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From Motors to Music: VELO Celebrates the Return of Fans with the Ultimate Global Experience

Bringing the worlds of music and motorsport together, Tomorrowland, in partnership with VELO and the McLaren Formula 1 Team, offer one lucky fan a once-in-a-lifetime experience, including a worldwide celebration.
LONDON, June 20, 2022 /PRNewswire/ — 2021 marked an exciting moment for the worlds of music and motorsport as VELO donated its spot on the McLaren F1 car to its partner, Tomorrowland, creating the world’s fastest flyer for the event. This year, VELO has once again offered its coveted spot on the car to Tomorrowland and has gone one step further by working with Tomorrowland to offer one lucky fan the ultimate papaya ticket, taking them on a global celebration from Paddock Club to performances. VELO is shining a light on the devoted communities behind two of its biggest partners – the McLaren F1 Team and Tomorrowland – celebrating the love and passion fans have for them. Giving fans unexpected experiences is at the heart of the VELO brand, and this coveted ticket will take one lucky fan on a global tour, from celebrating in Austria with McLaren F1 team, to Ushuaia in Ibiza and on to Tomorrowland in Belgium.
Tomorrowland at the Austrian GP
Continuing its support of the live music and events industry, VELO is celebrating the long-awaited return of fans to physical festivals and raising awareness for the people of tomorrow at Tomorrowland’s epic three weekend-long festival (15th – 17th, 22nd – 24th and 29th – 31st July) by gifting its coveted placements on the McLaren F1 cars to feature the festival’s logo. Tomorrowland will be featured on the McLaren F1 cars throughout the Austrian GP weekend on July 10th.
As a mark of its ongoing support of the music and motorsport industries, Tomorrowland is leveraging the global audiences of the Austrian GP to drive visibility of the festival, encouraging Tomorrowland fans to engage with and attend the world’s largest music festival, which will continue to introduce new and established talent to audiences across the world.
Crazy Weekend
Celebrating the fans of music and motorsport, VELO has connected two of its biggest global partners – Tomorrowland and the McLaren F1 Team – to help Tomorrowland offer lucky fans the opportunity of a lifetime with a crazy weekend. Held over 10 days and across 3 countries, the party, hosted by Tomorrowland, gives fans the chance to take part in a Velo x McLaren F1 experience, meet Dimitri Vegas & Like Mike at Ushuaia at the party in Ibiza called ‘Tomorrowland presents: Dimitri Vegas & Like’, and experience the ultimate Tomorrowland celebration in Belgium seeing world-renowned artists. Together, VELO, the McLaren F1 Team and Tomorrowland are bringing the world together to celebrate the fans of music and motorsports.
John Beasley, Group Head of Brand Building, BAT, comments: “No one expected to see a music festival on the car at the F1 Austria GP 2022, but that’s what we delivered, and this year it’s all about putting fans in the heart of what we do for VELO. Our partnerships with Tomorrowland and McLaren F1 Team go beyond our passion for music and motorsport. It is about a collective love of creativity and innovation that drives unexpected fan experiences, giving back to the fans that continue to showcase their love and support.”
For more information on the competitions launching soon head over to the Instagram pages of VELO, McLaren F1 Team and Tomorrowland.
Notes to Editors:
About BATBAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business. BAT employs over 53,000 people and operates in over 180 countries, with 11 million points of sale and 45 factories in 43 markets. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk* New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2020, we had 13.5 million consumers of our non-combustible products, a rise of 3 million on the year before. The BAT Group generated revenue of £25.8 billion in 2020 and profit from operations of £9.9 billion.
*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
About McLaren F1 Team
McLaren F1 Team was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren F1 has won 20 Formula 1 world championships, more than 180 Formula 1 Grand Prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. 
The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first F1 team to be certified carbon neutral ten years ago and has successfully retained the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to be awarded the FIA Institute’s Environmental Award in 2013, which they have consistently maintained at three-star level.
In 2022, McLaren Racing will enter a new category of motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing series that highlights the impact of climate change

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Design POV Returns to Mumbai with its second edition ‘Sense and Sensibility’ – A Celebration of Immersive, Multi-Sensory Design

15 – 17 May 2026 | Jio World Convention Centre, MumbaiMUMBAI, India, March 16, 2026 /PRNewswire/ — Design POV returns to Mumbai from 15 to 17 May 2026 at the Jio World Convention Centre with its highly anticipated second edition, anchored in the theme ‘Sense and Sensibility’. Building on a successful debut in 2025 that welcomed over 7,000 visitors and featured more than 75 brands and 18 studios, the platform expands this year with deeper curation and a bold exploration of immersive, multi-sensory design.

