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HarperCollins presents verse from Shrimad Rajchandraji’s: Atmasiddhi Shastra: Six Spiritual Truths of the Soul
Here are some highly beneficial words that will advance aspirants on the highway of spirituality
NEW DELHI, Oct. 18, 2021 /PRNewswire/ — World-renowned spiritual leader and founder of Shrimad Rajchandra Mission Dharampur, Pujya Gurudevshri Rakeshji has authored a lucid commentary in English, simplifying the essence embedded within every verse of Atmasiddhi Shastra for seekers around the world. The book is a step-by-step guide to self-realisation written with great compassion and vision. A universal and indisputable path is presented through an open-hearted, logical dialogue between an experienced Master and an earnest seeker.
Published by HarperCollins India, this book will be launched on 21 October 2021.
Verse: Subject and purpose
Aligning with the ancient traditions of the great composers, Shrimadji paid obeisance to the supremely benevolent Shri Sadguru Bhagwān and established the r elation in the first verse. In this second verse, He introduces the remaining two aspects of the text: the subject and the purpose.
Meaning of the Verse
In this present era, the path of liberation has almost become extinct. It has been clearly revealed here without concealing, for the contemplation of true seekers.
Explanation
According to Jain scriptures, there are several different regions in the universe. The region in which we currently reside is called Bharat kshetra. The current era is called dusham kāl, which is the declining time period, when the path of liberation has almost vanished. In the first half o f t his verse, through the words ‘ bahu lop‘, Shrimadji indicates that in the current period of time, the pure path of liberation is almost lost. However, it is not completely obscured and although difficult, it is not yet impossible to obtain. Possessing an incorrect understanding of dharma, one gets impeded by his own insistences regarding opinions, sects, etc., about the path. Trapped in a maze of external practices, he runs around in circles, losing his way despite walking for miles. Hence, due to this unfortunate reality, Shrimadji proclaims that He will unravel the true path of liberation for the benefit of spiritual seekers.
Thus, Shrimadji indicates that the subject matter of this text is to illuminate the path of liberation, which is almost lost at present. Moreover, He indicates the spiritual purpose of this text with the words, ‘vichārvā ātmārthine‘ – for aspirants to reflect upon. The immediate objective of the aspirant is to contemplate upon the path of liberation and the ultimate goal is to attain liberation.
Although the path of liberation has already been described in numerous ancient scriptures, they were composed to suit the needs of those times. Shrimadji has composed this scripture keeping present conditions in mind. With utmost divinity, He has unfolded the spiritual essence using such simple language that seekers everywhere can reflect upon it and benefit from the knowledge.
Through the word ‘agopya‘, Shrimadji states that the path explained here is the same one illuminated by infinite omniscient ones. He expounds the path as it is, without additions or subtractions and without concealing facts or reservations. He has absolutely no selfish motives or prejudices in this highest endeavour. Hence, this proves to be a testament to the authenticity of the scripture.
Shrimadji’s pledge to re-establish the true path kindles hope in this era of darkness. Shri Ātmasiddhi Shāstra serves as a beacon to lead one out from the depths of darkness. All that is required now, is the willingness to be led.
Verse: Two types of deluded people
Prior to revealing the true path of liberation, Shrimadji points out the prevalent wrong beliefs and conduct regarding it. In this verse, He portrays a tragic picture of why this path seems to have disappeared in the present times. Shrimadji says –
Meaning of the Verse
While some have become mechanical ritualists, others have become dry intellectualists. Compassion arises for them as they believe themselves to be on the path of liberation.
Explanation
While every religion propounds both theoretical and practical aspects, some people emphasise only metaphysics and others, only rituals. Some believe that liberation can be achieved by merely observing rites, and others through mere theoretical knowledge. In this verse, Shrimadji highlights the two kinds of people who follow the path of liberation with an incorrect understanding: those who are bogged down by rituals and those who pursue superficial scriptural knowledge. He identifies them as ‘kriyājad‘, the mechanical ritualist and ‘shushkjnāni‘, the dry intellectualist.
