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HarperCollins presents verse from Shrimad Rajchandraji’s: Atmasiddhi Shastra: Six Spiritual Truths of the Soul

Here are some highly beneficial words that will advance aspirants on the highway of spirituality

NEW DELHI, Oct. 18, 2021 /PRNewswire/ — World-renowned spiritual leader and founder of Shrimad Rajchandra Mission Dharampur, Pujya Gurudevshri Rakeshji has authored a lucid commentary in English, simplifying the essence embedded within every verse of Atmasiddhi Shastra for seekers around the world. The book is a step-by-step guide to self-realisation written with great compassion and vision. A universal and indisputable path is presented through an open-hearted, logical dialogue between an experienced Master and an earnest seeker.

Published by HarperCollins India, this book will be launched on 21 October 2021.

Verse: Subject and purpose

Aligning with the ancient traditions of the great composers, Shrimadji paid obeisance to the supremely benevolent Shri Sadguru Bhagwān and established the r elation in the first verse.  In this second verse, He introduces the remaining two aspects of the text: the subject and the purpose.

Meaning of the Verse

In this present era, the path of liberation has almost become extinct. It has been clearly revealed here without concealing, for the contemplation of true seekers.

Explanation

According to Jain scriptures, there are several different regions in the universe. The region in which we currently reside is called Bharat kshetra. The current era is called dusham kāl, which is the declining time period, when the path of liberation has almost vanished. In the first half o f t his verse, through the words ‘ bahu lop‘, Shrimadji indicates that in the current period of time, the pure path of liberation is almost lost. However, it is not completely obscured and although difficult, it is not yet impossible to obtain. Possessing an incorrect understanding of dharma, one gets impeded by his own insistences regarding opinions, sects, etc., about the path. Trapped in a maze of external practices, he runs around in circles, losing his way despite walking for miles. Hence, due to this unfortunate reality, Shrimadji proclaims that He will unravel the true path of liberation for the benefit of spiritual seekers.

Thus, Shrimadji indicates that the subject matter of this text is to illuminate the path of liberation, which is almost lost at present. Moreover, He indicates the spiritual purpose of this text with the words, ‘vichārvā ātmārthine‘ – for aspirants to reflect upon. The immediate objective of the aspirant is to contemplate upon the path of liberation and the ultimate goal is to attain liberation.

Although the path of liberation has already been described in numerous ancient scriptures, they were composed to suit the needs of those times. Shrimadji has composed this scripture keeping present conditions in mind. With utmost divinity, He has unfolded the spiritual essence using such simple language that seekers everywhere can reflect upon it and benefit from the knowledge.

Through the word ‘agopya‘, Shrimadji states that the path explained here is the same one illuminated by infinite omniscient ones. He expounds the path as it is, without additions or subtractions and without concealing facts or reservations. He has absolutely no selfish motives or prejudices in this highest endeavour. Hence, this proves to be a testament to the authenticity of the scripture.

Shrimadji’s pledge to re-establish the true path kindles hope in this era of darkness. Shri Ātmasiddhi Shāstra serves as a beacon to lead one out from the depths of darkness. All that is required now, is the willingness to be led.

Verse: Two types of deluded people

Prior to revealing the true path of liberation, Shrimadji points out the prevalent wrong beliefs and conduct regarding it. In this verse, He portrays a tragic picture of why this path seems to have disappeared in the present times. Shrimadji says –

Meaning of the Verse 

While some have become mechanical ritualists, others have become dry intellectualists. Compassion arises for them as they believe themselves to be on the path of liberation.

Explanation

While every religion propounds both theoretical and practical aspects, some people emphasise only metaphysics and others, only rituals. Some believe that liberation can be achieved by merely observing rites, and others through mere theoretical knowledge. In this verse, Shrimadji highlights the two kinds of people who follow the path of liberation with an incorrect understanding: those who are bogged down by rituals and those who pursue superficial scriptural knowledge. He identifies them as ‘kriyājad‘, the mechanical ritualist and ‘shushkjnāni‘, the dry intellectualist.