Founded by Asif Sataar and Gagan Bhatia, Design POV was conceived as a curated environment that moves beyond the conventional exhibition format. While the show speaks through the medium of architecture, it champions all disciplines of design that contribute to a lived space, from interiors and material innovation to lighting, surfaces, furniture and spatial storytelling.”As an industry, we are often conditioned to prioritise what a space looks like because that is how most briefs are framed,” says Asif, Co-Founder, Design POV. “With Sense and Sensibility, we are consciously shifting the lens toward how a space is experienced. Texture, sound, atmosphere and emotion are not secondary layers, they are fundamental to how people connect with a space.”The 2026 edition examines what designing beyond sight truly means, inviting participants to engage all five senses and shape emotional connection within space. From tactility and acoustics to material experimentation and spatial storytelling, the focus shifts from how a space looks to how it feels. It invites brands, studios, artists and designers to present fully realised environments where these elements converge, encouraging deeper engagement beyond surface aesthetics.”From the outset, our intention was to create a setting where design is not simply displayed, but truly inhabited,” adds Gagan, Co-Founder, Design POV. “Each edition strengthens that ambition through sharper curation, stronger collaborations and immersive environments that allow people to connect meaningfully with design.”Positioned at the intersection of commerce and creativity, Design POV offers industry professionals and discerning audiences a space to engage directly with the evolving future of design.Highlights of Design POV 2026 include immersive brand pavilions, experiential installations, new product launches, and curated design studio showcases. Participating design studios include ADND Studio, Abin Design Studio, Alara Studio, Baldiwala Edge, DSP Design Associates, Design Hex, Jannat Vasi Interior Design, Sanjay Puri Architects, Shroffleon, Studio Archohm, and Talati & Partners LLP., among others, while exhibiting brands include Blanc White, Kuche 7, Neytt Homes, Sunroof, and Woven Legacy. Across furniture, lighting, surfaces and textiles, exhibitors will unveil new collections, experimental materials and limited-edition collaborations created exclusively for Design POV 2026.The second edition of Design POV 2026 will take place from 15 to 17 May 2026 at Jio World Convention Centre, Mumbai.For more information, visit www.designpovindia.com and follow @designpov.india on Instagram.About Design POV Design POV is an immersive design platform that celebrates unconventional perspectives and collaborative creation. Conceived as a space where architecture, art, and business intersect, Design POV reimagines how design is experienced moving beyond static showcases to fully realised, functional environments. Following a successful debut edition in 2025 at the Jio World Convention Centre, Mumbai, Design POV returns in May 2026 with an expanded vision and deeper interdisciplinary collaboration.At the heart of the platform is The ‘Core’, a curated collective of leading architecture and design studios invited to explore a central theme through unconstrained spatial expression. These studios collaborate with participating brands and build partners to create immersive installations that demonstrate design in context, not isolation.Design POV brings together architects, designers, brands, artists, and discerning audiences including homeowners, industry leaders, and the design curious. Through installations, panels, workshops, and live interactions, the platform fosters dialogue, collaboration, and innovation.Photo: https://mma.prnewswire.com/media/2934542/Design_POV_2026.jpg 

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Mumbai to Host ‘Gen O – Pixels & Play’, a Global Festival of Creators, Gaming and Youth Innovation

