even if you haven’t seen many of his movies, you will have heard of talented actor Manoj Bajpayee’s name because of his brilliant performances in his films. The finest actor has become synonymous with content-driven subjects who also have been consistently working in multiple film industries.

The finest actor of Hindi cinema Manoj Bajpayee who has several movies lined up this year, will be taking 1 week off from his current project, which is directed by Apurva(Aspirant fame & produced by Vinod Bhanushali in mid september and will be leaving for his home town with his wife and daughter to attend all the puja rituals on his father’s 1st death anniversary day. Manoj Bajpayee’s father RK Bajpayee passed away at 83, last year in Delhi.

The actor believes that a family is a very important & priority in his life, in spite of his erratic schedules or no matter where he is, it is his first priority to always be with his family with all his support & spend time with them in any situations.After finishing all the rituals puja and family work,Manoj will immediately resume his shoot to finish his project on time without taking any time for himself.

Manoj Bajpayee has recently finished his 3 upcoming projects, one with Ram Reddy’s untitled film, which also has talented actor Deepika Dobriyal in the film. After that he finished RSVP’s Despatch, (A investigative thriller set in the world of crime journalism.) directed by Kanu Behl. Abhishek Chaubeys’s film which also has star cast like Konkana Sen, Sayaji Shinde,Naseer sir and some well known talented actors from south. Fox Stars Studios,Chalkboard Entertainment, Autonomous Works film, Gulmohar directed by Rahul Chittella ( who was assistant of Meena Nair) working with Veteran actress Sharmila Tagore, and Amol Palekar along with Suraj Sharma (Life of Pi) and Simran Rishi Bagga in pivotal roles.

Continue Reading

Buzz

Here comes the title of Jackky Bhagnani’s Jjust Music upcoming RVD’s soulful creation ‘Raaz’

Jackky Bhagnani’s Jjust Music has been coming up with some really amazing songs one after the other and now they are here with the title of their upcoming heart-touching melody by RVD, a soulful creation ‘Raaz’. It’s a melodious song by an Indie rap artist, RVD that evokes his potential lover to become his secret as that way she’ll go down to the grave with him and stay with him forever. 

The song captures a glimpse of feelings that brings a boy close to the emotions of his lover encapsulating his zest for involving her in his life a secret that will stay with him for life. Jotting down his deepest emotions learn from his life, RVD beautifully communicates through his art in music a feeling of true happiness that can only be appreciated and enjoyed in privacy as the unconditional bond they share is completely sacred which the world won’t understand as they’re not in our shoes. 

Moreover, the artist in a true sense, RVD is an artist who’s been given all the love by the world but battles and deals with his own loneliness by making music, he talks about how he has learned ‘you can’t be lonely if you’re comfortable being alone’ in the process, and through only music, he can express these thoughts. He is an artist who makes modernized music with a blend of cultural touches in Urdu and Punjabi languages, which makes him stand out from the general crowd.

RVD, is an Indie rap artist from Kolkata, West Bengal who’s been making much sound on the east side. Performed alongside pan India artists like Mohit Chauhan, Dino James, Zareen, Kayan, Gully Gang, etc. With tracks like ‘Riha’ and ‘Iteyhaas’ which have done extremely well, RVD has even caught a lot of attention and traction in the general crowd and the gaming world on a pan-India basis.

Meanwhile, Jjust Music made it to the headlines for it’s first PAN India music video Mashooka starring bold and quirky Rakul Preet. The song turned out to be a huge success and was received well by the audience.

https://www.instagram.com/reel/Ci2B4nfA-K6/?igshid=ODBkMDk1MTU=

Continue Reading

Trending