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Fine Fragrance RE│IMAGINED: Firmenich and Central Saint Martins Project the Future Role of Fine Fragrance

GENEVA, March 3, 2021 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, “fragrance forward” vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel.

“Firmenich is empowering a positive future for fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “Through both RE|GENERATION and Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst.”

“These inspirational projects with the talented next generation of designers are nourished by science and art. They represent both the future of luxury and the ultimate essence of fine fragrance,” added Mehdi Lisi, VP, Global Fine Fragrance, Creation, Development and Innovation (CDI), Firmenich. “We are proud to share this work, co-created with Central Saint Martins.”

The 14th edition of Firmenich’s Olfactive Design program is an unique collaboration with students in the Master of Arts of Narrative Environments and of Material Futures at Central Saint Martins. Partnered with Firmenich Fine Fragrance perfumers, students worked collectively to imagine seven future worlds with both utopian and dystopian attributes: Hope & Re-Enchantment, Danger/Chaos/Risk, Circularity, Generations & Memory, Hybrid Experiences, Identity and Pleasure & Wellbeing. Together, teams co-created prototypes, installations and bespoke fragrances inspired by the students’ work to show how fragrance will impact our world in the years to come. 

Bethany Shepherd, Professor of MA Narrative Environments at Central Saint Martins said: “This is the first time our students have worked with perfume. With the rise in popularity of immersive experiences and meaningful interactions, students were keen to explore how scent can link both personal and cultural memory, and how olfactive experiences connect people to better understand each other and their environments.”

  • Global warming has formed urban heat islands in heavily populated areas and cities worldwide, where natural land is replaced with buildings and surfaces that retain heat (such as pavement). Manmade heat affects humans in many ways, from creating additional stress to amplifying illnesses. Looking at the theme of Danger/Chaos/Risk, student Lars Dittrich provides a counterbalance to these islands. As a solution, he created a Fragrance Ventilator that captures hot air as it rises, humidifies and cools the air in a tube, and then releases jets of fragrance from vents as cool, scented breeze. Senior Perfumer Dora Baghriche imagined a scent to emphasize a refreshing sensation, with a green accord to emulate the relieving sensation of vegetal freshness and a mineral facet to suggest an implicit petrichor effect of fresh rain. She also added a touch of Freezestorm®, a breakthrough technology, delivering a long-lasting cooling sensation that reinforces the hyper-sensoriality of the project.
  • Addressing the theme of Pleasure & Wellbeing, student Alessia Yu created a program to help individuals temper emotional eating habits at a time when eating disorders are on the rise. Her Mindful Dining experience proposes to restore a person’s full awareness of what he or she is tasting, therefore bringing more joy and wellbeing to the individual’s life. Olfaction contributes as much as 80-90% to the taste of one’s food, thus scent is a powerful tool to engage a person’s senses and create a more pleasurable food experience. The dining adventure begins with a customized dessert subscription, delivered with a scent box diffuser and audio-guided meditation. As a person begins the guided, mindful journey, they are introduced to each ingredient and layer of the dessert they’re about to eat via fragrances emitted from the diffuser box as well as imagery on screen. This exercise amplifies smells and textures to better appreciate taste. In this example, Firmenich Perfumer Alexis Grugeon brought the dessert experience to life with an addictive banana bread fragrance. Using Smell The Taste™ technology transporting the individual to thoughts of home-baked goods, he mixed the rich creaminess of banana with notes of walnut, wrapped in a refined orris trail.
  • With the feeling of Hope & Re-Enchantment as a guide, student Aliza Ruzavina created a communal Scent Fountain to help local communities take ownership of the future of their neighborhoods. The fountain lives at the center of each town, and features opinion polls about community issues, such as new building development, industrial changes, traffic density and natural park spaces. When voting, people smell scented tubes around the fountain containing different fragrances related to different outcomes of the poll. Each scent relates to a unique characteristic of what the community could smell like if a change is made. Once a person has smelled all of the options, they cast their ballot by pushing a button. Principal Perfumer Hamid Merati-Kashani imagined a fragrance that argues in favor of positive and eco-conscious communal behaviors, using notes of pink pepper, an exclusive NaturePrint® magnolia scent, and biodegradable and renewable Sorbettolide® musk as key ingredients. Each of these elements recall the existence of nature in the midst of a city, helping empower the community and people who live there to make healthy and eco-friendly decisions.

The impressive, thought-provoking prototypes were showcased in a live, day-long, closed-door exhibit held at Central Saint Martins in London in December 2020. Students walked attendees through their concepts, constructions and fragrance creations. Access to the projects is now available exclusively on Firmenich’s RE|GENERATION website so that customers and consumers can view the intricate works via images and video footage of each project. Additional content will be added bi-weekly, covering new themes, projects and insights.

“Olfactive Design encourages us to think about the future of fine fragrance through new uses and application techniques. As the world changes, from climate issues to political and cultural unrest, so does our perfumery. Our industry has the ability to course correct current and future concerns, as fragrance plays a critical role in the wellbeing of future generations,” said Associate Perfumer Alexis Grugeon.

Since 1998, Firmenich’s Olfactive Design program explores a thematic from artistic and sensorial standpoints. Each edition offers a unique experience engaging our senses as well as our imagination. This exclusive immersion takes us on an olfactive journey showcasing the creativity of our Fine Fragrance perfumers from Paris, New York, Sao Paulo and Dubai, who work with full creative freedom.

Launched in July 2020, celebrating Firmenich’s 125-year legacy and leadership in Fine Fragrance, RE|GENERATION is a global call-to-action embracing the radical optimism of change and examining how it will shape the future of the fine fragrance industry. The movement invites the fragrance community, customers, consumers, artists and influencers to work together to innovate, rejuvenate and drive the transformation of Fine Fragrance. @FirmenichFine #FragranceIsCulture #RegenerationReset.

For more about Olfactive Design and RE|GENERATION, please visit: https://regeneration.firmenich.com/.

About Firmenich

Firmenich, the world’s largest privately-owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895, and has been family-owned for 125 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science and taste modulation. Firmenich had an annual turnover of 3.9 billion Swiss Francs at end June 2020. More information about Firmenich is available at www.firmenich.com

About Central Saint Martins University

Central Saint Martins, UAL is globally renowned for the creative energy of its students, staff and graduates. Its educational reputation across art, design and performance is demonstrated by alumni who shape the world including Grace Wales Bonner, Matty Bovan, Terence Conran, Michael Fassbender, Antony Gormley, Craig Green, Tom Hardy, Isaac Julien, Jean Jullien, Christopher Kane, Helen Marten, Stella McCartney, Alexander McQueen, Morag Myerscough, Sandy Powell, Laure Prouvost and Raqib Shaw among many others. Central Saint Martins is part of University of the Arts London (UAL), an international center for innovative teaching and research in arts, design, fashion, communication and the performing arts. www.arts.ac.uk/csm 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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