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Godrej Consumer Products’ ‘Machar Hai, Mehman Nahi’ public service film reminds households that not every visitor deserves an invitation

  • The powerful film reinforces that mosquitoes as unwelcome intruders and urges households to prevent their breeding inside and around their homes

MUMBAI, India, April 8, 2026 /PRNewswire/ — Mosquitoes and the diseases they spread continue to pose a serious public health challenge in India. Yet their presence has become so routine that it is often ignored. With the belief that mosquitoes should not be treated as harmless visitors, Godrej Consumer Products Limited (GCPL) has, as part of its CSR initiative Elimination of Mosquito Borne Endemic Disease (EMBED), launched a public service film titled ‘Machar Hai, Mehman Nahi’ urging households across India to rethink how easily mosquitoes are allowed into everyday spaces. This CSR initiative is in line with GCPL’s impact-oriented culture that focuses on creating real change for communities.

Mosquito-borne diseases such as Dengue, Malaria, and Chikungunya continue to affect millions across India each year. According to national health data, India reported over 1.13 lakh dengue cases in 2025 alone, underlining the urgent need for stronger community awareness and preventive action beyond the monsoon season.

Inspired by India’s deep-rooted tradition of hospitality, where guests are welcomed with warmth and respect, the campaign turns this cultural instinct on its head. ‘Machar Hai, Mehman Nahi’ (A mosquito is not a guest) reminds households that not every visitor deserves an invitation. The film creatively reinterprets the iconic phrase ‘Padharo Mare Desh’ into ‘Na Padharo Mare Desh’, reinforcing the message that mosquitoes should never be welcomed inside homes. It draws attention to how everyday habits, such as stagnant water in coolers, uncovered buckets, or neglected corners around homes, can unknowingly become breeding grounds for mosquitoes. By reframing mosquitoes as unwelcome intruders rather than harmless visitors, the film encourages families to adopt simple preventive practices to keep their homes and communities safe.

Commenting on the film, Sudhir Sitapati, MD and CEO, Godrej Consumer Products Limited, said, “Mosquito-borne diseases remain a major public health concern. It requires collective awareness and sustained behavioural change. Through ‘Machar Hai, Mehman Nahi’ we wanted to use a cultural insight that resonates deeply with Indian households. By rethinking the idea of hospitality, we hope to inspire people to take simple but effective preventive steps that keep their homes and communities safer.”

Creative storyteller Swati Bhattacharya, who conceptualised and wrote the campaign film, said, “In India, hospitality is not just a tradition – it is an instinct. Just like we welcome guests, we also welcome mosquitoes with stagnant water and open rubbish bins. Lets unfriend the mosquito and have an anti-hospitality qawwali – machhar hai mehmaan nahin.”

At the heart of the campaign is a thought-provoking video film that uses storytelling and cultural symbolism to encourage families to become vigilant hosts by preventing mosquito breeding inside and around their homes. ‘Machar Hai, Mehman Nahi’ will be activated through a multi-channel awareness program including school engagement initiatives, community outreach drives, large-scale wall art across Maharashtra, radio storytelling, and a national digital movement encouraging citizens to ‘Unfriend the Mosquito’.

Link to campaign video – https://www.youtube.com/watch?v=4LNO4OP9c_A

ABOUT GODREJ CONSUMER PRODUCTS

Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.

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KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

Senior figures behind some of the world’s most influential publishing, digital learning, and technology organizations join KITABOO to help shape the future of learning.

MUMBAI, India, June 8, 2026 /PRNewswire/ — KITABOO and KITABOO One today announced the formation of its Global Advisory Board, assembling an extraordinary group of internationally respected leaders whose collective influence spans global publishing, digital transformation, education technology, content innovation, and enterprise growth.

KITABOO Unveils Global Advisory Board Bringing Together Leaders from International Publishing, Education, and Technology

The newly formed board brings together pioneers who have helped shape modern publishing and digital learning across multiple continents — from leading some of the world’s most influential publishing institutions to scaling transformative technology and education businesses globally.

The founding members of the KITABOO Global Advisory Board include:

Richard Charkin

One of the most influential figures in global publishing, Richard Charkin has held senior leadership positions at publishing giants including Bloomsbury, Macmillan, Oxford University Press, Reed Elsevier, and Current Science Group. A former President of both the International Publishers Association and the U.K. Publishers Association, Charkin currently serves as Chair of Thames & Hudson and advises multiple next-generation AI and publishing ventures. In 2024, he was awarded an OBE for services to publishing and literature.

