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H-Pop: The Secretive World of Hindutva Pop Stars by Kunal Purohit

A brand of popular culture is quietly seizing the imagination of millions.

NEW DELHI, Nov. 8, 2023 /PRNewswire/ — What makes ‘Hindutva Pop’ or H-Pop so popular? Who are its stars and its audience? Award-winning independent journalist Kunal Purohit explores these questions in his riveting investigative book as he travels through India, profiling some of H-Pop’s most prolific and popular creators.

Non-fiction | Politics | Paperback | 306 pp | Rs 499

Available wherever books are sold | Releasing 22nd Nov 2023

 

‘Powerful, compellingly original, illuminating… A work of courage.’

Ramachandra Guha

‘Based on solid ground reporting…Frighteningly real, this book is a must-read,’

Rajdeep Sardesai

‘This vital work shows us the faces and makes us hear the voices of those on the frontline of the war this nation is waging against itself.’

Aakar Patel

‘An original and important book which shows that beyond politics, Hindutva is acquiring a societal dimension by penetrating the pillars of India’s popular culture.’

Christophe Jaffrelot

Author, Kunal Purohit, says, “Communal tensions are often dismissed as temporary aberrations. H-Pop reveals a very different truth: communalism has become everyday and continuous.  Emerging from four years of travels in seven states, H-Pop shows how Hindutva music, poetry and literature have popularised and normalised this ideology – radicalising ordinary Indians, and driving the tentacles of communalism ever deeper into society.”

Associate Publisher, Swati Chopra, says, “In H-Pop, Kunal Purohit brings a credible, original journalistic investigation to Indian citizens months before they elect a new government. The book goes beyond obvious political activities and trains its lens on popular culture and how it is being moulded by a social media-driven band of creators and influencers, who are perhaps as much to be credited for the popularity of right-wing ideology as political leaders and party workers. H-Pop is a must-read for every Indian who wishes to be be better informed about the country they are living in, and creating through their vote.”

 

About the Book

Can a song trigger a murder?

Can a poem spark a riot?

Can a book divide a people?

Away from the gaze of mainstream urban media, across India’s dusty, sleepy towns, a brand of popular culture is quietly seizing the imagination of millions, on the internet and off it. From catchy songs with acerbic lyrics to poetry recited in kavi sammelans to social media influencers shaping opinions with their brand of ‘breaking news’ to books rescripting historical events, ‘Hindutva Pop’ or H-Pop is steadily creating societal acceptability for Hindutva’s core beliefs. By cleverly inserting Hindutva into popular culture, H-Pop normalizes Islamophobia, demonizes minorities and vilifies its critics each day, without ever making headlines.

What makes H-Pop so popular? Who are its stars and its audience? Who is pouring in the money, the effort and the resources to produce and broadcast it? What is its impact on the BJP and Prime Minister Modi’s popularity? And what kind of an India is it trying to create?

These are some of the questions that award-winning independent journalist Kunal Purohit explores in this riveting investigative book as he travels through India, profiling some of H-Pop’s most prolific and popular creators—its stars and celebrities. He interrogates whether the creators are driven by ideology or commerce, and what motivates the audience to consume their daily dose of bigotry. In doing so, Purohit uncovers the frightening face of a New India—one that is united by hate, divided by art.

About the Author

Kunal Purohit is an award-winning independent journalist, documentary film-maker and podcast creator. Over the past two decades, Kunal has written on issues of development, politics, inequality while focussing more recently on hate crimes and the rise of Hindu nationalism. He is the recipient of the Ramnath Goenka Award for Excellence in Civic Journalism (2012), the Statesman Award for Rural Reporting (2014) and the UNFPA-Laadli Media Award for Gender Sensitive Reporting (2014 and 2019).

Kunal has an MSc in Development Studies from the School of Oriental and African Studies (SOAS) University of London as a Felix Scholar and a Bachelor’s in Mass Media from Mumbai University. His notable works include ‘Vanished: Inside India’s Bermuda Triangle’ (2022), an Audible Original non-fiction podcast, and ‘The Children of Nowhere’ (2023), a documentary film. He has written for Al Jazeera, ProPublica, The Times of India, Foreign Policy, Hindustan Times, South China Morning Post, Deutsche Welle and The Wire, among others.

