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Fine Fragrance RE│IMAGINED: Firmenich and Central Saint Martins Project the Future Role of Fine Fragrance

GENEVA, March 3, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, “fragrance forward” vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel.

“Firmenich is empowering a positive future for fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “Through both RE|GENERATION and Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst.”

“These inspirational projects with the talented next generation of designers are nourished by science and art. They represent both the future of luxury and the ultimate essence of fine fragrance,” added Mehdi Lisi, VP, Global Fine Fragrance, Creation, Development and Innovation (CDI), Firmenich. “We are proud to share this work, co-created with Central Saint Martins.”

The 14th edition of Firmenich’s Olfactive Design program is an unique collaboration with students in the Master of Arts of Narrative Environments and of Material Futures at Central Saint Martins. Partnered with Firmenich Fine Fragrance perfumers, students worked collectively to imagine seven future worlds with both utopian and dystopian attributes: Hope & Re-Enchantment, Danger/Chaos/Risk, Circularity, Generations & Memory, Hybrid Experiences, Identity and Pleasure & Wellbeing. Together, teams co-created prototypes, installations and bespoke fragrances inspired by the students’ work to show how fragrance will impact our world in the years to come. 

Bethany Shepherd, Professor of MA Narrative Environments at Central Saint Martins said: “This is the first time our students have worked with perfume. With the rise in popularity of immersive experiences and meaningful interactions, students were keen to explore how scent can link both personal and cultural memory, and how olfactive experiences connect people to better understand each other and their environments.”

  • Global warming has formed urban heat islands in heavily populated areas and cities worldwide, where natural land is replaced with buildings and surfaces that retain heat (such as pavement). Manmade heat affects humans in many ways, from creating additional stress to amplifying illnesses. Looking at the theme of Danger/Chaos/Risk, student Lars Dittrich provides a counterbalance to these islands. As a solution, he created a Fragrance Ventilator that captures hot air as it rises, humidifies and cools the air in a tube, and then releases jets of fragrance from vents as cool, scented breeze. Senior Perfumer Dora Baghriche imagined a scent to emphasize a refreshing sensation, with a green accord to emulate the relieving sensation of vegetal freshness and a mineral facet to suggest an implicit petrichor effect of fresh rain. She also added a touch of Freezestorm®, a breakthrough technology, delivering a long-lasting cooling sensation that reinforces the hyper-sensoriality of the project.
  • Addressing the theme of Pleasure & Wellbeing, student Alessia Yu created a program to help individuals temper emotional eating habits at a time when eating disorders are on the rise. Her Mindful Dining experience proposes to restore a person’s full awareness of what he or she is tasting, therefore bringing more joy and wellbeing to the individual’s life. Olfaction contributes as much as 80-90% to the taste of one’s food, thus scent is a powerful tool to engage a person’s senses and create a more pleasurable food experience. The dining adventure begins with a customized dessert subscription, delivered with a scent box diffuser and audio-guided meditation. As a person begins the guided, mindful journey, they are introduced to each ingredient and layer of the dessert they’re about to eat via fragrances emitted from the diffuser box as well as imagery on screen. This exercise amplifies smells and textures to better appreciate taste. In this example, Firmenich Perfumer Alexis Grugeon brought the dessert experience to life with an addictive banana bread fragrance. Using Smell The Taste™ technology transporting the individual to thoughts of home-baked goods, he mixed the rich creaminess of banana with notes of walnut, wrapped in a refined orris trail.
  • With the feeling of Hope & Re-Enchantment as a guide, student Aliza Ruzavina created a communal Scent Fountain to help local communities take ownership of the future of their neighborhoods. The fountain lives at the center of each town, and features opinion polls about community issues, such as new building development, industrial changes, traffic density and natural park spaces. When voting, people smell scented tubes around the fountain containing different fragrances related to different outcomes of the poll. Each scent relates to a unique characteristic of what the community could smell like if a change is made. Once a person has smelled all of the options, they cast their ballot by pushing a button. Principal Perfumer Hamid Merati-Kashani imagined a fragrance that argues in favor of positive and eco-conscious communal behaviors, using notes of pink pepper, an exclusive NaturePrint® magnolia scent, and biodegradable and renewable Sorbettolide® musk as key ingredients. Each of these elements recall the existence of nature in the midst of a city, helping empower the community and people who live there to make healthy and eco-friendly decisions.

