News Wire
Historic moment for Indian art & culture as Vishwarang reaches millions of viewers globally across 25+ countries
The festival that celebrates Indian literature, culture, art, music and cinema creates history with impactful performances and celebration of traditional Indian art forms and culture across the Globe
BHOPAL, India, Dec. 1, 2021 /PRNewswire/ — ‘Vishwarang 2021’ – the global Art, Culture and Literature festival came to an exciting closure with a promise to return in 2022, with a message of peace and unity across the globe. The month-long festival was inaugurated by the Union Minister Mr Prahlad Patel, in the presence of Vishwarang Director Aditi Vats, to bring forth the vision helmed by Social Entrepreneur, Chancellor of RNTU and Director General of Vishwarang- Mr Santosh Chaubey. Minister Prahlad Patel also launched the website for ‘Vishwarang’, created to focus on the cultural trends and creativity of the younger generation. Mr Patel also unveiled the idol of Rabindranath Tagore, which gave an exciting head-start to the pomp and show, along with a ‘yatra’ at Rabindranath Tagore University (RNTU).
Madhya Pradesh Cabinet ministers -Mr Kamal Patel, Mr Vishwas Sarang and Ms Pragya Thakur were the guests present at the mega event of ‘Vishwarang 2021’.
The third edition of Vishwarang was inaugurated with a press conference in collaboration with thirty countries, who participated seeking inspiration from the goal of harmony of ‘Vishwarang’, set three years ago when the festival started. Set out with the vision to encompass literature and arts while highlighting the universal aspect and nature of Indian language and culture, Vishwarang amplified the festival to be witnessed and accepted at a global platform.
Key highlights of Vishwarang 2021
This year, the festival was in a hybrid format and events were held on both offline and online platforms, and has reached around 42 million across 25+ countries. Vishwarang festival was trending no. 2 on Twitter across India during the event and the content around Indian Art & Culture was viewed by 18 million viewers.
Partner Country Festival – The partner country festival continued from 10th to 24th November with various discussions on Indian culture, classical art and children’s literature, with participation from the Netherlands, New Zealand and the USA. 26 countries participated in the Vishwarang Partner Country Festival and various other events on Arts and Literature. The virtual sessions in America, Netherland, New Zealand, Spain, Russia, Ukraine and UAE witnessed participation from culture enthusiasts. It is noteworthy that the Vishwarang festival that emerged from Central India is now gaining fame in other countries. The first session of the day, being addressed from the Netherlands, was presided over by Director of Gandhi Kendra, Mr Mohan Singh. Mr Mohan said that the purpose of children’s literature was not limited only to entertain but also to enhance the personalities of our students. Through literature, we can give strength to the growing minds of children, so the spirit of dedication and culture can be instilled among them.
Vishwarang Youth Festival – Vishwarang Youth Festival featured some of the most popular Indian artists and bands like the Indian Ocean, Twin Strings Band, Ustad Rashid Khan, Salman Ali, Mame Khan, Jaspinder Narula, and Maithili Thakur to name a few. An International Mushaira featured poets and Shayars like Shakeel Azmi, Khushbeer Singh Shad, Farhat Shahzad, Rajesh Reddy, Deepti Mishra, Nusrat Mehdi, Parveen Kaif, Alok Srivastava, Badr Vasti and others presented their pieces. There was also a special cultural performance by Kathak dancer Kshama Malviya.
Children Literature, Art & Music Festival – Children’s Literature, Art & Music Festival organised by Get Set Parent with Pallavi, one of the biggest parenting channels in India. The fun-filled online extravaganza for children had world-class shows, including a Puppet show and workshop by IGT fame Satyajit Padhye, Music Concert and workshop by Subramaniam Academy of Performing Art (Kavita Krishnamurthy’s Academy), Storytelling sessions by Master Storytellers from publishers like Amar Chitra Katha, Karadi Tales, Tulika, Pratham, etc. Several workshops were also organized by famous artists from across India, on art & craft, theatre, photography, creative writing, illustrations, Mandala design, dance, music etc. Swangwale Performing Arts and Social Work committee presented the play R2G2, written and directed by Dhanendra Kawade. There was a session with Editor-In-Chief, Tinkle Comics Studio, who spoke about children’s literature.
Vishwarang International Children’s Film Festival – Screenwriter, actor and director Amole Gupte, known for his work on Bollywood films like Taare Zameen Par, Stanley ka Dabba, Kaminey and others, was also a guest at the Children’s Film Festival. He answered questions on behalf of the children asked by Sudip Sohni, Co-director of Vishwarang, where he spoke that he felt safe and happy with children because they are honest. Gupte further said that he always wanted to stand by children by staying childlike, to lower his frustration thrown by the pressures of adult life. He believes that Films should be taught in schools, just like other subjects, like Physics and Chemistry.
Prominent children’s filmmakers like Sanjay Chauhan, Narayan Parshruman, and Saumitra Ranade interacted with art critic Vinay Upadhyay on issues related to cinema production in the afternoon sessions. A famous children’s movie ‘Pahuna: The Little Visitors’ was screened at the Vishwarang festival, an Indian-Nepali language film produced by Priyanka Chopra and directed by Pakhi Tyrewala. Following the screening, the film’s co-producer Pragya Rathore interacted with the youth, talked about the nuances related to filmmaking and children cinema.
AISECT Group of Universities organised a programme called “Shikshak Samman” to felicitate the teachers who did excellent work for education. The teachers who will be felicitated later this year were announced during the concluding ceremony of ‘Vishwarang-2021’. At least six teachers have been selected from across the country through online student voting.
