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Historic moment for Indian art & culture as Vishwarang reaches millions of viewers globally across 25+ countries

The festival that celebrates Indian literature, culture, art, music and cinema creates history with impactful performances and celebration of traditional Indian art forms and culture across the Globe

BHOPAL, India, Dec. 1, 2021 /PRNewswire/ — ‘Vishwarang 2021’ – the global Art, Culture and Literature festival came to an exciting closure with a promise to return in 2022, with a message of peace and unity across the globe. The month-long festival was inaugurated by the Union Minister Mr Prahlad Patel, in the presence of Vishwarang Director Aditi Vats, to bring forth the vision helmed by Social Entrepreneur, Chancellor of RNTU and Director General of Vishwarang- Mr Santosh Chaubey. Minister Prahlad Patel also launched the website for ‘Vishwarang’, created to focus on the cultural trends and creativity of the younger generation. Mr Patel also unveiled the idol of Rabindranath Tagore, which gave an exciting head-start to the pomp and show, along with a ‘yatra’ at Rabindranath Tagore University (RNTU).

Madhya Pradesh Cabinet ministers -Mr Kamal Patel, Mr Vishwas Sarang and Ms Pragya Thakur were the guests present at the mega event of ‘Vishwarang 2021’.

The third edition of Vishwarang was inaugurated with a press conference in collaboration with thirty countries, who participated seeking inspiration from the goal of harmony of ‘Vishwarang’, set three years ago when the festival started. Set out with the vision to encompass literature and arts while highlighting the universal aspect and nature of Indian language and culture, Vishwarang amplified the festival to be witnessed and accepted at a global platform. 

Key highlights of Vishwarang 2021

This year, the festival was in a hybrid format and events were held on both offline and online platforms, and has reached around 42 million across 25+ countries. Vishwarang festival was trending no. 2 on Twitter across India during the event and the content around Indian Art & Culture was viewed by 18 million viewers.

Partner Country Festival – The partner country festival continued from 10th to 24th November with various discussions on Indian culture, classical art and children’s literature, with participation from the Netherlands, New Zealand and the USA. 26 countries participated in the Vishwarang Partner Country Festival and various other events on Arts and Literature. The virtual sessions in America, Netherland, New Zealand, Spain, Russia, Ukraine and UAE witnessed participation from culture enthusiasts. It is noteworthy that the Vishwarang festival that emerged from Central India is now gaining fame in other countries. The first session of the day, being addressed from the Netherlands, was presided over by Director of Gandhi Kendra, Mr Mohan Singh. Mr Mohan said that the purpose of children’s literature was not limited only to entertain but also to enhance the personalities of our students. Through literature, we can give strength to the growing minds of children, so the spirit of dedication and culture can be instilled among them. 

Vishwarang Youth Festival – Vishwarang Youth Festival featured some of the most popular Indian artists and bands like the Indian Ocean, Twin Strings Band, Ustad Rashid Khan, Salman Ali, Mame Khan, Jaspinder Narula, and Maithili Thakur to name a few. An International Mushaira featured poets and Shayars like Shakeel Azmi, Khushbeer Singh Shad, Farhat Shahzad, Rajesh Reddy, Deepti Mishra, Nusrat Mehdi, Parveen Kaif, Alok Srivastava, Badr Vasti and others presented their pieces. There was also a special cultural performance by Kathak dancer Kshama Malviya. 

Children Literature, Art & Music Festival – Children’s Literature, Art & Music Festival organised by Get Set Parent with Pallavi, one of the biggest parenting channels in India. The fun-filled online extravaganza for children had world-class shows, including a Puppet show and workshop by IGT fame Satyajit Padhye, Music Concert and workshop by Subramaniam Academy of Performing Art (Kavita Krishnamurthy’s Academy), Storytelling sessions by Master Storytellers from publishers like Amar Chitra Katha, Karadi Tales, Tulika, Pratham, etc. Several workshops were also organized by famous artists from across India, on art & craft, theatre, photography, creative writing, illustrations, Mandala design, dance, music etc. Swangwale Performing Arts and Social Work committee presented the play R2G2, written and directed by Dhanendra Kawade. There was a session with Editor-In-Chief, Tinkle Comics Studio, who spoke about children’s literature. 

