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Hipi’s virtual singing talent hunt – Hipi G.O.A.T. contest receives jaw dropping participation: Over 25000 videos in just the first 2 rounds

The contest is expected to clock 45000 videos mark, making it one of the biggest digital singing contests in India
NEW DELHI, Jan. 25, 2022 /PRNewswire/ — On its hunt for the greatest singer of all time, Hipi G.O.A.T. – India’s biggest digital singing contest, has already registered 25,000+ entries in just the first 2 rounds. The contest, which started on 15th November, is now expecting to clock the 45,000 videos mark making it a grand success.

To make the talent hunt fun and interesting, the Hipi G.O.A.T. contest features three rounds (Best Foot Forward, What’s your Theme & The Final Cut). The contest’s staggering performances are being judged by Grammy Nominee and leading playback singer Shilpa Rao.
Giving in to the thousands of endearing messages and requests received from participants and users alike, Round 2 was been extended by 2 weeks and has ended on 23rd Jan. This allowed singers more time to prove their mettle and put their best voice forward to reach the top spot. The race for the Greatest of all time is in its final round now.
Hipi G.O.A.T. has unveiled its top 10 winners for Round 3 – The Final Cut: Tanishka Matharu, Himangi Vishwaroop, Shreya Sharma, Nidhi Sarolkar, Chirag Tomar, Abhishek Anil Sharma, Mohena Bahl, Sireesha Bhagavatula, Harsha Karnik and Aditi Minglani. Their entry videos ooze of the raw talent India has to offer, easily setting them apart as better than the best. Round 3 has started and these top 10 participants will compete in The Final Cut. The grand finale winner will get to perform a duet with Grammy Nominee, Shilpa Rao at the finals of Zee Sa Re Ga Ma Pa. This will be a once in a lifetime opportunity for creators who want to build their careers in music and singing.
Hipi would like to congratulate all these winners for their passion. Their heart and soul lies in music and they have proven that in their association with Hipi G.O.A.T. The contest has seen participations coming far and wide from different corners of the nation. It has spread its aficionado across age groups. One of the most loved videos has been of a child artist, Esther from Assam, who is just 4 years old. Another unique entry the contest has seen, is from Nasir Hussain Shah who is a police officer in Jammu & Kashmir, singing away beautiful melodies. Hipi G.O.A.T. is the only digital singing contest to see such diverse yet talented creators coming forward to showcase their talent and give it their all.
GBS Bindra, Chief Business Officer of Hipi, said, “This contest has been an honest attempt at providing pan India visibility to the country’s budding and talented singers. The winner of Hipi G.O.A.T. will go on to become a fresh voice in our singing industry. The growing numbers in participation by the best singing talents from across the country indicate the raging success of Hipi G.O.A.T. It speaks volumes of how true talent can be discovered when given the right platform, and the engagement shows the love and support of our users towards both music and the musicians.”
Out of the top 10 participants, some top singers will get a contract to be a creator on Hipi. Meanwhile, the grand finale winner of the Hipi G.O.A.T. contest gets to perform a duet with Shilpa Rao during the finals of Zee Sa Re Ga Ma Pa on the main stage, Weekly winners will get to perform a duet with the digital sensation, Rupali Jagga along with a mentoring session with her. Not just that, there are weekly cash prizes too, so passionate singers can continue to upload their singing entries to win big. With Hipi G.O.A.T. Hipi continues to fulfil its promise of facilitating creators and providing them with a platform to showcase their talent.
Hipi karo. More karo.
About Hipi
Hipi is a leading short form video destination that inspires creativity and passion. Made in India, Hipi has already become India’s favourite short video platform for many talented creators. Hipi brings moments of joy, inspiration, and discovery. The platform empowers brands and merchants to harness the power of storytelling and product discovery in an industry-changing, retail marketing environment. Hipi can be downloaded on the Google Play store and the Apple App Store.
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Design POV Returns to Mumbai with its second edition ‘Sense and Sensibility’ – A Celebration of Immersive, Multi-Sensory Design

15 – 17 May 2026 | Jio World Convention Centre, MumbaiMUMBAI, India, March 16, 2026 /PRNewswire/ — Design POV returns to Mumbai from 15 to 17 May 2026 at the Jio World Convention Centre with its highly anticipated second edition, anchored in the theme ‘Sense and Sensibility’. Building on a successful debut in 2025 that welcomed over 7,000 visitors and featured more than 75 brands and 18 studios, the platform expands this year with deeper curation and a bold exploration of immersive, multi-sensory design.

