Connect with us

News Wire

HarperCollins Publishers India presents the most anticipated romance read of 2025 – Prajakta Koli’s ‘Too Good to Be True’ with much fanfare on 13th January 2025

NEW DELHI, Jan. 13, 2025 /PRNewswire/ — To add a happy note to the start of this new year, HarperCollins India is delighted to bring you a fun, fresh and feel-good romance (because who doesn’t love ‘love’), written by the popular creator-actor and now author, Prajakta Koli. Too Good to Be True is a much-awaited romance read not just for millions of Prajakta’s fans, but also for dedicated readers of romance novels, which remain a super popular one as it mirrors and makes us believe in the life-affirming side of reality.

With a story as heart-warming and relatable as Prajakta herself, Too Good to Be True is as much about modern love as it is about friendship, family and self-discovery. Written in Prajakta’s inimitable style, this will-they-won’t-they love story promises to keep readers hooked and get even the most jaded hearts to believe in the power of love. To add to the magic, the book also has its own original soundtrack, ‘Saanvare’, composed and performed by Outsky and featuring vocals by Prajakta herself, providing a musical introduction to the book’s themes and characters.

Talking about her debut book, Prajakta says, “I always knew I could start writing a book. But not in a million years did I think I would actually finish one. Too Good to Be True is a fictional piece of my heart that has brought a lot of happiness to me. I’ve always enjoyed the process of storytelling but writing this book has opened a whole new door of possibilities in my mind. It is easily one of the most challenging yet most special pieces of content I have worked on so far. I hope it brings as much joy to you as it did to me. Lots of love to HarperCollins for making this journey even more special. Here’s to romance and everything that it brings to us!”

Poulomi Chatterjee, Executive Publisher – HarperCollins India, adds, “Prajakta’s connect with her large and ever-growing audience is phenomenal, and her versatility as a creator across media remarkable. We at HarperCollins are thrilled to be partnering with her on newest exciting venture – a funny, heartwarming, sharply observed and incredibly relatable rom-com (that is) Too Good to Be True! As publishers and editors, we’re constantly on the lookout for that one fresh and addictive voice that tells a love story we know will touch a million hearts. Prajakta’s book is that, and so much more. I, for one, am delighted that she has channeled her talent and her passion for books towards writing this one. It’s sure to give readers all the feels and have them smitten, and I am thrilled to have published it!”

About Too Good to Be True 

From one of India’s most-loved creators comes something new to fall in love with.

Avani’s favourite thing to do is bury her nose in romance novels, but, honestly, life can’t be trusted to make the stories real, right?

But in the bookstore where she works, a man walks in, straight out of the pages of her favourite love stories. Aman is hot, successful, seems to know what she’s going to say before she’s said it, and just cannot get enough of her. In short, he’s perfect.

Then why is Avani losing her mind, ignoring the advice of her BFFs and trying to convince herself that he’s just too good to be true?

Will Aman ever be able to figure her out? And will Avani allow him to?

Wickedly witty, tender and utterly relatable at every turn, Too Good to Be True by Prajakta Koli is the sparkling, true-blue, will-they-won’t-they love story you’ve been waiting for!

About the Author 

Prajakta Koli, also known as MostlySane, is one of the most successful digital content creators in India, with over 17 million followers across social media platforms. As an actor, Prajakta is known for her lead role in Netflix India’s Mismatched and has starred in films such as Jugjugg Jeeyo and Neeyat, and the upcoming Amazon Prime series, Andhera. A passionate advocate for social causes, Prajakta serves on the advisory board for Goalkeepers by the Gates Foundation, has represented UNDP as its first Youth Climate Champion from India in global summits since 2021, advocating for climate action and sustainability, and representing young voices on global platforms, blending her entertainment success with social impact. She has also featured in Michelle Obama’s Daytime Emmy-winning docuseries promoting girls’ education. Too Good to Be True is her debut novel. Prajakta lives in Thane, Maharashtra, and can be found on Instagram (@mostlysane), YouTube (MostlySane) and X (@iamMostlySane).

