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Finolex Pipes Unveils ‘Peedhiyan Badlengi, Pipe Nahin’ Campaign to Reinforce its Position as India’s Most Trusted & Durable Pipe Brand

The new film celebrates the choice of millions of Plumbers who prefer long lasting Finolex Pipes & fittings.

PUNE, India, July 13, 2023 /PRNewswire/ — Finolex Industries Ltd, the leading manufacturer of PVC pipes and fittings in India, further strengthens its position as one of the country’s most trusted & durable pipe brand. The company recently unveiled a compelling new film titled ‘Peedhiyan Badlengi, Pipe Nahin’ to express its gratitude to millions of plumbers who have played a pivotal role in its brand journey.

Conceptualised and created by Schbang Motion pictures, the film celebrates the enduring trust, support, and growing connections among various stakeholders associated with Finolex Pipes. It showcases the remarkable collaboration of three generations of plumbers, highlighting the success of those who have long been associated with Finolex Pipes and continue to proudly endorse its products and brand.

During a discussion among the plumbers in the film story, the youngest member curiously wonders why they don’t have to install pipes in a particular house. The wise grandfather, the most seasoned plumber among them, shares his experience of using Finolex Pipes in the past. In this scenario, he explains that long back he had fitted Finolex Pipes & it performed very well, not needing any further maintenance or attention. This anecdote highlights the remarkable longevity & durability of Finolex Pipes & fittings. This film draws its inspiration from collective voice of stakeholders across growing footprint of Finolex Pipes with 21,000 retailers & dealers.

The film not only pays homage to Plumbers, our water warriors, but also acknowledges their decision to place trust in the reliable and dependable brand, Finolex Pipes. Over the years, this has translated into increased preference & love for the Finolex Pipes & fittings in plumbing, sanitation & agriculture segment and the brand has experienced significant increase in overall awareness and consideration levels in the market. With top class products, thorough testing & validation, fit for all weather conditions Finolex Pipes has seen augmented demand in both the retail & project sales segment.

Ashok Jaiswar, Vice President, Head of Marketing and Communications, Finolex Industries Limited says “With this new campaign, we aim to share the success story of plumbers who have long-standing associations with us and continue to confidently endorse our products and brand. The quality of our product portfolio is a testament to the enduring relationships we have built across generations.”

In order to foster stronger customer connections, Finolex Pipes has consistently invested efforts in raising awareness about the significance of using high-quality pipes, an aspect often overlooked in the category. The brand has also gained recognition for its massive work with plumbers at the ground level, focus on the distribution channel, and active engagement in community service through its corporate social responsibility (CSR) arm, the Mukul Madhav Foundation.

Kashyap Joshi, Executive Creative Director, Schbang said, “When we asked, how long do Finolex pipes last, the answer went from months to years, to decades to generations. So we came up with a script where we let a family of plumbers ask this question to their previous generation. What resulted was a fun film that brings out the product claim in a very memorable way.”

In the Building Material Industry, Finolex Pipes has earned a stellar reputation & become go-to brand for the Plumbers, Plumbing Contractors, Plumbing Consultant, Architects & Builders. With this new communication, we aim to reinforce our focus on the quality, assurance & long lasting relationships which Finolex Pipes Parivaar has built over last 42 years of presence in India.

To watch- click https://youtu.be/mfGwBFv9QlA

Know more about us on – www.finolexpipes.com

Know more about our community service on – www.mmpc.in

This is Finolex:

We are India’s most trusted PVC pipes and fittings manufacturer. Over the last 42 years, we have impacted the sanitation-plumbing and agricultural sectors with prudent investments across our value chain. Right from the sourcing of quality raw materials and resin production, to manufacturing, storage, transport, sales, marketing and even further downstream to include customer engagement

To stay focused on making superior quality pipes and fittings, and nothing else but that, for forty years, is no mean feat. Aligning every decision, every action, every resource towards delivering quality pipes and fittings. To choose to do just this one thing, and do it well. So that once our customers install our pipes, they completely forget about us. We take great pride in this dependable quality that has not only earned us ISO 9001:2015 certifications across plants, but also earned us the sincere affection of farmers, plumbers, homeowners, partners, associates and shareholders. They have all come to expect the world from us. Because that’s exactly what we expect from ourselves.

When we choose to diversify, it’s upstream with an open sea jetty to manage our raw materials, and downstream into last mile fulfilment. When we evolve, it has to be in our understanding of customer expectations and finding better machines and processes to meet those expectations. When we choose to expand, it is into newer markets, delivering our pipes and fittings to newer customers. And when we measure our growth, it is in reputation. The effect of which reflects in our bottom line – growing manifold in the last decade.

This quality focus is not just restricted to our products, but defines every aspect of our functioning. Whether quality support for our dealers, vendors and suppliers. Quality opportunities to our employees. Superior quality of life, education and health of the people we serve through our various social responsibility initiatives.

Over the last forty years, we have steadily added depth to our company, instead of spreading ourselves wide and thin. Consistently delivering the exact same products that fulfil the exact same promise. Every time. That’s what makes us a strong brand, with a strong network, and even stronger goodwill. We are Finolex Industries Limited.

Partners in Compassion:

Mukul Madhav Foundation (MMF), our CSR partner, is a registered charitable trust under the Bombay Charitable Act 1950. It has dedicated itself to uplifting underprivileged and vulnerable communities with opportunities that pave their path to success. Empowering them with educational facilities, hospitals, healthcare, sanitation and environmental support, social welfare and so much more. Creating a foundation for individuals, their communities and their environment to thrive. MMF also supports existing infrastructure and initiatives by helping them upgrade. We don’t simply donate funds, we endow dignity.

 

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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