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HEINEKEN® Confronts Growing Work Life Imbalance with New Global Campaign

New Work-Shuttering Tech Encourages Workers to Close Down at the End of the Work Day to Enjoy Time with Friends
WHITE PLAINS, N.Y., June 1, 2022 /PRNewswire/ — With mounting societal pressure to be constantly busy, rapid adoption of new work technology and a global pandemic forcing a complete overhaul of where and when work gets done, workers have increased their average working day by 2.5 hours, according to NordVPN Teams. When added up, all these extra hours are negatively impacting overall employee wellbeing, translating to less time spent with friends and family or pursuing personal hobbies.
 
 
HEINEKEN® is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it. Dramatized in a campaign film as the antidote to the increasing demands of our always-on work culture, The Closer bottle opener itself is a satirical symbol for the power every worker has to close down at the end of the day.
“As a brand, we have always stood for creating moments of shared connections with others,” said Bram Westenbrink, Global Head Heineken® Brand at HEINEKEN. “With the once-rigid boundaries between work and personal time rapidly deteriorating following the COVID-19 pandemic, we want to spark a much-needed conversation about the importance of resisting the societal pressures to be in a constant state of busy work and encourage workers around the world to reprioritize social and leisure time with the people who matter most.”
The Closer bottle opener will be announced at an exclusive launch event reminiscent of iconic tech announcements. A keynote address by Billy Eichner will unveil the only gadget that can help solve a core problem caused by other remote-work enabling technologies. By overemphasizing the necessity of such a high-tech marvel, Eichner will remind us all that everyone already has everything they need to close down right at their fingertips.
Workers in the United States will be able to enter for their chance to win a Closer bottle opener on June 8, 2022 at www.heineken.com/closer. But fans will have to act quickly, as the promotion will only be open from 10 am – 11:59 pm ET. More devices will be made available in additional markets in the coming months.
Once all the Closer bottle openers are claimed, HEINEKEN® will encourage workers in the United States to block their calendars at the end of the day with a Calendar Closer to prevent coworkers from scheduling meetings after working hours. Workers who are first to use the Calendar Closer at www.heineken.com/closer will be rewarded with beer money to enjoy social time with their friends.
“As people continue to feel like they have to work all the time, they’re forgetting that disconnecting is even an option,” said Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide, the lead agency that created the campaign. “That’s why we created The Closer. It’s not just technology; it’s a social provocation to help people see that the pressure to work all the time is getting a little ridiculous and we all have the power to log off and go hang out with our friends again.”
As a business with over 80,000 employees around the world, HEINEKEN® has not been immune to the increased demands placed on its vast workforce. An employee wellbeing program was established in 2021 to identify causes of work life imbalance around the world, with a dedicated team responsible for identifying and sharing best practices to address them. This year and beyond, the team plans to host over 1,000 workshops in 80+ countries to find new ways of working to better support the professional, emotional, social and physical wellbeing of all employees. This campaign was created to spark conversation, and for HEINEKEN®, it starts by empowering its own employees.
“While work life imbalance is an issue felt around the world, it can’t be solved with just one policy change,” said Yolanda Talamo, Global Head of Human Resources at HEINEKEN. “This high-tech bottle opener is a symbol that acts as a catalyst for change, but the work is ahead of us. We are asking all of our employees to help us identify practical solutions that take into account the cultural nuances in each of the countries we operate in so everyone can enjoy more balance between their work and personal time.”
This is the first campaign from HEINEKEN® that launches “For a Fresher World,” a new creative expression that aims to refresh the world by showing life tastes better with an open mind. With this new approach, campaigns will strive to challenge the obvious, reconsider stereotypes and oppose tired cliches. With this first effort, HEINEKEN® is inspiring people around the world to stop overworking and open their minds to what can happen after the work stops.
To learn more about the The Closer global campaign, visit www.heineken.com/closer.See credits list from the campaign film – Here
About HEINEKEN
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brewing a Better World,” sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
Video – https://www.youtube.com/watch?v=KdyoOuX_2c4Photo – https://mma.prnewswire.com/media/1827637/Heineken_Closer_1.jpgPhoto – https://mma.prnewswire.com/media/1827639/Heineken_Closer_2.jpgPhoto – https://mma.prnewswire.com/media/1827640/Heineken_Closer_3.jpgLogo – https://mma.prnewswire.com/media/1827644/Heineken_Logo.jpg
 
 
 
 
 
   

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Reliance Digital’s ‘All About Apple’ Campaign Brings Best Apple Deals and Price Drops on iPhone 17, MacBook & More

MUMBAI, India, April 24, 2026 /PRNewswire/ — Reliance Digital announces limited-period offers on the latest Apple products with significant price drops and consumer finance offers.

