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Hanumankind and Vishal Dadlani Turn Up the Thunder with Thums Up

Link to the Anthem: HereMUMBAI, India, Feb. 5, 2026 /PRNewswire/ — India’s iconic billion-dollar brand Thums Up by Coca-Cola India just dropped a high-octane ‘Taste the Thunder’ anthem with Hanumankind and Vishal Dadlani. Capturing the brand’s signature toofani spirit, the line “Aaj Kuch Toofani Kartein Hain” forms the lyrical core for the song – packing in raw, unapologetic energy and youthful attitude in every beat.

 

Thums Up’s collab with Hanumankind and Vishal Dadlani amplifies youth relevance and sharpens its position as a bold cultural innovator. Reflecting Thums Up’s strong taste and toofani personality, both artists embody intensity, instinct, and individuality. Hanumankind brings in the uncompromising edge of India’s new-age hip-hop movement – raw and rooted in street cred. Vishal brings decades of mainstream cultural authority and cross-generational rock resonance. Conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group, the Taste the Thunder anthem puts out a clarion call to youth to do something epic today!The anthem was debuted at an invite-only press and creator showcase in Mumbai, attended by Hanumankind, Vishal Dadlani, Bijoy Shetty, Sushin Shyam, and Varun Grover. Directed by Bijoy Shetty, it delivers powerful visuals that speak directly to India’s youth. Composed by Sushin Shyam, the track carries a contemporary, cinematic sound, while Varun Grover’s Hindi lyrics capture youth camaraderie and collective energy. Hanumankind’s English rap adds a raw, fearless edge, bringing the anthem’s bold spirit to life.The anthem also features notable sports personalities, including cricketers Suryakumar Yadav and Rinku Singh, further cementing Thums Up’s long-standing connection with cricket. It anchors the brand’s new summer campaign, which goes live during the much-awaited ICC Men’s T20 World Cup. Thums Up is merging the trifecta of cricket, cinema, and music to create high-decibel, surround-sound marketing across multimedia platforms.Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia said, “Young consumers are increasingly moving from passive viewership to active participation. They seek moments that pull them in, move fast, and feel real. That belief has shaped the ‘Taste the Thunder’ anthem. ‘Aaj Kuch Toofani Karte Hain’ is a shout out for shared energy, friends coming together, instinct kicking in. All things Toofani!”Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Today’s youth aren’t just spectators—they are the main event. They crave experiences that are fast, visceral, and unapologetically real. And they are not willing to push it or defer it to kal – tomorrow’, this experience is to be lived and lived together and lived now. This hunger for action is the pulse of the ‘Taste the Thunder’ anthem. ‘Aaj Kuch Toofani Karte Hain’ isn’t just a tagline; it’s a rallying cry for shared adrenaline, instinctive moves, and the raw energy of friendship. It is the definition of Toofani.”Devraj Sanyal, Chairman & CEO, India and SVP Strategy, Africa, Middle East & Asia, Universal Music Group added, “Thums Up turning 49 isn’t nostalgia — it’s momentum. Bringing Hanumankind’s raw energy together with Vishal Dadlani’s iconic voice, produced by the legendary Sushin Shyam, and Hindi lyrics by the masterful Varun Grover, felt like culture colliding with conviction. What we’ve created isn’t just a new version of a jingle — it’s a statement. Shot with insane intent by the madly talented Bijoy Shetty, powered by Early Man Films. For me to create something so unapologetically powerful isn’t just a celebration — it’s thunder redefined. Proud doesn’t even begin to cover it.”Vishal Dadlani said, “What made this collaboration fun was how different our musical worlds are. We didn’t try to tame those differences or force them into one neat sound. The whole point was to spark off each other and create something toofani. That’s where the real rush comes from, and that’s what gives the song its personality.”Hanumankind said, “The song came to us easy. The version you are all hearing is very close to what came to us the first time we were in the studio. We got some good heads together for this one, and now we’re here.”Bijoy Shetty said, “We looked at what has always defined the world of Thums Up: The need to step beyond to feel something. Everything you see in the film is meant to keep the energy rising with the music for the viewers.”Marking the brand’s first major visual evolution in over two decades, Thums Up also recently introduced a refreshed visual identity and logo. Built to be sharper, more dynamic and future-ready, the refreshed visual world reflects the same confidence and intensity that have long been core to Thums Up’s identity, now expressed in a way that aligns with how today’s youth show up.About Coca-Cola India:Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.The Company along with its owned bottling operations and franchise bottling partners has a strong network of over six million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.Video: https://www.youtube.com/watch?v=gHe6KF7DgDYPhoto: https://mma.prnewswire.com/media/2877733/Thums_Up_New_Anthem_Launch.jpg 