- Kriyājad – This word is composed of two words, kriyā and jad. Kriyā means ritual and the word jad means lifeless. Those who find fulfilment in routine practices without understanding the purpose and significance are called kriyājad. A knife that cuts a mango or a bitter gourd does not experience the sweetness or bitterness. Similarly, rituals carried out mechanically, without right understanding or awareness, do not result in an experience of the blissful self. The kriyājad are ignorant of the nature of the self and feel content in external activities. As they consider rituals alone to be the path of liberation, they are said to be pitiable.
- Shushkjnāni – This word is composed of two words, shushk and jnāni. Here jnāni does not mean a self-realised one; it refers to the one who only understands the scriptures intellectually. The word shushk means dry words without inner transformation. Guided by delusion, they act contrary to what they speak. Their knowledge can be compared to dry sugarcane that has no juice. In other words, their knowledge does not possess the nectar of self-experience. Since the shushkjnāni have not attained self-realisation and negate pure conduct, they become bereft of the means and drown in the ocean of transmigration. Instead of striving for the welfare of the self, they cause extreme harm to themselves by insisting on their beliefs as being correct. As they consider studying scriptures alone to be the path of liberation, they too are said to be pitiable.
Mirroring the two above-mentioned behaviours, some believe that only ‘doing’ leads to liberation, neglecting the study of the true essence, which proves to be a mistake. Similarly, others believe that only ‘knowing’ leads to liberation and they read religious books, neglecting religious practice, which also proves to be a mistake. Their actions descend to mere mechanical ritualism and their knowledge becomes sheer rote learning. Through actions performed without correct understanding or knowledge sans virtue, they are nowhere near self-realisation. They are both trapped in a maze and yet under the delusion that they are on the path of liberation.
Shrimadji views their pitiable condition and is overwhelmed with compassion. He does not condemn them, instead feels sympathetic to their plight. With patient wisdom, He first focuses on the flaw in their method and then proceeds to set them on the right path. Thus, clearly stating that neither mere rituals nor mere knowledge prove to be beneficial, Shrimadji has compassionately guided all seekers of the path across all times.
About The Author
Enlightened Master, spiritual visionary, modern day mystic and humanitarian leader, Pujya Gurudevshri Rakeshji is the founder of Shrimad Rajchandra Mission Dharampur—a spiritual organisation for inner transformation with 108 centres across five continents, 250 value education children’s centres, and over 90 youth groups.
Born on 26 September, 1966 in Mumbai, India, Pujya Gurudevshri showed signs of divinity at a very young age. An ardent devotee of Shrimad Rajchandraji, blending theory with experience and the head with the heart, Pujya Gurudevshri provides powerful and practical tools to joyfully tread the journey inward. His mastery of the spiritual principles, illuminating wisdom, pure love, rationality, oratory flair and sparkling wit, captivates people of any age or background. Pujya Gurudevshri reveals the deepest truths embedded in a vast array of scriptures. He has authored inspiring books on spirituality, translated in multiple languages.
His unending flow of compassion has blossomed into Shrimad Rajchandra Love and Care, offering selfless service and bringing joy to the underprivileged. This international initiative enjoys special consultative status in the United Nations Economic and Social Council. Transforming millions globally, inspiring humanity to seek self-realisation, Pujya Gurudevshri is a 21st century spiritual force, while remaining unmoved Himself—the unmoved mover.
For reviews, interviews, excerpts and more information, please contact Srishti Katiyar at Srishti.katiyar@harpercollins.co.in
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
New full-stack offering turns content operations into an agentic growth engine
NEW YORK and MUMBAI, India, April 30, 2026 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced the launch of a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to help enterprises move from marketing ambition to scale by transforming, implementing, and operating AI-native marketing systems. It transforms marketing operations into a scalable growth engine and delivers measurable top-line revenue growth beyond operational efficiency alone.
