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Godrej L’Affaire’s Sixth Edition Culminates with the Celebration of ‘All Things Goodness’

Witnesses participation from more than 50 brands and more than 1,500 attendees 

MUMBAI, India, April 3, 2024 /PRNewswire/ — Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, concluded its sixth edition with a spectacular showcase of ‘All Things Goodness’. With more than 1,500 people including several prominent personalities attending Godrej L’Affaire 2024, more than 50 brands came together to create memorable experiences.

Presented by HSBC India, the Godrej L’Affaire’s three-pronged mission of crafting hyper-immersive experiences, building a community of lifestyle enthusiasts, and weaving a robust digital safety net for all the participating brands surpassed expectations, offering attendees a truly unforgettable experience.

From the moment guests stepped through the beautiful arch gate, the essence of ‘Goodness of Lifestyle’ enveloped them, symbolising a holistic approach to living. The event was meticulously mapped across eight zones, each representing a facet of L’Affaire – Lifestyle, Awareness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment — and offered a journey of discovery and delight.

Attendees were treated to a virtual walkthrough of the event beforehand, courtesy of a distinctive microsite, providing insights into the goodness factor and a glimpse of what awaited them. The microsite, which went live 4-5 days before the event, served as a prelude to the immersive experience that awaited guests.

The evening’s highlight was an exclusive fashion show by Malaika Arora, showcasing her flagship brand – The Label Life. Marking a smashing debut for the brand’s collection on the runway, Malaika showcased Spring Summer 2024 collection centred around iconic Picnic, Party, Home, and Office looks. Attendees were also treated to an electric performance by the band – The Bartender, the brainchild of Mikey McCleary – award-winning songwriter, composer, and producer. Featuring Shalmali Kolghade, Medha Sahi, and Kaprila Keishing, their eclectic mix of music sensibilities set the tone for an evening of entertainment and enlightenment.

Thrilled with the success of Godrej L’Affaire 2024, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “The sixth edition of Godrej L’Affaire has been an exceptional journey, showcasing our commitment to crafting personalised, immersive, and authentic experiences for consumers. ‘All Things Goodness’ served as the guiding theme this year underscoring the significance of deliberate good choices and positive contributions to society. We are happy to have created an unforgettable affair that celebrates lifestyle in its truest essence and look forward to the seventh edition next year!”

Sharing his thoughts on the collaboration, Jaswinder Sodhi, Head of Customers Propositions, Digital & Marketing,  HSBC India, conveyed, “Having followed the journey of Godrej L’Affaire for quite some time, I was genuinely impressed to witness the vibrant lifestyle community come together and celebrate the essence of goodness. Our collaboration with Godrej L’Affaire perfectly aligns with HSBC India’s commitment to fostering genuine connections and trust with our customers. Through this immersive experience, we treated the attendees to a unique and enriching lifestyle encounter.”

With Mercedes-Benz commemorating 30 years of its operations in India, Auto Hangar India Pvt Ltd, a leading Mercedes-Benz Franchise Partner, proudly presented the all-new Mercedes-Benz EQE SUV & EQS at Godrej L’Affaire 2024. Heswyn D’Souza, President of Sales & Marketing at Auto Hangar, shared, “As we were exploring a distinctive way to celebrate three decades of Mercedes-Benz operations in India, Godrej L’Affaire 2024 approached us for collaboration. After getting to know and later experiencing the platform, we are very pleased with how it has helped us fulfil our desire to ignite passion across India and add to our celebrations.”

Speaking about the partnership with Godrej L’Affaire, Simone Arora – Creative Director, D’décor said, “I’m thrilled about our association with Godrej L’Affaire, a platform that mirrors our passion for luxury and innovation in home furnishings. A wonderful opportunity to present our high-performance fabrics to a discerning audience, showcasing a harmony of style, durability and functionality.” 

Speaking about the brand association, Wasim Surve – Marketing from from BMW Motorrad commented, “Our collaboration with Godrej L’Affaire proved to be incredibly rewarding. The event embodies everything related to lifestyle and luxury, providing the perfect platform to showcase our bikes designed to make every ride unforgettable.”

Food enthusiasts were delighted with the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR), exploring the theme of “Provenance,” shedding light on Indian cuisine and its origins, exploring the intrinsic link between ingredients, regional specialties, and traditional practices. With insights from over 190 experts, including chefs, bloggers, and food producers, GFTR 2024 sheds light on the rich tapestry of India’s culinary heritage.

The evening also witnessed the felicitation of the top 25 content creators chosen through the premier influencer hunt Godrej L’Affaire Select. This program scouted a pool of over 10,000 participants spanning 200 cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, the winners were honoured and welcomed into the exclusive Godrej L’Affaire Select creators’ group.

For the soirée, the other experience partners were MyGlamm, Freedom Tree, Cinthol, Godrej Magic, Goodknight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Samadhan), Godrej aer, The Woman’s Company, Godrej Capital and Godrej Properties.

Godrej Jersey, dubai Energy Drink and Cancro were the Hydration Partners while Gourmet Partners were Godrej Yummiez, Baskin Robbins, Godrej Real Good Chicken, SMOOR, Elior, Thaiji Gold, Bombay Island, Ishaara and Eight. Carlsberg Smooth Soda was the Celebration Partner for Godrej L’Affaire 2024.

Taj The Trees was the Hospitality Partner; Uber India was the Exclusive Mobility Partner and Skrap was the Zero Waste Partner.

The Bartender was the Entertainment Partner for the evening and the Communication Partners were Communicate India, Agency09, MSL, Mondial Communications.

The Outreach Partners were Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, Smalltown Dreams Entertainment.

Sparkle Gift Card was the Goodness Partner for the soirée while &media was the Content Partner.

With Woot Luxe being the Event Partner, 94.3 Radio One was the Radio Partner and Bright Outdoor Media Ltd was the OOH Partner for Godrej L’Affaire 2024.

As Godrej L’Affaire’24 concludes, the momentum generated, and the meaningful connections forged testify to its enduring impact. Godrej Industries Limited and Associate Companies remain committed to nurturing emerging talent, fostering meaningful conversations, and redefining the future of lifestyle, beauty, travel, wellness, fashion, and food.

About Godrej L’Affaire

Godrej L’Affaire was founded to celebrate the goodness of life every day, and to help India live better. It’s a unifier that bonds consumers, content creators, leading brands, and the world of Godrej effortlessly. And together, it redefines the future of lifestyle, beauty, travel, wellness, fashion, and food.

Each piece engaging, every theme contextual, every take unique, the platform connects the roots of India to modern living flawlessly. “Conversations. Communities. Collaboration.” A simple mantra that makes Godrej L’Affaire unique, entertaining, and resourceful. Where people from all walks of life, diverse backgrounds, and different regions share the latest trends through interactive, entertaining, and inspiring interviews, features and portraits, discoveries, trends, stories, and performances. And take away ways to make the most of their lives.

With Godrej L’Affaire by your side, you’ll always be in the know of the ever-evolving landscape of lifestyle. Come, hop in to live it up.

Godrej L’Affaire Social Media handles : Instagram | Facebook | Twitter | YouTube

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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