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Design POV Returns to Mumbai with its second edition ‘Sense and Sensibility’ – A Celebration of Immersive, Multi-Sensory Design

15 – 17 May 2026 | Jio World Convention Centre, MumbaiMUMBAI, India, March 16, 2026 /PRNewswire/ — Design POV returns to Mumbai from 15 to 17 May 2026 at the Jio World Convention Centre with its highly anticipated second edition, anchored in the theme ‘Sense and Sensibility’. Building on a successful debut in 2025 that welcomed over 7,000 visitors and featured more than 75 brands and 18 studios, the platform expands this year with deeper curation and a bold exploration of immersive, multi-sensory design.

Founded by Asif Sataar and Gagan Bhatia, Design POV was conceived as a curated environment that moves beyond the conventional exhibition format. While the show speaks through the medium of architecture, it champions all disciplines of design that contribute to a lived space, from interiors and material innovation to lighting, surfaces, furniture and spatial storytelling.”As an industry, we are often conditioned to prioritise what a space looks like because that is how most briefs are framed,” says Asif, Co-Founder, Design POV. “With Sense and Sensibility, we are consciously shifting the lens toward how a space is experienced. Texture, sound, atmosphere and emotion are not secondary layers, they are fundamental to how people connect with a space.”The 2026 edition examines what designing beyond sight truly means, inviting participants to engage all five senses and shape emotional connection within space. From tactility and acoustics to material experimentation and spatial storytelling, the focus shifts from how a space looks to how it feels. It invites brands, studios, artists and designers to present fully realised environments where these elements converge, encouraging deeper engagement beyond surface aesthetics.”From the outset, our intention was to create a setting where design is not simply displayed, but truly inhabited,” adds Gagan, Co-Founder, Design POV. “Each edition strengthens that ambition through sharper curation, stronger collaborations and immersive environments that allow people to connect meaningfully with design.”Positioned at the intersection of commerce and creativity, Design POV offers industry professionals and discerning audiences a space to engage directly with the evolving future of design.Highlights of Design POV 2026 include immersive brand pavilions, experiential installations, new product launches, and curated design studio showcases. Participating design studios include ADND Studio, Abin Design Studio, Alara Studio, Baldiwala Edge, DSP Design Associates, Design Hex, Jannat Vasi Interior Design, Sanjay Puri Architects, Shroffleon, Studio Archohm, and Talati & Partners LLP., among others, while exhibiting brands include Blanc White, Kuche 7, Neytt Homes, Sunroof, and Woven Legacy. Across furniture, lighting, surfaces and textiles, exhibitors will unveil new collections, experimental materials and limited-edition collaborations created exclusively for Design POV 2026.The second edition of Design POV 2026 will take place from 15 to 17 May 2026 at Jio World Convention Centre, Mumbai.For more information, visit www.designpovindia.com and follow @designpov.india on Instagram.About Design POV Design POV is an immersive design platform that celebrates unconventional perspectives and collaborative creation. Conceived as a space where architecture, art, and business intersect, Design POV reimagines how design is experienced moving beyond static showcases to fully realised, functional environments. Following a successful debut edition in 2025 at the Jio World Convention Centre, Mumbai, Design POV returns in May 2026 with an expanded vision and deeper interdisciplinary collaboration.At the heart of the platform is The ‘Core’, a curated collective of leading architecture and design studios invited to explore a central theme through unconstrained spatial expression. These studios collaborate with participating brands and build partners to create immersive installations that demonstrate design in context, not isolation.Design POV brings together architects, designers, brands, artists, and discerning audiences including homeowners, industry leaders, and the design curious. Through installations, panels, workshops, and live interactions, the platform fosters dialogue, collaboration, and innovation.Photo: https://mma.prnewswire.com/media/2934542/Design_POV_2026.jpg 