The impressive, thought-provoking prototypes were showcased in a live, day-long, closed-door exhibit held at Central Saint Martins in London in December 2020. Students walked attendees through their concepts, constructions and fragrance creations. Access to the projects is now available exclusively on Firmenich’s RE|GENERATION website so that customers and consumers can view the intricate works via images and video footage of each project. Additional content will be added bi-weekly, covering new themes, projects and insights.

“Olfactive Design encourages us to think about the future of fine fragrance through new uses and application techniques. As the world changes, from climate issues to political and cultural unrest, so does our perfumery. Our industry has the ability to course correct current and future concerns, as fragrance plays a critical role in the wellbeing of future generations,” said Associate Perfumer Alexis Grugeon.

Since 1998, Firmenich’s Olfactive Design program explores a thematic from artistic and sensorial standpoints. Each edition offers a unique experience engaging our senses as well as our imagination. This exclusive immersion takes us on an olfactive journey showcasing the creativity of our Fine Fragrance perfumers from Paris, New York, Sao Paulo and Dubai, who work with full creative freedom.

Launched in July 2020, celebrating Firmenich’s 125-year legacy and leadership in Fine Fragrance, RE|GENERATION is a global call-to-action embracing the radical optimism of change and examining how it will shape the future of the fine fragrance industry. The movement invites the fragrance community, customers, consumers, artists and influencers to work together to innovate, rejuvenate and drive the transformation of Fine Fragrance. @FirmenichFine #FragranceIsCulture #RegenerationReset.

For more about Olfactive Design and RE|GENERATION, please visit: https://regeneration.firmenich.com/.

About Firmenich

Firmenich, the world’s largest privately-owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895, and has been family-owned for 125 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science and taste modulation. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

About Central Saint Martins University

Central Saint Martins, UAL is globally renowned for the creative energy of its students, staff and graduates. Its educational reputation across art, design and performance is demonstrated by alumni who shape the world including Grace Wales Bonner, Matty Bovan, Terence Conran, Michael Fassbender, Antony Gormley, Craig Green, Tom Hardy, Isaac Julien, Jean Jullien, Christopher Kane, Helen Marten, Stella McCartney, Alexander McQueen, Morag Myerscough, Sandy Powell, Laure Prouvost and Raqib Shaw among many others. Central Saint Martins is part of University of the Arts London (UAL), an international center for innovative teaching and research in arts, design, fashion, communication and the performing arts. www.arts.ac.uk/csm 

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teamLab Phenomena Abu Dhabi opens its doors to the public in Saadiyat Cultural District

  • The innovative multi-sensory art experience redefines the boundaries of immersive art
  • Purpose-built 17,000 sqm venue features transformative artworks unique to Abu Dhabi
  • Opening music composed and performed by renowned Italian pianist Ludovico Einaudi
  • teamLab Phenomena Abu Dhabi takes guests on a sensory-rich journey that transcends the ordinary and ignites curiosity for all

ABU DHABI, UAE, April 18, 2025 /PRNewswire/ — teamLab Phenomena Abu Dhabi officially opened its transformative multi-sensory art experience within Saadiyat Cultural District, an enriching addition to Abu Dhabi’s dynamic cultural and artistic landscape.