Founded by Asif Sataar and Gagan Bhatia, Design POV was conceived as a curated environment that moves beyond the conventional exhibition format. While the show speaks through the medium of architecture, it champions all disciplines of design that contribute to a lived space, from interiors and material innovation to lighting, surfaces, furniture and spatial storytelling.”As an industry, we are often conditioned to prioritise what a space looks like because that is how most briefs are framed,” says Asif, Co-Founder, Design POV. “With Sense and Sensibility, we are consciously shifting the lens toward how a space is experienced. Texture, sound, atmosphere and emotion are not secondary layers, they are fundamental to how people connect with a space.”The 2026 edition examines what designing beyond sight truly means, inviting participants to engage all five senses and shape emotional connection within space. From tactility and acoustics to material experimentation and spatial storytelling, the focus shifts from how a space looks to how it feels. It invites brands, studios, artists and designers to present fully realised environments where these elements converge, encouraging deeper engagement beyond surface aesthetics.”From the outset, our intention was to create a setting where design is not simply displayed, but truly inhabited,” adds Gagan, Co-Founder, Design POV. “Each edition strengthens that ambition through sharper curation, stronger collaborations and immersive environments that allow people to connect meaningfully with design.”Positioned at the intersection of commerce and creativity, Design POV offers industry professionals and discerning audiences a space to engage directly with the evolving future of design.Highlights of Design POV 2026 include immersive brand pavilions, experiential installations, new product launches, and curated design studio showcases. Participating design studios include ADND Studio, Abin Design Studio, Alara Studio, Baldiwala Edge, DSP Design Associates, Design Hex, Jannat Vasi Interior Design, Sanjay Puri Architects, Shroffleon, Studio Archohm, and Talati & Partners LLP., among others, while exhibiting brands include Blanc White, Kuche 7, Neytt Homes, Sunroof, and Woven Legacy. Across furniture, lighting, surfaces and textiles, exhibitors will unveil new collections, experimental materials and limited-edition collaborations created exclusively for Design POV 2026.The second edition of Design POV 2026 will take place from 15 to 17 May 2026 at Jio World Convention Centre, Mumbai.For more information, visit www.designpovindia.com and follow @designpov.india on Instagram.About Design POV Design POV is an immersive design platform that celebrates unconventional perspectives and collaborative creation. Conceived as a space where architecture, art, and business intersect, Design POV reimagines how design is experienced moving beyond static showcases to fully realised, functional environments. Following a successful debut edition in 2025 at the Jio World Convention Centre, Mumbai, Design POV returns in May 2026 with an expanded vision and deeper interdisciplinary collaboration.At the heart of the platform is The ‘Core’, a curated collective of leading architecture and design studios invited to explore a central theme through unconstrained spatial expression. These studios collaborate with participating brands and build partners to create immersive installations that demonstrate design in context, not isolation.Design POV brings together architects, designers, brands, artists, and discerning audiences including homeowners, industry leaders, and the design curious. Through installations, panels, workshops, and live interactions, the platform fosters dialogue, collaboration, and innovation.Photo: https://mma.prnewswire.com/media/2934542/Design_POV_2026.jpg 

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Mumbai to Host ‘Gen O – Pixels & Play’, a Global Festival of Creators, Gaming and Youth Innovation

MUMBAI, India, March 16, 2026 /PRNewswire/ — Mumbai will host Gen O – Pixels & Play, a four-day international platform celebrating creativity, technology and youth innovation, from 19–22 March 2026 at MMRDA Grounds, BKC. The initiative will bring together creators, innovators, startups, cultural practitioners and international delegates from over 23 countries, placing Mumbai at the centre of global conversations around the future of the Orange Economy and the AVGC sector. The initiative is organised by EFlag Corp, supported by the Government of Maharashtra, with Maharashtra Tourism as the Title Sponsor, as a part of its “India Maha India” initiative.
The festival will be inaugurated by Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, in the presence of Shri Shamburaj Desai, Hon’ble Minister for Tourism, Government of Maharashtra and Shri Uday Samant, Hon’ble Minister for Industries, Government of Maharashtra along with international delegates, industry leaders and global participants.Maharashtra has emerged as one of India’s leading centres for media, entertainment and digital content industries, with Mumbai at the heart of the country’s film, broadcasting, gaming and creative technology ecosystem. With world-class connectivity, a vibrant talent base and strong industry presence, the state is increasingly positioning itself as a hub for next-generation creative industries including animation, immersive media, gaming and digital storytelling.The Government of Maharashtra is actively working to strengthen the ecosystem for animation, gaming, visual effects and immersive media through policy support, infrastructure development and skill initiatives. With Mumbai already serving as India’s creative capital, the state aims to further position itself as a global hub for the AVGC and digital creative industries, creating new opportunities for studios, startups, creators and international partners.Gen O has been conceived as a platform bringing together multiple dimensions of India’s rapidly expanding AVGC (Animation, Visual Effects, Gaming & Comics) ecosystem, including immersive media, gaming, digital storytelling, creator-led culture and emerging technology platforms.As a part of the programme, Mumbai will also host an international esports championship featuring national teams from 23 countries across six global regions, highlighting the growing global significance of competitive gaming within the next-generation entertainment economy.The initiative comes at a time when India is placing focus on creative industries through initiatives such as the WAVES (World Audio Visual & Entertainment Summit) announced by the Government of India, aimed at positioning India as a global hub for media, entertainment and digital content industries in line with Hon’ble Prime Minister Shri Narendra Modi Ji’s vision for the sector as a key pillar of India’s future economy.According to the Government of India’s AVGC Task Force, the sector is expected to require nearly two million skilled professionals by 2030, while estimates suggest India’s AVGC ecosystem could grow to over $26 billion by the end of the decade.Across four days, Gen O – Pixels & Play will present a curated festival experience featuring:Live cultural performances and artistic showcasesAVGC-XR innovation and technology demonstrationsStartup and creator ecosystem engagementsArtisan showcases and cultural installations celebrating Maharashtra’s heritageYouth engagement initiatives exploring emerging careers in creative and digital industriesThe festival is expected to attract over 10,000 visitors per day, including creators, developers, students, entrepreneurs and international delegates.Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, said: “Maharashtra has always been a centre of creativity, enterprise and cultural influence. As technology reshapes the global creative industries, platforms like Gen O bring together innovation, talent and international collaboration. Mumbai already stands at the heart of India’s media and entertainment ecosystem, and initiatives like this will further strengthen our position as a global hub for the AVGC and digital creative economy while opening new opportunities for young creators and startups.”Shripad Ashtekar, Founder, EFlag Corp, said:”India’s creative and digital sectors are entering a defining decade. The Orange Awards recognise the emerging creators, innovators and entrepreneurs shaping the future of the Orange Economy, and aim to inspire the next generation of talent across India’s creative and technology ecosystem.”With participants arriving from across the world, Gen O – Pixels & Play aims to position Mumbai as a global meeting point for creativity, technology and digital culture, reinforcing Maharashtra’s role in shaping the future of the global creative economy. About Gen O – Pixels & PlayGen O – Pixels & Play is a platform focused on the intersection of creativity, technology and youth innovation across the AVGC ecosystem. The initiative brings together creators, startups, technologists and cultural practitioners to explore emerging opportunities within India’s Orange Economy, while showcasing the future of digital storytelling, immersive media, creator culture and next-generation entertainment industries.About EFlag CorpEFlag Corp builds platforms at the intersection of technology, digital engagement and emerging creative industries. Its initiatives span phygital discovery infrastructure, AI-driven engagement solutions and esports ecosystem development, designed to connect physical experiences with digital ecosystems. The company works with governments, institutions and industry partners to enable scalable innovation across sectors such as tourism, culture, entertainment and the AVGC industry.