The All About Apple campaign by Reliance Digital is bringing high-quality products to consumers at affordable prices. The initiative aims to make premium Apple products more accessible to a broader segment of buyers during the ongoing promotional window. From the mighty iPhone 17 to the ultra-light MacBook Air (M5), upgrading is more accessible than ever.Customers can experience the best technology without straining their budgets with attractive exchange bonuses, instant in-store discounts and flexible EMI options. These combined benefits substantially lower the effective acquisition cost, especially for buyers trading in older smartphones or laptops.One of the spotlight offers includes the iPhone 17 256GB (Magichromatic finish), listed at an MRP of Rs. 82,900. With applicable cashback, combined with exchange benefits of up to Rs. 15,000 and an additional exchange bonus of Rs. 6,000, the effective price can go as low as Rs. 59,990.Apple’s MacBook lineup has also become more affordable in the ongoing sale, particularly with the introduction of newer-generation processors and pricing benefits. The latest models, powered by the next-generation M5 chip, aim to deliver faster processing, improved battery efficiency, and seamless multitasking. The MacBook Air (M5) can be owned with EMIs starting at just ₹2,803*, inclusive of student and teacher discounts, exchange benefits, and financing schemes. Exchange bonus of 10,000 rupees is also available to MacBook Neo buyers.This promotional campaign is time-bound, with all major offers scheduled to conclude on 23rd May. Customers are advised to hurry and verify eligibility for cashback, exchange benefits, and coupon discounts before completing their purchase, as terms may vary across models and store locations.About Reliance DigitalReliance Digital is one of India’s leading consumer electronics retail chains, offering a wide selection of smartphones, laptops, home appliances, and digital products. With a strong omnichannel presence, it provides customers access to competitive pricing, authorised products, and after-sales support through services such as Reliance resQ.*Terms and Conditions AppliedPhoto: https://mma.prnewswire.com/media/2964925/Reliance_Digital_All_About_Apple.jpg 

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Apparel Group Strengthens Digital Footprint with the Launch of ALDO App for the Indian Market

Express Delivery, Curated Style & Seamless Digital Experience Now Live on Google Play Store & Apple App StoreMUMBAI, India, April 22, 2026 /PRNewswire/ — Apparel Group, the leading global fashion and lifestyle retail conglomerate, announces the official launch of the ALDO India mobile app. This strategic rollout marks a significant milestone in Apparel Group’s mission to redefine omnichannel retail and enhance the digital shopping ecosystem for premium footwear and accessories in India.

Now available on Google Play Store and Apple App Store, the dedicated app is designed to bring ALDO’s world-class style directly to the fingertips of the Indian consumer. By leveraging Apparel Group’s robust retail infrastructure, the app introduces express delivery services, ensuring that fashion-forward shoppers receive their favourite pieces with unprecedented speed and efficiency.Built with modern consumer expectations in mind, the ALDO app empowers users to explore the latest collections, access exclusive product drops, and enjoy a streamlined shopping experience tailored for fast, effortless browsing. A defining feature of the app is its express delivery service, designed to get fashion essentials into customers’ hands as swiftly as possible, reflecting a new era of immediacy in style and service.Apparel Group is committed to integrating advanced technology with high-street fashion, providing a secure and effortless checkout process tailored to the evolving needs of the modern, connected shopper. Whether discovering trend-led silhouettes or selecting everyday staples, shoppers now enjoy smooth navigation, secure checkout, and personalised recommendations all supported by ALDO’s commitment to quality and design excellence.Tushar Ved, President of Apparel Group India, said: “The launch of the ALDO app is a definitive step in Apparel Group’s journey to pioneer a tech-forward retail environment in India. By integrating our cutting-edge logistics with a seamless interface, Apparel Group continues to set the pace for the future of commerce in the region, ensuring our customers enjoy speed, style, and convenience like never before.”With the introduction of this dedicated platform, Apparel Group continues to solidify its position as a retail leader, focused on localized digital innovation and superior customer engagement.The ALDO app is now live and available for download.Download: https://onelink.to/aldoshoesAbout ALDOFounded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. ALDO’s 53-year history has seen the brand become one of the world’s leading fashion footwear retailers with a presence in 110 countries, a global fleet of 1400 locations and more than 250 million customers visiting our stores each year.For more information, please visit www.aldogroup.com and follow @aldo_shoes and #AldoCrew on social media for updates.Instagram: @aldo_shoesFacebook: ALDO ShoesWebsite: ALDO ShoesAbout Apparel Group (India) Pvt. Ltd.Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to eager shoppers through its 2500+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff.Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.Apparel Group India has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands in India include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Dolce & Gabbana Beauty, Victoria’s Secret PINK, Charles & Keith, Crocs, ALDO, ALDO Accessories, Bath & Body Works, Cotton On, Levis Kids, Tim Hortons, Inglot, Call It Spring, Nike Littles, Jordan Kids, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, Carrefour, and Daiso Japan. Apparel Group has a multi-brand partnership with Marquee Brands for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart brands, across GCC and India. With 300+ stores and 20+ brands, the company serves thousands of customers across 50 cities in India.Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.For more information, please visit: Apparel Group India | LinkedIn | Download Club Apparel AppContactAmruta Khatavkaramruta.khatavkar@apparelgroup.in+91-9870337833Photo: https://mma.prnewswire.com/media/2963116/ALDO_app_Apparel_Group.jpgLogo: https://mma.prnewswire.com/media/2827441/5662920/Apparel_Group_Logo.jpg 