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Mumbai to Host ‘Gen O – Pixels & Play’, a Global Festival of Creators, Gaming and Youth Innovation

MUMBAI, India, March 16, 2026 /PRNewswire/ — Mumbai will host Gen O – Pixels & Play, a four-day international platform celebrating creativity, technology and youth innovation, from 19–22 March 2026 at MMRDA Grounds, BKC. The initiative will bring together creators, innovators, startups, cultural practitioners and international delegates from over 23 countries, placing Mumbai at the centre of global conversations around the future of the Orange Economy and the AVGC sector. The initiative is organised by EFlag Corp, supported by the Government of Maharashtra, with Maharashtra Tourism as the Title Sponsor, as a part of its “India Maha India” initiative.
The festival will be inaugurated by Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, in the presence of Shri Shamburaj Desai, Hon’ble Minister for Tourism, Government of Maharashtra and Shri Uday Samant, Hon’ble Minister for Industries, Government of Maharashtra along with international delegates, industry leaders and global participants.Maharashtra has emerged as one of India’s leading centres for media, entertainment and digital content industries, with Mumbai at the heart of the country’s film, broadcasting, gaming and creative technology ecosystem. With world-class connectivity, a vibrant talent base and strong industry presence, the state is increasingly positioning itself as a hub for next-generation creative industries including animation, immersive media, gaming and digital storytelling.The Government of Maharashtra is actively working to strengthen the ecosystem for animation, gaming, visual effects and immersive media through policy support, infrastructure development and skill initiatives. With Mumbai already serving as India’s creative capital, the state aims to further position itself as a global hub for the AVGC and digital creative industries, creating new opportunities for studios, startups, creators and international partners.Gen O has been conceived as a platform bringing together multiple dimensions of India’s rapidly expanding AVGC (Animation, Visual Effects, Gaming & Comics) ecosystem, including immersive media, gaming, digital storytelling, creator-led culture and emerging technology platforms.As a part of the programme, Mumbai will also host an international esports championship featuring national teams from 23 countries across six global regions, highlighting the growing global significance of competitive gaming within the next-generation entertainment economy.The initiative comes at a time when India is placing focus on creative industries through initiatives such as the WAVES (World Audio Visual & Entertainment Summit) announced by the Government of India, aimed at positioning India as a global hub for media, entertainment and digital content industries in line with Hon’ble Prime Minister Shri Narendra Modi Ji’s vision for the sector as a key pillar of India’s future economy.According to the Government of India’s AVGC Task Force, the sector is expected to require nearly two million skilled professionals by 2030, while estimates suggest India’s AVGC ecosystem could grow to over $26 billion by the end of the decade.Across four days, Gen O – Pixels & Play will present a curated festival experience featuring:Live cultural performances and artistic showcasesAVGC-XR innovation and technology demonstrationsStartup and creator ecosystem engagementsArtisan showcases and cultural installations celebrating Maharashtra’s heritageYouth engagement initiatives exploring emerging careers in creative and digital industriesThe festival is expected to attract over 10,000 visitors per day, including creators, developers, students, entrepreneurs and international delegates.Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, said: “Maharashtra has always been a centre of creativity, enterprise and cultural influence. As technology reshapes the global creative industries, platforms like Gen O bring together innovation, talent and international collaboration. Mumbai already stands at the heart of India’s media and entertainment ecosystem, and initiatives like this will further strengthen our position as a global hub for the AVGC and digital creative economy while opening new opportunities for young creators and startups.”Shripad Ashtekar, Founder, EFlag Corp, said:”India’s creative and digital sectors are entering a defining decade. The Orange Awards recognise the emerging creators, innovators and entrepreneurs shaping the future of the Orange Economy, and aim to inspire the next generation of talent across India’s creative and technology ecosystem.”With participants arriving from across the world, Gen O – Pixels & Play aims to position Mumbai as a global meeting point for creativity, technology and digital culture, reinforcing Maharashtra’s role in shaping the future of the global creative economy. About Gen O – Pixels & PlayGen O – Pixels & Play is a platform focused on the intersection of creativity, technology and youth innovation across the AVGC ecosystem. The initiative brings together creators, startups, technologists and cultural practitioners to explore emerging opportunities within India’s Orange Economy, while showcasing the future of digital storytelling, immersive media, creator culture and next-generation entertainment industries.About EFlag CorpEFlag Corp builds platforms at the intersection of technology, digital engagement and emerging creative industries. Its initiatives span phygital discovery infrastructure, AI-driven engagement solutions and esports ecosystem development, designed to connect physical experiences with digital ecosystems. The company works with governments, institutions and industry partners to enable scalable innovation across sectors such as tourism, culture, entertainment and the AVGC industry.

