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Godrej L’Affaire brings ‘Godrej L’Affaire Select’ – a unique initiative to identify the next best content creators of India

MUMBAI, India, July 10, 2023 /PRNewswire/ — Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, unveils the first edition of its influencer hunt program, ‘Godrej L’Affaire Select’. In association with India’s top content creator, Ranveer Allahbadia, Godrej L’Affaire Select’ is a first-of-its-kind hunt for content creators across India.  Godrej L’Affaire Select’ aims to mentor and nurture India’s upcoming 25 influencers of tomorrow with its unique squad program.

The participants will be judged across three phases evaluated basis of the reels uploaded for the concept, relevance, interest factor and time efficiency of the video, quality of content and execution, use of hashtags, captions, cover images, the concept of brand integration, profile engagement and performance and relevancy as per influencer category.

Godrej L’Affaire Select gives content creators from across India a national platform to showcase their talent. The Godrej L’Affaire Select panel comprises of Tanya Dubash – Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies; Riaan George, luxury journalist and content creator; Dr Pallavi Rao Chaturvedi, parenting coach and the founder of one of India’s fastest growing Parenting Platforms– Get, Set, Parent with Pallavi; Scherezade Shroff – Model to YouTube Sensation and lifestyle blogger; Isa Khan – Ace travel photographer and content creator; and Malini Agarwal – Co-founder of MissMalini.com & Good creator company & OG content creator and Abhinav Chandel, traveller and content creator. The shortlisted influencers will be trained and mentored to develop skills under the guidance of Ranveer Allahbadia and the jury members.

Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “Be it our daily life choices or brands we use, content creators are shaping our opinions. Today it is no longer an urban situation and we are seeing the emergence of good content creators from Tier II, III cities, towns, and villages. According to an influencer marketing firm Zefmo, India will have the largest base of social media content creators globally. The influencer marketing sector is set to reach INR 3,000 crores in FY 24.  Leveraging this insight, Godrej L’Affaire Select, part of Godrej L’Affaire, our owned media property aims to give a platform to budding authentic content creators from across urban and rural India to hone their talent.  The initiative by Godrej L’Affaire along with Ranveer Allahbadia, and many more experts from allied fields related to the lifestyle space promises an exceptional opportunity for aspiring content creators to elevate their content creation journey and make a lasting impact in the industry.”

Ranveer Allahbadia aka BeerBiceps, content creator and entrepreneur, said, “Being a content creator has been fulfilling because it helps me reinvent and challenge my creativity. It has pushed me to step out of my comfort zone, explore new avenues, and build a successful brand. With Godrej L’Affaire Select, I am delighted to extend the baton of creativity and groom the next big influencer of India. I hope to guide the upcoming influencers on their path to a successful career as content creators.”

“With a sense of joy, I find myself truly honoured to be a part of this endeavour that strives to empower and guide the talented young souls who will weave their own tales in the digital space. I’m now looking forward to watching these young influencers grow and blossom into success stories of tomorrow, thus bringing forth a certain newness in the digital realm. This truly fills me with excitement as I look forward to this journey of theirs! Hats off to Godrej L’Affaire Select for investing in the bright future of content creation”, said content creator Abhinav Chandel. 

“Being a part of Godrej L’Affaire Select as a jury member is an incredible opportunity to support and nurture the brightest minds in the content creation industry. I look forward to discovering the unique voices and stories that will shape the future of Indian digital content and empower the next wave of talented content creators”, added Dr Pallavi Rao Chaturvedi, parenting coach, entrepreneur and the founder of one of India’s leading parenting platforms– Get Set Parent with Pallavi.

“As a travel photographer and content creator, I have witnessed the evolution of content creation firsthand. It’s crucial for new and emerging creators to stay abreast of the latest trends and technology while also showcasing their unique style. That’s why I am absolutely thrilled to be part of the esteemed jury for Godrej L’Affaire Select. This incredible initiative is dedicated to grooming and equipping the next generation of creators with a comprehensive skill set. Being chosen as a jury member for Godrej L’Affaire Select is truly an honour for me. This program is a game-changer in the influencer industry, providing an exceptional opportunity to serve as a mentor and guide for 25 exceptionally talented influencers through its innovative squad program”, added Isa Khan, ace travel photographer and content creator.

