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Firmenich Receives Top-Recognition by EDGE for Accelerated Efforts on Diversity, Equity and Inclusion

Firmenich becomes the first company in the industry and the seventh in the world to achieve highest EDGE Lead certification, in Brazil and Mexico

Concurrently, the Group re-secures EDGE Move certification across its operations worldwide, while Firmenich USA advances to EDGEplus for eliminating ethnic pay gaps

GENEVA, Feb. 6, 2023 /PRNewswire/ — Firmenich, the world’s largest privately-owned fragrance and taste company, has reached EDGE Lead certification, the highest obtainable level of certification, for its efforts on diversity, equity and inclusion in Brazil and Mexico. Firmenich is the first company in the industry and the seventh in the world to receive this coveted certification. Following an external reassessment, Firmenich also resecured Global EDGE Move certification for its efforts to ensure gender equality across its operations around the world. In addition, Firmenich USA secured, in another industry-first, the EDGEplus level for its commitment and effective policies to eliminate ethnic pay inequality.

 

Firmenich Receives Top-Recognition by EDGE for Accelerated Efforts on Diversity, Equity and Inclusion

 

Economic Dividends for Gender Equality (EDGE) is the leading global standard for gender equality in the workplace. Certification requires a rigorous external assessment of four key areas: representation across the company; pay equity; effectiveness of policies and practices to ensure equitable career flows; and the overall inclusiveness of the company culture. Organizations can progress through the various levels of certification: EDGE Assess, EDGE Move, EDGEplus and EDGE Lead. This global recognition demonstrates the intentional, prioritized, and measured actions by the Group to keep accelerating progress towards diversity, equity, and inclusion across the organization globally.

“I am very proud that Firmenich secured these important certifications and continues to further its efforts in this space, raising the bar for gender equality under EDGE’s demanding benchmarks for continuous improvement,” said Gilbert Ghostine, CEO Firmenich, “Being the first in our industry and the seventh in the world to reach the highest level of EDGE certification, in Brazil and Mexico, as well as the next level of certification in the USA is a testament to the excellent work of our teams across the globe. Through our focused efforts, we keep raising the bar, being an employer of choice, and a trusted and reliable partner for our customers.”

“Firmenich continues to set the standard for excellence as the best place to work in our industry and beyond, and I am particularly pleased with the progress we’ve achieved,” said Mieke Van de Capelle, Chief Human Resources Officer at Firmenich. “When we set out on our journey to achieve EDGE certification, we knew it would require lots of hard work and dedication. This has become a truly rewarding journey and in less than five years, we managed to move from entry level to being a global leader in diversity and inclusion in the world of work. In addition to strong representation of women across the organization, our efforts have also helped us to successfully grow and retain talent across all demographics and all layers of the organization.”

“We congratulate Firmenich for achieving their Global Re-certification at the EDGE Move level, a demonstration of their long-term commitment to foster a gender-balanced, diverse and equitable work environment. Moreover, kudos to Firmenich Brazil and Firmenich Mexico for being re-certified at the highest level of certification – the EDGE Lead – which celebrates success in terms of workplace gender equality,” said Aniela Unguresan, Founder, EDGE Certified Foundation & EDGE Strategy.

A pioneer in diversity and inclusion, Firmenich has a strong track record of securing workplace equality. In 2018, the Group was the seventh company in the world and the first in its industry to achieve global EDGE Assess recognition (the first level of certification). In 2021, the Group became the second company to reach the EDGE Move certification (advanced level of certification) globally, a recognition which has been confirmed following a thorough reassessment completed in 2023. Three markets achieved higher levels of certification. Firmenich USA reached EDGEplus certification, recognizing local efforts to systematically analyze and resolve intersectional issues between gender as well as several additional dimensions including gender identity, race, ethnicity, LGBTQIA+, working with a disability, nationality, and age. Extraordinarily, Brazil and Mexico achieved the highest obtainable result, EDGE Lead (the highest level of certification), setting a global example of successfully fostering equity in the workplace.

Since 2018, Firmenich has achieved significant milestones, from eliminating the gender pay gap worldwide to systematically implementing diverse talent pools. The Group has raised women’s representation in leadership positions to 42%, expanded flexible working opportunities worldwide, implemented fair recruitment and promotion practices, as well as continuous training and mentoring, and has enhanced equal representation at all levels including critical pathways to senior management. Half of Firmenich’s Executive Committee is female.

Embracing the power of inclusion of minority groups and effective representation, Firmenich’s actions focus on new frontiers with targeted action that goes beyond gender, including different abilities, ethnic and socio-economic backgrounds, and sexual orientation.

Note to editors

After receiving EDGE Move certification for a first time in 2021, Firmenich has resecured EDGE Move certification in 2023 for a second time, confirming its continuous efforts to ensure gender equality globally.

Firmenich Brazil and Firmenich Mexico are the seventh and the eight organizations out of more than 380 assessed organizations, to receive the highest level of certification: EDGE Lead.

Firmenich USA is the first company in the industry to receive EDGEplus recognition, for eliminating ethnic pay gaps.

