Connect with us

News Wire

HarperCollins is proud to announce the launch of a new imprint HARPER DESIGN

NEW DELHI, Dec. 10, 2021 /PRNewswire/ — HarperCollins today announced the launch of a new imprint, HARPER DESIGN, which will focus on all areas of Design, the Arts, Architecture, Lifestyle and Popular Culture.

HarperCollins Publishers India

At HARPER DESIGN, we believe that design should be an inclusive playground of ideas, stories, and creative expression.

Designers are storytellers who try to make sense of the world through their work, evolving intellectual and aesthetic trends that influence and reflect the attitudes of society at large.

HARPER DESIGN in India will be led by Bonita Vaz-Shimray, Art Director and Publisher of the imprint.

Bonita said, “The books to be published under this imprint span a wide range of innovation across the field, and foreground design thinking and its convergence with the everyday. The goal is to make design accessible. With a dedicated imprint, we intend to publish a curated list that reflects the legacy of the tremendous work done by artists and designers in the subcontinent, which will make visible their role in shaping our future.”

“In India, within our ten imprints, we publish a diverse catalogue of books across genres, languages, age groups and subjects. With the launch of the HARPER DESIGN imprint, our programme will now also publish the rich diversity of talent in arts and aesthetics.” – Ananth Padmanabhan, CEO, HarperCollins India

Despite the increasing number of up-to-date, generally free content on the internet since the early 2000s, print publications have remained relevant, even when the trend was to declare their demise. As part of this imprint, HarperCollins is constantly working with the most talented, curious and passionate creative minds to discover topical content with the most sustainable practices.     

In its launch list, beginning in January 2022, HARPER DESIGN will publish three distinct voices. A Full Circle, an exquisitely illustrated book by artist and writer Namrita Bachchan, describes the magic of childhood and what the world looks like through the curious eyes of her free-spirited five-year-old; as she explores the wonder of reading. An ode to the power of poetry, this is a book that will resonate with readers of all ages.

Mumbai: A City through Objects is in collaboration with the Bhau Daji Lad Museum, Mumbai—the erstwhile Victoria & Albert Museum in India—established in 1855 and one of the oldest museums in the subcontinent. The book chronicles the making of the city through object stories, that in turn reflect the history and evolution of the museum. The narrative meticulously researched and woven by the director, Tasneem Zakaria Mehta, equally tells the story of Bombay’s impact in shaping the country.

JayaFlava is the story of Sri Lanka told through its diverse food history. With a hundred recipes representing various Sri Lankan communities and their rich traditions, and also including a sumptuous array of the country’s street food, this is a cookbook with a difference. Author Tasha Marikkar works in the field of advertising and events in London and Colombo and is passionate about bringing her home cuisine to the world.

For later in the year, we have Influential Dining, that brings together a selection of the finest dining experiences in India. It has been curated by the brothers Ayaz and Zameer Basrai who have conceived and conceptualized some of the best restaurant spaces in India, such as The Bombay Canteen and Blue Frog.

To put the spotlight on the ever-expanding nature of user-centred design, there is Kiran Bir Sethi’s Human by Chance, Humane by Design, a unique book on design philosophy in education. Sethi is credited for an initiative to make our cities more child-friendly, and for ‘design for change’, a global movement to empower children.

Also joining the list is a co-publication with the Alkazi Foundation for the Arts, that highlights photography in the subcontinent through a social, historical, and political lens via seminal essays and works.

About HARPER DESIGN

The HARPER DESIGN imprint was launched in the 1980s in the US and has published under its banner a gorgeous range of illustrated books, including the bestselling classics series designed by Minalima with interactive elements. Iconic books include Maira Kalman’s My Favorite Things; Legendary Artists and The Clothes They Wore; Iris Apfel: Accidental Icon; Look, Cook, Eat and Heirloom Kitchen; the lifestyle guides Wabi Sabi and Lagom; the 150 ideas series; and a range of adult colouring books.

About HarperCollins

HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints.

Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Awards, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, the Sahitya Akademi Award and the Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, OneWorld, Bonnier Zaffre, Usborne, National Geographic, Dover and Lonely Planet. HarperCollins India has been awarded the Publisher of the Year Award four times: at Publishing Next in 2015, and at Tata Literature Live! in 2016, 2018 and 2021.

HarperCollins India is a subsidiary of HarperCollins Publishers.

Logo: https://oyefilmy.com/wp-content/uploads/2021/12/harpercollins-is-proud-to-announce-the-launch-of-a-new-imprint-harper-design-1.jpg

Related Topics:
Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

News Wire

SPJIMR hosts Faculty Development Workshop to integrate ‘Indian Knowledge Systems in Business Education’

Two-day event explored embedding Indian wisdom in management curricula in line with NEP 2020

MUMBAI, India, April 16, 2025 /PRNewswire/ — Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) successfully hosted a two-day Faculty Development Workshop (FDP) on Indian Knowledge Systems (IKS) for Business Education on April 10–11, 2025. The workshop brought together over 40 faculty members from across the country, providing a unique platform for dialogue, reflection, and curriculum development centred on the integration of Indian thought into management education.