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Reliance Digital Introduces High-Performance iQOO 15R to its Nationwide Store Network

MUMBAI, India, March 11, 2026 /PRNewswire/ — Reliance Digital announces the offline retail availability of iQOO, the high-performance smartphone brand built for today’s youth and tech-forward consumers. Following strong traction in online channels, iQOO is now extending its presence into physical retail, allowing customers to experience and purchase its devices first-hand at Reliance Digital stores across India.

Known for pushing the boundaries of speed, and power, the iQOO 15R is powered by the Snapdragon 8 Gen 5, delivering exceptional speed, responsiveness, and sustained performance throughout the day. It packs iQOO’s biggest battery yet in an ultra-slim 7.90mm design, making it India’s slimmest smartphone with a 7600 mAh battery.

The device features a 6.5K IceCore VC Cooling Chamber for stable performance and runs on OriginOS 6.0 based on Android 16 out of the box, supported by 4 years of software updates and 6 years of security updates. It is also equipped with a Sony LYT-700V OIS camera, a 1.5K 144Hz AMOLED EyeCare display, and IP68 & IP69 dust and water resistance, making it a dependable daily partner for professionals on the go.

The brand’s offline expansion marks an important step in deepening consumer engagement by offering hands-on access to its devices, enabling customers to explore iQOO’s powerful performance, advanced display technology, and flagship-grade camera capabilities in a real-world retail environment.

The availability of iQOO at Reliance Digital brings together two brands driven by innovation and consumer experience. While iQOO continues to build its reputation as a performance-led smartphone brand, Reliance Digital strengthens its portfolio by offering customers access to cutting-edge technology brands through its extensive nationwide retail network.

Through engaging in-store experiences, knowledgeable staff, and immersive product demonstrations, Reliance Digital aims to help consumers better understand iQOO’s performance-first DNA. This move further reinforces Reliance Digital’s commitment to staying ahead of evolving consumer preferences and serving as a preferred destination for discovering new-age technology.

With this expansion, Reliance Digital continues to play a key role in shaping India’s consumer electronics landscape by bringing future-ready brands closer to customers, while enabling smartphone brands like iQOO to build stronger connections with a growing, performance-driven audience.

The all new iQOO 15R is now available at Reliance Digital stores nationwide.

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Kotak Alts announces winner of the inaugural Katalyst Awards

Ms Himani Choudhary named Katalyst for the year – India’s Best Financial Content Creator; wins Rs. 25 Lakhs

MUMBAI, India, March 10, 2026 /PRNewswire/ — Kotak Katalyst Awards, a national initiative instituted to recognise excellence and responsibility in financial content creation has announced the winner of its first Katalyst edition. Kotak Alternate Asset Managers Limited (“Kotak Alts”) today announced Himani Choudhary as the winner. The winner was awarded a prize of INR 25 Lakhs, positioning Katalyst among the most meaningful recognitions for financial content creators in India.

Srini Sriniwasan, Managing Director, Kotak Alts, said, “The Kotak Alts Katalyst Awards were instituted to recognize content creators who are contributing meaningfully to financial literacy in India. As investor participation deepens, audiences are seeking clarity, context, and credibility. The response from creators was overwhelming and points to the new generation of financial educators.  As the inaugural winner Ms. Himani Chaudhary, exemplifies the standard of financial communication that Katalyst seeks to encourage.”

The first edition of the Kotak Alts Katalyst Awards received over six hundred entries from across 19 states and in 8 languages, reflecting the growing role of digital creators in shaping financial awareness. Conceived in response to increasing clutter and misinformation in the financial ecosystem, Katalyst is designed to recognize creators who place accuracy, transparency, and investor interest at the core of their work.

The winning content, ‘Personal Finance & Major Finance Updates’ by Himani Choudhary, was recognised for its clarity, originality, and credibility. The jury noted the content’s ability to explain complex financial concepts in a clear and measured manner, supported by strong research and a consistent focus on investor education over virality.