ABOUT HARPERCOLLINS PUBLISHERS INDIA

HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 3,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, The Erasmus Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live! Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Sahitya Akademi Award, and Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Harvard University Press, Gallup Press, Oneworld, Bonnier Zaffre, Usborne, Dover, Nosy Crow, and Quarto. HarperCollins India is India’s most awarded publisher seven Publisher of the Year Awards (2015, 2016, 2018, two in 2021, 2022, and 2024). HarperCollins India is a subsidiary of HarperCollins Publishers.

Photo: https://oyefilmy.com/wp-content/uploads/2025/01/harpercollins-publishers-india-presents-the-most-anticipated-romance-read-of-2025-prajakta-kolis-too-good-to-be-true-with-much-fanfare-on-13th-january-2025-1.jpg

Logo:  https://mma.prnewswire.com/media/2105077/5084399/HarperCollins_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/harpercollins-publishers-india-presents-the-most-anticipated-romance-read-of-2025–prajakta-kolis-too-good-to-be-true-with-much-fanfare-on-13th-january-2025-302349175.html

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Lumina Datamatics Wins IMC RBNQA – Performance Excellence Trophy 2025 in the Service Category

MUMBAI, India, May 6, 2026 /PRNewswire/ — Lumina Datamatics, a strategic partner to global publishers and eCommerce retailers, has won the IMC RBNQA – Performance Excellence Trophy 2025 in the Service category. The award was presented at a prestigious ceremony held at the IMC Chamber of Commerce and Industry in Mumbai on 30th April 2026.

This esteemed recognition is part of the IMC Ramkrishna Bajaj National Quality (RBNQ) Awards for 2025, one of India’s most respected benchmarks for organizational excellence. The award underscores Lumina Datamatics’ unwavering commitment to business excellence, quality-driven processes, and continuous performance improvement. Notably, Lumina Datamatics Limited is the only organization recognized in the service segment this year, representing excellence across the Business Process Management spectrum.

The selection followed a rigorous multi-stage evaluation process conducted by an eminent panel of judges, assessing organizations on key parameters such as leadership, strategy, customer focus, operational effectiveness, and overall business performance.

Speaking on the achievement, Sameer Kanodia, Managing Director & CEO, Lumina Datamatics, and Vice Chairman & CEO, TNQTech said, “We are deeply honored to receive this recognition. This achievement reflects the collective dedication, collaboration, and relentless focus on quality demonstrated by our teams across the organization. It reinforces our commitment to delivering consistent value to our clients worldwide while continuously striving for excellence in everything we do.”

The milestone highlights Lumina Datamatics’ strong foundation in operational excellence and its ongoing efforts to set new benchmarks in service delivery across global markets.

About Lumina Datamatics:

Lumina Datamatics is a trusted partner in providing digital Content Services, Retail Support Services, and Technology Solutions to companies in the Publishing and Retail Industries worldwide. We are among the largest service providers in the Content space, and our customers include 8 of the top 10 academic publishers and 3 of the 5 largest Retailers and Marketplaces. Lumina Datamatics’ expert solutions combine its various in-house and client-facing platforms, partnerships with global technology leaders, and more than 7,500 professionals across the United States, the United Kingdom, Germany, the Philippines, and India. This integrated global capability enables the company to deliver scalable, high-quality solutions to clients worldwide.

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/lumina-datamatics-wins-imc-rbnqa-performance-excellence-trophy-2025-in-the-service-category-1.jpg

Logo: https://mma.prnewswire.com/media/2674666/5956151/Lumina_Datamatics_Logo.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/lumina-datamatics-wins-imc-rbnqa–performance-excellence-trophy-2025-in-the-service-category-302764010.html

Continue Reading

News Wire

HOP Events, helmed by Kalpesh Kinariwala, bridges Indian talent and global prestige at the Shows of India 2026 Conclave

  • The anchor sponsorship of the Shows of India 2026 Conclave marks HOP Events’ official pathway into the Indian subcontinent; the UAE-based premium live entertainment company aims to source and showcase extraordinary Indian talent in the markets it operates in.
  • This move will bridge the gap between iconic Indian artists — rooted in Indian and South Asian culture — and world-class international venues and global audiences.
  • In addition to headlining the conclave as its anchor sponsor, HOP Events also made its presence felt in crucial conversations and networking hubs, with Founder and Chairman Kalpesh Kinariwala gracing the conclave as a speaker.