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Angel One’s ‘Cricket Park’ sparks strong participation, brings a generation back to the pitch

MUMBAI, India, April 22, 2026 /PRNewswire/ — Angel One Limited, India’s intelligent investing companion and Official Associate Partner of the Tata IPL (2024–2028), recently hosted “Cricket Park”, an immersive cricket-led experience that brought alive a simple yet powerful idea – Chalo, Cricket Khelte Hai. Held at TSG Sports Arena in Mumbai, the event witnessed strong participation and high on-ground energy, bringing together around 300 attendees, including India’s top digital creators and cricket enthusiasts, to rediscover the joy of playing the game.

At a time when cricket is widely consumed but rarely played, Cricket Park tapped into a deep cultural insight, that while the love for the game remains strong, the reasons to step out and play have steadily declined. By creating the right environment and format, Angel One turned passive fandom into active participation.Designed as more than just a tournament, Cricket Park reimagined the childhood cricket experience into a dynamic, interactive format. The experience was paired with 14 interactive cricket installations and 5 live pitches, including Khidki Tod, Zero Kaata Bhaago, Ziddi Target, Bat Pakad and Ringa Ringa Catches, each crafted to bring back the spontaneity and thrill of the game. The event followed a unique flow, with creators arriving early to engage with and take over the installations, setting the tone for the experience, while fans stepped in at sundown, with matches continuing till late.The event also saw participation from impactful personalities, adding to the overall energy and appeal of the experience. Notable digital creators including Jake Jeakings, Vyom (vyom25), CA Deepak Bhati (cadeepakbhati), Shrishti Gosavi (nerd_in_you), and Anmol Sharma (financebyanmoll) were part of the experience, further amplifying the event both on-ground and across digital platforms. With moments crafted for shareability, Cricket Park extended well beyond the venue, resonating strongly with a wider audience online.Assisted by Badass Media and designed by Doodle Mapuls, Cricket Park was designed as a high-energy, community-led experience that blends culture, community, and digital storytelling.Cricket Park is rooted in Angel One’s larger philosophy of enabling action. Much like how the platform simplifies investing for a new generation, the initiative aimed to remove friction from participation, meeting people where their interest already exists and giving them a compelling reason to act. In doing so, the brand’s invitation, “Chalo, Cricket Khelte Hai,” became more than a line, it turned into a lived experience on-ground.Zameer Kochar, Chief Marketing Officer, Angel One, said, “Cricket Park is built on a very simple insight, people don’t lack interest, they lack the right trigger to act. Whether it’s investing or something as personal as cricket, the gap often lies between intent and action. With this initiative, we wanted to create an experience that feels intuitive, inclusive, and engaging enough for people to step in and participate. The response we’ve seen has been extremely encouraging.”With Cricket Park, Angel One has taken a step towards building a scalable, community-led property that blends culture, participation, and digital amplification and redefining how brands can create meaningful engagement beyond the screen.About Angel One Limited:Angel One Limited, (NSE: ANGELONE) (BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company, providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business.Angel One Limited extensively uses Artificial Intelligence, Machine Learning and Data Science to create a superior digital experience. The company has built a host of digital properties like Angel One Mobile App, ‘SmartAPI’ a free-to-integrate API platform and ‘Smart Money’ an investor education platform of 37.4 million clients.Photo: https://mma.prnewswire.com/media/2962994/Angel_One_Cricket_Park.jpg 

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