  1. Kriyājad – This word is composed of two words, kriyā and jad. Kriyā means ritual and the word jad means lifeless. Those who find fulfilment in routine practices without understanding the purpose and significance are called kriyājad. A knife that cuts a mango or a bitter gourd does not experience the sweetness or bitterness. Similarly, rituals carried out mechanically, without right understanding or awareness, do not result in an experience of the blissful self. The kriyājad are ignorant of the nature of the self and feel content in external activities. As they consider rituals alone to be the path of liberation, they are said to be pitiable.
  2. Shushkjnāni – This word is composed of two words, shushk and jnāni. Here jnāni does not mean a self-realised one; it refers to the one who only understands the scriptures intellectually. The word shushk means dry words without inner transformation. Guided by delusion, they act contrary to what they speak. Their knowledge can be compared to dry sugarcane that has no juice. In other words, their knowledge does not possess the nectar of self-experience. Since the shushkjnāni have not attained self-realisation and negate pure conduct, they become bereft of the means and drown in the ocean of transmigration. Instead of striving for the welfare of the self, they cause extreme harm to themselves by insisting on their beliefs as being correct. As they consider studying scriptures alone to be the path of liberation, they too are said to be pitiable.

Mirroring the two above-mentioned behaviours, some believe that only ‘doing’ leads to liberation, neglecting the study of the true essence, which proves to be a mistake. Similarly, others believe that only ‘knowing’ leads to liberation and they read religious books, neglecting religious practice, which also proves to be a mistake. Their actions descend to mere mechanical ritualism and their knowledge becomes sheer rote learning. Through actions performed without correct understanding or knowledge sans virtue, they are nowhere near self-realisation. They are both trapped in a maze and yet under the delusion that they are on the path of liberation.

Shrimadji views their pitiable condition and is overwhelmed with compassion. He does not condemn them, instead feels sympathetic to their plight. With patient wisdom, He first focuses on the flaw in their method and then proceeds to set them on the right path. Thus, clearly stating that neither mere rituals nor mere knowledge prove to be beneficial, Shrimadji has compassionately guided all seekers of the path across all times.

About The Author

Enlightened Master, spiritual visionary, modern day mystic and humanitarian leader, Pujya Gurudevshri Rakeshji is the founder of Shrimad Rajchandra Mission Dharampur—a spiritual organisation for inner transformation with 108 centres across five continents, 250 value education children’s centres, and over 90 youth groups. 

Born on 26 September, 1966 in Mumbai, India, Pujya Gurudevshri showed signs of divinity at a very young age. An ardent devotee of Shrimad Rajchandraji, blending theory with experience and the head with the heart, Pujya Gurudevshri provides powerful and practical tools to joyfully tread the journey inward. His mastery of the spiritual principles, illuminating wisdom, pure love, rationality, oratory flair and sparkling wit, captivates people of any age or background. Pujya Gurudevshri reveals the deepest truths embedded in a vast array of scriptures. He has authored inspiring books on spirituality, translated in multiple languages.

His unending flow of compassion has blossomed into Shrimad Rajchandra Love and Care, offering selfless service and bringing joy to the underprivileged. This international initiative enjoys special consultative status in the United Nations Economic and Social Council. Transforming millions globally, inspiring humanity to seek self-realisation, Pujya Gurudevshri is a 21st century spiritual force, while remaining unmoved Himself—the unmoved mover.

For reviews, interviews, excerpts and more information, please contact Srishti Katiyar at Srishti.katiyar@harpercollins.co.in

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Santokbaa Humanitarian Award 2026 Marks 20 Years of Compassion and Service

SURAT, India, June 18, 2026 /PRNewswire/ — The Santokbaa Humanitarian Award 2026, instituted by Shree Ramkrishna Knowledge Foundation (SRKKF), the philanthropic arm of Shree Ramkrishna Exports (SRK), marked 20 years of honouring individuals who have made a lasting difference through compassion, service and leadership. The awards were presented recently in Surat.

This year’s Santokbaa Humanitarian Award was conferred on Padma Shri Dr. Gullapalli N. Rao, renowned Indian ophthalmologist and Founder-Chair of the LV Prasad Eye Institute, and Padma Shri Smt. Reema Nanavaty, development worker and Director of the Self-Employed Women’s Association (SEWA). Their work has touched millions of lives through healthcare, empowerment and community development.