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From Rural Roots to Global Impact: Ruma Devi on Women, Craft and Purpose on Herbalife India’s Podcast Live Your Best Life, Unscripted

BENGALURU, India, March 17, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company, community and platform, has unveiled a new episode of its podcast Live Your Best Life, Unscripted, featuring renowned social entrepreneur and women’s empowerment champion Ruma Devi.

Titled ‘Threads of Change: From Local Hands to Global Hearts’, the episode captures Ruma Devi’s inspiring journey from rural Rajasthan to global platforms, highlighting resilience, grassroots leadership and the transformative power of skill-based livelihoods.In conversation with Ajay Khanna, Managing Director, Herbalife India, Ruma Devi shares how her journey began with a simple need for income and gradually evolved into a movement empowering thousands of women through handicrafts, training and community-driven opportunities. She reflects on building trust within conservative households, enabling women to work from home, and fostering financial independence that reshaped perceptions within families and communities.Speaking about her journey, Ruma Devi said:”Every woman carries a doubt within, that she may not be educated enough, or that her language might become a barrier. But confidence and skill can open doors anywhere. Art flourishes the more it is shared.”The episode also sheds light on the work of the Ruma Devi Foundation, which focuses on skill development, education support, healthcare initiatives and cultural preservation in rural communities. From livelihood training to scholarships and health interventions, the foundation continues to drive meaningful social change at the grassroots level.Commenting on the episode, Ajay Khanna, Managing Director, Herbalife India, said:”Ruma Devi’s journey is a powerful reminder that sustainable change begins at the grassroots and grows through courage, purpose and community collaboration. Her story perfectly reflects the spirit of Live Your Best Life, Unscripted, authentic conversations that inspire individuals to believe in their potential and build a better future.”Through her experiences, Ruma Devi reinforces a simple yet powerful message, that transformation starts the moment individuals choose to believe in themselves and take the first step forward.Watch the Full EpisodeYouTube: https://www.youtube.com/watch?v=rSedbvqh2UIAlso streaming on:Spotify: https://open.spotify.com/episode/4sAv4ewhQObo3kjOkpNi3V?si=kWMsSm1wSAKyNpb7HKUbQQApple Podcasts: https://podcasts.apple.com/us/podcast/threads-of-change-from-local-hands-to-global-hearts/id1808386057?i=1000753523579Amazon Music: https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/c38d5074-13f1-4ee0-82c1-591a5ad184e6/live-your-best-life-unscripted-threads-of-change-from-local-hands-to-global-hearts-ft-ruma-devi-live-your-best-life-unscriptedAbout Herbalife Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.Photo: https://mma.prnewswire.com/media/2935791/Ruma_Devi_Herbalife_podcast.jpgLogo: https://mma.prnewswire.com/media/2238437/5868011/Herbalife_Logo.jpg  

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