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HarperCollins is proud to announce the publication of The Next New: Navigating the Fifth Industrial Revolution by Pranjal Sharma

NEW DELHI, May 1, 2023 /PRNewswire/ — The Next New provides a practical roadmap to businesses as they prepare for the new ecosystem being created, in turn helping to articulate the fifth industrial revolution with greater success.

Published by Harper Business

Hardcover | INR 599

Available wherever books are sold | Releasing on May 26, 2023

“The Next New is a required—and compelling—read for anyone looking to understand how the intersection of technological, societal and economic forces is ushering in a new era of opportunity, not just for prosperity but for the well-being of our communities and planet.” – Børge Brende, President, World Economic Forum

ABOUT THE BOOK

The progression of all the industrial revolutions tells an interesting tale. While the first two had a cycle of over hundred years each, the third reduced it to around seventy years. With the fourth industrial revolution the world took a giant leap in connectivity. However, not many would have imagined that the fourth industrial revolution, would give way to the fifth within the next decade, paving the way for exponential technology-led transformation. As you read this, creative destruction of business models is taking place across the world in every sector. From the ashes of the old are rising stunning new models.

The Next New identifies and profiles the deep shifts that are fundamentally changing professional careers and revenue models in every industry—from mobility, aerospace and smart manufacturing to green energy, automation and artificial intelligence, and a whole range of disruptive technologies. Driven by emerging technologies, demand for social inclusion and the urgency of sustainable practices, a multi-trillion-dollar transition is under way.

Drawing on numerous interviews of business leaders and cutting-edge research findings from MarketsandMarkets™, this book provides a practical roadmap to businesses as they prepare for the new ecosystem being created, in turn helping to articulate the fifth industrial revolution with greater success.

According to the author Pranjal Sharma, “The Next New is the first book to chronicle the impact of the fifth industrial revolution with examples while quantifying the magnitude of revenue transition globally. As these mega trends meet industry operations, the disruptions are leading to immense new opportunities. The book will be useful to business leaders and policy makers and professionals who are facing transformative forces. The changes are impacting both– the developed economies and the emerging markets of the world.”

Sachin Sharma, Executive Editor at HarperCollins India, adds, “The fifth industrial revolution has brought the age of AI and disruptive technologies. With it has also arrived an opportunity that organizations need to tap into as they transition into the new age. The Next New gives readers a roadmap to not only prepare for this transition but also encash this multi-billion-dollar opportunity.”

MORE ENDORSEMENTS

“The Next New shows clearly that the rules of the game are changing around how value is created. And, hence, how businesses innovate, produce, operate and engage with their customers. However, as Pranjal Sharma explains, the fifth industrial revolution opens up opportunities for organizations to do business in new and better ways. Sustainable transformation is the challenge of our generation to ensure growth and opportunity for all. Pranjal’s book is a testament to this.” – Aiman Ezzat, CEO, Capgemini

“In our technology-led and fast-changing world, we need more than ever to take a step back and analyse the developments taking place in society. By placing social and environmental issues at the core of the fifth industrial revolution that he describes, Pranjal Sharma not only proposes a new, ambitious approach, but invites us to follow the only path that can respond to the emergencies of our time.” – Sabrina Soussan, Chairman and CEO, SUEZ

“This is a book that was needed to be written. Pranjal nails it in his understanding of how sustainability and social impact are the cornerstones of all future technology breakthroughs.” – Bracken P. Darrell, President and CEO, Logitech International

ABOUT THE AUTHOR

Pranjal Sharma is an economic analyst and writes on technology, globalization and inclusive growth. He is an adviser to boards and international organizations.

A former head of Bloomberg TV in India, he has been a speaker at various fora in Europe, Asia and Africa. The Next New is his third book on technology-led transformations. Pranjal is based in New Delhi. To know more about him, visit www.pranjalsharma.com

30 YEARS OF HARPERCOLLINS PUBLISHERS INDIA

At HarperCollins, we believe in telling the best stories and finding the widest possible readership for our books in every format possible. We started publishing 30 years ago; a great deal has changed since then, but what has remained constant is the passion with which our authors write their books, the love with which readers receive them, and the sheer joy and excitement that we as publishers feel in being a part of the publishing process.

Over the years, we’ve had the pleasure of publishing some of the finest writing from the subcontinent and around the world, and some of the biggest bestsellers in India’s publishing history. Our books and authors have won a phenomenal range of awards, and we ourselves have been named Publisher of the Year the greatest number of times. But nothing has meant more to us than the fact that millions of people have read the books we published, and somewhere, a book of ours might have made a difference.

As we step into our fourth decade, we go back to that one word a word which has been a driving force for us all these years: Read.

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-2.jpg

 

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News Wire

Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule

Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.

MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.

Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.

Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.

Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”

Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”

The drop celebrates the power of creative collaboration through art, music, and community-first experiences.

About Jameson Connects

Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.

About Azadi Records

Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.

For press inquiries, please contact:

Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032

Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670

Photo: https://oyefilmy.com/wp-content/uploads/2025/06/jameson-connects-crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-1.jpg

 

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Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai

An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah

MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.

DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.

Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.

With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.

More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.

Stay tuned for what’s next from Jameson Connects.

Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx

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