Connect with us

News Wire

Heineken® and TIËSTO celebrate the Formula 1 Heineken Dutch Grand Prix weekend in style with a unique performance on the track

– Internationally renowned Dutch DJ Tiesto played an exclusive live performance on the track to celebrate the F1 Heineken Dutch Grand Prix at Zandvoort

Heineken created a moving stage on a truck bed, featuring artwork by famous Dutch artist, Joseph Klibansky

The Heineken®0.0 truck made its way from the podium to the grandstands, stopping at turns 11 and 12 to perform in front of fans

The performance was live streamed to millions of fans worldwide

ZANDVOORT, Netherlands, Sept. 5, 2021 /PRNewswire/ — Heineken® celebrated the historic return of Formula 1® to Zandvoort in the Netherlands with a performance like no other. After all the F1® and W Series™ racing action over the weekend, a different vehicle took to the track with Dutch superstar DJ TIËSTO on board treating fans to an exclusive 60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.

Heineken® and TIËSTO celebrate the return of Formula 1® to Zandvoort, with a unique performance live streamed directly from the track from the F1 Heineken Dutch Grand Prix

Fans at the race enjoyed the performance from the grandstands in accordance with the COVID-19 guidelines in place, whilst fans at home tuned into the livestream featured on EDM streaming service Beatport, F1 and Red Bull Racing Honda Facebook channels as well as TIËSTO’s own Facebook and YouTube.

The stage for the performance was built onto the back of a Heineken® 0.0 truck which started its journey from the pit lane straight after the podium ceremony and moved around the track, powered by sustainable biofuel, before stopping at turns 11 and 12 for TIËSTO to finish the performance. To add to the theatre of the performance the truck shot out biodegradable confetti onto the track.

The truck featured artwork by renowned Dutch artist Joseph Klibansky. Klibansky developed the design especially for the F1® and W Series™ podium, in collaboration with Heineken, which depicts local elements synonymous with the Netherlands, but with a contemporary twist.

The livestream is available to watch on Beatport channels until the end of year.

INFORMATION

For more information, please contact: HeinekenF1@mcsaatchi.com

Streaming channels: EDM streaming service Beatport via FacebookYouTube and Twitch

F1 Facebook  

Red Bull racing Honda Facebook 

TIËSTO YouTube and Facebook 

About HEINEKEN:

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

Photo – https://oyefilmy.com/wp-content/uploads/2021/09/heineken-and-tiesto-celebrate-the-formula-1-heineken-dutch-grand-prix-weekend-in-style-with-a-unique-performance-on-the-track-1.jpg  

Photo – https://oyefilmy.com/wp-content/uploads/2021/09/heineken-and-tiesto-celebrate-the-formula-1-heineken-dutch-grand-prix-weekend-in-style-with-a-unique-performance-on-the-track-2.jpg  

Photo – https://oyefilmy.com/wp-content/uploads/2021/09/heineken-and-tiesto-celebrate-the-formula-1-heineken-dutch-grand-prix-weekend-in-style-with-a-unique-performance-on-the-track-3.jpg  

Photo – https://oyefilmy.com/wp-content/uploads/2021/09/heineken-and-tiesto-celebrate-the-formula-1-heineken-dutch-grand-prix-weekend-in-style-with-a-unique-performance-on-the-track-4.jpg

 

Heineken® and TIËSTO celebrate the return of Formula 1® to Zandvoort, with a unique performance live streamed directly from the track from the F1 Heineken Dutch Grand Prix

 

Heineken® and TIËSTO celebrate the return of Formula 1® to Zandvoort, with a unique performance live streamed directly from the track from the F1 Heineken Dutch Grand Prix

 

Heineken® and TIËSTO celebrate the return of Formula 1® to Zandvoort, with a unique performance live streamed directly from the track from the F1 Heineken Dutch Grand Prix

 

 

 

 

 

Continue Reading
Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

News Wire

Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

  • Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.
  • Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.
  • Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

The thumbnail for the ‘Implant System Introduction’ lecture, the most-watched content on Denall TV India
  •  Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

  • Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

  • Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

  • Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

Photo – https://oyefilmy.com/wp-content/uploads/2026/06/osstem-implant-accelerates-innovation-in-india-with-denall-tv-a-digital-dental-education-hub-1.jpg

Cision View original content:https://www.prnewswire.com/in/news-releases/osstem-implant-accelerates-innovation-in-india-with-denall-tv-a-digital-dental-education-hub-302796515.html

Continue Reading

News Wire

Deutscher Cricket Bund (DCB) announces an exciting 2026 season to showcase Germany as the leading European cricket nation, building world-class cricket IP’s

ESSEN, Germany and MUMBAI, India, June 12, 2026 /PRNewswire/ — After the tremendous success of the recently concluded ‘5 match T20 International event – ‘Austria Tour of Germany,” DCB is all set to kick off its ambitious domestic set of events for 2026.

