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Fitterfly Partners with Google Cloud to Launch ‘Klik’ – An AI Food Cam Feature to Help People with Diabetes

MUMBAI, India, July 17, 2024 /PRNewswire/ — Fitterfly, a leading healthtech company in India, has partnered with Google Cloud to launch its latest AI feature – Fitterfly Klik, which will enable people with diabetes and other NCDs (Non-Communicable Diseases) to track and analyze their meals effortlessly. Nutrition planning remains the most important bulwark for managing type 2 diabetes as well as for weight loss and heart disease. However, traditional meal tracking methods – be it through manual journaling or entering in a text format in an app is cumbersome and discouraging for many. Fitterfly’s latest feature, Klik, changes all this by leveraging the power of Gemini 1.5 Flash on Google Cloud’s Vertex AI platform to transform meal tracking into a quick, enjoyable, and insightful experience.

Fitterfly Klik uses state-of-the-art AI computer vision paired with the Fitterfly Nutrition Database, comprising 37,000+ Indian foods, to recognize, analyze, and break down food. Using Klik is easy. Within the Fitterfly app, users can access Klik within the meal-tracking food diary by clicking on the camera icon. A user can Klik while having a meal or upload images from the picture gallery in one go in the evening. It will instantly provide feedback on that food item, its portion size and give detailed nutritional breakdowns like calorie count, macronutrient and micronutrient distribution. So, whether it’s a bowl of pasta, biryani, or the regular thali, Klik can identify both Indian and international dishes on one’s plate.

Fitterfly Klik has been intuitively designed, and features like Focus Guidelines help users take the perfect photo for optimal food recognition. Klik’s advanced algorithms analyze the food’s image and its nutritional data and directly sync it to the user’s Meal Diary on the Fitterfly App. Users can also add additional items from the same plate if all dishes aren’t visible in the initial photo.

Ammar Jagirdar, Head of Fitterfly X-Labs, said, “With Gemini 1.5 Flash on Vertex AI connected with the Fitterfly Food Database, Klik makes meal logging possible in a few seconds, even with multiple dishes on a plate. Multimodal models today are surpassing traditional image classification methods in accuracy, even on a complex problem like food. Klik will reduce friction and help our users take another step in building healthier lifestyles.”

Dr. Arbinder Singal, Fitterfly’s Co-Founder and CEO, stated, “Indians eat more than 32 cuisines and a food cam AI was difficult to develop for both identification and serving size estimation. Paired with our industry leading food database, Klik is a step towards helping millions of people in making better choices and enabling better health outcomes. We will be making Klik available for our app users as well as via API to our insurance partners and the pharmaceutical industry.”

Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, added, “Combined with Fitterfly’s dataset and Gemini’s multimodal capabilities, both teams collaborated to  identify the right model to help bring this powerful idea to life in an extremely short duration. Leveraging Gemini Flash, Fiiterfly’s Kilk is able to deliver exceptional quality, an expansive context window, and cutting-edge multimodal capabilities which will be very helpful for their users.”

The initial outcomes from the Fitterfly Klik beta phase are encouraging: users save significant time and effort logging meals, as evidenced by a 90% reduction in clicks. Validation tests confirm that Klik can precisely identify a wide range of food items and their portion sizes, ensuring that users have the most accurate nutritional information at their fingertips.

Experience the power of Klik here or on the Fitterfly app.

About Fitterfly

Fitterfly is a leading Indian healthtech company specializing in digital therapeutic programs for managing diabetes, obesity, and heart disease. Co-founded in 2016 by Dr. Arbinder Singal and Shailesh Gupta, the Mumbai-based company employs over 200 professionals, including doctors, nutritionists, fitness experts, and technologists. Fitterfly aims to improve metabolic health by focusing on conditions like prediabetes, diabetes, obesity, hypertension, and heart disease. Fitterfly has made significant contributions to health technology research, publishing over 50 papers and winning numerous awards, including the Economic Times Healthtech Startup of the Year 2022. Fitterfly has raised $16.6 million in funding, with its last round in June 2022 led by Amazon and support from Fireside Ventures, 9 Unicorns, and Venture Catalysts.

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, and AI-powered applications to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

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11 SPJIMR faculty featured in Ivey Publishing’s 2026 global Bestsellers and Classics cases’ lists

SPJIMR cases ranked among the most widely used teaching materials worldwide, reinforcing the institute’s growing influence in case-based management education

MUMBAI, India, June 23, 2026 /PRNewswire/ — Eleven (11) faculty members from Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) are featured in Ivey Publishing’s Bestsellers 2025–2026 list and Ivey Classics 2016–2026 list, which recognise the most widely used teaching cases globally across disciplines.

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These cases earned their place in classrooms because they provoke questions. The ones that endure are those that capture real dilemmas, invite multiple perspectives, and encourage learners to wrestle with uncertainty. This recognition of SPJIMR’s 11 faculty members reflect the value of creating learning experiences that challenge assumptions, spark debate, and help students think more deeply about complex managerial decisions.

