News Wire
Godrej Capital launches ‘Hum Samajhte Hain Business’ campaign for empowering business owners
MUMBAI, India, June 27, 2024 /PRNewswire/ — Godrej Capital, the financial services arm of the Godrej Industries Group, launched its new campaign ‘Hum Samajhte Hain Business’. In alignment with the group’s 127-year-old legacy of furthering nation-building and catering to the growing needs of India, the company offer loans tailored to the specific needs of business owners looking to grow and make progress in their business journey.
As part of the campaign, the brand has released a new digital film conceptualized by Publicis India. The storyline uses a cinematic lens to capture the bittersweet emotional journey of a business owner transitioning from a small shop to a larger and more successful venture, revealing a moment of triumph and growth.
With its loans for business, such as unsecured Business Loans, Loan Against Property, and Udyog Loan Against Property, Godrej Capital reaffirms its offerings of tailor-made loan solutions for business owners who seek the flexibility of repayments and quick sanctions in their pursuit of business growth.
Nalin Jain, Chief Marketing Officer of Godrej Capital said, “‘Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”
Oindrila Roy, Managing Director, Publicis India added, “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”
The campaign will run across Google, Meta (Facebook & Instagram), YouTube, and Ad Networks, complemented by offline channels and several digital marketing routes. The film will be released in six languages—Marathi, Gujarati, Hindi, Tamil, Telugu, and Kannada—ensuring wide accessibility in various regions and markets. The campaign aims to engage business owners, prospective borrowers, and industry representatives enhancing awareness and engagement across all serviceable locations.
In addition to this, an outdoor campaign has also been strategically aligned to maximize Godrej Capital’s reach and visibility among customers and DSAs alike. The outdoor outreach will cover transit media and OOH in eight languages across 28 markets, including Pune, Bangalore, Delhi NCR, Ahmedabad, Surat, Indore, Chennai, Coimbatore, Hyderabad, Chandigarh, Jaipur, Nashik, Nagpur, Aurangabad, Rajkot, Baroda, Vapi, Salem, Vellore, Vijayawada, Vizag, Mangalore, Mysore, Ludhiana, Jalandhar, Jodhpur, Alwar, and Udaipur.
With its focus on growth and flexibility for businesses, Godrej Capital is focusing on developing and providing financial access for MSMEs. The aim is to contribute towards the entrepreneurial development of the MSME sector in India, ultimately contributing to the economy’s growth and nation-building.
YouTube Video Link: https://bit.ly/4bLgnJw
About Godrej Capital:
Godrej Capital is the financial services arm of the Godrej Industries Group and the holding company for Godrej Housing Finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers loans for housing, such as Home Loans and Plot Loans, and secured and unsecured loans for businesses, such as Loan Against Property, Udyog Loan Against Property, and Business Loans. It is positioned to diversify into other customer segments and products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored on the Godrej Industries Group’s 127-year legacy of trust and excellence. Godrej Capital focuses on learning and development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle. Godrej Capital was recognized as one of India’s Top 50 Best Workplaces in BFSI for 2023 and as one of India’s Great Mid-Size Workplaces for 2023. Additionally, it was named the Best Organization for Women by The Economic Times for both 2022 and 2023, and the Best Workplace for Women by Great Place to Work® in both 2022 and 2023.
Godrej Capital currently has its footprint across Mumbai, Bangalore, Delhi-NCR, Pune, Ahmedabad, Surat, Indore, Chennai, Hyderabad, Jaipur, Chandigarh, Alwar, Aurangabad, Baroda, Coimbatore, Jalandhar, Jodhpur, Kanchipuram, Mangalore, Salem, Ludhiana, Mysore, Nagpur, Nashik, Rajkot, Udaipur, Vapi, Vijayawada, Rangareddy, Visakhapatnam, and Thane.
About Godrej Industries Group:
The Godrej Industries Group (GIG) serves 1.1 billion consumers globally across businesses in diverse industries, including consumer products, real estate, agriculture, financial services and chemicals. Godrej was founded in 1897 to help build economic independence for India. We are committed to growing and strengthening this legacy of innovation for a cause; building for a more sustainable future, while placing our planet and people alongside profit. GIG houses several rapidly growing businesses that are the leaders in their respective categories. Godrej Consumer Products (GCPL) is an emerging markets FMCG leader in Home and Personal Care with a growing presence in Asia, Africa and Latin America. Godrej Properties (GPL) is India’s leading real estate developer by sales and brings the Godrej philosophy of innovation, sustainability, and excellence to the real estate industry. Godrej Agrovet’s (GAVL) portfolio businesses address key challenges faced by Indian agriculture; improving the productivity of Indian farmers through innovative products and services that sustainably increase crop and livestock yields. Godrej Industries (Chemicals), the group’s oldest business, is India’s leading manufacturer of oleochemicals and surfactants. Godrej Fund Management (GFM) is the real estate private equity arm of the group. Godrej Capital (GC), the newest company in the group, is a fast-growing financial services business
About Publicis India:
Publicis India is part of the Publicis Groupe network in India. The agency has produced memorable integrated campaigns for some of the most coveted clients across categories. Publicis India is no stranger to awards, having proved its chops across leading Indian and international award shows – Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies and Abbys, among others. In India, the agency works with an impressive array of clients that include – Zee, Times Television Network, HDFC Mutual Fund, Axis Bank, Pramerica, Godrej Capital, Enamor, Ferrero, Kalpataru, and Adani Realty among others.
Video: https://www.youtube.com/watch?v=BA3dP03gWLs
Logo: https://mma.prnewswire.com/media/1797794/3438832/Godrej_Capital_Logo.jpg
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News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
Disha Patani emerges as the ultimate fashionista of Bollywood; rocks every outfit she wears
BIGG BOSS SPECIAL: RASHAMI DESAI SURPASSES HER EX BEAU SIDDHARTH SHUKLA TO LEAD THE BIGG BOSS 13 SCORE TRENDS CHART
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