MUMBAI, India, March 16, 2026 /PRNewswire/ — Mumbai will host Gen O – Pixels & Play, a four-day international platform celebrating creativity, technology and youth innovation, from 19–22 March 2026 at MMRDA Grounds, BKC. The initiative will bring together creators, innovators, startups, cultural practitioners and international delegates from over 23 countries, placing Mumbai at the centre of global conversations around the future of the Orange Economy and the AVGC sector. The initiative is organised by EFlag Corp, supported by the Government of Maharashtra, with Maharashtra Tourism as the Title Sponsor, as a part of its “India Maha India” initiative.
The festival will be inaugurated by Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, in the presence of Shri Shamburaj Desai, Hon’ble Minister for Tourism, Government of Maharashtra and Shri Uday Samant, Hon’ble Minister for Industries, Government of Maharashtra along with international delegates, industry leaders and global participants.Maharashtra has emerged as one of India’s leading centres for media, entertainment and digital content industries, with Mumbai at the heart of the country’s film, broadcasting, gaming and creative technology ecosystem. With world-class connectivity, a vibrant talent base and strong industry presence, the state is increasingly positioning itself as a hub for next-generation creative industries including animation, immersive media, gaming and digital storytelling.The Government of Maharashtra is actively working to strengthen the ecosystem for animation, gaming, visual effects and immersive media through policy support, infrastructure development and skill initiatives. With Mumbai already serving as India’s creative capital, the state aims to further position itself as a global hub for the AVGC and digital creative industries, creating new opportunities for studios, startups, creators and international partners.Gen O has been conceived as a platform bringing together multiple dimensions of India’s rapidly expanding AVGC (Animation, Visual Effects, Gaming & Comics) ecosystem, including immersive media, gaming, digital storytelling, creator-led culture and emerging technology platforms.As a part of the programme, Mumbai will also host an international esports championship featuring national teams from 23 countries across six global regions, highlighting the growing global significance of competitive gaming within the next-generation entertainment economy.The initiative comes at a time when India is placing focus on creative industries through initiatives such as the WAVES (World Audio Visual & Entertainment Summit) announced by the Government of India, aimed at positioning India as a global hub for media, entertainment and digital content industries in line with Hon’ble Prime Minister Shri Narendra Modi Ji’s vision for the sector as a key pillar of India’s future economy.According to the Government of India’s AVGC Task Force, the sector is expected to require nearly two million skilled professionals by 2030, while estimates suggest India’s AVGC ecosystem could grow to over $26 billion by the end of the decade.Across four days, Gen O – Pixels & Play will present a curated festival experience featuring:Live cultural performances and artistic showcasesAVGC-XR innovation and technology demonstrationsStartup and creator ecosystem engagementsArtisan showcases and cultural installations celebrating Maharashtra’s heritageYouth engagement initiatives exploring emerging careers in creative and digital industriesThe festival is expected to attract over 10,000 visitors per day, including creators, developers, students, entrepreneurs and international delegates.Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, said: “Maharashtra has always been a centre of creativity, enterprise and cultural influence. As technology reshapes the global creative industries, platforms like Gen O bring together innovation, talent and international collaboration. Mumbai already stands at the heart of India’s media and entertainment ecosystem, and initiatives like this will further strengthen our position as a global hub for the AVGC and digital creative economy while opening new opportunities for young creators and startups.”Shripad Ashtekar, Founder, EFlag Corp, said:”India’s creative and digital sectors are entering a defining decade. The Orange Awards recognise the emerging creators, innovators and entrepreneurs shaping the future of the Orange Economy, and aim to inspire the next generation of talent across India’s creative and technology ecosystem.”With participants arriving from across the world, Gen O – Pixels & Play aims to position Mumbai as a global meeting point for creativity, technology and digital culture, reinforcing Maharashtra’s role in shaping the future of the global creative economy. About Gen O – Pixels & PlayGen O – Pixels & Play is a platform focused on the intersection of creativity, technology and youth innovation across the AVGC ecosystem. The initiative brings together creators, startups, technologists and cultural practitioners to explore emerging opportunities within India’s Orange Economy, while showcasing the future of digital storytelling, immersive media, creator culture and next-generation entertainment industries.About EFlag CorpEFlag Corp builds platforms at the intersection of technology, digital engagement and emerging creative industries. Its initiatives span phygital discovery infrastructure, AI-driven engagement solutions and esports ecosystem development, designed to connect physical experiences with digital ecosystems. The company works with governments, institutions and industry partners to enable scalable innovation across sectors such as tourism, culture, entertainment and the AVGC industry.

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From Rural Roots to Global Impact: Ruma Devi on Women, Craft and Purpose on Herbalife India’s Podcast Live Your Best Life, Unscripted

BENGALURU, India, March 17, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company, community and platform, has unveiled a new episode of its podcast Live Your Best Life, Unscripted, featuring renowned social entrepreneur and women’s empowerment champion Ruma Devi.

Titled ‘Threads of Change: From Local Hands to Global Hearts’, the episode captures Ruma Devi’s inspiring journey from rural Rajasthan to global platforms, highlighting resilience, grassroots leadership and the transformative power of skill-based livelihoods.In conversation with Ajay Khanna, Managing Director, Herbalife India, Ruma Devi shares how her journey began with a simple need for income and gradually evolved into a movement empowering thousands of women through handicrafts, training and community-driven opportunities. She reflects on building trust within conservative households, enabling women to work from home, and fostering financial independence that reshaped perceptions within families and communities.Speaking about her journey, Ruma Devi said:”Every woman carries a doubt within, that she may not be educated enough, or that her language might become a barrier. But confidence and skill can open doors anywhere. Art flourishes the more it is shared.”The episode also sheds light on the work of the Ruma Devi Foundation, which focuses on skill development, education support, healthcare initiatives and cultural preservation in rural communities. From livelihood training to scholarships and health interventions, the foundation continues to drive meaningful social change at the grassroots level.Commenting on the episode, Ajay Khanna, Managing Director, Herbalife India, said:”Ruma Devi’s journey is a powerful reminder that sustainable change begins at the grassroots and grows through courage, purpose and community collaboration. Her story perfectly reflects the spirit of Live Your Best Life, Unscripted, authentic conversations that inspire individuals to believe in their potential and build a better future.”Through her experiences, Ruma Devi reinforces a simple yet powerful message, that transformation starts the moment individuals choose to believe in themselves and take the first step forward.Watch the Full EpisodeYouTube: https://www.youtube.com/watch?v=rSedbvqh2UIAlso streaming on:Spotify: https://open.spotify.com/episode/4sAv4ewhQObo3kjOkpNi3V?si=kWMsSm1wSAKyNpb7HKUbQQApple Podcasts: https://podcasts.apple.com/us/podcast/threads-of-change-from-local-hands-to-global-hearts/id1808386057?i=1000753523579Amazon Music: https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/c38d5074-13f1-4ee0-82c1-591a5ad184e6/live-your-best-life-unscripted-threads-of-change-from-local-hands-to-global-hearts-ft-ruma-devi-live-your-best-life-unscriptedAbout Herbalife Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.Photo: https://mma.prnewswire.com/media/2935791/Ruma_Devi_Herbalife_podcast.jpgLogo: https://mma.prnewswire.com/media/2238437/5868011/Herbalife_Logo.jpg  

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