To view the Multimedia News Release, please click:   https://www.multivu.com/teamlab_phenomena/9331451-en-gb-teamlab-phenomena-abu-dhabi-opens-saadiyat-cultural-district

On 17 April, the grand opening celebration welcomed distinguished guests and cultural leaders, featuring a specially composed performance by renowned Italian pianist and composer Ludovico Einaudi. Set against the venue’s unique architecture, the score was paired with a dramatic display of 6,000 synchronised drones and pyrotechnics, curated to celebrate the new milestone for Saadiyat Cultural District, and reflect the connection between art, technology and imagination.

H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, said: “teamLab Phenomena Abu Dhabi is a groundbreaking cultural landmark that redefines immersive art experiences on a global scale. It embodies a bold vision that pushes the boundaries of creativity, technology, and human perception, offering visitors an experience unlike any other. Together with our partner, teamLab, we take great pride in bringing this pioneering concept to life, reinforcing our commitment to shaping world-class experiences that inspire, engage, and contribute to Abu Dhabi’s cultural legacy. Saadiyat Cultural District is a cultural landmark of global significance, bringing together the world’s greatest minds and institutions to foster dialogue, inspire creativity, and shape a more connected future.”

Following the opening ceremony, guests were immersed within newly unveiled teamLab Phenomena Abu Dhabi exhibits, meandering between its inspiring artistic installations, interacting with the dynamic artworks, and experiencing the connection between art, technology and natural phenomena.

Toshiyuki Inoko, Founder of teamLab, said: “The artworks in teamLab Phenomena do not exist independently but are created by the environment which produces the various phenomena that creates the artworks. Objects such as stones and man-made creations maintain a stable structure independently. A stone, for instance, will remain unchanged even if placed in a sealed box, isolated from the outside world. In contrast, a vortex in the ocean will vanish in an instant if removed from its environment. Unlike a stone, a vortex does not sustain itself; it evolves with the surrounding currents, formed by water flowing continuously from the outside to the inside and from the inside to the outside of the vortex, changing along with the flow. Moreover, the boundaries of its existence are ambiguous, and there is no material distinction between the vortex and its surroundings.

“The unique environment produces the phenomena, and the environment maintains the existence of the structure. Let us call that existence Environmental Phenomena. The artwork is inseparable from the environment and changes along with the environment. This concept transcends the various conventional notions of existence by physical forms. Even if people immerse themselves physically into the artwork, the artwork will remain intact, capable of naturally restoring itself even if disrupted. However, when the environment is not sustained, the artwork will disappear. The boundaries of the artwork are ambiguous and continuous with the environment. Perhaps, people’s consciousness will expand from the artwork itself to the environment beyond.”

Spanning 17,000 square metres, teamLab Phenomena Abu Dhabi has been developed by the internationally acclaimed art collective teamLab, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The multi-sensory art experience reflects the emirate’s unwavering commitment to fostering creativity and cultural innovation on a global scale, and it presents massive transformative artworks that each blend art, science and technology in groundbreaking ways.

teamLab Phenomena Abu Dhabi is designed to explore and transcend the limits of every guest’s imagination. Each artwork within the unique, purpose-built venue will evolve over time through the interplay of light, sound and movement. Unlike artworks at traditional galleries, visitors will discover exhibits that are fluid, existing in a dynamic relationship with their environment. Each artwork responds to guests’ actions and natural changes in the environment, creating a living, breathing art experience, unlike any other.

Comprising two distinct Wet and Dry areas, guests will be immersed in a series of mesmerising visuals, vibrant landscapes and interactive installations that dissolve the boundaries between art and audience. Every moment offers a new philosophical experience, ensuring that each visitor experience is unique.