Ivey Publishing, the case-publishing arm of Ivey Business School at Western University, Canada, compiles its annual Bestsellers and Classics lists based on classroom adoption data drawn from business schools globally. Cases are ranked by frequency of use within each discipline, making the lists a direct measure of pedagogical impact and educator trust.

With eight ranked positions across six disciplines in the Bestsellers list—Communications, Economics & Public Policy, Entrepreneurship, Management Science, Marketing, and Strategy—the recognition reflects SPJIMR’s sustained contribution to case-based management education in classrooms around the world and the growing relevance of India-rooted business insights.

SPJIMR cases in the Bestsellers 2025–2026 list

Discipline

Case title

SPJIMR faculty

Communications (#1)            

Is That an Order?

Prof. Vineeta Dwivedi and Prof. Tulsi Jayakumar

Economics & Public Policy (#2)

Inflationary Targeting in India: Replace, Rejig, or Reaffirm Targeting?      

Prof. Tulsi Jayakumar

Economics & Public Policy (#3)

Is Japan’s Monetary Policy a Rational Expectations Saga?

Prof. Preeta George and

Prof. Monika Gupta

Entrepreneurship (#6)

Savemom: The Smart Wearable Solution for Maternal Health Care

Prof. Renuka Kamath (with co-author Shrinath V.; PGDM 2007 alum)

Management Science (#3)

Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary          

Prof. Amol S. Dhaigude (with co-authors Shravan M. Parsam and Sidhartha Padhi)

Management Science (#8)    

JSW Steel Ltd.: A Logistics Dilemma        

Prof. Amol S. Dhaigude and Prof. Debmallya Chatterjee

Marketing (#1)           

Snaqary Snacks: Building a Start-Up Brand

Prof. Ashita Aggarwal (with co-author Suraj Commuri)

Strategy (#5)  

Parag Milk Foods: Driving Growth through Brand-Building in India’s Dairy Industry          

Prof. Ashita Aggarwal and Prof. Rajiv Agarwal

The Classics 2016–2026 list recognises the 25 most-used cases of the past decade across a wide range of disciplines and topics, from general management, strategy and leadership to marketing and finance. It includes five SPJIMR faculty members

SPJIMR cases in the Classics 2016–2026 list

Discipline

Case title

SPJIMR faculty

General Management, International Business (#7)

Building a Backdoor to the iPhone: An Ethical Dilemma

Prof. Tulsi Jayakumar and Prof. Surya Tahora

Accounting, Entrepreneurship, International Business (#15)

Anandam Manufacturing Company: Analysis of Financial Statements

Prof. Vinay Goyal (with co-author S.K. Mitra)

Entrepreneurship, International Business, Marketing (#22)

Evoe Spring Spa: A Positioning Dilemma

 

Prof. Ashita Aggarwal and Prof. Renuka Kamath (with co-author Sunil Rao)

This year, Prof. Aggarwal and Prof. Kamath’s case on Evoe Spring Spa is among the four cases that have joined the Ivey Classics list for the first time.

Commenting on the recognition, Prof. Varun Nagaraj, Dean, SPJIMR, said, “Great teaching cases immerse learners in the complexity of decision-making. The global adoption of our cases reflects SPJIMR’s commitment to creating scholarship that is rigorous, relevant, and rooted in real-world challenges. We are particularly proud that many of these cases emerge from Indian contexts yet resonate with educators and students globally. This recognition reinforces our belief that management education is most powerful when it equips learners to navigate ambiguity with judgement, purpose, and responsibility.”

The 2026 recognition is the latest in an unbroken run of Ivey distinctions for SPJIMR faculty. It reflects a commitment to developing cases that are grounded in real business contexts and structured to generate insight that transfers across markets and industries. SPJIMR cases have covered topics as varied as macroeconomic policy, supply chain logistics, brand strategy, and maternal health technology, reflecting the breadth of the faculty’s research interests and their conviction that the classroom is itself a site of serious intellectual inquiry.

For more news and updates, visit our Newsroom.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management & Research (SPJIMR) is one of India’s leading postgraduate management institutes. It is recognised in the Financial Times MiM rankings as the #35 business school globally and among the Top 3 in India, ranked by Business Today as one of the country’s top five business schools, and rated by the Positive Impact Rating as one of the top five schools worldwide for societal impact. Known for its innovative and socially-conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and its leaders, and society. SPJIMR holds the international ‘Triple Crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

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Reliance Digital Launches ‘Baaptaa’, a Father’s Day Campaign Celebrating the Many Expressions of Fatherhood

MUMBAI, India, June 20, 2026 /PRNewswire/ — Reliance Digital has launched ‘Baaptaa’, a Father’s Day campaign to celebrate the many expressions of fatherhood. Built around a simple cultural observation, while “Maa ki Mamta” has long been a part of India’s collective vocabulary, there has never been a word that captures the distinct ways fathers express love, the campaign introduces ‘Baaptaa’ as a tribute to the many shades of fatherhood.

