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Harappa & Lightbulb.Ai come together for a unique Content Insights Emotion AI Study

As higher education and corporate training shifts predominantly online, Harappa & Lightbulb.Ai highlight the importance of creating online-specific content for better learning outcomes & the critical role of Emotion Ai in identifying these optimisation insights!

MUMBAI, India, Nov. 14, 2022 /PRNewswire/ — Lightbulb.ai, a multimodal Emotion AI platform, in partnership with Harappa, a leading ed-tech player in workplace skills and corporate learning, today released their Independent Educational Content Insights study which highlighted the importance of using non-stated feedback via Emotion AI content testing to unearth content creation insights for better digital learning outcomes.

About the Study

The aim of the Emotion Ai Content Study was to identify the strong and weak areas of different types of educational content by exposing them to a test audience and assess their behavioural feedback captured using the computer-vision led Emotion AI services of the Lightbulb platform.

The format of the study was to test three separate educational creatives developed using different content formats and to understand if one creative resonates with the target audience more versus the others as well as to assess the high and low areas of engagement & emotion. The study was conducted in three rounds with a statistically significant sample of respondents belonging to the identified target segment for Harappa. Each set of respondents was administered a different study at a given point in time and the Creative-Tester combination was changed for subsequent rounds of testing, to ensure further randomization of the trial.

For the Content Study, three different creative formats were tested with a pre-defined target segment that was relevant for Harappa:

  • Creative 1 on Driving Goals > A ~95% human presenter based creative with few infographic screens with background narration and 30 sec reflection period
  • Creative 2 on the Fundamentals of Communication: A creative using multimodal content delivery using videos, infographics, human presenter & multiple narrators
  • Creative 3 on Creating an Elevator Pitch: A ~100 human presenter based creative with the presenter mostly occupying close-up centre stage position with narration

The Study was designed to capture both implicit (behavioral reactions to the creative using Computer Vision) and explicit (post content exposure survey questionnaire) feedback.

Some Key Insights from the Study

Some very interesting insights pertaining to the composition, layout and conceptualization of educational content creatives emerged from the Study Results, some of which are as below:

The presence of a single, recognizable human presenter throughout the video leads to much greater engagement as compared to just graphics, text and other audio visual material

Background narration, a popular content strategy, actually has a declining effect on engagement, whereas using graphics along with an on-screen narrator works better

The recap of concepts via a spot quiz or survey immediately after dispersal ensures the retention of key information

 

Post the Study, the results were analysed using a combination of implicit behavioral feedback as well the explicit stated responses from the respondents and it was found that the ‘Elevator Pitch’ creative ranked First while the ‘Drive Your Goals’ creative ranked a close second and the ‘Fundamentals of Communication’ creative ranked third. The creatives were ranked on the basis four parameters: Viewing Engagement, Likeability of Content, Understanding Concepts & Further Recommendation (to other users).

While the ‘Drive Your Goals’ creative witnessed the highest viewing engagement of 89%, the ‘Elevator Pitch’ creative had the maximum overall scores combined for viewing engagement, likeability, concept understanding and recommendation. Accordingly, a model template for content creation has arrived at the basis of the study which can henceforth be used by Harappa to ensure maximum engagement for the pre-recorded education content relayed to their online learners. 

Some insightful quotes on the future of Online Learning & Emotion Ai

“While more and more ed-tech players are providing students with online learning avenues, to be truly effective, it is critical for online learning businesses to build a strong content feedback loop by recognising emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with Lightbulb.Ai for this initiative,” said, Shreyasi Singh, Founder & CEO, Harappa.

Emotion AI technology harnesses the power of machine learning and Ai to seamlessly measure the attention spans and emotions of individuals during live or asynchronous interactions. And such real-time insights and analysis empowers brands and ed-tech platforms to optimize their content for maximum learning impact and outcomes. We were deeply enthused by Harappa’s progressive attitude and thought process and were delighted to partner with them for this study,” said, Ritu Srivastava, Co-Founder and CEO, Lightbulb.ai.

Creating the right kind of content to generate maximum engagement is imperative for organizations to deliver high quality enterprise training initiatives. Catering to dispersed or remote teams with digital learning initiatives poses many challenges for businesses and RoI on the training initiatives is a must. Emotion Ai is one way to comprehensively assess high-quality learning partners!” said, Ravi Shankar, former CHRO Mindtree & HCL, Advisor, Lightbulb.Ai

About Lightbulb.Ai

Lightbulb.ai is a multimodal emotion ai & engagement analytics platform that uses computer vision, speech transcription and audio analysis to generate real time emotion ai & engagement analytics for remote interactions. Lightbulb’s emotion ai platform is VC-tool agnostic and browser-based & operates both via an integration-based model with APIs & SDKs & a stand-alone web application.

With 4 patents in the pipeline and over 7.3 Mn faces scanned, Lightbulb’s face-detection, emotion-recognition & engagement mapping capabilities display high accuracy and compare favourably with industry giants. With a value-adding application layer for insights, Lightbulb provides real-time alerts & detailed emotion & engagement maps that take visual, audio & speech data into account for a holistic view of the user’s emotional state during a remote interaction. https://www.thelightbulb.ai/ 

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Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

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HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

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MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

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