Model to YouTube sensation and lifestyle blogger – Scherezade Shroff, said, “I am thrilled to be a part of an initiative that focuses on empowering and guiding the next generation of content creators. It’s always exciting to see how the industry is growing and how things have changed over the years. I can’t wait to see the incredible talent that emerges from the program and the positive impact they create in the digital space. Kudos to Godrej L’Affaire Select for empowering young creators this way, I am sure they are going to make the most of this opportunity & we’re all going to see some incredible content.”

Riaan George, luxury journalist, content creator and jury for L’Affaire Select, added, “Godrej L’Affaire Select represents a transformative opportunity for aspiring content creators in India, and I am humbled to be part of the jury. This initiative’s commitment to mentorship will empower emerging talents, providing them with the guidance and resources needed to unleash their creative potential and establish themselves as the next generation of exceptional content creators.”

The 25 L’Affaire Select winners will be recognized as members of Godrej L’Affaire Squad, exclusive invites to events based in Mumbai, endorsements, and an opportunity to work with various Godrej group brands.

To become a part of the L’Affaire Select Squad, participants must be over 18 years of age, a citizen of India with 10k to 25k followers on Instagram with a public profile. The participant must also have uploaded more than 100 posts, a highlights section, and should have done a minimum of 5 brand collaborations.

Interested participants can visit the official Instagram page of Godrej L’Affaire to participate and know more about complete terms and conditions – https://www.instagram.com/godrejlaffaire/

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.

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Harper Collins Publishers India Presents master storyteller Ashwin Sanghi’s latest adventure-thriller in the chart-topping Bharat Collection, The Ayodhya Alliance

Readers of smart adventure-thrillers and fans of the bestselling Bharat Collection need not wait any longer!

NEW DELHI, June 2, 2025 /PRNewswire/ — India’s master storyteller, Ashwin Sanghi, is back with a riveting new novel, the much-awaited eighth book in the Bharat Collection – The Ayodhya Alliance – set to release this June. Written in his signature style, blending mythology, history and intrigue into a compelling plot, this gripping read is perfect for fans of the genre and anyone looking for their next engrossing read. The Ayodhya Alliance is now available on preorder.

An ancient secret. A forgotten science. A battle for the future of humanity.

Talking about the new book, Ashwin Sanghi says, “What if the answers to today’s biggest questions were buried in the secrets of our past? The Ayodhya Alliance is a thriller that delves into legacy, legend, lineage and learning—told in my usual trademark blend of fact and fiction. It is my most ambitious project to date, and I hope that it will be relished by my readers.”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, says, “I have long admired Ashwin for his special ability to connect dots that most of us will never notice – across civilizations and continents, races and religions, the past, present and future – in the most entertaining way possible. As far as adventure thrillers go, the novels in his Bharat Collection stand apart for the superlative imagination and craft he employs to make them riveting page-turners from the word go. The Ayodhya Alliance is undoubtedly the most accomplished and exciting book in the Collection yet. It brilliantly combines current political intrigue with an ancient mystery, and its unexpected twists and turns and frequent revelations will delight readers in the best possible ways. I’m especially glad to be publishing it alongside freshly rejacketed editions of the rest of the Bharat Collection for thriller fans everywhere.”

About The Ayodhya Alliance

An ancient secret. A forgotten science. A battle for the future of humanity.

Seven thousand years ago, as he lay dying on the battlefield of Lanka, Ravana whispered a secret to Lakshmana about a mysterious technology that held the key to Ayodhya’s prosperity and the world’s destiny.

For centuries, desperately sought by explorers, marauders and emperors alike, it has been kept hidden, safeguarded by warriors bound by an ancient oath.