Speaking of the festival, Mr Santosh Kumar Chaubey said, “Vishwarang is not just about knowledge or education, it is about harmony and diversity too. This edition of Vishwarang is dedicated to 75 years of cultural independence. The objective of Vishwarang is to celebrate the true spirit of poetry, art, music, culture & literature to a global audience. Over the last 10 days, we had artists and eminent personalities from 25+ countries joining hands to enlighten and appreciate their country’s culture, art and literature. We will be back next year again with the 4th edition of Vishwarang where more people can get a chance to widen their horizons and improve cultural awareness about the culture and heritage of India and celebrate it across the world.“
Closing the 3rd edition, Rabindranath Tagore University has set the tone for the next edition of the festival scheduled in 2022. The festival will return with more grandeur and a promise to enthral art & culture enthusiasts worldwide.
To watch, listen & read engaging content on Indian art & culture from Vishwarang you may visit the website www.vishwarang.festival.com or follow Vishwarang social media handles on Facebook, Twitter, and Instagram to get live updates on Vishwarang.
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Celebrating community, creativity, and self-expression through a limited-edition drop inspired by India’s most vibrant subcultures.
MUMBAI, India, June 4, 2025 /PRNewswire/ — Jameson Connects joins forces with India’s largest sneaker and streetwear retailer, Crepdog Crew, to launch a one-of-a-kind limited-edition capsule that celebrates the spirit of counterculture in India. The collaboration is being launched under Jameson Connects – Jam Studio, a culture and community-driven collaborative space, which brings together creative minds to help explore a fresh artistic landscape.
Rooted in the dynamic street and creative scenes of India, Jameson Connects and Crepdog Crew have come together to spotlight authentic voices and celebrate self-expression from the ground up. Inspired by bomber jacket patch culture, the drop reinterprets the spirit of individuality and identity through a distinctive camo-style shacket with interchangeable patches, designed to be a canvas for personal storytelling. Complementing the shacket are a tote bag and mug, completing a bold and collectible capsule collection.
Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the dynamic energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO, Crepdog Crew, said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, Co-founder of Azadi Records, Culture partner for Jameson Connects, said, “Real culture grows where community thrives. Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The drop celebrates the power of creative collaboration through art, music, and community-first experiences.
About Jameson Connects
Powered by Jameson Ginger Ale, Jameson Connects is a community-first platform for India’s creative voices. Through verticals like Jam Pad, Jam Stage, Jam Studio, and Jam Radio, it brings together culture-shaping individuals and subcultures to collaborate, co-create, and connect.
About Azadi Records
Azadi Records is a progressive Indian music label spotlighting thought-provoking hip-hop across regional languages and subcultures. Since 2017, it has given voice to the unheard, pushing the boundaries of what Indian music can be.
For press inquiries, please contact:
Shefali Bhatia, PR Pundit Havas Red | shefali.bhatia@prpundithavasred.com | +91 9821821032
Sanjana Jhawar, PR Pundit Havas Red | sanjana.jhawar@prpundithavasred.com | +91 7023080670
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects–crepdog-crew-celebrate-subcultures-with-limited-edition-capsule-302472881.html
News Wire
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
An intimate celebration of music, culture, and community, also featured Seedhe Maut and Shekhinah
MUMBAI, India, June 4, 2025 /PRNewswire/ — Music lovers in Mumbai were treated to an unforgettable evening as Jameson Connects brought its signature global experience, Distilled Sounds, to India’s cultural capital with an electrifying night of rhythm, soul, and connection. Headlining the showcase was none other than Grammy Award-winning artist Anderson .Paak as DJ Pee .Wee, who took over Famous Studios, Mumbai, for a high-voltage, electrifying up-close performance that brought unmatched energy to this thrilling chapter of Jameson Connects.
DJ Pee .Wee, the dynamic alter ego of Anderson .Paak, delivered a high-energy DJ set that showcased his impeccable taste and versatility behind the console. Known for his genre-blending sound that merges hip-hop, soul, funk, and R&B, Anderson .Paak additionally treated audiences to an intimate live performance towards the end, captivating them with his rich musicality and vibrant presence.
Adding to the evening’s vibrant soundscape was a duo who need little introduction — Seedhe Maut. Fresh off the release of their eighth project DL91 FM, the genre-defying Delhi-based icons brought their razor-sharp lyrics and explosive live energy. Joining them was South African powerhouse Shekhinah, celebrated for her soulful vocals and signature fusion of R&B and pop. Together, they formed a thrilling trifecta of artistry that embodies Jameson’s spirit of fearless creativity and community.
With each edition, Jameson Connects continues to raise the bar in crafting immersive cultural experiences that merge music, community, and creativity. Known for spotlighting boundary-breaking talent from around the world while championing local voices, the platform has become a space where global artistry meets homegrown expression. The upcoming Mumbai showcase is set to be no different-an intimate yet high-impact gathering that celebrates the spirit of connection, the power of live performance, and the magic that unfolds when diverse creative energies come together under one roof.
More than just a music event, Jameson Connects delivered a curated celebration of culture, community, and connection. From eclectic pop-ups by homegrown brands to vibrant F&B experiences and the thoughtfully curated zones, every element is designed to spark conversations and camaraderie.
Stay tuned for what’s next from Jameson Connects.
Link: https://www.instagram.com/jameson_alwaysintomixin?igsh=eGszaTBsNTV5N2Yx
View original content to download multimedia:https://www.prnewswire.com/in/news-releases/jameson-connects-grooves-to-grammy-winner-anderson-paak-in-mumbai-302472876.html
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects & Crepdog Crew Celebrate Subcultures with Limited-Edition Capsule
Jameson Connects grooves to Grammy winner Anderson .Paak in Mumbai
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