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GRYNOW UNVEILS VIDZY, AN INFLUENCER-POWERED VIDEO COMMERCE CONTENT COMPANY
NEW DELHI, Feb. 3, 2023 /PRNewswire/ — Grynow Media Pvt. Ltd., India’s leading influencer marketing agency, has announced the unveiling of Vidzy, the country’s first short video production company.
Brands can use Vidzy to create scalable short videos to post on their websites, social media pages, and other platforms. Vidzy will enable marketers to draw in, attract, engage and educate their consumers through the use of captivating videos that are difficult to ignore. Consequently, assisting businesses in building their digital communities.
Vidzy stands out because it leverages over 2,00000 video creators from Grynow and has over six years of expertise in influencer marketing and content creation.
Presently, marketers accomplish fantastic goals with video marketing, such as generating leads, efficiently engaging audiences, boosting dwell time, and so forth, Grynow believes that this will revolutionize the video and social commerce industries.
In the preceding five years, Grynow has worked with more than 1200 clients, including Amazon, Facebook, Instagram, PayTM, Groww, OnePlus, and several others. It has since conducted more than 3000 effectual influencer marketing campaigns for leading companies.
Vidzy, with its level of skills and competence, has the capability to be a real game-changer in the video commerce business, given that it is the first in India to capitalize on the influence of quality content creators on brands’ social media channels and websites. It is able to achieve this, by employing data-driven approaches and key performance indicators to anticipate what type of content works for brands versus what does not.
Vidzy’s video content developers create informative and appealing videos for brands to use as organic videos, promoted Ads, and product branding with niche-based industry tastemakers. And, while every new launch is supposed to include an element of surprise, the one with Vidzy is no exception. The intriguing aspect of Vidzy is its pricing structure which offers services for as little as Rs 10K.
In recent years, short videos have been increasingly popular across almost all industries and have established themselves as profitable marketing tactics for interactions, customer acquisitions, and revenues. With the help of Vidzy, companies can use the effectiveness of short videos to boost brand recognition, return on investment, and efficient reach, creating a completely fresh source of income.
With this reasonable overview of what Vidzy is all about, read on to learn more about the services it offers.
SERVICES OFFERED BY VIDZY –
- Appealing videos for a company’s webpage or social networking platforms to build brand recognition to inform, draw in, and engage with potential and current customers, can be a mighty marketing pillar.
- Using effective video advertising to market products and services tailored to the consumer demography and characteristics of the brand in order to increase influencer brand connection while lowering acquisition expenses and increasing ROAS.
- Real video testimonials from satisfied customers that highlight brand transparency and customer satisfaction to establish credibility with potential customers.
- Videos that explain products to audiences and showcase specialised influencers who are recognised experts in that field by e-commerce sites like Amazon, Flipkart, Ajio, and others.
All this with the assistance of significant industry experts.
With more than 3,000 clients on board, Mr Washib Khan, the founder of Grynow, and his team have indeed reinvented the influencer marketing segment.
Mr. Washib’s response when asked why and how he came up with something as novel and exciting as Vidzy was, “In my opinion, every company will be using UGC videos in order to build a connection with their customers.
Before jumping on the bandwagon of the video commerce industry, I have been a part of the creator economy for more than 6 years and have intricately seen the video industry grow and transform from long format videos to short format videos.
India’s total video market, including television and online platforms, will reach $18 billion by 2026, growing at a CAGR of 9.5% from the current $11.6 billion, according to estimates by Media Partners Asia (MPA).
I believe that brands can also leverage the power of short videos in this growing ecosystem but there is no structured way on how to use short videos/UGC content to grow your brand, there is also a myth that getting short videos for your website, social media or for ads will be very expensive because companies like Amazon, Myntra are floating/pouring huge amount of money to create content for their platforms.
With Vidzy, we have structured the whole process of content creation using our huge network of influencers & come up with some powerful solutions to make it easier for brands to get maximum results leveraging the power of short videos in the most cost-efficient ways.”
Vidzy now estimated to have a vital eureka moment in the video commerce and social commerce sectors by attempting to make UGC content creation for brands a very simple process so that they can take advantage of the potential of high-quality short videos, affordably.
With a solid team of content strategists and video market analysts on board, Grynow has already produced 10,000+ effective influencer marketing campaign videos in the past six months, providing a healthy ROAS for businesses and generating lakhs of views.
Nations are already using social commerce to a great extent, like China and the US. Chinese businesses make almost 350 billion Yuan in sales each year thanks to the 925 million monthly users of short video platforms, according to Statista.
Vidzy is prepared to help businesses turn their social media platforms into a solid pillar of their marketing strategy as India has already adopted new video marketing trends. From gathering original ideas to creating appealing video scripts, Vidzy wants to serve clients at every level aesthetically and strategically in order to optimize their video commerce experiences.
About Grynow Media
Grynow Media Private Limited is one of the top marketing companies in India. Their unique marketing team, which has generated over 3000 successful brand campaigns, regularly studies market dynamics to develop suitable content strategies for businesses.
Media contacts and their information – https://www.vidzy.in/
Photo: https://oyefilmy.com/wp-content/uploads/2023/02/grynow-unveils-vidzy-an-influencer-powered-video-commerce-content-company-1.jpg
Video: https://mma.prnewswire.com/media/1995426/Vidzy_Video.mp4
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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.
Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.
The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.
The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.
The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.
Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.
With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.
The all new iQOO 15R is now available at Reliance Digital stores nationwide.
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Kotak Alts announces winner of the inaugural Katalyst Awards
Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs
MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.
Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators. As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”
The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.
The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.
To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.
The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.
The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.
About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/
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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows
MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.
Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.
Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.
Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”
Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”
With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.
Media Contact:
Nidhi Amin
nidhi.amin@cactusglobal.com
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India Emerging as Stable Investment Anchor in Turbulent Global Economy, Say Investors at IGF Mumbai 2026
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network
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