Now, as tensions escalate along India’s volatile borders and a crucial defence project teeters on the brink of failure, Indian industrialist Aditya Pillai and South Korean technocrat Somi Kim are thrust into a mission that will upend everything they know.

The two realize they must act fast, but never once do they anticipate that they will stumble upon startling revelations about a miraculous force that once connected Ayodhya to Kailasa, the Pandyan Empire, Rome, Damascus, Thailand and Korea. As the forces of past and present collide, a question looms large: who will harness the power of the ultimate enigma, and at what cost?

The Ayodhya Alliance spans continents and centuries, seamlessly weaving together science, legend and history in a breathless race against time. In this sweeping, unputdownable story of intrigue, betrayal, survival and love, master storyteller Ashwin Sanghi casts his web wider than ever before, spinning once again a riveting, edge-of-the-seat thriller.

About the Author

Ashwin Sanghi is among India’s highest-selling English fiction authors. He has written several bestsellers in the Bharat Collection (The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga, Keepers of the Kalachakra, The Vault of Vishnu, The Magicians of Mazda) and two New York Times and The Sunday Times bestselling crime thrillers with James Patterson, Private India (sold in the U.S. as City on Fire) and Private Delhi (sold in the U.S. as Count to Ten). He has conceptualized the Kutta Kadam thriller series, with the first novel in the series, Razor Sharp, being a national bestseller. He mentors, collaborates and edits several non-fiction titles in the 13 Steps Series on Luck, Wealth, Marks, Health and Parenting. He also contributes to the opinion page of The Times of India. Ashwin has been included by Forbes India in their Celebrity 100 and by The New Indian Express in their Culture Power List. He is a winner of the Crossword Popular Choice Award 2012, Atta Galatta Popular Choice Award 2018, World Business Review Iconic Achievers’ Award 2018, the Lit-O-Fest Literature Legend Award 2018, the Kalinga Popular Choice Award 2021, the Deendayal Upadhyaya Recognition 2023, and an Honorary Doctorate from JECRC University, Rajasthan. He was educated at Cathedral and John Connon School, Mumbai, and St Xavier’s College, Mumbai. He holds an MBA from Yale University. Ashwin lives in Mumbai with his wife, Anushika, and son, Raghuvir.

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INFIDIGIT, INDIA’S LEADING SEO COMPANY, CONTINUES TO INNOVATE WITH CLIENT-CENTRIC DEVELOPMENTS THROUGH INFIGROWTH

MUMBAI, India, June 2, 2025 /PRNewswire/ — Infigrowth, the digital growth platform developed by Infidigit, India’s leading SEO agency, has introduced its SEO Audit Module — a comprehensive, AI-powered solution designed to help brands precisely identify and resolve SEO issues impacting online visibility and performance.

The SEO Audit Module offers a comprehensive site health checkup that helps brands gain clear insights into their website’s performance. By analysing critical SEO factors through advanced AI-driven technology, it highlights key areas for improvement and provides actionable recommendations. This empowers businesses to enhance their search rankings and maintain a strong digital presence.

The key features of our Automated SEO Audit Module include:

  • 200+ Pointers Checked — Covers speed, mobile-friendliness, content, backlinks, and user experience.
  • Weekly and Monthly Reports — Track SEO progress regularly.
  • Clear Fix Recommendations — Step-by-step guidance for quick fixes.
  • Issue Prioritisation — Focus on the most critical problems first.
  • Page-Level Insights — Analyse and optimise individual pages.
  • Team Collaboration — Share audits and work together in real-time.

Kaushal Thakkar, CEO, Infidigit, said, “With over a decade of experience in SEO and digital marketing, Infidigit has a deep understanding of the challenges brands face in today’s digital ecosystem. Infigrowth was created to address these challenges by offering a platform that combines AI-driven diagnostics with practical recommendations. Our SEO Audit Module enables brands to make data-driven decisions that lead to measurable growth, improved user experience, and a stronger online presence. It helps businesses stay agile and competitive in a constantly evolving landscape.”