SPJIMR_Logo

The National Education Policy (NEP) 2020 underscores the importance of integrating IKS into higher education to foster holistic, multidisciplinary learning rooted in India’s rich intellectual traditions. SPJIMR, with its long standing focus on Indian wisdom in management, is well placed to advance this through meaningful academic engagement.

Commenting on the initiative, Prof. Varun Nagaraj, Dean, SPJIMR said, “As we look to infuse IKS principles in the management education curriculum, it is important that we are specific about what is new and additive to existing approaches that have been built on the liberal arts, ethics, and systems thinking. I thank our conference attendees for engaging in an intellectually rigorous discussion around this question.”

The workshop began with a session by Prof. (Retd.) B. Mahadevan (IIM Bangalore), who offered a clear overview of IKS. He highlighted their interdisciplinary nature, drawing on examples from Aryabhatta to Kalidasa, and emphasised the importance of Sanskrit for accessing original sources without distortion. Prof. Jitesh Mohnot (IIT Jodhpur) followed with an exploration of Marwari and indigenous business practices. He described India’s economic landscape as shaped by ‘vernacular capitalism’, rooted in family firms and informal trust networks, and noted the publishing challenges IKS scholars face without aligning their work to global academic frameworks.

Prof. Ashish Pandey (IIT Bombay) explored leadership through Indian psychology, drawing on the Bhagavad Gita and Rājayoga to connect concepts like karma yoga and mind management with modern leadership. Prof. Varadraj Bapat (IIT Bombay) discussed indigenous financial systems, linking instruments like hundis and insights from the Arthashastra to current economic models and classroom teaching.

The workshop concluded with a synthesis session and curriculum development framework presented by Prof. Surya Tahora, Executive Director of the Centre for Wisdom in Leadership (CWIL), SPJIMR. “This workshop is part of a larger inquiry,” he remarked. “It reflects a growing recognition that our academic institutions can be spaces of intellectual decolonisation, but also creative renewal. Not by rejecting modernity, but by deepening it with the wisdom and subtlety of our indigenous traditions.”

The two-day workshop culminated in a spirited panel discussion and certificate distribution ceremony, marking a meaningful step in SPJIMR’s ongoing efforts to develop contextually rooted yet globally relevant business education.

About SPJIMR

Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR) is a leading postgraduate management institute, recognised by the Financial Times MiM Global Rankings as India’s #1 business school, by Business Today as one of the country’s top five business schools, and by the Positive Impact Rating as one of the top five business schools worldwide for societal impact. Known for its innovative and socially conscious approach to management education, research, and community engagement, SPJIMR aims to influence managerial practice and promote the value-based growth of its students, alumni, organisations and their leaders, and society. SPJIMR holds the international ‘triple crown’ of accreditations from EQUIS, AACSB, and AMBA.

Visit SPJIMR.org for more information.

Logo: https://oyefilmy.com/wp-content/uploads/2025/04/spjimr-hosts-faculty-development-workshop-to-integrate-indian-knowledge-systems-in-business-education-1.jpg

 

Cision View original content:https://www.prnewswire.com/in/news-releases/spjimr-hosts-faculty-development-workshop-to-integrate-indian-knowledge-systems-in-business-education-302430190.html

Continue Reading

News Wire

Agoda and Atlys Unveil Co-Branded Advertising Campaign to Inspire Confidence in International Travel for Indian Travellers

NEW DELHI, April 16, 2025 /PRNewswire/ — Digital travel platform Agoda and visa processing platform Atlys have launched a co-branded marketing and advertising campaign in India, focusing on simplifying international travel. Featuring a new advertisement, the campaign highlights the stress often associated with traveling abroad—from fears of overpaying for flights and accommodation to concerns over visa approvals—and positions the partnership as a solution for anxiety-free travel.

Play the advertisement at https://youtu.be/-jJZqhurikk

Drawing on the insight that international trips can feel overwhelming for Indian travellers, the campaign acknowledges how uncertainties around securing the best value for bookings and fears of visa rejection often overshadow the joy of planning a journey.  The newly launched advertisement portrays these pre-travel anxieties: from anxious searches for flight deals to the tense wait for visa approvals and how we address them. Through their collaborative approach, Agoda and Atlys demonstrate how these unavoidable aspects of international travel can be simplified, allowing the excitement of discovery to take center stage.

Matteo Frigerio, Chief Marketing Officer at Agoda, stated, “At Agoda, we believe travel should feel exciting, not overwhelming. Teaming up with Atlys lets us clear two of the biggest hurdles: cost and visa complexity. Together, we’re making global travel from India more accessible, more affordable, and much less stressful – so travellers can explore the world with ease and peace of mind.”