NEW DELHI, May 5, 2026 /PRNewswire/ — HOP Events, a UAE-based premium live entertainment company, made landfall on Indian shores through the eagerly awaited Shows of India 2026 Conclave. The sixth edition of the event, which drew to a close on May 2, brought together high-profile industry veterans, change-makers, and disruptors who are shaping the future of India’s live entertainment economy.

Led by industry trailblazer Kalpesh Kinariwala, HOP Events not only participated as the anchor sponsor for the conclave but also broke new ground by offering Indian talent and agencies unprecedented inroads into global markets and prestigious productions.

Held at Delhi’s upscale The Leela Ambience Convention Hotel, the two-day Shows of India 2026 Conclave is India’s most anticipated flagship gathering focused on the live entertainment, events, and experiential segments. It brings together key players from across the industry’s value chain, including event professionals, artist managers, promoters, brands, and creators, and facilitates industry-shaping conversations and collaborations.

HOP Events’ rationale for backing the Shows of India 2026 Conclave was simple but powerful – as a hub for some of the greatest artistic talent in the world, India stands to benefit immensely from HOP Events’ proven expertise in the premium live entertainment industry. With the conclave sitting at the intersection of India’s creative excellence and its commercial ambition, it is the perfect avenue for HOP Events to seek the artists, managers, collaborators, and cultural voices they want to elevate and present to the world. This anchor sponsorship is thus a declaration of HOP Events’ intent to champion Indian talent and carry it far beyond India’s borders.

Elaborating further on the sponsorship, Kalpesh Kinariwala, Founder and Chairman of HOP Events, who also spoke at the conclave, shared:

“India is producing some of the most streamed, most loved, and most culturally significant artists on the planet. Arijit Singh ranks ninth among Spotify’s top artists globally. A.R. Rahman has 75 million followers and ranks ahead of global superstars. Rishab Sharma is the number one followed sitar player in the world. Rahat Fateh Ali Khan, Aditya Gadhvi, Anuv Jain — these are artists with massive, passionate global fanbases.

Yet their presence on international stages, particularly in the Gulf and beyond, remains far below what their stature deserves. That is the opportunity HOP Events is seizing. The UAE is home to a millions-strong South Asian diaspora — professionals, families, and communities who are hungry for these artists and have both the means and the desire to attend premium live experiences. The Shows of India 2026 Conclave gives us the needed platform to engage with this talent ecosystem at exactly the moment when appetite for Indian talent on the global stage has never been higher.”

The conclave’s growing eminence as a premium, high-production-value platform was further underscored by its association with HOP Events, an industry leader in creating large-scale experiential events. Through the years, the Shows of India Conclave has differentiated itself through its trailblazing properties and a star-studded artist line-up. By essaying the role of anchor sponsor for India’s premier business and entertainment conclave, HOP Events is throwing the doors open for partnerships with Indian artist managers, talent agencies, record labels, and creative professionals.

As the force behind the sold-out Etihad Arena concert with Arijit Singh, A.R. Rahman, and Rishab Sharma, HOP Events knows what it takes to market Indian artists to global audiences, fill premium venues, and create experiences that do justice to the cultural magnitude these artists carry.

In the mid-to-long term, HOP Events aims to become the defining bridge between Indian artistic talent and the global stage. The company is actively scaling across the GCC and extending further into South Asian diaspora hubs globally, with the goal of bringing world-class talent backed by high-end productions and marketing sophistication to deep, passionate, and underserved audiences for Indian and South Asian cultural experiences.