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From Rural Roots to Global Impact: Ruma Devi on Women, Craft and Purpose on Herbalife India’s Podcast Live Your Best Life, Unscripted

BENGALURU, India, March 17, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company, community and platform, has unveiled a new episode of its podcast Live Your Best Life, Unscripted, featuring renowned social entrepreneur and women’s empowerment champion Ruma Devi.

Titled ‘Threads of Change: From Local Hands to Global Hearts’, the episode captures Ruma Devi’s inspiring journey from rural Rajasthan to global platforms, highlighting resilience, grassroots leadership and the transformative power of skill-based livelihoods.In conversation with Ajay Khanna, Managing Director, Herbalife India, Ruma Devi shares how her journey began with a simple need for income and gradually evolved into a movement empowering thousands of women through handicrafts, training and community-driven opportunities. She reflects on building trust within conservative households, enabling women to work from home, and fostering financial independence that reshaped perceptions within families and communities.Speaking about her journey, Ruma Devi said:”Every woman carries a doubt within, that she may not be educated enough, or that her language might become a barrier. But confidence and skill can open doors anywhere. Art flourishes the more it is shared.”The episode also sheds light on the work of the Ruma Devi Foundation, which focuses on skill development, education support, healthcare initiatives and cultural preservation in rural communities. From livelihood training to scholarships and health interventions, the foundation continues to drive meaningful social change at the grassroots level.Commenting on the episode, Ajay Khanna, Managing Director, Herbalife India, said:”Ruma Devi’s journey is a powerful reminder that sustainable change begins at the grassroots and grows through courage, purpose and community collaboration. Her story perfectly reflects the spirit of Live Your Best Life, Unscripted, authentic conversations that inspire individuals to believe in their potential and build a better future.”Through her experiences, Ruma Devi reinforces a simple yet powerful message, that transformation starts the moment individuals choose to believe in themselves and take the first step forward.Watch the Full EpisodeYouTube: https://www.youtube.com/watch?v=rSedbvqh2UIAlso streaming on:Spotify: https://open.spotify.com/episode/4sAv4ewhQObo3kjOkpNi3V?si=kWMsSm1wSAKyNpb7HKUbQQApple Podcasts: https://podcasts.apple.com/us/podcast/threads-of-change-from-local-hands-to-global-hearts/id1808386057?i=1000753523579Amazon Music: https://music.amazon.com/podcasts/a53233b6-84b5-43ce-a34a-5230c769168b/episodes/c38d5074-13f1-4ee0-82c1-591a5ad184e6/live-your-best-life-unscripted-threads-of-change-from-local-hands-to-global-hearts-ft-ruma-devi-live-your-best-life-unscriptedAbout Herbalife Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.Photo: https://mma.prnewswire.com/media/2935791/Ruma_Devi_Herbalife_podcast.jpgLogo: https://mma.prnewswire.com/media/2238437/5868011/Herbalife_Logo.jpg  

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