In the Dry area, visitors will encounter a variety of artworks that encourage interaction, responding to their movements and actions to create a unique connection between guests and the installations. As they move into the Wet area, guests will follow a dedicated walkway leading them into an exciting realm filled with fluid, hands-on experiences that further deepen their connection with the art.

teamLab Phenomena Abu Dhabi is a key addition to Saadiyat Cultural District, which upon completion will be the largest concentration of world-leading cultural and educational institutions. The District is home to an unparalleled lineup of museums and cultural landmarks, including Louvre Abu Dhabi; the upcoming Zayed National Museum, the national museum of the UAE; Guggenheim Abu Dhabi, featuring a global collection of modern and contemporary art that reflects the diversity of cultures and trends from around the world; and Natural History Museum Abu Dhabi, telling the story of life on earth and the origins of our universe.

The addition of teamLab Phenomena reinforces Abu Dhabi’s position as a global cultural epicentre, offering visitors a unique and transformative experience while showcasing its commitment to creativity, innovation and cultural collaboration on a global scale.

For more information and to purchase tickets: www.teamlababudhabi.com 

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Tyger Capital and Credgenics join hands to redefine collections management with innovative tech solutions

  • Leverage Machine Learning insights backed communications approach
  • Facilitate digital enablement of field team and offer integrated payments

NEW DELHI, April 18, 2025 /PRNewswire/ — Tyger Capital, India’s leading non-banking financial company (NBFC), has joined hands with Credgenics, the leading provider of SaaS-based collections and debt resolution technology solutions worldwide. This technology collaboration marks a significant stride towards reshaping the debt collections landscape, leveraging Credgenics’ comprehensive suite of solutions to streamline and optimize Tyger Capital’s loan collections management process.

At Tyger Capital, Credgenics’ AI powered SaaS based platform will help adopt a data-insights backed personalized approach for communications with borrowers across multiple digital channels including WhatsApp, SMS, and emails. With Credgenics CG Collect, the mobile app for field collection teams, the last mile operations will be digitized to unlock higher productivity and operational efficiency.

Commenting on the partnership, Rajaram Manian B, Chief Risk Officer of Tyger Capital, said, “We are excited to leverage Credgenics technology solutions in collections as we are committed to deliver unparalleled financial services powered by cutting-edge technologies and customer-centric approaches. This collaboration aligns with our mantra ‘Customer first’ and our focus on providing exceptional service to our customers while optimizing our operations through innovation and digital transformation.”

Credgenics technology platform will optimize field team operations, enable seamless collection transaction reconciliations, provide digitized customer visit management, and provide real-time tracking capabilities. Credgenics Billzy payments platform will facilitate borrowers to make digital loan payments swiftly, securely, and conveniently. Adoption of cutting-edge solutions from Credgenics promises higher response rates, accelerated debt resolutions, and reduced operational costs, positioning Tyger Capital at the forefront of customer service excellence.

Rishabh Goel, Co-Founder and CEO of Credgenics, said, “Our engagement with Tyger Capital is an extremely valuable addition to our customer base from the NBFC segment. We are confident that Credgenics’ comprehensive solutions will tremendously enhance the collection management process at Tyger Capital. With our focus on continual innovation, enhanced customer experience and strict adherence to regulatory compliance, we aim to deliver significant business value at Tyger Capital.”

The collaboration between Credgenics and Tyger Capital is set to drive a transformative shift in collection management and debt resolution by leveraging cutting-edge technologies. This strategic partnership will enable both companies to deliver enhanced value to their customers while driving sustainable growth and profitability.

About Credgenics

Credgenics is the leading provider of Loan Collections and Debt Resolution technology platforms to Banks, Non-banking finance companies, FinTechs, and ARCs worldwide. The AI-powered SaaS-based platform has been recognized as the #1 Best Selling Loan Collections Platform in India by IBS Intelligence in their Annual Sales League Table for three years consecutively. Credgenics caters to the end-to-end collection lifecycle for retail and SME / MSME debt and works with over 150 customers. It handled more than 98 million retail loan accounts worth over USD 250 Billion in FY24 for collections and has sent over 1.7 billion omni-channel communications. With Credgenics, lenders have increased resolution rates by 20%, improved collections by 25%, reduced collections costs by 40%, reduced collections time by 30%, and improved legal process efficiencies by 60%. https://www.credgenics.com/ 