David Taylor

A globally respected publishing and distribution strategist, David Taylor spent over four decades shaping the evolution of the international book trade. As Senior Vice President at Ingram Content Group, he led the global expansion strategy for Lightning Source, one of the world’s pioneering print-on-demand platforms, helping establish transformative publishing infrastructure across Europe, Australia, the Middle East, and Asia, including a major footprint in India.

Emma House

Emma House is internationally recognized for driving innovation across publishing and creative industries. Known for helping publishers navigate digital disruption, emerging technologies, and audience transformation, she has been at the forefront of industry modernization initiatives and future-focused publishing strategy across global markets.

Vikrant Mathur

Vikrant Mathur brings extensive leadership experience in enterprise technology, strategic transformation, and scaling global businesses. His expertise spans technology-driven growth, operational excellence, and innovation-led organizational transformation across international markets.

Sesh Seshadri

Sesh Seshadri is a seasoned technology and business leader with deep expertise in enterprise systems, digital learning ecosystems, and large-scale transformation initiatives. Over the course of his career, he has advised and led organizations through critical technology modernization and innovation journeys.

Pranav Gupta

Pranav Gupta is a globally recognised publishing and education industry leader known for advancing innovation across learning ecosystems, digital publishing, copyright, and workforce transformation. As a prominent voice in the international publishing community, he has worked that spans policy advocacy, knowledge accessibility, future skills, and the modernisation of education and content ecosystems, influencing institutions, industry bodies, and learning organisations across global markets.

The formation of the Global Advisory Board marks a major strategic milestone for KITABOO as the company accelerates its mission to help publishers, educators, and enterprises navigate the rapidly evolving future of learning.

At a time when artificial intelligence, immersive technologies, accessibility, and personalized learning are fundamentally reshaping how knowledge is created and consumed, KITABOO is bringing together some of the most experienced minds in the industry to help define what comes next.

“The future of learning will belong to organizations that can successfully combine technology, pedagogy, accessibility, and scalable content innovation,” said the leadership team at KITABOO. “This board represents decades of global experience across exactly those domains. Their insights and strategic guidance will be instrumental in shaping the next phase of KITABOO’s growth and impact.”

The advisory board will help guide KITABOO’s strategic direction across:

  • AI-powered learning experiences
  • Digital publishing transformation
  • Global content accessibility
  • Interactive and immersive learning
  • Enterprise learning ecosystems
  • K12 and higher education innovation
  • Scalable content distribution infrastructure

Over the years, KITABOO has emerged as a trusted digital publishing and learning platform serving publishers, educational institutions, and enterprises worldwide. The company’s solutions power interactive content experiences across K12, higher education, professional publishing, and corporate learning ecosystems.

With the launch of this Global Advisory Board, KITABOO is reinforcing its long-term vision to become one of the defining global platforms powering the future of digital learning and knowledge delivery.

About KITABOO

KITABOO is a leading cloud-based digital publishing and learning platform that enables publishers, educational institutions, and enterprises to create, distribute, secure, and analyze interactive digital content experiences at scale. Through AI-driven capabilities, accessibility-first design, analytics, and immersive learning technologies, KITABOO powers next-generation learning experiences for organizations across the globe.

About KITABOO ONE

KITABOO ONE is a digital content distribution and access platform developed by BookIT Digital Technologies Pvt. Ltd., designed to help publishers distribute, license, and monetize eBooks and digital learning content across retail, institutional, and global partner ecosystems. Built on the KITABOO digital reading infrastructure, the platform supports secure content delivery, multi-device access, flexible licensing models, branded publisher storefronts, and institutional digital library solutions for universities, libraries, corporations, and government organizations.

Media Contact

contact@kitaboo.com 

www.kitaboo.com

 

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GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

TAIPEI, June 2, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, today officially opened COMPUTEX 2026 under the theme “ENTER INFINITY,” drawing strong visitor engagement across next-generation PC innovation, gaming, and intelligent computing showcases. Marking its 40th anniversary, GIGABYTE presents ENTER INFINITY not simply as a celebration of its history, but as a continuation of four decades of engineering innovation that shaped the evolution of performance computing.

GIGABYTE Opens COMPUTEX 2026 with ENTER INFINITY, Where AI, Gaming, and PC Innovation Unite

GIGABYTE’s premium gaming brand, AORUS, takes center stage with the INFINITY Series, a comprehensive lineup of motherboards, graphics cards, peripherals, and chassis. The lineup is led by the flagship X870E AORUS INFINITY NEXT, pushing limits further with aerospace-inspired engineering, featuring an industry-first 3D metal-printed cooling component and space-grade Quad OptiMOS power architecture built for next-generation AI and high-performance computing.