Agentic AI is redefining how enterprises think about the customer lifecycle, and marketing content sits at the center of that transformation. Enterprises deploying AI-driven personalization are seeing up to 40% higher revenue compared to their peers. Content operations is both a growth lever and an efficiency play for CMOs: roughly 30% of CMO budgets go to content; approximately 55% of content work is manual — resizing, localization, brand compliance — while 90% of those manual workflows can be AI-enabled.
“At Firstsource, our approach has been about moving beyond traditional boundaries to build adaptive, intelligence-led ecosystems that deliver measurable outcomes. Content operations is now the most disrupted layer of the modern marketing stack, with Large Language Models reshaping the entire value chain — from ideation and production to governance and distribution — making it both the biggest near-term efficiency opportunity and the most exposed surface area in enterprise marketing,” said Ritesh Idnani, MD and Chief Executive Officer of Firstsource.
“CEOs and CMOs are not looking for a consultancy that hands off a roadmap or an agency that operates in silos — they want a partner who can transform, implement, and operate marketing systems end-to-end. By combining micro-segmentation, personalization, and deep industry context, we help clients build acquisition, engagement, and retention engines that are intelligent, compliant, and scalable. Typeface brings the AI technology to generate personalized, on-brand, compliant content at scale, and Firstsource brings deep experience in customer operations, especially in regulated industries like banking, financial services, healthcare, and retail. Together, we enable enterprises to plan, build, and run modern marketing — turning content operations into a compounding growth engine and delivering outcomes, not just effort.”
The partnership extends the capabilities announced with Typeface’s recent Marketing Orchestration Engine launch — bringing governed AI systems into full-stack marketing operations for regulated enterprises.
“AI only transforms marketing when it’s embedded into the workflows that drive real customer outcomes,” said Abhay Parasnis, Founder & CEO of Typeface. “Firstsource brings deep industry expertise and operational rigor in highly regulated environments. Together, we’re helping enterprises turn AI ambition into operational reality, embedding governed intelligence into the systems that power durable growth.”
While Typeface provides the orchestration layer that unifies brand intelligence, AI agents, and enterprise systems, Firstsource brings the operational expertise and insights to enable effective decision making and implement and run these systems in complex, regulated environments. Together, they redesign how growth is driven — focusing on the moments, segments, and mechanisms that truly move the needle — enabling enterprises to shift from fragmented activity to scalable, revenue-led execution.
Industry view
“In retail, seasonality and micro-segmentation are where revenue is won or lost. Every peak moment demands thousands of personalized variants across marketing, service, and customer operations — and the retailers who get this right see real movement on acquisition, conversion, and retention, not just efficiency. What makes the Firstsource–Typeface offering different is that it is not another tool — it is an operating capability. Pairing agentic AI with embedded marketing operations is exactly what retailers need to move from broad campaigns to true lifecycle-driven engagement. For the industry, this is a meaningful step-change in how growth gets engineered.”
– Dave Kimbell, Ex-CEO Ulta Beauty; Firstsource Advisory Board Member
“Healthcare payers sit on a real paradox: a huge share of member communication is locked inside PHI and claims workflows where the rules are clear and rightly strict — but the biggest lever on affordability lives outside that envelope, in how payers engage members on wellness, prevention, plan literacy, and proactive disease management. That is a white-space opportunity the industry has barely touched. This is where marketing AI services can genuinely move the needle. With micro-segmentation and agentic content, payers can reach the right member with the right nudge at the right moment — entirely within compliant, non-PHI pathways — and shift the engagement model from acquisition and retention to lifelong wellness. That is how you make healthcare more affordable, improve member experience, and strengthen the economics of the plan at the same time. The Firstsource–Typeface offering is one of the few capabilities purpose-built to operate at that intersection of compliance, personalization, and outcomes.”