Vishwarang International Children’s Film Festival – Screenwriter, actor and director Amole Gupte, known for his work on Bollywood films like Taare Zameen Par, Stanley ka Dabba, Kaminey and others, was also a guest at the Children’s Film Festival. He answered questions on behalf of the children asked by Sudip Sohni, Co-director of Vishwarang, where he spoke that he felt safe and happy with children because they are honest. Gupte further said that he always wanted to stand by children by staying childlike, to lower his frustration thrown by the pressures of adult life. He believes that Films should be taught in schools, just like other subjects, like Physics and Chemistry. 

Prominent children’s filmmakers like Sanjay Chauhan, Narayan Parshruman, and Saumitra Ranade interacted with art critic Vinay Upadhyay on issues related to cinema production in the afternoon sessions. A famous children’s movie ‘Pahuna: The Little Visitors’ was screened at the Vishwarang festival, an Indian-Nepali language film produced by Priyanka Chopra and directed by Pakhi Tyrewala. Following the screening, the film’s co-producer Pragya Rathore interacted with the youth, talked about the nuances related to filmmaking and children cinema.

AISECT Group of Universities organised a programme called “Shikshak Samman” to felicitate the teachers who did excellent work for education. The teachers who will be felicitated later this year were announced during the concluding ceremony of ‘Vishwarang-2021’. At least six teachers have been selected from across the country through online student voting. 

Speaking of the festival, Mr Santosh Kumar Chaubey said, “Vishwarang is not just about knowledge or education, it is about harmony and diversity too. This edition of Vishwarang is dedicated to 75 years of cultural independence. The objective of Vishwarang is to celebrate the true spirit of poetry, art, music, culture & literature to a global audience. Over the last 10 days, we had artists and eminent personalities from 25+ countries joining hands to enlighten and appreciate their country’s culture, art and literature. We will be back next year again with the 4th edition of Vishwarang where more people can get a chance to widen their horizons and improve cultural awareness about the culture and heritage of India and celebrate it across the world.“

Closing the 3rd edition, Rabindranath Tagore University has set the tone for the next edition of the festival scheduled in 2022. The festival will return with more grandeur and a promise to enthral art & culture enthusiasts worldwide.

To watch, listen & read engaging content on Indian art & culture from Vishwarang you may visit the website www.vishwarang.festival.com  or follow Vishwarang social media handles on Facebook, Twitter, and Instagram to get live updates on Vishwarang.

 

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World Phygital Community Announces Global Qualifying Tournament Season 2025/2026

Season anticipated to be biggest ever before the Games of the Future 2026 in Kazakhstan

HONG KONG, April 15, 2025 /PRNewswire/ — Today, the World Phygital Community (WPC) announces the 2025/2026 ranking tournament season for athletes and clubs aiming to qualify for the Games of the Future in Kazakhstan next year. Running from August 1st to December 15th, 2025, the tournaments hosted by WPC members worldwide, will provide the opportunity for clubs and athletes to show their prowess in phygital sports and qualify to compete at the largest global phygital sport’s event next year.

During the season, phygital competitors will participate in a round of regional tournaments within each participating country called Phygital Origins, followed by national tournaments, which are called Phygital Rivals.

Dan Merkley, Chairperson of the WPC, said, “This new season will be the biggest ever. With 96 World Phygital Community members across 92 countries, this is the chance for anyone who wants to be part of this fast-growing phenomenon to step up and prove themselves. Phygital sport is for everyone, and we are eager to see which phygital superstars emerge this season.”

Tournaments can feature the following core disciplines: Phygital Football, Phygital Basketball, Phygital Shooter and Phygital Dancing. The first three consist of two stages—a digital round, where athletes compete in a video game version of the discipline, followed by a physical round, where they face off in a real-world version of the discipline. Phygital Dancing tournaments use well-known dancing video games to deliver the phygital experience in a single stage.

Following conclusion of these tournaments in December, rankings are calculated and the top two clubs and athletes in each discipline will go straight through to the Games of the Future 2026, while clubs and athletes placed 3rd – 26th will go through to the Phygital Contenders tournament to fight for their place at the event.

Prior to the season starting, all WPC members can apply to host Phygital Origins and Phygital Rivals tournaments from May 1st till July 31st, 2025.