German Super League – Berlin edition starts at Mayfeld – next to the iconic OlympiaStadion from the 8th of June.

With a fixture of 43 T10 matches, 10 best clubs from the Berlin region will compete to be crowned champions. Legendary English umpire, Billy Bowden, will be the special guest, and will be officiating the final match.

Mr. Severin Weiss, the president of DCB, said, “In order to have a robust system, we need to have a strong domestic structure. It’s not about just having premier leagues and international contests, but building bottom up. And that’s what our core focus and mission is.” He added that for cricket in Europe and particularly in Germany to flourish, they need to attract more natives to take up the sport. Organizing good quality events, that are properly produced at the domestic level, will ensure they achieve this in the years to come.

The team at DCB is working methodically to achieve the stated mission.

Mr. Dieter Voight – DCB CEO – shed more light on the calendar events and stated, “In 2026, with strong collaboration and support of our regional partners, we have plans to conduct up to 8 domestic tournaments with about 300 matches. Add to this, we have 4 international events, the biggest being the Nordic Cup in August.”

The Nordic cup will see 5 women’s teams battle it out in August. The hosts will be joined by the Nordic national teams of Finland, Sweden, Denmark as well.

Germany will also host two more bilateral events, the next one being against Switzerland women’s in July.

Germany hopes to soon break into the top 30 men’s T20 ICC rankings. They won 4-1 against Austria and hope to continue their dominance on the field.

Donovan Miller has been appointed the head coach. Donovan brings in rich experience of working with English Counties, and top franchise tournaments. Coach along with the captain Musadiq Ahmed, who was sensational with the bat against Austria and was adjudged Man of the series, has the full trust and support of DCB to lead the team to achieve grander cricketing success.

With a robust domestic and international calendar in place, DCB is focussed on marketing the events and positioning German cricket as one of the most serious cricket destinations in Europe.

The important aspect is to reach as many people as possible, includes a strategic multi-media plan, which includes digital marketing as a key corner stone.

Dr. Vignaesh Sankaran, Vice President of the DCB, added: “Live broadcasting is only one part of the equation. Equally important is how we market our events, players, coaches, and sponsors to a wider audience. We do not want to miss this opportunity to grow the game and create value for all our stakeholders. The Austria–Germany international series generated more than five million impressions across all platforms. Together with our partners, SMW Global, we invited German influencer Liz Laz, whose content introduced German cricket to new audiences and significantly expanded our reach.

Germany is among the first European Associate Members to embrace this approach at scale, combining elite cricket with digital storytelling and influencer engagement. Through these efforts, we have achieved over 150% growth in viewership and now attract some of the largest cricket audiences in Europe.

Germany’s reputation for strong governance, professionalism, and high-quality event delivery also makes it an increasingly attractive market for sponsors and commercial partners. We will continue to build on this momentum and further strengthen Germany’s position as a leading cricket market in Europe.”

The Deutschland Cricket Board (DCB) has officially entered into a strategic partnership with SMW Global Media, with a long-term vision for collaboration. SMW Global Media will serve as the exclusive commercial rights partner, overseeing event production, ground branding, and sponsor asset delivery, while also supporting the DCB in developing consistent digital content and event promotion across platforms.

Azhan Ahsan, executive director – SMW Global Media, said, “The aim is to produce clean, high quality broadcasts, in decent budgets, allowing our federation partners the flexibility to produce more matches professionally. Consistent supply will expand the reach and grow commercial values of German cricket organically.” He added, “Germany is perhaps the only country in Europe that can on its own produce good quality cricket in such high volumes. Sponsors and media partners love it when there is a proper structure and a plan. And if we can add further value for all stakeholders by adding some spice on the digital content front, we can fast track brand Germany to newer markets and audiences. We are committed to that.”

The last event was broadcast LIVE worldwide on multiple platforms – FanCode, Action Sports, Unbeaten +, Unbeaten Prime, SportVot, Cricket Lounge TV, and German cricket’s official YouTube channel. It was also covered by all major data and scoring partners including ESPN, and Olympics.com.

About Deutscher Cricket Bund (DCB)

The Deutscher Cricket Bund is the governing body for cricket in Germany and is responsible for the development, promotion and organization of cricket activities across the country, including domestic, youth and international cricket structures.