– Paul Sanford, Ex-EVP Operations, Cigna Group; Firstsource Advisory Board Member
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL) (BSE: 532809), is a global intelligence partner to enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide, mile-deep practitioners work collaboratively to reimagine business process management.
With operations across the US, UK, India, Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting, implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain intelligence into a compounding operational advantage for firms in the world’s most regulated industries. (www.firstsource.com)
About Typeface
Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale — connecting seamlessly with platforms like Salesforce, Microsoft, and Google — to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at www.typeface.ai.
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Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
HYDERABAD, India, April 30, 2026 /PRNewswire/ — The School of Arts and Design at Woxsen University, in collaboration with the Public-School Principals’ Association (PSPA), conducted a Principal Leadership Programme on April 27, bringing together 30 principals from leading schools across Hyderabad for an immersive, design-led learning experience focused on rethinking leadership in contemporary education.
Participating institutions included Delhi Public School, Sloka International School (Tukkuguda), Jain Heritage Cambridge School, AVN Vida International School, CMR School (Medchal), and Gitanjali High School, among others. Designed as a hands-on, studio-based workshop, the programme moved beyond traditional formats, enabling participants to engage in collaborative problem-solving, systems thinking, and real-world leadership challenges.
The programme was delivered by Woxsen’s Centre for Learning Design (CLD) and the David Dunne Design Thinking Lab, and was guided by the university’s ERS (Ethics, Responsibility and Sustainability) framework, reflecting an integrated and purpose-driven approach to leadership development.
Through guided design thinking exercises, principals explored new approaches to decision-making, innovation in school ecosystems, and building student-centric learning environments. The interactive format encouraged peer exchange and practical application, making the experience directly relevant to institutional leadership.
Rajendra Prasad, President of the PSPA, said, “The School Principals’ Leadership Workshop at Woxsen University was well organized and delivered with great impact. The sessions were highly engaging and insightful, and the programme received overwhelming positive feedback from participants for both its content and overall experience.”
Dr. Ashok Pandey, Member of the PSPA Leadership Team, shared, “An inspiring day at the picturesque Woxsen University campus, engaging with exceptional school leaders committed to designing the schools of tomorrow.”
Dr. Adity Saxena, Dean, School of Arts & Design, said, “This programme is aligned with Woxsen’s core pillar of Ethics, Responsibility and Sustainability, reinforcing our commitment to purpose-driven education. We see our role as bridging ideas, institutions, and impact in education, and we are grateful to PSPA and Rajendra Prasad for this meaningful collaboration.”
The initiative reflects Woxsen University’s commitment to strengthening the school education ecosystem in Telangana by building leadership capacity and fostering future-ready thinking among educators. Following the workshop, the PSPA leadership team engaged in a strategic discussion with Dr. Adity Saxena to explore future collaboration opportunities.
Building on the momentum of the programme, Woxsen University and PSPA are exploring the launch of a structured Principal Leadership Certificate Programme. The proposed initiative aims to institutionalize leadership development for school heads and further strengthen the region’s education ecosystem through sustained, practice-oriented engagement.
About Woxsen University, Hyderabad
Woxsen University, located in Hyderabad, is one of the first private universities in the state of Telangana, India. Renowned for its 200-acre state-of-the-art campus and infrastructure, Woxsen University offers new-age, disruptive programs in the fields of Business, Technology, Arts & Design, Architecture, Law, and Liberal Arts & Humanities. Woxsen also houses Asia’s largest Sports Infrastructure, spread over 60 acres. With 175 Global Partner Universities and a strong industry connect, Woxsen is recognized as one of the top universities for Academic Excellence and Global Edge. Woxsen has also secured the QS Business Masters World Ranking 2025, Rank #9 All India, Top 100 B-Schools by Times B-School Ranking 2025, Rank #6, Asia Pacific, Bloomberg Best B-School, and features in India’s Best B-Schools beyond IIMs by Dalal Street Investment Journal 2025, in 4th consecutive year. Woxsen is ranked as one of the Top Professional Colleges in India by Outlook I-CARE for its undergraduate programs, securing All India Rank 12 among the Top 130 BBA Private Institutes, All India Rank 20 among the Top 160 B.Tech Private Institutes, All India Rank 3 among the Top 25 Design Private Institutes, and All India Rank 3 among the Top 30 B. Arch Private Institutes.