About HOP Events

Founded by industry veteran Kalpesh Kinariwala, HOP Events is one of the UAE’s most prestigious names in premium live entertainment. It is hailed for curating global live experiences across the UAE and beyond. The company brings together eminent international artists, creativity, and immaculate organization on one stage, delivering world-class live concerts and entertainment experiences that make a lasting impression on the cultural fabric of the region. HOP Events’ expertise spans from close-up intimate performances to sold-out iconic arenas and includes notable names such as Arijit Singh, A.R. Rahman, and Rishab Sharma. The company differentiates itself through the three pillars of innovation, excellence, and a strong community focus. In doing so, it creates experiences that anchor communities, build connection, and foster a stronger sense of belonging, while delighting audiences with seamless execution, elevated experiences, and disruptive thinking.

https://hopevents.ae/

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/hop-events-helmed-by-kalpesh-kinariwala-bridges-indian-talent-and-global-prestige-at-the-shows-of-india-2026-conclave-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hop-events-helmed-by-kalpesh-kinariwala-bridges-indian-talent-and-global-prestige-at-the-shows-of-india-2026-conclave-302762789.html

Continue Reading

News Wire

MSEED and SCOPE Global Skills University Sign Strategic Partnership to Shape the Future of Experiential Marketing Education

MUMBAI, India and BHOPAL, India, May 5, 2026 /PRNewswire/ — Premium education institute MSEED (The Management School of Events and Experience Design) today partnered with SCOPE Global Skills University, Bhopal, to introduce a two-year MBA in Event Management and Experiential Marketing.

Besides boosting students academically, this association intends to equip them with the evolving demands of events and the experiential marketing ecosystem. Furthermore, the collaboration will be fueled by industry expertise and academic structure, helping students build a career in the fast-growing fields of events, entertainment, and experiential marketing.

At a time when experiential marketing is ‘evolving from a tactical activation to a strategic growth engine for brands’, this collaboration serves right.

Speaking on this exclusive partnership between MSEED and SCOPE, Joshua Newman, Vice-President – Marketing & Partnerships, MSEED, said, “Our focus has always been on outcomes, not just education. This partnership allows us to extend that vision by working with SCOPE Global Skills University to create a program that prepares students for real careers. From curriculum to classroom delivery and industry exposure, every aspect is designed to ensure that students graduate with confidence, clarity, and practical experience.”

The MBA program is designed to:

  • Provide a recognized postgraduate qualification with a specialized focus
  • Build practical skills through real-world projects and case studies
  • Offering industry interaction, mentorship, and exposure
  • Support students with internship and placement opportunities

Dr. Vijay Singh, Vice Chancellor of SGSU, hailed the launch as a landmark moment for the city. “This is a remarkable event not just for our university, but for the city of Bhopal. We are witnessing a paradigm shift in how specialized education is delivered in Madhya Pradesh. By launching this MBA in Event Management, we are providing our youth with a platform to master the art of execution, creativity, and management right here in their home state,” he said.

The partnership was formally cemented through the signing of an agreement between the two institutions in the esteemed presence of Mangubhai C. Patel, the current and 19th Governor of Madhya Pradesh, marking a significant milestone in the evolution of industry-integrated education in India.

For more information on events and experiential marketing, please visit our website.

Media Contacts:

For media inquiries, please contact

Tasneem Limbdiwala

tasneem@mseededucation.com 

About MSEED

MSEED, a part of EVA Group, India’s one of the largest live event companies, and backed by 200 odd industry veterans, the institute brings with it deep-rooted industry expertise and real-world insights. It is a creative business institute designed for the next generation of storytellers, strategists, producers, and brand builders. The mission is not just to prepare students for jobs, but to lead industries. 

Photo: https://oyefilmy.com/wp-content/uploads/2026/05/mseed-and-scope-global-skills-university-sign-strategic-partnership-to-shape-the-future-of-experiential-marketing-education-1.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/mseed-and-scope-global-skills-university-sign-strategic-partnership-to-shape-the-future-of-experiential-marketing-education-302761332.html

Continue Reading

Trending