Together with AORUS GeForce RTX™ 50 Series INFINITY graphics cards, the AORUS C510 GLASS INFINITY chassis, and matching peripherals such as the AORUS K10 INFINITY gaming keyboard and AORUS M10 INFINITY gaming mouse, the series reflects GIGABYTE’s continued focus on merging engineering performance with elevated PC craftsmanship.

Beyond gaming hardware, GIGABYTE is also showcasing how AI is increasingly becoming part of everyday computing workflows through its expanding AI ecosystem. Across AI TOP, AI BOX, and exclusive AI Agent, GiMATE, on AI gaming laptops, visitors can experience how hardware and software are being optimized together to simplify local AI development, which highlights GIGABYTE’s broader vision of making AI more accessible across gaming, creation, and productivity scenarios.

The showcase further highlights how aesthetics is becoming an increasingly important part of PC builds, featuring STEALTH cableless design and the expanded AERO WOOD that brings cleaner builds and more lifestyle-oriented craftsmanship to high-performance PCs. Alongside these designs, a broader lineup of high-performance motherboards, graphics cards, and AORUS ELITE Series gaming monitors, delivering more immersive gaming and visual experiences across the show floor. Please visit ENTER INFINITY at the GIGABYTE Consumer Booth (4F, Booth No. M0520) and Enterprise Booth (1F, Booth No. K0802) during COMPUTEX 2026, and explore more at: COMPUTEX 2026: GIGABYTE & AORUS Press Kit.

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Nationwide Celebrations mark Ruskin Bond’s 92nd Birthday

GURUGRAM, India, June 2, 2026 /PRNewswire/ — On May 19, 2026, 92 bookstores across India came together to celebrate the 92nd birthday of beloved author Ruskin Bond, marking a nationwide tribute to one of India’s most cherished literary voices. The celebrations were facilitated by HarperCollins India, enabling readers across the country to participate in honouring the legendary writer and his enduring legacy. Coinciding with the celebrations was the release of How to Laugh, Ruskin Bond’s latest book published by HarperCollins India, which encourages readers of all ages to embrace humour and learn to laugh at life’s everyday moments.

Talking about the occasion Ruskin Bond said, “With every passing year, publishers don’t just release new books around my birthday but also seem to come up with new and creative ways to celebrate the occasion. This year to mark my 92nd birthday, HarperCollins organized a cake-cutting at 92 bookstores across India. That was quite a remarkable feat!”

Zuber Baig of Midland Book Shop, Hauz Khas, says, “Ruskin Bond’s stories have inspired generations of readers, and we have proudly housed his books on our shelves since 1978. It was a privilege to be among the 92 bookstores across India celebrating such a beloved literary icon. We look forward to many more books from him that will continue to delight readers for generations to come.”

Natasha Mehta, Senior Marketing Head, Sapna Book House, says, “For nearly 60 years, Sapna has watched generations grow up with Ruskin Bond in their hands and hearts. Celebrating his 92nd birthday has been deeply emotional for us – because some writers don’t just write stories, they become a part of our legacy, our childhood, and our lives forever!”

Tina Narang, Executive Publisher – HarperCollins, adds, “It has been a privilege and an honour to publish our favourite Ruskin Bond at HarperCollins and to celebrate the launch of a new book around his birthday every year. We are delighted to have marked his 92nd birthday with celebrations across 92 bookstores. We look forward to many more wonderful books and celebrations!”

Nisha Singh, General Manager – Marketing, HarperCollins, adds, “For over six decades, Ruskin Bond has remained one of India’s most beloved children’s authors, cherished across generations for his timeless storytelling. Promoting his books has always been a joy, and even as children’s publishing continues to grow rapidly, Ruskin Bond remains a name readers of all ages instantly recognise and treasure.”

About HarperCollins Publishers India

At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 3,000 titles in print and digital formats, with an array of genres and voices that ensure there is a book for every reader. Our authors have won some of the most prestigious literary awards, and we are proud to publish many acclaimed writers, alongside new and emerging voices shaping contemporary literature. We are also the publishers of The White Tiger by Aravind Adiga, winner of the Booker Prize 2008, and Girl in White Cotton by Avni Doshi, shortlisted for the Booker Prize in 2020, and HarperCollins India itself has been awarded “Publisher of the Year” several times. In addition, we represent some of the finest global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne, and National Geographic Children, bringing Indian readers access to world-class books and ideas. We are also proud to be certified as a Great Place to Work for two consecutive years, a recognition of our culture, people, and values that make HarperCollins India a truly inspiring workplace.

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