In a significant addition this year, SRKKF introduced the Social Entrepreneur Award to recognise leaders who combine business excellence with measurable social impact. The inaugural award was presented to Shri Srikanth Bolla, Founder of Bollant Industries, a sustainable manufacturing company known for disability-inclusive employment and environmentally responsible practices.

The event was graced by Chief Guest Shri Harivansh Narayan Singh, Hon’ble Deputy Chairman of the Rajya Sabha and Guests of Honour Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat; along with several other distinguished personalities.

Established in 2006 by Shri Govind Dholakia, Founder & Chairman Emeritus of Shree Ramkrishna Exports Pvt. Ltd. and SRKKF, the award reflects the legacy of compassion and selfless values embodied by his mother, Santokbaa. Over the past two decades, it has become a platform to honour individuals whose lives and work continue to inspire society.

The awardees are selected through a rigorous and transparent process led by an independent jury comprising leaders from diverse fields. The 2026 jury included Shri Govindan Rangarajan, Director, Indian Institute of Science (IISc), Bengaluru; Shri A.S. Kiran Kumar, Former Chairman, ISRO; Admiral R. Hari Kumar (Retd.), Former Chief of the Indian Navy; Shri Rishabh Shroff, Partner, Cyril Amarchand Mangaldas; and Shri Shreyans Dholakia, Entrepreneur and Brand Custodian, SRK.

Addressing the gathering, Chief Guest Shri Harivansh Narayan Singh said that the SRK Foundation is carrying forward Santokbaa’s legacy to the next generation by celebrating service, sacrifice and compassion over wealth or fame. He added that the family’s effort to connect this legacy with social entrepreneurship reflects the values of nation-building.

Shri Harsh Sanghavi said the Santokbaa Award reminds us that true achievement lies not only in personal success, but in bringing light and happiness to others. Shri Govind Dholakia said his mother Santokbaa spent her life guided by truth, love and compassion, and that her values continue to inspire the family’s work. He added that the award’s 20-year journey is a tribute to changemakers whose efforts have strengthened communities across the country.

Speaking on the honour, Dr. Gullapalli N. Rao said it was a privilege to receive the recognition on behalf of all those working to expand access to quality eye care. He said restoring sight restores dignity and opportunity, and praised SRK’s world-class operational systems. Smt. Reema Nanavaty said the award belonged to the millions of women whose resilience and entrepreneurial spirit continue to inspire SEWA’s mission. She noted that when women are empowered, they become agents of change for their families and communities. Shri Srikanth Bolla said his journey has shown that limitations often exist more in perception than reality, and that the award is a reminder that with the right support, every individual can contribute meaningfully to society.

Over the past 20 years, the Santokbaa Humanitarian Award has honoured 20 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar. With the introduction of the Social Entrepreneurship Award in 2026, the milestone celebration reaffirmed the importance of empathy, service and purposeful leadership in building a better future.

About Santokbaa Humanitarian Award:

Over the past 20 years, the Santokbaa Humanitarian Award has honoured 19 of India’s most distinguished humanitarian and social leaders, including Shri Ratan Tata, His Holiness the 14th Dalai Lama, Dr. Sudha Murty, Dr. Cyrus Poonawalla, Shri Shiv Nadar, Dr. Abhay Bang and Dr. Rani Bang, Dr. Verghese Kurien, Shri Kailash Satyarthi and Shri A.S. Kiran Kumar, among other eminent personalities. In 2026, SRKKF also instituted the Santokbaa Social Entrepreneurship Award, with Shri Srikanth Bolla becoming its inaugural recipient.

As the Santokbaa Humanitarian Award completed a remarkable 20-year journey, the milestone celebration reaffirmed the enduring importance of empathy, service and purposeful leadership in shaping a better future. The journey endures, contributing to nation-building through compassion, innovation and service to humanity.

For more information, visit: https://srk.foundation/honours

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Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

  • Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
  • Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
  • Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

The thumbnail for the ‘Implant System Introduction’ lecture, the most-watched content on Denall TV India
  •  Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

  • Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

  • Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

  • Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

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Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

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