Leveraging Infidigit’s deep industry expertise and Infigrowth’s AI capabilities, the SEO Audit Module delivers precise insights and actionable steps that enable brands to optimise their digital strategies, adapt swiftly to market shifts, and drive sustainable growth.

Beyond the SEO Audit Module, Infigrowth provides a full suite of AI-powered features — including AI Overview tracking, SearchSense, RankTracker, and SERP Comparison. They are complemented by AI-driven keyword suggestions, seasonal trend tracking, competitor benchmarking, comprehensive SERP insights, and instant ranking alerts. Together, these features provide brands with a comprehensive and proactive SEO management experience.

Looking ahead, Infidigit remains committed to continuous innovation and plans to introduce more advanced features on Infigrowth tailored to the evolving needs of digital marketers and businesses aiming to maintain a competitive edge.

About Infigrowth

Infigrowth is a cutting-edge digital growth platform developed by Infidigit, one of India’s premier Digital Marketing agencies. Specialising in AI-powered SEO and data-driven marketing solutions, Infigrowth helps brands optimise their online presence, improve search rankings, and achieve measurable business growth. With a focus on innovation, actionable insights, and comprehensive digital tools, Infigrowth empowers businesses across industries to stay competitive in the evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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INFIDIGIT SECURES DUAL WINS AT BW MERIT AWARDS 2025, REINFORCING ITS LEADERSHIP IN INDIA’S SEO AND DIGITAL MARKETING LANDSCAPE

MUMBAI, India, May 30, 2025 /PRNewswire/ — Infidigit, one of India’s foremost SEO agencies, continues its award-winning streak with two prestigious wins at the BW Merit Awards 2025. The agency secured top honours for Superbalist in the Retail & Ecommerce category and HDFC Life in the Best SEO Campaign category.

Since its inception, Infidigit has maintained a clear focus by delivering measurable results that help brands realise their full potential in an increasingly competitive digital landscape. By combining data-driven strategies with deep industry insights, Infidigit tailors every campaign to address unique client challenges and market dynamics.

The agency’s proprietary platform, Infigrowth, is a critical enabler in this process, offering brands a robust, data-backed approach to digital growth, customer acquisition, and ROI optimisation. The tool empowers clients to identify growth opportunities faster via the SEO Audit and AI overviews and rank tracking feature, optimise campaigns in real time, and stay ahead of shifting consumer behaviours.

“We believe success stems from truly understanding our clients’ challenges and crafting tailored solutions that drive real impact,” said Kaushal Thakkar, CEO, Infidigit. “Our wins at the BW Merit Awards 2025 reflect the hard work, expertise, and innovative spirit of our team. We remain dedicated to delivering sustainable growth and helping brands lead their categories through strategic digital marketing.”

Neil Berrow, Engineer Manager, Superbalist said “Working with Infidigit has been valuable for our online presence. Their strategic insights, consistent communication, and measurable results speak volumes about their expertise. Truly a partner in growth.”

By prioritising quality over quantity and leveraging proprietary tools like Infigrowth, the agency continues to redefine how brands engage with customers online. Infidigit is committed to maintaining this momentum in their growth story as they drive meaningful change and deliver innovative solutions for a rapidly evolving digital landscape.

About Infidigit

Founded in 2017, Infidigit is an AI-enabled digital growth partner that empowers top brands to achieve impactful results across SEO, Content, PPC, ASO, CRO, Website Development, and data-driven marketing strategies. As a pioneer in AI innovation within marketing, Infidigit has developed Infigrowth — a SaaS platform designed to simplify SEO for businesses of all sizes. Over the years, Infidigit has partnered with startups, MSMEs, and enterprises across diverse industries, helping them thrive in the fast-evolving digital economy. The company’s commitment to excellence is demonstrated through over 65+ award-winning campaigns, recognised by prestigious platforms including SMX, APAC Search Awards, ET BrandEquity Shark Awards, Sparkies, and E4M IDMA.

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