News Wire
HarperCollins India is thrilled to share that Prajakta Koli’s novel, Too Good To Be True, is now on preorder and off to a great start
Prajakta Koli’s debut romance novel, Too Good to Be True,
is making waves within a few hours of its pre-order going live
and is No.1 on the Amazon India Books Bestseller chart already!
NEW DELHI, Dec. 5, 2024 /PRNewswire/ — Prajakta Koli, who successfully wears many hats as a creator, blogger and actor, has also added ‘author’ to her list of accomplishments with her debut romance novel, Too Good to Be True, now available on pre-order. This keenly anticipated, fun, fresh and feel-good love story will release in January 2025 and is already making waves, climbing to the top of the Books Bestseller chart on Amazon India within a few hours of the pre-booking going live.
With a story as heart-warming and relatable as Prajakta herself, Too Good to Be True is poised to be the romance read of 2025 and a treat for book lovers and Prajakta’s fans. Touching upon the universal themes of modern love, relationships, friendships and family, and written in Prajakta’s inimitable style, this will-they-won’t-they love story promises to keep readers hooked and get even the most jaded hearts to believe in the magic of love.
Talking about her debut book, Prajakta says, “I always knew I could start writing a book. But not in a million years did I think I would actually finish one. Too Good to Be True is a fictional piece of my heart that has brought a lot of happiness to me. I’ve always enjoyed the process of storytelling but writing this book has opened a whole new door of possibilities in my mind. It is easily one of the most challenging yet most special pieces of content I have worked on so far. I hope it brings as much joy to you as it did to me. Lots of love to HarperCollins for making this journey even more special. Here’s to romance and everything that it brings to us!”
Poulomi Chatterjee, Executive Publisher – HarperCollins India, adds, “Prajakta’s connect with her large and ever-growing audience is phenomenal, and her versatility as a creator across media remarkable. We at HarperCollins are thrilled to be partnering with her on her next exciting venture – a funny, heartwarming, sharply observed and incredibly relatable rom-com (that is) Too Good to Be True! As publishers and editors, we’re constantly on the lookout for that one fresh and addictive voice that tells a love story we know will touch a million hearts. Prajakta’s book is that, and so much more. I, for one, am delighted that she has channeled her talent and her passion for books towards writing this one. It’s sure to give readers all the feels and have them smitten, and I can’t wait for it to be out soon!”
About Too Good to Be True –
From one of India’s most-loved creators comes something new to fall in love with.
Avani’s favourite thing to do is bury her nose in romance novels, but, honestly, life can’t be trusted to make the stories real, right?
But in the bookstore where she works, a man walks in, straight out of the pages of her favourite love stories. Aman is hot, successful, seems to know what she’s going to say before she’s said it, and just cannot get enough of her. In short, he’s perfect.
Then why is Avani losing her mind, ignoring the advice of her BFFs and trying to convince herself that he’s just too good to be true?
Will Aman ever be able to figure her out? And will Avani allow him to?
Wickedly witty, tender and utterly relatable at every turn, Too Good to Be True by Prajakta Koli is the sparkling, true-blue, will-they-won’t-they love story you’ve been waiting for!
About the Author –
Prajakta Koli, also known as MostlySane, is one of the most successful digital content creators in India, with over 17 million followers across social media platforms. As an actor, Prajakta is known for her lead role in Netflix India’s Mismatched and has starred in films such as Jugjugg Jeeyo and Neeyat, and the upcoming Amazon Prime series, Andhera. A passionate advocate for social causes, Prajakta serves on the advisory board for Goalkeepers by the Gates Foundation, has represented UNDP as its first Youth Climate Champion from India in global summits since 2021, advocating for climate action and sustainability, and representing young voices on global platforms, blending her entertainment success with social impact. She has also featured in Michelle Obama’s Daytime Emmy-winning docuseries promoting girls’ education. Too Good to Be True is her debut novel.
Prajakta lives in Thane, Maharashtra, and can be found on Instagram (@mostlysane), YouTube (MostlySane) and X (@imMostlySane).
About HarperCollins India
HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live!, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet. HarperCollins India is also the recipient of five Publisher of the Year Awards – in 2021 and 2015 at the Publishing Next Industry Awards, and in 2021, 2018 and 2016 at Tata Literature Live. HarperCollins India is a subsidiary of HarperCollins Publishers.
View original content:https://www.prnewswire.com/in/news-releases/harpercollins-india-is-thrilled-to-share-that-prajakta-kolis-novel-too-good-to-be-true-is-now-on-preorder-and-off-to-a-great-start-302323824.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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