About Firmenich

Firmenich, the world’s largest privately-owned fragrance and taste company, was founded in Geneva, Switzerland, in 1895, and has been family-owned for 127 years. Firmenich is a leading business-to-business company specialized in the research, creation, manufacture and sale of perfumes, flavors, and ingredients. Renowned for its world-class research and creativity, as well as its leadership in sustainability, Firmenich offers its customers superior innovation in formulation, a broad and high-quality palette of ingredients, and proprietary technologies including biotechnology, encapsulation, olfactory science, and taste modulation. Firmenich had an annual turnover of 4.7 billion Swiss Francs at end June 2022. More information about Firmenich is available at www.firmenich.com.

About EDGE Certification

EDGE is the only global assessment methodology and business certification standard for gender and intersectional equity. The EDGE assessment methodology was developed by the EDGE Certified Foundation and launched at the World Economic Forum in 2011. EDGE Certification has been designed to help companies not only create an optimal workplace for women and men, but also benefit from it. EDGE stands for Economic Dividends for Gender Equality and is distinguished by its rigor and focus on business impact. The methodology uses a business, rather than theoretical approach that incorporates benchmarking, metrics, and accountability into the process. It assesses policies, practices, and numbers across five different areas of analysis: equal pay for equivalent work, recruitment and promotion, leadership development training and mentoring, flexible working, and company culture. EDGE Certification has received the endorsement of business, government, and academic leaders from around the world. For more information, visit www.edge-cert.org 

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Firmenich Receives Top-Recognition by EDGE for Accelerated Efforts on Diversity, Equity and Inclusion

 

Firmenich Receives Top-Recognition by EDGE for Accelerated Efforts on Diversity, Equity and Inclusion

 

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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Fulfilling PM Modi’s Dream of Atmanirbhar Bharat: India’s AI Writing Startup Kreativespace Incubated at IIT Kharagpur

  1. Kreativespace, an Indian AI-powered writing platform founded by Vinet Kakadea, has been incubated at IIT Kharagpur and recognized by SVNIT University, Ministry of Education under Bodhan AI Conclave also through the NVIDIA Inception Program, AWS Startup Program, and DPIIT under Startup India.
  2. The platform unifies 8 AI-powered writing tools, along with AI Humanizer and Message AI feature being the latest addition into a single ecosystem, so you can generate and refine content all in one place.
  3. The company reports more than 50,000+ signed-up users, 75,000+ anonymous users, and roughly 100,000 monthly website visitors, positioning itself as the only Indian company operating at scale in the global AI writing market.

SURAT, India, June 19, 2026 /PRNewswire/ — Kreativespace, an AI-powered writing platform, is building out its position as the only homegrown alternative in a market long dominated by international tools such as Grammarly and QuillBot. Founded by Vinet Kakadea and incubated at IIT Kharagpur, the company has aligned its growth with the broader push behind Prime Minister Narendra Modi’s Atmanirbhar Bharat (Self-Reliant India) initiative, which encourages indigenous technology development capable of competing on a global scale.

Kreativespace Incubated at IIT Kharagpur

As AI adoption accelerates across India’s education, research, and enterprise sectors, Kreativespace is among a small group of Indian startups building writing technology designed to compete directly with established international platforms.

Kreativespace’s progress has been recognized by several institutions central to India’s startup and technology ecosystem. The company has been incubated at IIT Kharagpur, selected under SSIP 2.0 through SVNIT University, and chosen by the Ministry of Education to present its work at the Bodhan AI Conclave. It has also been accepted into the NVIDIA Inception Program and the AWS Startup Program, and holds DPIIT recognition under the Startup India initiative.

Where many writing-tool users rely on separate subscriptions for content generation to refinement for grammar correction, paraphrasing, plagiarism checking, citation generation, and editing, Kreativespace brings these functions into a single platform as a super-app for AI writing tools. The company says its approach centers on affordability and accessibility alongside performance, aiming to make advanced AI writing assistance available to a wider range of users regardless of geography or budget.

The idea for Kreativespace took shape while founder Vinet Kakadea was studying at New York University and Marymount University in the United States, where he experienced firsthand how students, researchers, and professionals often need multiple paid subscriptions to cover writing-related tasks. That fragmented experience led him to build a super-app offering each of these capabilities together, at a more accessible price point.

Kreativespace combines 8 AI-powered writing tools with AI Humanizer and Message AI feature being the latest addition, allowing users to generate, rewrite, refine, and humanize content without moving between separate platforms. The product is available via web platform, mobile apps on the App Store and Google Play, browser extensions for Chrome, Mozilla, and Edge, and a Google Docs add-on.

Vinet Kakadea, Founder of Kreativespace, said, “Kreativespace’s vision is to digitalize the entire Indian education ecosystem to support PM Modi’s Atmanirbhar Bharat scheme.”

About Kreativespace

Kreativespace with the Motto of Making Writing Accessible for Everyone: Kreativespace is an AI-powered writing platform built to make AI writing tools accessible, affordable, and effective for students, researchers, educators, professionals, content creators, startups, and enterprises. Founded by Vinet Kakadea, the company is incubated at IIT Kharagpur and has been recognized by AWS Startup Program, the NVIDIA Inception Program, and DPIIT under Startup India. For more information, visit kreativespace.com.

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