Notes to Editors:

About the World Phygital Community (WPC):

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital communities globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting the Phygital Origins and Phygital Rivals. The winners from the Phygital Origins progress to the Phygital Rivals, facing other Phygital Origins winners, for a chance to compete at the Games of the Future.

For more information please visit: https://worldphygital.org/

About the Games of the Future (GOTF):

 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the UAE while The Games of the Future 2026 will be held in Kazakhstan.

For more information please visit: https://gofuture.games/

Video – https://mma.prnewswire.com/media/2665161/World_Phygital_Community.mp4

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Phygital athletes competing in the digital part of a phygital ranking tournament.

 

Phygital athletes competing in the physical part of a phygital ranking tournament.

 

World Phygital Community (WPC) Logo

 

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The Internet Is in a Frenzy Over MelBet India’s New Ad Campaign With Sherlyn Chopra

MUMBAI, India, April 15, 2025 /PRNewswire/ — After a week of teaser-fueled anticipation, international iGaming company MelBet has finally unveiled its long-awaited advertising campaign featuring the flamboyant and glamorous Bollywood star Sherlyn Chopra. The teaser of the ad campaign has already sparked a wave of excitement across the internet, and now netizens are going gaga over the full ad – and for good reason. Furthermore, the ad has also caught the attention of industry experts, making waves in the latest iGaming industry news.

#LadyLuck

The ad takes viewers on a visually stunning journey, where Sherlyn, draped in opulence, captivates the screen with her magnetic presence. With effortless charisma, she invites players to dive into the world of MelBet and try new games. As the anticipation builds, the film takes a hilarious turn—when it’s time to wrap up, Sherlyn calls for someone to say ‘cut’, only to find that everyone is too engrossed in logging into the MelBet app to respond. The moment is pure gold, capturing the thrill and immersive excitement that the MelBet app delivers.

https://youtu.be/y_F2kouwkNI

A Viral Sensation in the Making

Even before its full release, the teaser has ignited social media. Fans are raving about Sherlyn’s dazzling look, the ad’s playful humor, and its high-energy appeal.

The campaign’s overwhelming response is a testament to the fact that gaming isn’t just about winning—it’s about the rush, the unpredictability, and the unforgettable moments along the way. In short, it is about adding emotions to the game.

Speaking about the ad, Sherlyn Chopra, said, “It was a real pleasure to shoot this campaign! MelBet is not just about a game, it’s a ton of emotion and excitement from a wide selection of entertainment, exciting promotions with high bonuses. Seeing people go crazy over the teaser already is so exciting! I’m thrilled for audiences to see the full version and, of course, to keep having fun with the MelBet app!”

A MelBet representative highlighted that Sherlyn Chopra brings a unique energy and charisma that aligns perfectly with MelBet’s vision. MelBet wanted this campaign to be bold, fun, and unforgettable, just like the brand—and Sherlyn delivers that effortlessly. The overwhelming response to the campaign proves that this campaign is striking the right chord. MelBet is confident that it will reinforce MelBet India app as the ultimate destination for entertainment.

About MelBet

MelBet is an international iGaming company founded in 2012 that has won the trust of millions of players thanks to its user-friendliness on all devices, partnership with leading game developers and 24/7 customer support. Clients of the brand regularly participate in numerous lucrative promotions, receiving bonuses and valuable prizes.

Video: https://www.youtube.com/watch?v=y_F2kouwkNI

 

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UNITED BREWERIES, WELLA, JIO BP TO LEAD FOR HOUSE OF ROSE PROFESSIONAL’S 2025 INDIA EDITION OF BREAK THE CEILING TOUCH THE SKY®

India’s most successful organizations and inspirational leaders to convene on Sept 30, 2025 in Mumbai.

MUMBAI, India, April 14, 2025 /PRNewswire/ — House of Rose Professional Pte Ltd.  (HORP), announced today that the 2025  India Edition of Break the ceiling touch the sky® (BTCTTS)- the success and leadership summit for women  will be held in  Mumbai, India on Sept. 30, 2025. United Breweries the Wella Company and Jio BP are leading as early partners for the summit.  HORP also called out India as a priority market for leadership excellence in support of India’s status as the fastest growing major economy in the world.  The summit will also celebrate the 2025 Break the ceiling touch the sky® Most Inspirational Women in Leadership in India list which will be announced ahead of the summit on Sept 30.  