For more information, please visit https://www.cricket.de/

About SMW Global Media

SMW Global Media is an international full-service sports agency that serves some of the major leagues, federations, teams and broadcasters in the world. With a global reach, they have been involved in projects in over 41 countries, annually distributing, selling and producing thousands of hours of live sports and work with over 100 broadcast partners. Their four core areas of expertise include Rights Management, Production Services, Streaming Solutions and Sponsorships. For more information, please visit, smwglobalmedia.com

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-1.jpg

Logo: https://oyefilmy.com/wp-content/uploads/2026/06/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/deutscher-cricket-bund-dcb-announces-an-exciting-2026-season-to-showcase-germany-as-the-leading-european-cricket-nation-building-world-class-cricket-ips-302798377.html

Continue Reading

News Wire

ContentLens Appoints Hari Nair, Former CEO of Tips Music, as Pro Bono Strategic Advisor

Industry veteran brings three decades of music, digital media, and content monetisation experience to India’s leading AI-powered IP protection platform — backing the company on conviction, not a fee.

MUMBAI, India, June 11, 2026 /PRNewswire/ — ContentLens, an AI-powered content intelligence platform pioneering proprietary solutions in music IP protection, celebrity likeness detection, content provenance, and deepfake identification, today announced the appointment of Hari Nair as Pro Bono Strategic Advisor.

Nair brings over three decades of leadership in the Indian and global media and entertainment industry, having held senior roles at Tips Music Limited, Sony Music India, PPL India, and TikTok — where he led the global launch of TikTok Music (known as Resso). Most recently, he served as CEO of Tips Music Limited, one of India’s most valued music labels, where he spearheaded global partnerships with TikTok, Sony Music Publishing, and Warner Music Group, built a data-driven, high-performance culture, and delivered sustained shareholder returns. Upon his departure, the music industry legend Kumar Taurani, Chairman and MD of Tips Music, credited Hari for ‘driving revenues and achieving targets as committed to shareholders’ and described him as ‘a passionate, revenue and data-driven leader’.

In an industry where advisory roles routinely carry equity or paid arrangements, Nair’s decision to join pro bono is a deliberate signal of conviction. As a former client of ContentLens, he has first-hand experience of the platform’s capabilities — and chose to back it based on that direct assessment of the technology.

In his advisory capacity, Nair will provide strategic counsel on ContentLens’s go-to-market strategy across the Indian and global media & entertainment industry, support the company’s investor relations, and leverage his extensive network across leading music, media, and entertainment companies.

ContentLens has already commercialised its technology with five large customers in the media and entertainment sector. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and is advancing toward its next phase of commercial growth.

ROHAN SAHU, Founder & CEO, ContentLens:

“When someone of Hari’s standing chooses to back ContentLens — not for a fee, but out of genuine belief in what we are building — it is among the strongest forms of validation a company at our stage can receive. His three decades of operating experience across every layer of the music and entertainment ecosystem, combined with his direct familiarity with our platform, gives us both strategic depth and credibility as we scale. We are deeply grateful for his trust and commitment.”

HARI NAIR, Pro Bono Strategic Advisor, ContentLens:

“I have spent my career building value across the music and entertainment ecosystem, and I can see clearly that the next frontier of that value lies in AI-driven content protection. ContentLens is solving a problem that every label, every artist, and every media company in the world already faces: IP infringement in an age where content can be replicated, repurposed, and monetised without consent. I have worked with this technology as a client and I know what it can do. I am joining because I genuinely believe this platform will matter — for record labels, musicians, artists, celebrities and every form of IP owner.”

ABOUT CONTENTLENS

ContentLens is an AI-powered content intelligence company building proprietary technology across four verticals: music IP protection, celebrity likeness detection, content provenance, and deepfake identification. Headquartered in Bangalore, ContentLens works with leading content owners and media companies to detect, protect, and monetise original intellectual property. The company has filed patents on its core fingerprinting, watermarking, and audio-visual content intelligence technologies, and has already commercialised its products globally with five large customers in the media and entertainment sector.

ABOUT HARI NAIR

Hari Nair is one of India’s most accomplished media and entertainment industry executives, with a distinguished career spanning music, digital media, and global content platforms. He has held leadership roles at Tips Music Limited, Sony Music India, PPL India, and TikTok, where he led the global launch of TikTok Music (Resso). As former CEO of Tips Music Limited, he led the company through a period of transformational growth and delivered exceptional shareholder returns. He is widely recognised for his dealmaking ability, performance-driven leadership, investor relationship management, and deep expertise in content monetisation.

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-1.jpg

Photo: https://oyefilmy.com/wp-content/uploads/2026/06/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-2.jpg

 

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/contentlens-appoints-hari-nair-former-ceo-of-tips-music-as-pro-bono-strategic-advisor-302798001.html

Continue Reading

Trending