News Wire
Global book cover reveal of Pujya Gurudevshri Rakeshji’s commentary on the spiritual epic Atmasiddhi Shastra to be published by HarperCollins
Overwhelming anticipation and pre-orders pave the way for this new modern spiritual classic on the bestsellers list
NEW DELHI, Sept. 29, 2021 /PRNewswire/ — Humanity has accomplished incredible feats. And yet, fundamental questions still continue to elude one even today— ‘Who am I?‘ ‘Where have I come from?‘ ‘What is my purpose?‘ Such questions spark the beginning of an inner journey. Many Indian philosophers and saints have tried to answer these questions across generations.
One such spiritual revolutionary and poet-philosopher of the 19th century was Shrimad Rajchandraji, also the spiritual mentor of Mahatma Gandhi. He composed his celebrated magnum opus, Atmasiddhi Shastra—a 142-verse spiritual masterpiece. Quenching the genuine thirst of a seeker, Shrimadji lays a clear and cogent path of self-discovery by sharing the six spiritual truths in this scripture. It is a brilliant clarification on the diverse perspectives of spirituality, inspiring individuals across backgrounds to realise their greatest potential.
World-renowned spiritual leader and founder of Shrimad Rajchandra Mission Dharampur, Pujya Gurudevshri Rakeshji has authored a lucid commentary in English, simplifying the essence embedded within every verse of Atmasiddhi Shastra for seekers around the world. The book is a step-by-step guide to self-realisation written with great compassion and vision. A universal and indisputable path is presented through an open-hearted, logical dialogue between an experienced Master and an earnest seeker.
Pujya Gurudevshri Rakeshji expresses the significance of the scripture, and His reverence for it: “Through Shri Atmasiddhi Shastra, Shrimad Rajchandraji has accomplished the laudable task of disseminating the spiritual path to the world. Humanity is grateful to Him for this exceptional text, which has emerged from the depths of His experience.”
26 September 2021, the occasion of Pujya Gurudevshri Rakeshji’s 55th Birth Anniversary, witnessed the global book cover reveal of His concise and complete Commentary on Atmasiddhi Shastra. The book cover showcases a captivating image of the epic historical moment when Atmasiddhi Shastra was originally written.
Published by HarperCollins India, this book will be launched on 21 October 2021 and is now available for pre-orders on Amazon and other leading e-commerce platforms. Owing to the massive demand from readers worldwide, a dedicated website for the book—www.atmasiddhishastra.com—was also launched.
Amidst the challenges the world is facing today, humanity needs a unifying, applicable perspective on spirituality. Atmasiddhi Shastra offers just that—a credible and achievable path to self-discovery—surpassing the boundaries of class, religion, nationality or age. A masterclass in spirituality for every modern seeker, the book is a deeply personal experience.
Pujya Gurudevshri Rakeshji’s succinct commentary on Atmasiddhi Shastra is a confluence of philosophy and practicality, doctrine and devotion, logic and love, with a scientific approach.
The book has been lauded with advance reviews and best wishes from revered saints, industry experts and opinion leaders worldwide including Shri Narendra Modi, Hon’ble Prime Minister of India, His Holiness the Dalai Lama, Sri Sri Ravi Shankar and many others.
About the Author
Enlightened Master, spiritual visionary, modern day mystic and humanitarian leader, Pujya Gurudevshri Rakeshji is the founder of Shrimad Rajchandra Mission Dharampur—a spiritual organisation for inner transformation with 108 centres across five continents, 250 value education children’s centres, and over 90 youth groups.
Born on 26 September, 1966 in Mumbai, India, Pujya Gurudevshri showed signs of divinity at a very young age. An ardent devotee of Shrimad Rajchandraji, blending theory with experience and the head with the heart, Pujya Gurudevshri provides powerful and practical tools to joyfully tread the journey inward. His mastery of the spiritual principles, illuminating wisdom, pure love, rationality, oratory flair and sparkling wit, captivates people of any age or background. Pujya Gurudevshri reveals the deepest truths embedded in a vast array of scriptures. He has authored inspiring books on spirituality, translated in multiple languages.
His unending flow of compassion has blossomed into Shrimad Rajchandra Love and Care, offering selfless service and bringing joy to the underprivileged. This international initiative enjoys special consultative status in the United Nations Economic and Social Council. Transforming millions globally, inspiring humanity to seek self-realisation, Pujya Gurudevshri is a 21st century spiritual force, while remaining unmoved Himself—the unmoved mover.
About HarperCollins Publishers India
HarperCollins Publishers India is a subsidiary of HarperCollins Publishers. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Prabha Khaitan Woman’s Voice Award, Sahitya Akademi Award and the Crossword Book Award. HarperCollins India has been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018.HarperCollins India also represents some of the finest publishers in the world including Egmont, Oneworld, Harvard University Press, Bonnier Zaffre, Usborne, Dover and Lonely Planet.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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