About Tyger Capital

Tyger Capital Private Limited is a Non-Banking Financial Company (NBFC) headquartered in Mumbai, Maharashtra, India. Established in 2016, the company commenced lending operations in April 2017 with a mission to support entrepreneurship by providing financial solutions tailored for Micro, Small, and Medium Enterprises (MSMEs) and rural development. Tyger Capital is dedicated to be the most “economical” and “convenient” lender – Instant disbursement to underserved communities and small businesses. The company’s vision is to be a trusted financial partner that educates, guides, and supports customers, fostering active participation in the financial ecosystem. Tyger Capital has a robust presence with a network of 250 branches across nine states: Andhra Pradesh, Gujarat, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Telangana, and Uttar Pradesh. This extensive reach enables the company to effectively serve a diverse clientele. Tyger Capital is committed to empowering entrepreneurs and fostering economic growth through its comprehensive financial solutions and customer-centric approach. https://tygercapital.in/

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Herbalife India Launches New Podcast Series – Live Your Best Life, Unscripted

The debut episode explores holistic wellness, mental resilience, and performance strategies with renowned sports scientist and high-performance coach Shayamal Vallabhjee.

BENGALURU, India, April 17, 2025 /PRNewswire/ — In a world where wellness conversations are often reduced to diet fads and fitness trends, Herbalife India, a premier health and wellness company, community and platform is bringing a refreshing change with the launch of its brand-new podcast series — ‘Live Your Best Life, Unscripted’.

Designed as an honest, inspiring, and insightful platform, the podcast brings together experts, athletes, and thought leaders to share their journeys, insights, and lessons on holistic well-being — not just physical fitness, but also mental resilience and emotional balance.

The series is hosted by Ajay Khanna, Managing Director of Herbalife India, who leads engaging conversations with personalities known for their contributions to health, wellness, and performance.

Kicking off the series is an insightful episode featuring Shayamal Vallabhjee — a celebrated sports scientist, high-performance coach, and author. With over two decades of experience working with elite athletes and teams worldwide, Shayamal offers a fresh perspective on what it really means to live a balanced life.

From his experiences growing up in South Africa to living as a monk, Shayamal shares how discipline, mental strength, and spirituality shape both performance and overall well-being. The conversation also explores the role of technology, the importance of gut health, mindful eating, and perhaps most importantly — self-compassion.

Speaking on the launch of the podcast, Ajay Khanna, Managing Director, Herbalife India, said:

“At Herbalife, we believe wellness is a lifelong journey—one that goes beyond counting calories or tracking fitness goals. Live Your Best Life, Unscripted is our way of fostering real, thought-provoking conversations that inspire people to embrace a more holistic approach to health. Through this podcast, we hope to empower listeners with insights from experts and changemakers, encouraging them to prioritize not just physical well-being, but also mental resilience and emotional balance.”

The podcast is available in both video and audio formats — making it easy for viewers to tune in from anywhere.

Watch the Full Episode on Herbalife’s YouTube Channel

https://youtu.be/4FejO3wdSRI

Prefer Audio? Listen to the Podcast here: Apple Podcast:

https://podcasts.apple.com/us/podcast/live-your-best-life-unscripted/id1808386057

Spotify Podcast: https://open.spotify.com/episode/5dn8QAS0Ods24TVLxyeYsS?si=oeD3ZkONQFqzzs4aeU1w6A

Amazon Music:

https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/e153ee13-3174-456b-923a-98ed191c21c5/live-your-best-life-unscripted-the-science-of-wellness-with-shayamal-vallabhjee-live-your-best-life-unscripted

This is just the beginning. New episodes of Live Your Best Life, Unscripted will continue to feature inspiring voices from the world of sports, nutrition, and wellness.

Herbalife

(NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

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