To ensure a robust and transparent evaluation process, the awards framework was designed and audited by EY. The top thirty entries were assessed by an academic jury.

The top 10 finalists were subsequently evaluated by a grand jury comprising Kunal Shah, Founder and CEO of CRED; Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund; and Alpesh Shah, Managing Director and Senior Partner at Boston Consulting Group, and chaired by Ananth Narayan, former Whole–Time Member of SEBI with extensive capital markets and regulatory experience.

The Katalyst Awards recognise financial content creators who priorities financial literacy, substance, and long–term investor interest. Through this initiative, Kotak Alts aims to encourage responsible financial communication and support the development of informed and confident investors across India.

About Kotak Alternate Asset Managers Ltd: Kotak Alternate Asset Managers Limited (‘Kotak Alts’), a part of Kotak Mahindra Group (‘Kotak’), focuses on Alternate Asset Management and Investment Advisory businesses. Kotak Alts was set up in early 2005 and has raised, managed, and advised over USD 22 billion across different asset classes, including Private Equity, Real Estate, Infrastructure, Special Situations, Private Credit, and Investment Advisory. The asset management business and investment advisory vertical are managed by independent specialist teams. For more information, visit https://www.kotakalternateasset.com/

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Paperpal for Life Sciences Establishes HIPAA Readiness, Strengthening Enterprise Adoption of AI in Regulated Medical and Scientific Writing Workflows

MUMBAI, India, March 10, 2026 /PRNewswire/ — Paperpal for Life Sciences, an enterprise-grade Artificial Intelligence (AI) platform by Cactus Communications, purpose-built for Medical Affairs and Life Sciences organizations, announced the completion of an assessment evaluating its operational and technical safeguards to support Health Insurance Portability and Accountability Act (HIPAA) requirements. This milestone reinforces Paperpal’s commitment to meeting the rigorous standards of security, data protection, and regulatory readiness required for regulated scientific workflows.

Growing AI use in medical affairs writing and publication workflows is intensifying scrutiny on data privacy, governance, and regulatory accountability. To support these evolving needs, Paperpal for Life Sciences has undertaken an assessment of its systems and processes to evaluate readiness to support HIPAA compliance, where applicable, and now proudly offers the option to execute a Business Associate Agreement (BAA) for Protected Health Information (PHI) and Personally Identifiable Information (PII). This offering gives customers the confidence that PHI or PII, if received, is handled securely and responsibly, in line with regulatory expectations and enterprise risk management practices.

Paperpal for Life Sciences provides AI writing, literature search, source-grounded summarization with citation support, and critical publication checks, powering medical affairs content creation under stringent data privacy and governance controls. The platform accelerates research-to-publication timelines by upto 25%, supporting faster dissemination of clinical evidence and earlier commercialization of new drugs and therapies.

Nishchay Shah, Group CTO and EVP, Products and AI at Cactus Communications, said, “As AI becomes foundational to regulated scientific and medical workflows, compliance and trust are no longer optional. Paperpal for Life Sciences’ HIPAA readiness measures reflect our secure-by-design approach to AI, strong data governance framework, and alignment with real-world enterprise and regulatory requirements. This milestone enables organizations to adopt AI at scale with confidence that their data, processes, and compliance obligations are protected .”

Elvira Dsouza, President, Cactus Life Sciences, added, “Medical Affairs and Life Sciences teams operate in highly regulated environments where scientific rigor, data privacy, and compliance are non-negotiable. HIPAA readiness positions Paperpal for Life Sciences as a trusted AI partner, one that enables organizations to accelerate evidence generation and scientific communication without compromising regulatory integrity .”

With this announcement, Paperpal for Life Sciences reinforces its position as a purpose-built, enterprise-ready AI platform for medical affairs content generation that supports innovation while meeting the highest standards of privacy, ethics, and regulatory compliance.

Media Contact:

Nidhi Amin

nidhi.amin@cactusglobal.com 

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