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HarperCollins is proud to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani
Published by HarperCollins
Hardback | Non-Fiction/Self-Help | 140 pp | INR 399
Available wherever books are sold | Releasing on 24 April 2026
NEW DELHI, April 29, 2026 /PRNewswire/ — HarperCollins Publishers India is thrilled to announce the publication of The Book of Daily Brilliance: 111 Days to Transformation by Pamela Puja Kirpalani, a practical guide towards a spiritual and psychological transformation.
ABOUT THE BOOK
Everyone in the world has good days and bad days. But what if there was a way to unleash one’s radiant self every day? Something simple yet profound—something the reader could reach for every day to centre themselves and remember what really matters.
The Book of Daily Brilliance is designed to speak to the heart and the highest self. Meant to be read over 111 days and covering topics that resonate with all—relationships, self-worth, love, pain, abundance, manifestation, surrender and much more—this daily reader will guide the one through a gentle yet powerful spiritual and psychological journey.
There is no fixed start date. No pressure to be perfect. If a day is skipped or there is a pause for a while, that is okay. All that’s needed to do is come back when it feels right. For those who choose to commit to the 111-day journey, the experience reveals the unfolding of a deeper truth within.
So, take a deep breath. Open the page to Day 1 and let this be an invitation to return to oneself —one day, one page, one insight at a time.
Pamela Puja Kirpalani says, “One page can really just change the way you show up for your life. I wrote The Book of Daily Brilliance to be something you return to, not just read once — a daily pause that brings clarity, perspective and healing. In a fast-paced world, I believe even a single mindful page a day can create powerful inner psychological shifts. This 111 Daily Reader is my way of helping people reconnect with themselves— and if it helps someone feel more present, more grounded, and more like themselves, then it has done exactly what I hoped it would.”
Sachin Sharma, Publisher, HarperCollins India, says, “The Book of Daily Brilliance offers a perfect pause amidst the busyness of life. Readers will appreciate how the book gently guides them through a journey of transformation—without any pressure—one step, one day at a time.”
ABOUT THE AUTHOR
Pamela Puja Kirpalani is the Founder of Inner High Living and a distinguished thought leader in the world of behavioural psychology and neuro-behaviour. Her vision materialized as she started coaching individuals, couples and parents on achieving their goals initially using Neuro-linguistic Programming (NLP) as a modality. She is certified by ABNlp (Australian Board of Neuro-Linguistic Programming), IEMT (Integrated Eye Movement Technique) Practitioner, member of the APSS Singapore and the NLP Association of Singapore.
ABOUT HARPERCOLLINS INDIA
At HarperCollins Publishers India, we believe in telling the best stories and ensuring they reach the widest readership. We publish around 250 new books every year across 10 imprints, adding to a diverse catalogue of more than 2,000 titles across print and digital formats. Our authors include APJ Abdul Kalam, Agatha Christie, Amish Tripathi, Amitav Ghosh (Erasmus Prize 2024), Jhumpa Lahiri, Paulo Coelho, Raghuram Rajan, Sudha Murty, Ruskin Bond and many more.
HarperCollins India has been honoured with seven Publisher of the Year awards and proudly represents global publishers such as Harvard University Press, Lonely Planet, Oneworld, Nosy Crow, Usborne and National Geographic Children.
We have also been certified as a Great Place to Work for two consecutive years, a testament to our culture, creativity and people.
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Firstsource Partners with Typeface to Launch Agentic Marketing Services
Firstsource Partners with Typeface to Launch Agentic Marketing Services
Shaping Future-Ready School Leaders: Woxsen University Leads Design Thinking Initiative for Principals
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