Atlys echoed this sentiment. Mohak Nahta, Founder and CEO of Atlys remarked: “At Atlys, we’ve built our company on a singular mission: eliminating the visa headaches that prevent millions from experiencing the world freely. For many Indian travellers, venturing abroad brings unique challenges, from finding affordable travel options to dealing with visa uncertainties. Our association with Agoda tackles these hurdles head-on by marrying our expertise in visa facilitation with Agoda’s strong digital travel platform. Together, we create a stress-free, holistic experience for the travellers.”

The strength of this partnership lies in how perfectly the two platforms complement each other. Agoda’s extensive network of five million properties worldwide and its integrated flight and activity options provide travellers with tools to build customized itineraries that match both dreams and budgets. Meanwhile, Atlys transforms the often-intimidating visa application process into a transparent, user-friendly experience that ensures paperwork never stands in the way of adventure.

This collaboration acknowledges a fundamental truth about modern travel—that the journey begins long before departure. By addressing both practical and emotional barriers to international travel, Agoda and Atlys are empowering Indians to approach global exploration with newfound confidence, allowing the excitement of discovery to finally take center stage.

Photo – https://oyefilmy.com/wp-content/uploads/2025/04/agoda-and-atlys-unveil-co-branded-advertising-campaign-to-inspire-confidence-in-international-travel-for-indian-travellers-1.jpg

Logo – https://oyefilmy.com/wp-content/uploads/2025/04/agoda-and-atlys-unveil-co-branded-advertising-campaign-to-inspire-confidence-in-international-travel-for-indian-travellers-2.jpg 

Cision View original content:https://www.prnewswire.com/in/news-releases/agoda-and-atlys-unveil-co-branded-advertising-campaign-to-inspire-confidence-in-international-travel-for-indian-travellers-302427035.html

Continue Reading

News Wire

ZapUp Launches Powerful WhatsApp Marketing Automation Platform, Joins Microsoft for Startups

NEW DELHI, April 16, 2025 /PRNewswire/ — ZapUp, a pioneering SaaS platform, a product of Perky.ai transforming how brands engage with customers on WhatsApp, has announced the launch of its next-gen marketing automation suite tailored for SMBs. The platform, now accepted into the Microsoft for Startups Founders Hub, is positioned to revolutionize WhatsApp as a mainstream, cost-efficient marketing channel across industries.

Leading the Way in WhatsApp Marketing Innovation

As businesses continue to seek authentic and high-conversion communication channels, WhatsApp has emerged as a powerful platform to connect with customers directly. ZapUp’s WhatsApp Automation Marketing Suite introduces a robust set of tools for broadcasting, lead capture, chatbot flows, campaign performance tracking, and e-commerce integration—all via WhatsApp.

Designed for simplicity and scalability, ZapUp empowers startups, D2C brands, agencies, and regional businesses to automate engagement, personalize messaging at scale, and reduce time-to-lead conversion dramatically.

“WhatsApp is where your customer already is. ZapUp ensures you’re there too—with the right message, at the right time, at the right scale,” said Vaibhav Asthana, Founder of ZapUp. “We are proud to join the Microsoft for Startups program, which validates our mission to bring world-class automation technology within the reach of SMBs globally.”

Built for Scale, Designed for Everyone

ZapUp’s onboarding is frictionless—businesses can start sending campaigns within minutes with embedded WhatsApp Business API setup, intuitive template management, and chatbot designers.

What sets ZapUp apart is its cross-industry flexibility. Whether it’s an online clothing brand, a local clinic, or a real estate firm, ZapUp has pre-built workflows tailored to multiple verticals—helping brands deliver contextual, automated conversations that drive actions.

Key Features:

  • Bulk broadcasting and targeted campaigns
  • Advanced chatbot flow designer (drag-and-drop)
  • E-commerce product catalog integration
  • Dynamic lead forms and funnel automation
  • Real-time analytics with conversion tracking
  • GDPR-ready consent mechanisms

Empowering SMBs With Cutting-Edge, Affordable Tech

With rising costs of digital marketing and privacy-led disruptions in traditional ad platforms, ZapUp provides an alternative that’s not only effective but also budget-friendly. Its vision aligns with Microsoft’s startup accelerator ethos—equipping emerging companies with the tools needed to scale responsibly and sustainably.

“By making WhatsApp automation accessible, we are leveling the digital playing field for SMBs,” said Asthana. “ZapUp is not just a product; it’s a movement to democratize modern marketing.”

About ZapUp

ZapUp is a WhatsApp-first marketing automation platform focused on helping businesses of all sizes create personalized, automated customer engagement journeys. Built with scalability and affordability at its core, ZapUp is designed to serve SMBs and enterprises across sectors looking to unlock the full potential of WhatsApp.

For more information, visit https://zapup.marketing

Logo: https://oyefilmy.com/wp-content/uploads/2025/04/zapup-launches-powerful-whatsapp-marketing-automation-platform-joins-microsoft-for-startups-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/zapup-launches-powerful-whatsapp-marketing-automation-platform-joins-microsoft-for-startups-302428937.html

Continue Reading

Trending