Break the ceiling touch the sky® is a rapidly growing community of the world’s most inspirational female executives across industries. The 2025 India Edition of Break the ceiling touch the sky® offers participating organizations opportunities to: Network and build powerful new business connections; enhance their corporate reputation and employer brand; exchange best practices on leadership, Diversity & Inclusion, and success across industries and  train their leadership talent for greater contribution and impact.  The summit will include inspirational sharings on the future of work and leadership, the road to the C-suite, global leadership in a complex but interconnected world and also showcase valuable insights from HORP’s proprietary global research on gender balance and business impact. 

Research shows that gender- balanced led Companies outperform non gender-balanced led Companies. India has an incredible opportunity ahead of it with under 8% of executive management team members and under 18% of Boards members of Fortune India 500 Companies being female.  

Kavita Singh, Chief Human Resources Officer, United Breweries Ltd., shared, “Our purpose is to brew the joy of true togetherness to inspire a better world. We are pleased to partner with Break the ceiling touch the sky® and support this coming together of so many diverse minds and best practices from the world’s best companies and leaders and accelerate gender diversity in the workplace. Our message to women in leadership is to be assertive, and trust in your ability to break barriers. The ceiling isn’t as high when you decide to push past it.” 

Pravesh Saha, General Manager, South Asia, Wella Company shared, “Max Amen, Managing Director – UK & Ireland,  The Wella Company commented, “At Wella Company, we empower people to look, feel, and be their true selves. As an innovative global leader in the beauty industry, we combine our iconic 140+ years of history and industry expertise with our dynamic growth as a category-leading company. With this in mind, we are immensely proud to continue our partnership with Break the Ceiling Touch the Sky®  in India, in our shared mission to enable and inspire people to achieve greater success. Since 2017, we have partnered across multiple regions, reinforcing our commitment to driving positive impact.”

Nishi Vasudeva, Former Chairman & Managing Director, HPCL and Independent Director on the Boards of L&T Finance, Tata Power Renewable Energy and Crisil and Consultant, House of Rose Professional shared, “The advantages of gender balanced leadership have been extensively documented with the clear takeaway that gender balanced led companies deliver better on business, growth and social impact. The world’s largest and most respected Companies are becoming increasingly gender diverse at the top. The sharing of best practices amongst India’s most successful leaders at Break the ceiling touch the sky® is an excellent opportunity to invest not just in women, but in sustainable, better businesses.” 

Added Sam Balsara, Chairman, Madison World; “I have been involved as a speaker at Break the ceiling touch the sky® for several years and also honoured to serve as a current Break the ceiling touch the sky® Global Male Champion for Gender Equality. As a premier Media Agency, Madison has a unique role in shaping attitudes and mindset of leaders towards women overall and the continued advancement of women in leadership as a critical enabler of business. I am looking forward to sharing and learning at the 2025 India Edition of Break the ceiling touch the sky®.

Commented Anthony A. Rose, Chairman and CEO of House of Rose Professional Pte. Ltd. Ltd and author of the book Break the Ceiling Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit, “The Break the ceiling touch the sky® summit enables companies to learn rapidly across industries amongst the world’s most successful companies (versus reinventing the wheel internally),  develop their leaders and accelerate business growth via gender-balanced leadership. We are delighted to be able to contribute to incredible India’s growth story via the Break the ceiling touch the sky® summit.”  

Since 2014, Break the Ceiling Touch the Sky®  has enabled the success of  over  50,000 leaders across over 600 companies globally via 38 international summits and other trainings. House of Rose Professional Pte. Ltd. (HORP) is a leader in global executive development via its Talent (BeliEVE® executive search) Training (Break the ceiling touch the sky® – the success and leadership summit for women) and Transformation (CEOSmith® – reputation, executive excellence and business advisory services for the C-Suite) verticals.  

TO LEAD AS A CORPORATE SPONSOR please email anthony@houseofroseprofessional.com 

TO SIGN AS A PARTICIPATING COMPANY visit https://houseofroseprofessional.com/india-edition-2025/ 

MEDIA AND CUSTOMER  INQUIRIES:

Anthony A. Rose at anthony@houseofroseprofessional.com

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