Conceptualised as an original music-led campaign, Baaptaa celebrates fathers not as idealised figures, but as they are experienced in everyday life, protective, dependable, emotional, quirky, practical, occasionally embarrassing, and always present. Through a relatable narrative, the campaign acknowledges the countless ways fathers care for their families, often through actions rather than words.

Watch Video: https://youtu.be/9XyUsJB33Ds?si=PM67vhxrzth1JEkz 

At the heart of the campaign is an original music video told from a father’s perspective, capturing the different roles he plays across life’s moments and milestones. The film brings to life the humour, warmth and unspoken affection that characterise father-child relationships, while giving a name to a form of love that many recognise but few have articulated.

The campaign stems from a simple insight: while motherhood has often found expression through familiar phrases and popular references, the unique language of fatherhood has remained largely undefined. Baaptaa seeks to fill that gap by creating a term that reflects the everyday gestures, practical wisdom and quiet sacrifices that fathers make.

Father’s Day communication often leans into familiar emotional territory, but Reliance Digital’s campaign celebrates fathers in a way that feels more culturally authentic and relatable. The idea for ‘Baaptaa’ came from a simple observation — mother’s love has been immortalised in a number of heartfelt, emotional songs, there needed to be an anthem dedicated to dad’s love. And thus was born Baaptaa – a love language that is often awkward, practical, protective, humorous and deeply felt, even if rarely verbalised. It’s a celebration of fatherhood in all its wonderfully imperfect forms immortalized by a song that you won’t be able to stop humming.

Shop for the widest range of electronics at Reliance Digital and thank your father for his Baaptaa.

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Harper Collins Publishers India is Delighted to Announce the Recent Publication of ‘People We Love’ by Preeti Shenoy

NEW DELHI, June 19, 2026 /PRNewswire/ — HarperCollins Publishers India is delighted to share the recent publication of People We Love by bestselling author Preeti Shenoy. At once tender and sharp, this collection of stories offers intimate, truthful and relatable portraits of the people we cherish, the ones we lose, and the people we become.

ABOUT THE BOOK

The people we love never truly leave our story…

In these tender yet piercing stories, Preeti Shenoy returns to some of her most beloved characters to reveal who they were before they appeared in her bestselling novels It’s All in the Planets and The One You Cannot Have.

Aniket, a coder, carries the weight of a longing for Trisha that he cannot bring himself to act on. Nidhi abandons her corporate life to teach pottery, only to discover that clay is far more forgiving than the people she loves. A quiz competition sparks an unlikely romance between Aman and Shruti, one that must withstand parental disapproval and class divides. And Anjali, a journalist, is so busy chasing stories that she almost misses the one unfolding in her own life.

Set against the pulse of contemporary India, People We Love explores the tug-of-war between duty and desire, family and freedom, who we are and who we dare to be. Intimate and deeply felt, these are stories about love that stays, leaves and almost slips away … love that quietly and irrevocably shapes the people we become.

Preeti Shenoy, author, says, “People We Love is a collection of three long stories, prequels to my bestsellers It’s All in the Planets and The One You Cannot Have. If you have read those books, you already know how these characters’ stories unfold. But what you don’t know yet is where it all began, the loves they carried, the choices they made, and the people they were before life shaped them into who you met on those pages. Writing these prequels felt like returning to a home I hadn’t realised I missed, and discovering rooms I had never been in before.”

Rashmi Menon, Associate Publisher – HarperCollins India, adds, “Preeti Shenoy has an extraordinary gift for finding the heartbeat of ordinary lives. People We Love is a warm, wise and deeply humane collection of short stories that reunites readers with favourite characters from her bestselling novels It’s All in the Planets and The One You Cannot Have, weaving them into fresh, deeply satisfying narratives. These characters feel like people you know, and their journeys will move, comfort and surprise you. This uplifting, thought–provoking collection reminds us why we turn to stories in the first place. We couldn’t be more excited to share it with our readers.”

ABOUT THE AUTHOR 

Preeti Shenoy is among the highest-selling authors in India. She was featured on the Forbes longlist of the most influential celebrities in India. Her books include When Love Came Calling, Wake Up Life, Is Calling, Life Is What You Make It, The Rule Breakers, A Hundred Little Flames, It’s All in the Planets, Why We Love the Way We Do, The Secret Wish List, The One You Cannot Have and many others. Her work has been translated into many Indian languages. Preeti is also a motivational speaker, an avid fitness enthusiast, and an artist specializing in portraiture and illustrated journalling. Preeti lives in Bengaluru, Karnataka.

ABOUT HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace. 

PRESS CONTACT:

Nandini Tripathi, Manager – Marketing (Commercial)

Email: nandini.tripathi@harpercollins.co.in | Mobile: +91 9718928839

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